更多“(c) Explain the term ‘target costing’ and how it may be applied by GWCC. Briefly discuss any potentiallimitations in its application. (8 marks)”相关问题
  • 第1题:

    (b) Explain how Perfect Shopper might re-structure its upstream supply chain to address the problems identified

    in the scenario. (10 marks)


    正确答案:
    (b) Perfect Shopper currently has a relatively short upstream supply chain. They are bulk purchasers from established suppliers
    of branded goods. Their main strength at the moment is to offer these branded goods at discounted prices to neighbourhood
    shops that would normally have to pay premium prices for these goods.
    In the upstream supply chain, the issue of branding is a significant one. At present, Perfect Shopper only provides branded
    goods from established names to its customers. As far as the suppliers are concerned, Perfect Shopper is the customer and
    the company’s regional warehouses are supplied as if they were the warehouses of conventional supermarkets. Perfect
    Shopper might look at the following restructuring opportunities within this context:
    – Examining the arrangements for the delivery of products from suppliers to the regional warehouses. At present this is in
    the hands of the suppliers or contractors appointed by suppliers. It appears that when Perfect Shopper was established
    it decided not to contract its own distribution. This must now be open to review. It is likely that competitors have
    established contractual arrangements with logistics companies to collect products from suppliers. Perfect Shopper must
    examine this, accompanied by an investigation into downstream distribution. A significant distribution contract would
    probably include the branding of lorries and vans and this would provide an opportunity to increase brand visibility and
    so tackle this issue at the same time.
    – Contracting the supply and distribution of goods also offers other opportunities. Many integrated logistics contractors also
    supply storage and warehousing solutions and it would be useful for Perfect Shopper to evaluate the costs of these.
    Essentially, distribution, warehousing and packaging could be outsourced to an integrated logistics company and Perfect
    Shopper could re-position itself as a primarily sales and marketing operation.
    – Finally, Perfect Shopper must review how it communicates orders and ordering requirements with its suppliers. Their
    reliance on supplier deliveries suggests that the relationship is a relatively straightforward one. There may be
    opportunities for sharing information and allowing suppliers access to forecasted demand. There are many examples
    where organisations have allowed suppliers access to their information to reduce costs and to improve the efficiency of
    the supply chain as a whole.
    The suggestions listed above assume that Perfect Shopper continues to only supply branded goods. Moving further upstream
    in the supply chain potentially moves the company into the manufacture and supply of goods. This will raise a number of
    significant issues about the franchise itself.
    At present Perfect Shopper has, by necessity, concentrated on branded goods. It has not really had to understand how these
    goods sell in specific locations because it has not been able to offer alternatives. The content of the standing order reflects
    how the neighbourhood shop wishes to compete in its locality. However, if Perfect Shopper decides to commission its own
    brand then the breadth of products is increased. Neighbourhood shops would be able to offer ‘own brand’ products to compete
    with supermarkets who also focus on own brand products. It would also increase the visibility of the brand. However, Perfect
    Shopper must be sure that this approach is appropriate as a whole. It could easily produce an own brand that reduces the
    overall image of the company and hence devalues the franchise. Much more research is needed to assess the viability ofproducing ‘own brand’ goods.

  • 第2题:

    (b) Ratio analysis in general can be useful in comparing the performance of two companies, but it has its limitations.

    Required:

    State and briefly explain three factors which can cause accounting ratios to be misleading when used for

    such comparison. (6 marks)


    正确答案:
    (b) (i) One company may have revalued its assets while the other has not.
    (ii) Accounting policies and estimation techniques may differ. For example, one company may use higher depreciation rates
    than the other.
    (iii) The use of historical cost accounting may distort the capital and profit of the two companies in different ways.
    Other answers considered on their merits.

