问答题Practice 3 ● You are the Director of the Training Department. The CEO asked you to prepare a proposal for the company in-house course for the management discussion. ● Write 200—250 words.
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问答题
Practice 3 ● You are the Director of the Training Department. The CEO asked you to prepare a proposal for the company in-house course for the management discussion. ● Write 200—250 words.
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第1题：
问答题Practice 3Directions: For this part, you are allowed 30 minutes to write an essay commenting on the topic “How to Solve the Energy Problem.” You can cite examples to illustrate your point. You should write at least 150 words but no more than 200 words.正确答案：
【范文】
How to Solve the Energy Problem Energy is one of the biggest problems people are faced with today. Not a few far-sighted people point out that our natural resources are very much limited. If we keep consuming our resources at the present rate, they warn, the world will soon be running out of oil, coal and metals and this will certainly lead to a serious energy crisis threatening mankind’s survival.
The majority of the world’s people have responded with a clamor for more severe conservation of our natural resources. This is urgently necessary, indeed. It must be realized that much of our energy, in the form of oil, coal, gas, or electricity, has been wantonly consumed. If things go on like this, we will leave for our descendants a devastated world, a vast stretch of wasteland. So, from now on, we will have to make serious efforts to practise economy in using energy and cut down waste of any form so as to slow down the present drain on our limited resources.
But conservation alone is not all the answer. The best way to solve the energy problem is, I think, to develop new sources of energy. It is obvious that, even if we save much energy by using it carefully, our natural resources, however abundant, will run out ultimately. And when they are unexplored areas seems to be the only way out of our predicament.解析： 暂无解析 -
第2题：
问答题Practice 1 ● You are the training manager of a company which has won a large export order. You have been asked to organise foreign language training for some of your staff. ● Write a memo to staff: ● explaining why the courses are necessary, ● saying which members of staff should attend, ● announcing when the courses will start. ● Write 40-50 words on a separate sheet.正确答案： 【参考范文】
Memo
To:
From:
Date:
Subject:
Memo
To: All staff
From: The Training Manager
Date: 1 March, 2012
Subject: A Foreign Language Training Course
I was told a foreign language training course needs to be organized for some employees because of the large export order we received recently. It will start next Monday. Those who are involved in the orders should attend the course.解析： 暂无解析 -
第3题：
问答题Practice 3 You should spend about 40 minutes on this task. Write about the following topic: Happiness is considered very important in life. Why is it difficult to define? What factors are important in achieving happiness? You should write at least 250 words.正确答案： 【参考范文】
Throughout the history of human being, people are always pursuing happiness while nobody can give a definition nor can a consensus be achieved. Generally, happiness consists of two levels: material level and spiritual level. As far as I am concerned, spiritual happiness can bring people with greater satisfaction.
To begin with, being happy is not a mood under certain circumstances, but a person with a certain set of attitudes. It is difficult for anyone to get what he wants without a great deal of effort. After making great and arduous effort, even if the target is achieved as expectation, there is nothing left but suffering and pain, because he amplifies the efforts rather than emphasizes the harvests. To reach the happiness they seek, however, the only thing people should do is to change their attitude toward happiness, and the way they look at the world around them.
Moreover, happiness is not what people are born with but what people take action to get. Many people seek their unique happiness through imagination and daydreams. Obviously, everyone fantasies sometimes. But, without actions, no one can come close to finding the happiness he seeks. Happiness and bliss cannot be found merely through unrealistic envision, but must be sought through actions, through doing.
To sum up, although we say that happiness is rooted in optimistic attitudes, it can never be achieved without any effort. It arises spontaneously from within as small goals are reached.解析： 暂无解析 -
第4题：
问答题Practice 1 ● Your Managing Director has decided that the company’s website should be improved and has asked you to consider ways of going about this. ● Write a proposal for the Managing Director: ● summarizing the strengths and weaknesses of the current website. ● suggesting new services and information to be provided through the website. ● explaining the benefits and the improvements would bring. ● Write 200-250 words.正确答案： 【参考范文】
To: Mr. Smith, Managing Director
From: John Walker, Head of the Administrative Department
Date: Feb. 28, 2012
Proposal on improving company’s website service This report aims at summarizing the strengths and weaknesses of the current website, and recommending new services and information to be provided through the website.
