1 The Great Western Cake Company (GWCC) is a well-established manufacturer of specialist flour confectionery
products, including cakes. GWCC sells its products to national supermarket chains. The company’s success during
recent years is largely attributable to its ability to develop innovative products which appeal to the food selectors within
national supermarket chains.
The marketing department of Superstores plc, a national supermarket chain has asked GWCC to manufacture a cake
known as the ‘Mighty Ben’. Mighty Ben is a character who has recently appeared in a film which was broadcast
around the world. The cake is expected to have a minimum market life of one year although the marketing department
consider that this might extend to eighteen months.
The management accountant of GWCC has collated the following estimated information in respect of the Mighty Ben
cake:
(1) Superstores plc has decided on a launch price of £20·25 for the Mighty Ben cake and it is expected that this
price will be maintained for the duration of the product’s life. Superstores plc will apply a 35% mark-up on the
purchase price of each cake from GWCC.
(2) Sales of the Mighty Ben cake are expected to be 100,000 units per month during the first twelve months.
Thereafter sales of the Mighty Ben cake are expected to decrease by 10,000 units in each subsequent month.
(3) Due to the relatively short shelf-life of the Mighty Ben cake, management has decided to manufacture the cakes
on a ‘just-in-time’ basis for delivery in accordance with agreed schedules. The cakes will be manufactured in
batches of 1,000. Direct materials input into the baking process will cost £7,000 per batch for each of the first
three months’ production. The material cost of the next three months’ production is expected to be 95% of the
cost of the first three months’ production. All batches manufactured thereafter will cost 90% of the cost of the
second three months’ production.
(4) Packaging costs will amount to £0·75 per cake. The original costs of the artwork and design of the packaging
will amount to £24,000. Superstores plc will reimburse GWCC £8,000 in the event that the product is
withdrawn from sale after twelve months.
(5) The design of the Mighty Ben cake is such that it is required to be hand-finished. A 75% learning curve will
apply to the total labour time requirement until the end of month five. Thereafter a steady state will apply with
labour time required per batch stabilising at that of the final batch in month five. The labour requirement for the
first batch of Mighty Ben cakes to be manufactured is expected to be 6,000 hours at £10 per hour.
(6) A royalty of 5% of sales revenue (subject to a maximum royalty of £1·1 million) will be payable by GWCC to the
owners of the Mighty Ben copyright.
(7) Variable overheads are estimated at £3·50 per direct labour hour.
(8) The manufacture of the Mighty Ben cake will increase fixed overheads by £75,000 per month.
(9) In order to provide a production facility dedicated to the Mighty Ben cake, an investment of £1,900,000 will be
required and this will be fully depreciated over twelve months.
(10) The directors of GWCC require an average annual return of 35% on their investment over 12 months and
18 months.
(11) Ignore taxation and the present value of cash flows.
Note: Learning curve formula:
y = axb
where y = average cost per batch
a = the cost of the initial batch
x = the total number of batches
b = learning index (= –0·415 for 75% learning rate)
Required:
(a) Prepare detailed calculations to show whether the manufacture of Mighty Ben cakes will provide the required
rate of return for GWCC over periods of twelve months and eighteen months. (20 marks)
第1题:
A、internationalize
B、internationally
C、international
D、internationalization
第2题:
A、the great white hope
B、the great red hope
C、the great green hope
D、the great black hope
第3题:
In a sense, a hotel sells to its guests tangible products instead of spiritual products.()
第4题:
第5题:
第6题:
第7题:
第8题:
Company could reject the products back from its customers.
第9题:
A customer has a large UNIX environment and has engaged a pSeries technical specialist to work on a solution with them. Which of the following statements would best establish UNIX credibility with a knowledgeable customer?()
第10题:
第11题:
第12题:
pays
would pay
is paying
has been paying
第13题:
A、Annual income
B、operation profit
C、return on sales
D、net profit
第14题:
Directions: The following is an introduction of a company. After reading it, you should give brief answers to the five questions ( No.56 to No. 60) that follow. The answers (in not more than 3 words)should be written after the corresponding numbers on the Answer Sheet.
Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. We major in professional digital security products. Our products with advanced technology, stable performance, cost-effective, stylish design, excellent quality, has won the trust of customers and a wide range of popular.
Being a professional manufacturer of security products, we value Innovation, Dedication and Superiority, and satisfy our customers by adding new designs and features to our products according to customers' needs.
Our service & knowledge is second to none. We really appreciate your business and hope to deal with you again.
We sincerely welcome customers to visit and give us your advice.
41.What kind of company is Ditis Hong Kong Ltd?
Ditis Hong Kong Ltd is a manufacturer of ________ and peripheral equipment, knowledge-based company.
42. What’s the educational background of the managers in Ditis Hong Kong Ltd?
All of our managers has ________________.
43. What’s the major products of the company?
They major in ______________ products.
44. How can the company satisfy its customers?
It satisfies its customers by adding ____________ to our products according to customers' needs
45. How about the service and knowledge of the company?
Our service & knowledge is ___________.
答案:41, security products;42,high technical education;43,security products;
44,designs and features;45,second to none。
解析:
41,来自“Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. ”Ditis Hong Kong Ltd 是一家专业生产安全产品和外部设备产品的知识型公司。
42,来自“All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. ”我们所有的经理都受过高等技术教育,英语、汉语、日语和俄语口语流利。
43,来自“Being a professional manufacturer of security products”是一家专业的安全产品制造商。
44,来自“by adding new designs and features to our products according to customers' needs.”根据客户的需要,为产品添加新的设计和特色。
45,来自“Our service & knowledge is second to none. ”我们的服务和知识是首屈一指的。
第15题:
第16题:
第17题:
第18题:
第19题:
The company has purchased one hundred and fifty new servers. The server administrator needs to build and deploy them as quickly as possible. Which of the following is the FASTEST method of building and deploying each server?()
第20题:
A customer currently buys HP ProLiant servers and EMC storage. The customer has encountered various problems getting certain servers to work with their storage. Which of the following arguments can the Sales Specialist present to best position IBM? ()
第21题:
The technical support specialist has completed a UNIX course at college.
The technical specialist has supported several similar projects and has earned an IBM AIX certification.
The technical support specialist’s company sells $3M of UNIX computer systems every year.
The technical support specialist has sold and installed at least a dozen Apple and iSeries systems with POWER processors.
第22题:
keeps its promise
provides the same products
sells its products at a low price
delivers its products without delay
第23题:
对
错