  • 第3题:

    (c) Critically discuss FOUR principal roles of non-executive directors and explain the potential tensions between

    these roles that WM’s non-executive directors may experience in advising on the disclosure of the

    overestimation of the mallerite reserve. (12 marks)


    正确答案:
    (c) Non-executive directors
    Roles of NEDs
    Non-executive directors have four principal roles.
    The strategy role recognises that NEDs are full members of the board and thus have the right and responsibility to contribute
    to the strategic success of the organisation for the benefit of shareholders. The enterprise must have a clear strategic direction
    and NEDs should be able to bring considerable experience from their lives and business experience to bear on ensuring that
    chosen strategies are sound. In this role they may challenge any aspect of strategy they see fit and offer advice or input to
    help to develop successful strategy.
    In the scrutinising or performance role, NEDs are required to hold executive colleagues to account for decisions taken and
    company performance. In this respect they are required to represent the shareholders’ interests against the possibility that
    agency issues arise to reduce shareholder value.
    The risk role involves NEDs ensuring the company has an adequate system of internal controls and systems of risk
    management in place. This is often informed by prescribed codes (such as Turnbull in the UK) but some industries, such as
    chemicals, have other systems in place, some of which fall under ISO standards. In this role, NEDs should satisfy themselves
    on the integrity of financial information and that financial controls and systems of risk management are robust and defensible.
    Finally, the ‘people’ role involves NEDs overseeing a range of responsibilities with regard to the management of the executive
    members of the board. This typically involves issues on appointments and remuneration, but might also involve contractual
    or disciplinary issues and succession planning.
    Tutorial note: these four roles are as described in the UK Higgs Report and are also contained in the Combined Code 2003.
    Tensions in NED roles in the case
    This refers to a potential tension in the loyalties of the NEDs. Although the NED is accountable, through the chairman to the
    shareholders and thus must always act in the economic best interests of the shareholders, he or she is also a part of the board
    of the company and they may, in some situations, advise discretion. Withholding information might be judged correct because
    of strategic considerations or longer-term shareholder interests. In most situations, NEDs will argue for greater transparency,
    less concealment and more clarity of how and why a given action will be in the interests of shareholders.
    The case of mallerite overestimation places the WM NEDs in a position of some tension. Any instinct to conceal the full extent
    of the overestimate of the reserve for the possible protection of the company’s short-term value must be balanced against the
    duty to serve longer-term strategic interests and the public interest. Whilst concealment would protect the company’s
    reputation and share price in the short term, it would be a duty of the NEDs to point out that WM should observe transparency
    as far as possible in its dealing with the shareholders and other capital market participants.

  • 第4题:

    (b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its environment and concerns its

    ‘fit’ with the factors in its environment.

    With reference to the case as appropriate, explain how a code of ethics can be used as part of a company’s

    overall strategic positioning. (7 marks)


    正确答案:
    (b) Code of ethics and strategic positioning
    Strategic positioning is about the way that a whole company is placed in its environment as opposed to the operational level,
    which considers the individual parts of the organisation.
    Ethical reputation and practice can be a key part of environmental ‘fit’, along with other strategic issues such as generic
    strategy, quality and product range.
    The ‘fit’ enables the company to more fully meet the expectations, needs and demands of its relevant stakeholders – in this
    case, European customers.
    The ‘quality’ of the strategic ‘fit’ is one of the major determinants of business performance and so is vital to the success of
    the business.
    HPC has carefully manoeuvred itself to have the strategic position of being the highest ethical performer locally and has won
    orders on that basis.
    It sees its strategic position as being the ethical ‘benchmark’ in its industry locally and protects this position against its parent
    company seeking to impose a new code of ethics.
    The ethical principles are highly internalised in Mr Hogg and in the company generally, which is essential for effective strategic
    implementation.

  • 第5题:

    2 (a) Explain the term ‘backflush accounting’ and the circumstances in which its use would be appropriate.

    (6 marks)


    正确答案:
    (a) Backflush accounting focuses upon output of an organisation and then works backwards when allocating costs between cost
    of goods sold and inventories. It can be argued that backflush accounting simplifies costing since it ignores both labour
    variances and work-in-progress. Whilst in a perfect just-in-time environment there would be no work-in-progress at all, there
    will in practice be a small amount of work-in-progress in the system at any point in time. This amount, however, is likely to
    be negligible in quantity and therefore not significant in terms of value. Thus, a backflush accounting system simplifies the
    accounting records by avoiding the need to follow the movement of materials and work-in-progress through the manufacturing
    process within the organisation.
    The backflush accounting system is likely to involve the maintenance of a raw materials and work-in–progress account
    together with a finished goods account. The use of standard costs and variances is likely to be incorporated into the
    accounting entries. Transfers from raw materials and work-in-progress account to finished goods (or cost of sales) will probably
    be made at standard cost. The difference between the actual inputs and the standard charges from the raw materials and
    work-in-progress account will be recorded as a residual variance, which will be recorded in the profit and loss account. Thus,
    it is essential that standard costs are a good surrogate for actual costs if large variances are to be avoided. Backflush
    accounting is ideally suited to a just-in-time philosophy and is employed where the overall cycle time is relatively short and
    inventory levels are low. Naturally, management will still be eager to ascertain the cause of any variances that arise from the
    inefficient usage of materials, labour and overhead. However investigations are far more likely to be undertaken using nonfinancial
    performance indicators as opposed to detailed cost variances.