Strengths
Our current website can streamline business processes to improve efficiencies of operations. According to information provided by current website, we can analyze past customer behavior to anticipate the needs of customers, which allows suppliers and customers controlled access to the date they require.
Over the Web now we are capable of offering products and services to the customers. We can present products more effectively,take orders and invoice on-line, which means improving business profit and offering a faster,more responsive service for customers. Through website we have built our reputation on high quality products and personal service.
Weaknesses
Because we need to offer 24-hour website service, we have to take on more expenses. In order to tackle the potential systems failures we also need to keep up-to-date with technical advances.
Currently many e-commerce customers lack faith in system security. It’s difficult for customers to trust e-commerce when they can’t see the practices behind the promises.
Recommendation
I would like to recommend a portfolio of on-line service,combining online files with data collected about people’s off-line purchase to improve target promotions,thus making our website popular and depart from its once-serious image. With new offerings, the content makeover should attract enough users and keep them there long enough for the company to increase advertising and e-commerce sales to larger revenue.解析： 暂无解析 -
第5题：
问答题Practice 6 ● You are working for a large export company. The Export Company is going to arrange meetings of the clients in America, in Europe and in Asia. The CEO has asked you to write a letter to invite a guest speaker at a luncheon to be held by leaders in commerce, or specialists in a field of science. ● It is necessary to include the information below in the letter: ● Why are you writing to the guest speaker, say, Mr. Bush? ● What event is going to be held? ● When and where the event is going to be held? ● What do you offer the guest speaker by way of compensation? ● Write 200-250 words.正确答案： 【参考范文】
February 12, 2006
Dear Mr. Bush,
I am very pleased to inform you that an event will take place this month in Shanghai. Perhaps you may have heard that we arrange meetings of our clients in America, in Europe, and in Asia regularly, where they will have a chance to listen to a talk held by leaders in commerce, or specialists in a field of science.
With a good understanding of your vast experience in data processing and electronic communications, we are writing to invite you to be our guest speaker at a luncheon to be held in Shanghai on Feb.26. We will appreciate it very much if you could spare some time and give a talk of about one hour, and be kind enough to answer questions afterwards. It will be our great honor if you manage to come to the Hotel Continental at 11 a.m. to settle details of the program, or send us full particulars in writing ahead.
Together with traveling expenses and two days’ accommodation in Shanghai, we will pay you a fee of $ 1,000. It is hardly necessary for us to add that such a meeting will help to bring the operations of the Export Company to the attention of a group of businessmen who are interested.
It’s our sincere hope that you will be able to be present on this occasion. We are looking forward to hearing from you soon.
Yours sincerely,
Clement Hudson解析： 暂无解析 -
第6题：
问答题Practice 1 ● Your company ordered from Maximum Company 50 tables. But when the goods arrived, you found that the sides of nearly all the tables are badly scratched. The damage appears to have been caused by rough handling before dispatch. ● You are asked to write to Mr. Cooper, sales manager of Maximum, and complain about the damage. ● Write about 60—80 words.正确答案： 【参考范文】
Dear Mr. Cooper,
We duly received the 50 tables from you, but regret to tell you that we find that the sides of nearly all the tables are badly scratched.
It seems that the damage has been caused by rough handling before the dispatch, so we would appreciate it if you could inform us of what measures you are about to take as for the compensation for the damage as soon as possible.
We look forward to hearing from you soon.
Yours sincerely,
Signature解析： 暂无解析 -
第7题：
问答题Practice 2 ● Your company has decided to protect itself safer from industrial espionage. You have been asked to put forward a proposal concerning this. ● Write your proposal, including the following: ● identifying the problems with security, ● suggesting possible measures to be taken, ● mentioning possible dissatisfactions from within with the policy, ● recommendations for how to make the staff happy with it. ● Write 200—250 words.正确答案： 【参考范文】
Introduction
The objective of this proposal is to make the employees pay more attention to industrial espionage and concerning it, we should take some effective measures to cope with the problems.
