第9题:
问答题
Practice 2 Prices have fallen in the food business because of advances in food production and distribution technology. Consumers have benefited greatly from those advances. People who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital. Food is therefore more plentiful and cheaper than it has ever been. Spending on food compared with other goods has fallen for many years, and continues to drop. Supermarkets have helped push down prices mainly because of their scale. Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk. As supermarkets get bigger, the prices get lower. Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on producers to cut their margins. As a result, some producers have had to make cuts. In recent years, Unilever has cut its workforce by 33,000 to 245,000 and dropped lots of its minor brands as part of its “path to growth” strategy. Cadbury has shut nearly 20 per cent of its 133 factories and cut 10 per cent of its 55,000 global workforce. These cuts help keep costs down, and the price of food stays low. Does cheap food make people unhealthy? Cheap food may encourage people to eat more. Food companies certainly think that giving people more food for their money makes them buy more. Giving people bigger portions is an easy way of making them feel they have got a better deal. That is why portions have got larger and larger. In America, soft drinks came in 8oz (225g) cans in the past, then 12oz (350g), and now come in 20oz (550g) cans. If a company can sell you an 8oz portion for $ 7, they can sell you a 12oz portion for $ 8. The only extra cost to the company is the food, which probably costs 25 cents. Now companies are under pressure to stop selling bigger portions for less money. But it is hard to change the trend.
正确答案:
【参考译文】
由于食品生产技术和分销技术的进步,食品价格已经下降。消费者从中获益很大。预测食品会用光的人们是错误的。我们正在用越来越少的成本生产越来越多的食物。食品因此也比以前更加丰富便宜。和其他的商品比,花在食品上的钱多年来一直下降,并将持续下降。
超市由于其规模促进了价格下降。和其他商业一样,他们可以利用IT技术提高效率。其规模实现了大批量购买。随着超市变大,价格也变的更低。
像沃尔玛这样的大零售商凭借强大的力量,给生产商施加压力来削减利润。因此,生产商不得不降价。近几年,联合利华已经裁员33000至245000人。为了战略发展还砍掉了很多小名牌。Cadbury关闭了133家工厂中的20%,全球员工55000中裁掉了10%。这些裁员都有助于降低价格,所以食品价格居低不上。
便宜的食品不健康吗?便宜食品可能鼓励人们吃的更多。食品公司当然认为,顾客花钱能够买到更多的食品,当然还会买更多。份量大可以让顾客感觉得了便宜,这就是为什么分量越来越大的原因。在美国,软饮料过去是225克装,然后是350克装,现在是550克。如果225克装的卖7美元,他们就会给350克装的定价8美元。对于公司来说,额外成本仅仅是可能只值25美分的食物。
现在公司不得不以价换量,但这种趋势很难改变。
解析:
暂无解析