  • 第6题:

    (b) Discuss FOUR factors that distinguish service from manufacturing organisations and explain how each of

    these factors relates to the services provided by the Dental Health Partnership. (5 marks)


    正确答案:
    (b) The major characteristics of services which distinguish services from manufacturing are as follows:
    – Intangibility.
    When a dentist provides a service to a client there are many intangible factors involved such as for example the
    appearance of the surgery, the personality of the dentist, the manner and efficiency of the dental assistant. The output
    of the service is ‘performance’ by the dentist as opposed to tangible goods.
    – Simultaneity.
    The service provided by the dentist to the patient is created by the dentist at the same time as the patient consumed it
    thus preventing any advance verification of quality.
    – Heterogeneity.
    Many service organisations face the problem of achieving consistency in the quality of its output. Whilst each of the
    dentists within the Dental Health Partnership will have similar professional qualifications there will be differences in the
    manner they provide services to clients.
    – Perishability.
    Many services are perishable. The services of a dentist are purchased only for the duration of an appointment.

  • 第7题:

    (ii) Briefly discuss FOUR non-financial factors which might influence the above decision. (4 marks)


    正确答案:
    (ii) Four factors that could be considered are as follows:
    (i) The quality of the service provided by NSC as evidenced by, for example, the comfort of the ferries, on-board
    facilities, friendliness and responsiveness of staff.
    (ii) The health and safety track record of NSC – passenger safety is a ‘must’ in such operations.
    (iii) The reliability, timeliness and dependability of NSC as a service provider.
    (iv) The potential loss of image due to redundancies within Wonderland plc.

  • 第8题:

    (b) Briefly explain THREE limitations of negotiated transfer prices. (3 marks)


    正确答案:
    (b) Negotiated transfer prices suffer from the following limitations:
    – The transfer price which is the final outcome of negotiations may not be close to the transfer price that would be optimal
    for the organisation as a whole since it can be dependent on the negotiating skills and bargaining powers of individual
    managers.
    – They can lead to conflict between divisions which may necessitate the intervention of top management to mediate.
    – The measure of divisional profitability can be dependent on the negotiating skills of managers who may have unequal
    bargaining power.
    – They can be time-consuming for the managers involved, particularly where large numbers of transactions are involved.

  • 第9题:

    (ii) Briefly explain the extent to which the application of sensitivity analysis might be useful in deciding

    which refrigeration system to purchase and discuss the limitations inherent in its use. (3 marks)


    正确答案:
    (ii) Sensitivity analysis could be used to assess how responsive the NPV calculated in part (a) in respect of each decision
    option change is to changes in the variables used to calculate it. The application of sensitivity analysis requires that the
    net present values are calculated under alternative assumptions in order to determine how sensitive they are to changing
    conditions. In this particular example then a relatively small change in the forecast cash flows might lead to a change
    in the investment decision. The application of sensitivity analysis can indicate those variables to which the NPV is most
    sensitive and the extent to which these variables may change before an investment results in a negative NPV. Thus the
    application of sensitivity analysis may provide management with an indication of why a particular project might fail. The
    directors of Stay Cool Ltd should give consideration to the potential variations in the independent variables which feature
    in the decision-making process such as:
    – estimated revenues
    – estimated operating costs
    – estimated working lives
    – estimated repair costs
    – the estimated discount rate i.e. cost of capital of each alternative investment.
    Sensitivity analysis has some serious limitations. The use of the method requires changes in each variable under
    consideration are isolated. However management may be focused on what happens if changes occur in two or more
    critical variables. Another problem relating to the use of sensitivity analysis to forecast outcomes lies in the fact that it
    provides no indication of the likelihood of the occurrence of changes in critical variables.