Findings
A recent investigation has shown that there is something wrong with our company’s security, which will have a very bad effect on development of the company in an all-round way. For instance, a new product programme has been on the discussion. But, some company plans a similar program earlier than us. We have to bear the unpredictable loss. Apart from that, it is very irresponsible for some employees to reveal our customers’ personal information, which defames our company’s reputation as well as despises one’s own moral quality.
Recommendations
Concerning the seriousness of this issue, I would propose that some useful and effective measures should be taken. First of all, only the high level personnel can access to the top confidential documents and other employees cannot look over them or even borrow them with any excuse. Secondly, each employee without his or her own ID and password can not enter the center system of the company’s computer. Thirdly, impeachment mechanism should be improved.
Conclusion
To some extent, these measures would naturally result in dissatisfactions from the staff who may feel restrained. At the same time, they may suspect that our company has no faith in them. As a result, I strongly propose that we should make the staff aware of the importance of anti-espionage actions and we will spare no effort to protect our company safer from industrial espionage.解析： 暂无解析 -
第8题：
问答题Practice 8 ● You are the Director of the Human Resources Department. The CEO has asked you to prepare a proposal on how to turn classroom training into workplace learning for the management discussion. ● Write the proposal explaining how to turn the classroom training into workplace learning. ● In your proposal, you need to: ● refer to the importance of turning professional training into workplace learning, ● summarize the key factors in effective learning cycle such as goals, practice, and application, etc. ● Write 200-250 words on the separate answer paper provided.正确答案： 【参考范文】
To: Mr. Mark Hudson, CEO
From: Paul Christina, Director of the Human Resources Department
Date: May 28, 2012
Proposal on how to turn classroom training into workplace learning As requested by the CEO, I am submitting this report to the management for consideration. The purpose of this report is to summarize the key factors in making effective learning cycle.
Our company will provide overall training programmes, aiming at improving staff’s performance. However, classroom training does not always turn into valuable learning. As everyone knows, we can acquire much of the knowledge needed for effective job performance through practical experience, instead of from specific training programmes. Based on the statistics, it is unlikely that trainees on a typical corporate training programme apply more than 3 per cent of what they have learnt to their work. Most people cannot remember at least 10 per cent of what they have learned within a week of receiving training.
How do we ensure that professional training work for the employees, administrative staff and company alike? As far as I am concerned, the following key factors need to be taken into account:
Objectives: Trainees should have clear objectives. When trainees have clear objectives to achieve in all training programmes they are more likely to learn effectively and gain the competences they need.
Practice: Trainees should have the chance to experiment with different ways of doing things, observe how others do their jobs, try new skills and get specific feedback on their performance.
Application: Trainees should be capable of applying what they have learned to real work situations and evaluate the consequences, according to the insights they have acquired in the goal-setting and training.
Attitude: Employees should adopt a positive and mature approach, with practical expectations about what the training programmes can achieve. The employees should be instructed to realize the long-term value of training and motivated to take ownership of the learning process.解析： 暂无解析 -
第9题：
问答题Practice 1 Suppose you are the secretary of the manager of a company. You attended the negotiation between your company and a foreign company, Write a memo of the negotiation. The memo should include. (1) time and place of the negotiation (2) participants of the negotiation (3) content of the negotiation including the agreement reached and the differences that still remain (4) the time for the next negotiation You should write approximately 100 words.正确答案： 【范文】
MemoTo: David
From: Cathy
Subject: Negotiation between Lenovo and IBM
Date: NOV. 7, 2014
Today, Lenovo and IBM had a negotiation in Diaoyutai State Guesthouse. The participants in the negotiation are the managers of Sales Department, Human Resources Department and Marketing Department of the two companies.
They talked about the potential of cooperation of the two companies in the field of high-tech computer products and the possibility of establishing a branch company of IBM in China. On the first problem, the two sides achieved an agreement: IBM will provide the most advanced technology, while Lenovo will take care of marketing and customer service.
However, on the second problem, the two sides did not reach any agreement. Therefore, on Dec. 20, 2014, the two sides will hold a second round of negotiation on this issue.解析： 暂无解析 -
第10题：
问答题Practice 8 ● You are the Managing Director of a company whose profits have recently increased and you would like to reward staff for this. ● Write an email to all staff: ● thanking them for their contribution ● explaining why profits increased ● telling them what their reward will be. ● Write 40-50 words.正确答案： 【参考范文】
To: All Staff
From: Bill Bush
Date: 7th December 2002
Subject: Staff Reward
Because of your hard work and long working hours, the profits of our company this month increased by 10% compared with the same period last year. I would like to thank you for your long devoted work. A party hold at the Grand hotel has been arranged tomorrow as a prize.
Enjoy!解析： 暂无解析 -
第11题：
问答题Practice 7 ● Your company has planned three training courses：Foreign Language Development, Changes in Technology, Management Skills. ● You have been asked to write a report, recommending the course you think would be most useful for people who do the same kind of job as you. ● Write the report, saying which course you have chosen. ● Explain why you feel it would be the most useful and why the others are not so suitable. ● Write 200-250 words on your Answer Sheet．正确答案： 【参考范文】
To: Mr. Walker, Human Resources Director
From: Zhang Gao, Translating Coordinator
Date: May 16, 2012
Subject: Management Skills Most Suitable for Foreign Language Translators
The Company has planned three training courses for all foreign language translators for the next three months and I have been required to recommend one course as being the most suitable.
The three courses from which a choice may be made are as follows:
(i)English Language Development; (ii) Changes in Technology; (iii) Management Skills.
All translators in the Company have college degrees in English Language and a lot of colleagues in our field have postgraduate qualifications in Translation or Linguistics. Since English Language Training Course of the Company is only to Diploma level and contains nothing new to us, it is not useful for us and is best left to other colleagues.
Two months ago all Company’s translators finished an excellent “Changes in Technology” course, which brought us up-to-date information on use of machine translating and personal computers. Obviously, there is no need for us to attend the “Changes in Technology” course again.
Undoubtedly the “Management Skills” course is the best choice for the Company’s translators. Recently it has been announced that next year our department will be divided into four sections, each of which will serve a specific division of a much-expanded Company. We will recruit twenty new English Language graduates as new translators, five to each section. We four existing translators will be promoted as Heads of Section.
All four of us are shortage of management skills and, when we manage our own sections, such skills will be indispensable. As a result, I will recommend without hesitation that all translators be enrolled for the “Management Skills” training course.解析： 暂无解析 -
第12题：
问答题Practice 1 ● You work for a large company. You are going to be transferred to another department within your company. ● Write an email to all staff: ● telling them which department you are moving to ● saying when you will be moving department ● explaining what your new responsibility will be. ● Write 40-50 words.正确答案： 【参考范文】
Dear colleagues,
I am writing to tell you that I will leave this department so as to take over a new job in the purchasing department. My new job will begin on June 7th, 2009 and negotiating supply contracts will be my main responsibility.
Thank you.
Karen解析： 暂无解析 -
第13题：
问答题Practice 3Directions: For this part, you are allowed 30 minutes to write an essay commenting on the topic “It Pays to Be Honest.” You can cite examples to illustrate your point. You should write at least 150 words but no more than 200 words.正确答案：
【范文】
It Pays to Be Honest Nowadays, some people hold the opinion that those honest people are fools whose ways of coping with the outside world cannot work. They believe that only those who stop at nothing to get what one wants can subsist and succeed in our society, which features severe competitions. However, in my opinion, no matter what we do, to be honest is the best policy for all of us. If we stick to the principle of honesty, we will benefit and achieve for sure a lot from it, which will promote us to succeed in the future.
Honesty can help us win trust and respect from others, which no doubt will do good to us. In university, for example, to students, honesty is of great importance and of great value to their academic research or cooperation with their supervisors. To tell the truth, it requires a good deal of time and patience to do the research honestly. Nevertheless, we will learn a lot from our hard work and will feel fulfilled as well. At the same time, our efforts will be recognized by our supervisors. In this way our honesty will not only bring us improvement in studies, but also will lead to mutual trust and respect between students and supervisors.