  • 第10题:

    (b) Explain how growth may be assessed, and critically discuss the advantages and issues that might arise as a

    result of a decision by the directors of CSG to pursue the objective of growth. (8 marks)


    正确答案:
    (b) Growth may be measured in a number of ways which are as follows:
    Cash flow
    This is a very important measure of growth as it ultimately determines the amount of funds available for re-investment by any
    business.
    Sales revenue
    Growth in sales revenues generated is only of real value to investors if it precipitates growth in profits.
    Profitability
    There are many measures relating to profit which include sales margin, earnings before interest, taxation, depreciation and
    amortisation (EBITDA) and earnings per share. More sophisticated measures such as return on capital employed and residual
    income consider the size of the investment relative to the level of profits earned. In general terms, measures of profitability
    are only meaningful if they are used as a basis for comparisons over time or in conjunction with other measures of
    performance. Growth rate in profitability are useful when compared with other companies and also with other industries.
    Return on investment
    A growing return upon invested capital suggests that capital is being used more and more productively. Indicators of a growing
    return would be measured by reference to dividend payment and capital growth.
    Market share
    Growth in market share is generally seen as positive as it can generate economies of scale.
    Number of products/service offerings
    Growth is only regarded as useful if products and services are profitable.
    Number of employees
    Measures of productivity such as value added per employee and profit per employee are often used by shareholders in
    assessing growth. Very often an increased headcount is a measure of success in circumstances where more people are
    needed in order to deliver a service to a required standard. However it is incumbent on management to ensure that all
    employees are utilised in an effective manner.
    It is a widely held belief that growth requires profits and that growth produces profits. Profits are essential in order to prevent
    a company which has achieved growth from becoming a target for a take-over or in a worse case scenario goes into
    liquidation. Hence it is fundamental that a business is profitable throughout its existence. Growth accompanied by growth in
    profits is also likely to aid the long-term survival of an organisation. CSG operates in Swingland which experiences fluctuations
    in its economic climate and in this respect the exploitation of profitable growth opportunities will help CSG to survive at the
    expense of its competitors who do not exploit such opportunities.
    Note: Alternative relevant discussion and examples would be accepted.

  • 第11题:

    6 (a) Explain the term ‘money laundering’. (3 marks)


    正确答案:
    6 MONEY LAUNDERING
    Tutorial note: The answer which follows is indicative of the range of points which might be made. Other relevant material will
    be given suitable credit.
    (a) Meaning of the term
    ■ Money laundering is the process by which criminals attempt to conceal the true origin and ownership of the proceeds
    of their criminal activity (‘dirty’ money) allowing them to maintain control over the proceeds and, ultimately, providing a
    legitimate cover for their sources of income.
    ■ The term is widely defined to include:
    – possessing; or
    – in any way dealing with; or
    – concealing
    the proceeds of any crime (‘criminal property’).
    ■ It also includes:
    – an attempt or conspiracy or incitement to commit such an offence; or
    – aiding, abetting, counselling or procuring the commission of such an offence.
    ■ Further, it includes failure by an individual in a regulated sector to inform. the financial intelligence unit (FIU), as soon
    as practicable, of knowledge or suspicion that another person is engaged in money laundering.
    Tutorial note: The FIU serves as a national centre for receiving (and, as permitted, requesting), analysing and
    disseminating suspicious transaction reports (STRs).

  • 第12题:

    (ii) Discuss TWO problems that may be faced in implementing quality control procedures in a small firm of

    Chartered Certified Accountants, and recommend how these problems may be overcome. (4 marks)


    正确答案:
    (ii) Consultation – it may not be possible to hold extensive consultations on specialist issues within a small firm, due to a
    lack of specialist professionals. There may be a lack of suitably experienced peers to discuss issues arising on client
    engagements. Arrangements with other practices for consultation may be necessary.
    Training/Continuing Professional Development (CPD) – resources may not be available, and it is expensive to establish
    an in-house training function. External training consortia can be used to provide training/CPD for qualified staff, and
    training on non-exam related issues for non-qualified staff.
    Review procedures – it may not be possible to hold an independent review of an engagement within the firm due to the
    small number of senior and experienced auditors. In this case an external review service may be purchased.
    Lack of specialist experience – where special skills are needed within an engagement; the skills may be bought in, for
    example, by seconding staff from another practice. Alternatively if work is too specialised for the firm, the work could be
    sub-contracted to another practice.
    Working papers – the firm may lack resources to establish an in-house set of audit manuals or standard working papers.
    In this case documentation can be provided by external firms or professional bodies.