In conclusion, honesty is the best policy for all of us. Whatever we do we must uphold the principle of honesty, because it not only can win trust and respect from others for us, but also bring us more opportunities in the future.解析： 暂无解析 -
第14题：
问答题Practice 8 ● You have seen a job with a multi-national company advertised in a newspaper. ● Write a letter to the company applying for the job. Refer to relevant factors such as the nature of the job and why you are interested in it, your qualifications and experience, what you are doing now and what you could contribute to the position. ● Write 200-250 words on your Answer Sheet.正确答案： 【参考范文】
April 5, 2013
Dear Mr. Smith,
I am writing to apply for the post of Assistant Marketing for China and the South East Asia Region, which I have seen advertised in “China Today” of Friday 28 March 2010.
According to the job description, the work involves planning and implementing marketing strategies for the whole China/South Asia region, as well as considerable traveling to liaise with the company’s agents and customers.
As a matter of fact, I have worked as a junior marketing assistant in a smaller company for the past three years doing similar work. With the experience I have gained, I feel ready to meet more challenges and to realize greater achievements.
As shown in my enclosed resume, I have a degree of BA in Finance and Management from Peking University, and an MBA from the University of Harvard, USA. Speaking and writing fluent English, Mandarin and Cantonese presents no difficulty for me. Moreover, I have grasped a sound knowledge of Japanese and Korean. I can also operate computer quite satisfactorily. Considering my qualifications and education background, I think I am fully qualified for the job. With enormous energy to put into the work, I am very willing to take on the challenges that your company and this job will offer. By working with the Marketing Manager and the full marketing team, I am confident that I will be able to contribute positively to the expansion of your company’s business in the Asia-Pacific region.
I am looking forward to hearing from you and sincerely hope that I will be given a chance to be interviewed.
Thank you for your kind attention.
Yours sincerely,
Zhang Wei解析： 暂无解析 -
第15题：
问答题Practice 4 ● A foreign business associate is visiting your company for three days. You have been asked to organize the visit and plan appropriate entertainment. ● Write a letter to the visitor outlining a timetable for the visit and describing the activities you have planned. ● Write 200-250 words on your Answer Sheet.正确答案： 【参考范文】
Dear Richard,
Further to our discussion of 6 May, I’m writing to present the scheduled programme during your visit to our company(12—15 May). I‘ll be waiting at the airport on Tuesday morning. If the airliner arrives on time, I’11 take you right to your hotel. Then you can have a rest and refresh yourself. As Mr. Cooper desires to see you before the meeting, you will have a private talk. After that we’ll travel to the company site for the meeting which according to the schedule will run form 15:30 to 17:00. Since that will be a busy day, I recommend a complete relaxation at a nearby entertainment centre. Wednesday’s meeting is due to start at 10:00a.m. A limousine has been arranged to collect you from the hotel at 9 : 40a.m. As the meeting will last for a whole day, we will have a working lunch. When work’s finished, you’11 have some free time at your disposal before attending a welcome banquet to be held at The Sheraton Hotel at 19: 00.
We have enter your name for the Tennis Tournament (9:30 a.m on Thursday morning). Mr. Cooper will pick you up at the hotel at 9:00a.m. Then there is a cocktail party at 12:30 a.m, which some important local government officials will attend.
A sedan will pick you up at your hotel at 9:50a.m on Friday morning to send you to the airport in time for your return flight at 11:50a.m. I’m looking forward to seeing you on the 12th. At the meanwhile, if you have any questions, please do not hesitate to contact me at 01082253922.
Yours sincerely,
Mary Young
Personal Assistant to Mr. Cooper解析： 暂无解析 -
第16题：
问答题Practice 3 ● You are going to inform your subordinates of a meeting on sales promotion. ● Write a memo to area sales managers saying: ● When and where the meeting will be held; ● What materials should they prepare. ● Write about 30—40 words.正确答案： 【参考范文】
Memo
From: Sales Supervisor
To: Area Sales Managers
we’re planning to hold a sales meeting from 14: 00 to 16: 00 next Tuesday in room 009. You’re required to hand in plans of sales promotion before the meeting. Please get them ready ahead of time.解析： 暂无解析 -
第17题：
问答题Practice 4 ● Your company is planning to launch a new mode of cellphone. You have been asked to do some research and put forward a proposal. ● Write your proposal, including the following: ● when and where to launch the cellphone, ● promotion activities to go with the launch, ● possible benefits that the launch will bring to the company, ● possible risks involved. ● Write 200—250 words.正确答案： 【参考范文】
Introduction
This proposal aims at recommending the time and location to launch our new mode of cellphone and suggesting ways of promotion.
When and Where
Time: Since students are the target customers of our new mode of cellphone, the best promotion time will be the summer holiday when new college students are leaving home and have to buy cellphones to communicate with their family.
Place: our best choice is the Victory Shopping Mall located near the campus, as the square in front of the mall has enough space for the launch and there are a dozen colleges around the mall.
How and What
We strongly suggest the following promotion activities:
Promotional flyers: We should create high-quality promotional flyers that tell customers of competitive price and the advanced quality of our product. Our key features and after sales service should also be included in it .
Promotional video: Simple, short-length product demonstration videos are really noticeable. We can show that our cellphone can be used everywhere in the world in the video.
Coupons: Most customers love coupons and a $20 coupon can stimulate sales volume of our new cellphone.
Possible benefits
These promotion approaches will help achieve success for the new product and as a result have a positive impact on the company identity.
Possible risks
The possible risks involved in these promotions are that in summer it rains a lot and maybe there will not be many participants on a rainy day. Therefore, we should pay attention to weather forecast and make a good preparation for a rainy day.解析： 暂无解析 -
第18题：
问答题Practice 2 ● Your manager is considering fostering team spirit among the staff. He has asked you to write a report concerning this. ● Write the report for your manager, including the following information: ● the current state of teamwork among co-workers, ● the importance of teamwork for the effective management, ● the practices that could foster team spirit, ● write 200-250 words.正确答案： 【参考范文】
To: Manager
From: Will Smith
Date: Oct.23, 2012
Subject: How to Foster Team Spirit
Introduction
It is noticed that at present there is not very good teamwork among co-workers. People concentrated solely on what they are doing, and are devoted to their own work, and are unwilling to provide some help to those who work together with them.
Findings
It is right to say that everyone has their own roles and accountabilities in this organization. It is still a pity though we can not work as closely as possible in a team. As we all know, people are different from each other, and everybody has their own merits and demerits. It is unquestionable that we can achieve team objective better if our people use their advantages to help those who are now busy coping with their jobs using their disadvantages. In addition, no one is successful if our team loses.
Recommendations
Such being the case, I suggest that we arrange a teambuilding activity. In the event, we make our people realize the importance of changing the current situation, get them to tell us what are their opinions about this, and what are the reasons from their perspectives, and what we can jointly do to improve it.解析： 暂无解析 -
第19题：
问答题Practice 7 ● You are the Manager of the Marketing and Sales Department of a Computer Manufacturing Firm. The Managing Director has asked you to prepare a proposal for sales promotion of the new product—computer PC06. ● Write a proposal for the Managing Director: ● giving the reasons for writing the proposal ● suggesting the principal strategy for the proposed promotional activities ● giving the categories of promotional activity that the policy should cover ● explaining the promotional activities will be within the total proposed budget and benefit the promotional activities would bring. ● Write 200-250 words on the separate answer paper provided.正确答案： 【参考范文】
Proposal for sales promotion of the new product (computer PC06) According to your request in your memo of 26 June, I am sending to you my proposal for sales promotion activities for the new product—Computer PC 06.
It is already agreed that since our prime prospects are to be found in the professions, the industry trade, and other administrative organizations, our advertising campaign will be targeted at this market segment instead of the mass consumer.