  • 第13题:

    (c) Explain how Perfect Shopper might re-structure its downstream supply chain to address the problems

    identified in the scenario. (10 marks)


    正确答案:
    (c) A number of opportunities appear to exist in the downstream supply chain.
    As already mentioned above, Perfect Shopper can revisit its contract distribution arrangements. At present, distribution to
    neighbourhood shops is in the hands of locally appointed contract distributors. As already suggested, it may be possible to
    contract one integrated logistics company to carry out both inbound and outbound logistics, so gaining economies of scale
    and opportunities for branding.
    One of the problems identified in the independent report was the inflexibility of the ordering and delivering system. The
    ordering system appears to be built around a fixed standard delivery made every two weeks, agreed in advance for a three
    month period. Variations can be made to this standard order, but only increases – not decreases. Presumably, this
    arrangement is required to allow Perfect Shopper to forecast demand over a three month period and to place bulk orders to
    reflect these commitments. However, this may cause at least two problems. The first is that participating shops place a
    relatively low standard order and rely on variations to fulfil demand. This causes problems for Perfect Shopper. Secondly, any
    unpredictable fall in demand during the three month period leads to the shop having storage problems and unsold stock. This
    potentially creates problems for the shop owner, who may also begin to question the value of the franchise. Hence Perfect
    Shopper might wish to consider a much more flexible system where orders can be made to match demand and deliveries
    can be made as required. This would also remove the requirement for a three monthly meeting between the franchisee andthe sales representative from Perfect Shopper. Investments in IT systems will be required to support this, with participating
    shops placing orders over the Internet to reflect their requirements. This move towards a more flexible purchasing arrangement
    may also make the outsourcing of warehousing and distribution even more appealing.
    Perfect Shopper may also wish to investigate whether they can also provide value added services to customers, which not
    only simplify the ordering system but also allow the shop managers to better understand their customers and fulfil their
    requirements. The supply chain may legitimately include the customer’s customers, particularly for franchisers. This is already
    acknowledged because Perfect Shopper produces tailored marketing material aimed at the end-consumer. Point of Sales (PoS)
    devices feeding information back to Perfect Shopper would allow sales information to be analysed and fed back to the
    shopkeeper as well as allowing automatic replenishment based on purchasing trends. However, this may be culturally difficult
    for independent neighbourhood shopkeepers to accept. Furthermore, it would potentially include information outside the
    products offered by Perfect Shopper and the implications of this would have to be considered. However, a whole shop sales
    analysis might be a useful service to offer existing and potential franchisees.
    Customers are increasingly willing to order products over the Internet. It seems unlikely that individual shopkeepers would be
    able to establish and maintain their own Internet-based service. It would be useful for Perfect Shopper to explore the potential
    of establishing a central website with customers placing orders from local shops. Again there are issues about scope, because
    Perfect Shopper does not offer a whole-shop service. However, Michael de Kare-Silver has identified groceries as a product
    area that has good potential for Internet purchase. In his electronic shopping potential test any product scoring over 20 hasgood potential. Groceries scored 27.

  • 第14题:

    4 (a) Explain the meaning of the term ‘working capital cycle’ for a trading company. (4 marks)


    正确答案:
    (a) The working capital cycle illustrates the changing make-up of working capital in the course of the trading operations of a
    business:
    1 Purchases are made on credit and the goods go into inventory.
    2 Inventory is sold and converted into receivables
    3 Credit customers pay their accounts
    4 Cash is used to pay suppliers.

  • 第15题:

    (b) Using the TARA framework, construct four possible strategies for managing the risk presented by Product 2.

    Your answer should describe each strategy and explain how each might be applied in the case.

    (10 marks)


    正确答案:
    (b) Risk management strategies and Chen Products
    Risk transference strategy
    This would involve the company accepting a portion of the risk and seeking to transfer a part to a third party. Although an
    unlikely possibility given the state of existing claims, insurance against future claims would serve to limit Chen’s potential
    losses and place a limit on its losses. Outsourcing manufacture may be a way of transferring risk if the ourtsourcee can be
    persuaded to accept some of the product liability.
    Risk avoidance strategy
    An avoidance strategy involves discontinuing the activity that is exposing the company to risk. In the case of Chen this would
    involve ceasing production of Product 2. This would be pursued if the impact (hazard) and probability of incurring an
    acceptable level of liability were both considered to be unacceptably high and there were no options for transference or
    reduction.
    Risk reduction strategy
    A risk reduction strategy involves seeking to retain a component of the risk (in order to enjoy the return assumed to be
    associated with that risk) but to reduce it and thereby limit its ability to create liability. Chen produces four products and it
    could reconfigure its production capacity to produce proportionately more of Products 1, 3 and 4 and proportionately less of
    Product 2. This would reduce Product 2 in the overall portfolio and therefore Chen’s exposure to its risks. This would need
    to be associated with instructions to other departments (e.g. sales and marketing) to similarly reconfigure activities to sell
    more of the other products and less of Product 2.
    Risk acceptance strategy
    A risk acceptance strategy involves taking limited or no action to reduce the exposure to risk and would be taken if the returns
    expected from bearing the risk were expected to be greater than the potential liabilities. The case mentions that Product 2 is
    highly profitable and it may be that the returns attainable by maintaining and even increasing Product 2’s sales are worth the
    liabilities incurred by compensation claims. This is a risk acceptance strategy.

  • 第16题:

    (d) Explain the term ‘environmental management accounting’ and the benefits that may accrue to organisations

    which adopt it. (4 marks)


    正确答案:
    (d) Environmental management accounting (EMA) involves the generation and analysis of both financial and non-financial
    information in order to support internal environmental management processes. It is complementary to the conventional
    management accounting approach, with the aim to develop appropriate mechanisms that assist the management of
    organisations in the identification and allocation of environmentally related costs.
    Organisations that alter their management accounting practices to incorporate environmental concerns will have greater
    awareness of the impact of environment-related activities on their profit and loss accounts and balance sheets. This is because
    conventional management accounting systems tend to attribute many environmental costs to general overhead accounts with
    the result that they are ‘hidden’ from management. It follows that organisations which adopt EMA are more likely to identify
    and take advantage of cost reduction and other improvement opportunities. A concern with environmental costs will also
    reduce the chances of employing incorrect pricing of products and services and taking the wrong options in terms of mix and
    development decisions. This in turn may lead to enhanced customer value whilst reducing the risk profile attaching to
    investments and other decisions which have long term consequences.
    Reputational risk will also be reduced as a consequence of adopting (EMA) since management will be seen to be acting in
    an environmentally responsible manner. Organisations can learn from the Shell Oil Company whose experience in the much
    publicised Brent Spar incident cost the firm millions in terms of lost revenues as a result of a consumer boycott.

  • 第17题:

    (b) Explain how the use of SWOT analysis may be of assistance to the management of Diverse Holdings Plc.

    (3 marks)


    正确答案:
    (b) The use of SWOT analysis will focus management attention on current strengths and weaknesses of each subsidiary company
    which will be of assistance in the formulating of the business strategy of Diverse Holdings Plc. It will also enable management
    to monitor trends and developments in the constantly changing environments of their subsidiaries. Each trend or development
    may be classified as an opportunity or a threat that will provide a stimulus for an appropriate management response.
    Management can make an assessment of the feasibility of required actions in order that the company may capitalise upon
    opportunities whilst considering how best to negate or minimise the effect of any threats.
    A SWOT analysis should assist the management of Diverse Holdings Plc as they must identify their strengths, weaknesses,
    opportunities and threats. These may be classified as follows:
    Strengths which appear to include both OFL and HTL.
    Weaknesses which must include PSL and its limited outlets, which generate little growth and could collapse overnight. KAL
    is also a weakness due to its declining profitability.
    Opportunities where OFT, HTL and OPL are operating in growth markets.
    Threats from which KAL is suffering.
    If these four categories are identified and analysed then the group should be strengthened.

  • 第18题:

    (c) Explain how the use of activity-based techniques may benefit Taliesin Ltd. (5 marks)