Therefore, the principal strategy for our promotional activities will be to offer our authorized dealers an effective stimulus and support. But we are not supposed to ignore the potential effect of a well-planned promotional policy including retail outlet displays.
So the categories of promotional activity our policy needs to cover are as what follows:
1. Promotional literature
2. Trade promotions
3. Point-of-sale display
4. Financial incentives for the consumer
5. Brand image
6. Consumer services
We trust the following specific promotional activities will be within the total proposed budget and the allocation of that for each item will be made accordingly:
1. Special discount will be offered to retailer and dealers who order large quantities of goods on consignment.
2. Product brochures and product line catalogues will be available to potential customers upon request.
3. There will be free trial periods of 7-10 days for potential customers.
4. Good after-sales service will be provided.
It is likely that the cumulative effect of the above promotional activities and the advertising campaign will encourage public recognition of the new product—Computer PC 06. We are looking forward to discussing with you about these recommendations.解析： 暂无解析 -
第20题：
问答题Practice 1 ● Your company recently sponsored an event and the head of marketing has asked you to write a report about it. ● Write your report for the head of marketing ● Outlining the reasons for choosing to sponsor the event ● Describing the positive outcomes of sponsoring the event ● Explaining the disadvantages that resulted from sponsoring the event ● Making recommendations concerning future sponsorship activity. ● Write 200-250 words.正确答案： 【参考范文】
Report on Sponsoring ‘‘2009 Super Girl” Introduction:
The purpose of this report is to find out reasons of sponsoring “2009 Super Girl” on Hu’nan TV and evaluate this decision in order to guide next year’s sponsoring policy.
Reasons:
This year’s “Super Girl” was sponsored by our company, as it would be shown on Hu’nan TV. It was expected that this exposure would improve public recognition of the company name and its products because during the break time the candidates, hosts and hostess will make recommendation to our casual clothes.
Advantages & Disadvantages:
We delegated a market research company to conduct an on line research in the week following the broadcast, and this revealed an increase of six percentage points in public awareness of our name in comparison with a year ago. Furthermore, after the program sales increased by nearly 50 percent immediately, compared with the same period in the previous year. Also, since we sponsored it we have received more offers than last years.
The cost of sponsorship had taken up over half the total marketing budget for the current financial year, which was greater than expected. The research found that too many offers led to another problem: it is impossible for the company to complete the tasks punctually because we lack skilled workers and enough equipment.
Recommendation:
It would be advisable that sponsorship should be on the basis of the company’s financial ability and strictly follow its annual budget. Besides, proper investment on staff and new equipment would make contribution to the company’s development.解析： 暂无解析 -
第21题：
问答题Practice 6 ● You are the factory manager of a car company. You are waiting for urgently needed components from your purchasing department. ● Write a note to Mr. Smith, the Assistant Purchasing Manager: ● Enquiring about the reason for the delay; ● Stating when the components are needed; ● Suggesting a meeting to discuss future deliveries. ● write 30-40 words.正确答案： 【参考范文】
I’m writing to enquire about the reason of the delay of the ordered components. The components are needed by next Friday. In order to smooth our collaboration, I suggest we should have a meeting to discuss future deliveries.解析： 暂无解析 -
第22题：
问答题Practice 3 ● Your manager is considering whether to purchase or to rent a new company premise. He has asked you to write a report concerning this. ● Write a report for your manager, including the following information: ● what you know about the premise, ● why it is good for you to take the relevant action, ● how your company would benefit from it. ● Write 200-250 words.正确答案： 【参考范文】
To: Manager
From: Will Smith
Date: Oct.23, 2012
Subject: New Premise
Introduction
The Health, Safety, and Environmental team and the Admin Team jointly inspected our targeted premise-16th floor of the Fortune Building. It is an upscale office building with very good facilities such as parking lot, and A/C. The top floor of the building is what we are looking at. It is quoted 100 per square meters per month.
Recommendation
We, the working team, suggest that we would like to take this premise. We made this decision after inspecting a dozen of office buildings in the three month’s. The judgment is made in terms of the cost, fame and accessibility. The schedule of its availability can also satisfy our schedule of moving.