    正确答案:
    (c) The usefulness of activity-based techniques is accentuated in situations where overheads comprise a significant proportion of
    product costs. Manufacturing overheads comprise 30·9% of turnover during the year ended 31 May 2005. Traditional
    methods of allocating overheads to products might result in product cost information which is misleading and detrimental to
    managerial decision-making. Calculations of product costs are more prone to error in situations where higher levels of
    overhead exist. The consequences can prove disastrous as, for example, in the under-pricing or over-pricing of products.
    Since Taliesin Ltd is going to confine its activities to its home country it must be prepared to face increased competition and
    this increases the need for greater visibility and more accurate product cost information.
    At present, Taliesin Ltd offers a range of products which is increasing in number and this may lead to the need for a more
    detailed costing system. Traditional absorption systems might well be inadequate as the number of product variants increases.
    One would expect that each new product developed is more complex than its predecessors. The company would probably
    start with simple Vanilla, then a few basic flavours but as Taliesin Ltd has expanded one would expect it to take longer to
    originate and test new products until they are ready to be introduced. It will probably take longer to mix the ingredients for a
    run of each product.
    These two, development and mixing ingredients, are examples of activities which arise when new products are considered.
    If traditional absorption costing and budgeting are used based on machine-time in production then the effect of these activities
    would be ignored.
    In order to gain a full appreciation of the impact of new product introduction activity-based techniques should be used to
    guide Taliesin Ltd into the easiest way to maintain its policy of growth. It may be a better decision to expand abroad or into
    new markets at home with the existing products than pursue growth by introducing new products to a dwindling number of
    customers.
    We are not told of the composition of the customer base of Taliesin Ltd. However, one thing we do know is that the scope of
    activity-based techniques extends beyond products and services. For example, the application of activity-based costing can
    provide vital information that enables management to undertake customer profitability analysis, thereby further improving
    management decision-making and operating performance.

  • 第19题:

    (e) Briefly discuss FOUR initiatives that management might consider in order to further enhance profitability.

    (4 marks)


    正确答案:
    (e) In order to enhance profitability management might take the following actions:
    (i) Increase the maximum capacity of the circus.
    (ii) Undertake a detailed review of operating costs which are budgeted at £239,200,000. Such a review might identify nonvalue
    added costs which may be eliminated thereby increasing profitability.
    (iii) Enter into a strategic arrangement with large hotels and travel agencies to offer travel and accommodation inclusive
    arrangements for visitors to Cinola Island. This might help to increase the number of visitors to the zoo thereby increasing
    profits.
    (iv) Change the price structure and entitlement of tickets so that purchasers might visit Cinola Island on two separate days
    in order to attend the zoo and circus. Additional revenues would arise as a consequence of the increased number of
    visitors to the zoo, thereby increasing profitability.
    (v) Hold prize draws for free tickets to the zoo for families on an ‘all-inclusive basis’, including restaurants, photographs,
    souvenirs etc.
    N.B. Only four initiatives were required to be discussed.

  • 第20题:

    (ii) Briefly discuss TWO factors which could reduce the rate of return earned by the investment as per the

    results in part (a). (4 marks)


    正确答案:
    (ii) Two factors which might reduce the return earned by the investment are as follows:
    (i) Poor product quality
    The very nature of the product requires that it is of the highest quality i.e. the cakes are made for human
    consumption. Bad publicity via a ‘product recall’ could potentially have a catastrophic effect on the total sales to
    Superstores plc over the eighteen month period.
    (ii) The popularity of the Mighty Ben character
    There is always the risk that the popularity of the character upon which the product is based will diminish with a
    resultant impact on sales volumes achieved. In this regard it would be advisable to attempt to negotiate with
    Superstores plc in order to minimise potential future losses.

  • 第21题:

    (b) Briefly discuss how stakeholder groups (other than management and employees) may be rewarded for ‘good’

    performance. (4 marks)


    正确答案:
    (b) Good performance should result in improved profitability and therefore other stakeholder groups may be rewarded for ‘good
    performance’ as follows:
    – Shareholders may receive increased returns on equity in the form. of increased dividends and /or capital growth.
    – Customers may benefit from improved quality of products and services, and possibly lower prices.
    – Suppliers may benefit from increased volumes of purchases.
    – Government will benefit from increased amounts of taxation.

  • 第22题:

    (ii) Briefly discuss THREE disadvantages of using EVA? in the measurement of financial performance.

    (3 marks)


    正确答案:
    (ii) Disadvantages of an EVA approach to the measurement of financial performance include:
    (i) The calculation of EVA may be complicated due to the number of adjustments required.
    (ii) It is difficult to use EVA for inter-firm and inter-divisional comparisons because it is not a ratio measure.
    (iii) Economic depreciation is difficult to estimate and conflicts with generally accepted accounting principles.
    Note: Other relevant discussion would be acceptable.

  • 第23题:

    In relation to the law of contract, distinguish between and explain the effect of:

    (a) a term and a mere representation; (3 marks)

    (b) express and implied terms, paying particular regard to the circumstances under which terms may be implied in contracts. (7 marks)


    正确答案:

    This question requires candidates to consider the law relating to terms in contracts. It specifically requires the candidates to distinguish between terms and mere representations and then to establish the difference between express and implied terms in contracts.
    (a) As the parties to a contract will be bound to perform. any promise they have contracted to undertake, it is important to distinguish between such statements that will be considered part of the contract, i.e. terms, and those other pre-contractual statements which are not considered to be part of the contract, i.e. mere representations. The reason for distinguishing between them is that there are different legal remedies available if either statement turns out to be incorrect.
    A representation is a statement that induces a contract but does not become a term of the contract. In practice it is sometimes difficult to distinguish between the two, but in attempting to do so the courts will focus on when the statement was made in relation to the eventual contract, the importance of the statement in relation to the contract and whether or not the party making the statement had specialist knowledge on which the other party relied (Oscar Chess v Williams (1957) and Dick
    Bentley v Arnold Smith Motors (1965)).
    (b) Express terms are statements actually made by one of the parties with the intention that they become part of the contract and
    thus binding and enforceable through court action if necessary. It is this intention that distinguishes the contractual term from
    the mere representation, which, although it may induce the contractual agreement, does not become a term of the contract.
    Failure to comply with the former gives rise to an action for breach of contract, whilst failure to comply with the latter only gives rise to an action for misrepresentation.

    Such express statements may be made by word of mouth or in writing as long as they are sufficiently clear for them to be enforceable. Thus in Scammel v Ouston (1941) Ouston had ordered a van from the claimant on the understanding that the balance of the purchase price was to be paid ‘on hire purchase terms over two years’. When Scammel failed to deliver the van Ouston sued for breach of contract without success, the court holding that the supposed terms of the contract were too
    uncertain to be enforceable. There was no doubt that Ouston wanted the van on hire purchase but his difficulty was that
    Scammel operated a range of hire purchase terms and the precise conditions of his proposed hire purchase agreement were
    never sufficiently determined.
    Implied terms, however, are not actually stated or expressly included in the contract, but are introduced into the contract by implication. In other words the exact meaning and thus the terms of the contract are inferred from its context. Implied terms can be divided into three types.
    Terms implied by statute
    In this instance a particular piece of legislation states that certain terms have to be taken as constituting part of an agreement, even where the contractual agreement between the parties is itself silent as to that particular provision. For example, under s.5 of the Partnership Act 1890, every member of an ordinary partnership has the implied power to bind the partnership in a contract within its usual sphere of business. That particular implied power can be removed or reduced by the partnership agreement and any such removal or reduction of authority would be effective as long as the other party was aware of it. Some implied terms, however, are completely prescriptive and cannot be removed.
    Terms implied by custom or usage
    An agreement may be subject to terms that are customarily found in such contracts within a particular market, trade or locality. Once again this is the case even where it is not actually specified by the parties. For example, in Hutton v Warren (1836), it was held that customary usage permitted a farm tenant to claim an allowance for seed and labour on quitting his tenancy. It should be noted, however, that custom cannot override the express terms of an agreement (Les Affreteurs Reunnis SA v Walford (1919)).
    Terms implied by the courts Generally, it is a matter for the parties concerned to decide the terms of a contract, but on occasion the court will presume that the parties intended to include a term which is not expressly stated. They will do so where it is necessary to give business efficacy to the contract.

    Whether a term may be implied can be decided on the basis of the officious bystander test. Imagine two parties, A and B, negotiating a contract, when a third party, C, interrupts to suggest a particular provision. A and B reply that that particular term is understood. In just such a way, the court will decide that a term should be implied into a contract.
    In The Moorcock (1889), the appellants, owners of a wharf, contracted with the respondents to permit them to discharge their ship at the wharf. It was apparent to both parties that when the tide was out the ship would rest on the riverbed. When the tide was out, the ship sustained damage by settling on a ridge. It was held that there was an implied warranty in the contract that the place of anchorage should be safe for the ship. As a consequence, the ship owner was entitled to damages for breach of that term.
    Alternatively the courts will imply certain terms into unspecific contracts where the parties have not reduced the general agreement into specific details. Thus in contracts of employment the courts have asserted the existence of implied terms to impose duties on both employers and employees, although such implied terms can be overridden by express contractual provision to the contrary.