Conclusion
In the downtown area, this is the ONLY new office building. Locating in the downtown area means that we get much closer to all our suppliers and customers. This will make us more appealing and bring us convenience, and also save our people time, cost and energy to travel from what we are now to the downtown area. The building has really very good fame that matches us as a Multi-National Company better than before. With respect to cost, our planned budget is enough to cover the cost, and according to the agency the offer is negotiable.解析： 暂无解析 -
第23题：
问答题Directions: For this part, you are allowed 30 minutes to write a short essay entitled. Does an Intensive Training Course Really Help? You should write at least 140 words.正确答案： Does an Intensive Training Course Really Help? On campus we can find many advertisements of intensive training course which seek to attract the eyeballs of the students who are preparing for the exams. Does an intensive training course really help?
Some students are in favor of choosing an intensive training course for two reasons. Firstly, they believe they can learn systematically in such a course. Secondly, they just follow the trends. If their classmates choose to take the course, it is quite likely that they will take one as well;otherwise they will fall behind the trends. On the contrary, some students hold that the intensive training is little-yielding. They would like to follow their own study plan. They firmly believe that study is a lasting process and the intensive training courses really do little help to examinations.
In my opinion, in such intensive training courses you will get skills for exams, rather than real knowledge. We should not resort to the intensive training for the shortcut of exams.
点评:文章第一段由大学校园里很多辅导班的广告的事实引出上辅导班有没有用的问题。第二段是针对这一问题的正反两反面观点。最后一段作者给出自己的看法,认为辅导班教授的是考试技巧,而非真正的知识,所以不应该依赖辅导班。解析： 暂无解析 -
第24题：
问答题Practice 3 ● You are the Director of the Training Department. The CEO asked you to prepare a proposal for the company in-house course for the management discussion. ● Write 200—250 words.正确答案： 【参考范文】
Company In-house Training Course: Finance for Managers The Training Department has been asked to run this course again, which was very successful last time. It is going to take place at the Training Center of the Company from 1st to 10th October.
Firstly, it should be known that it is an intensive, practical, residential course, which aims to improve the ability of managers to handle the financial and numerical aspects of their work. It will include the following aspects: understanding the underlying principles of financial management; developing the needed skills to plan and implement a budget; improving their ability to read and interpret accounting data as well as understanding and interpreting the company’s internal financial systems. After three days of training, managers are bound to have a better knowledge of how finance works in the company. Moreover, they can also learn how important it is to use information technology effectively in order to improving profitability.
Secondly, we have received very positive feedbacks after the April course, in particular from the managers of the more recently established departments. They especially appreciated the practical and ‘the Company-based’ aspects of the course. We trust this course will meet the needs of non-financial managers already involved in budget planning and financial management as part of their job to some extent, and wishing to increase their expertise in job-related finance. However, it should be point out that the course is not designed for managers who have already undergone a professional training in finance.
Thirdly, for participants, a certain amount of work will have to be done in preparation for the course. Managers will be required to analyze the financial procedures of their own departments. It will support a programme of group exercises and case studies with the purpose to stimulate discussion and decide on action, relating specifically to the company’s actual issues and problems. It is expected that the following topics will come out of this work: the structure of the company internal accounting systems, costing methods and cost control, profit analysis and cash-flow forecasts, capital and revenue spending, as well as the practical tools of measurement in financial performance.
Fourthly, as the author of a well-known series of business skills publications, Tim Reeves has particular expertise in the needs of a medium-sized company with our range of business activities. Peter Harrington is the other consultant involved. He is a Financial Manager, with special contribution to relating the course content to the Company systems and procedures. With feedback from the April course and recent management recommendations, we will give more attention to the details of the company pricing policy.
Candidates are expected to send completed internal application forms to Ross Dixon at the earliest possible time if it is their wish to reserve a place on this course. We will distribute further details of accommodation and exact timings within three days. Contact me on 55667788, if further information is required.
Robert Peterson
Training Officer解析： 暂无解析