Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message.

题目

Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.

1.Advertising is in the main paid for by____.

A、the customer

B、the manufacturer

C、increased sales

D、reduced prices

2."Large scale" in the third paragraph means____.

A、expensive

B、well-balanced

C、extensive

D、colorful

3.According to the passage, trade fairs 1st paragraph may____.

A、replace exhibitions and markets

B、attract possible customers

C、offer fun and amusement

D、provide cheap goods

4.Advertising is often used to____.

A、deceive customers

B、increase production

C、arouse suspicion

D、push the sale

5.The word 'media' 1st paragraph refers to____.

A、the press

B、television

C、radio

D、all of the above

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更多“Advertising can be thought of "as the means of making known in order to buy or se ”相关问题

  • 第1题：

    setTimeout("buy( )",20)表示的意思是( )

    A.间隔20秒后，buy( )函数被调用一次

    B.间隔20分钟后，buy( )函数被调用一次

    C.间隔20毫秒后，buy( )函数被调用一次

    D.buy( )函数被持续调用20次


    正确答案：C

  • 第2题：

    Which of the following shows the proper rhythmical节奏的 pattern of the sentence

    A.It was 'too ex'pensive for me to 'buy.
    B.It was 'too 'expensive for me to 'buy.
    C.It was too ex'pensive for 'me to 'buy.
    D.It 'was too 'expensive for me to 'buy.

    答案：A
    解析：
    考查句子重读。一般来说，句子中的实词需要重读，比如名词、主要动词(不包括be动词)、形容词、副词、数词等。虚词多数情况下不重读，比如代词、介词、冠词、连词等。另外，句子中要重读的词若为双音节或多音节词，重音一般就落在该词的重读音节上，像本句中的expensive就是这种情况。

  • 第3题：

    1、1. 关于优惠券创建入口，以下正确的是？（)

    A．Advertising-Campaign Manager

    B．Advertising-Lightning Deals

    C．Advertising-Coupons

    D．Advertising-Promotions


    Advertising-Coupons

  • 第4题：

    阅读以下说明和 C++代码，填补代码中的空缺，将解答填入答题纸的对应栏内。 【说明】 在股票交易中，股票代理根据客户发出的股票操作指示进行股票的买卖操作。其类图如图5-1所示，相应的c++代码附后。图5-1 类图

    【C++代码】 include <iostream> include <string> include <vector> using namespace std; class Stock { private: string name; int quantity; public: Stock(string name ，int quantity) { this->name= name;this->quantity = quantity; } void buy() { cout<<" [买进]股票名称: "<< name << "，数量: "<< quantity << endl;} void sell() { cout<<" [卖出]股票名称: " << name << "，数量:"<< quantity <<endl; } }; class Order { public: virtual void execute() = 0; }; classBuyStock: (1) { private: Stock* stock; public: BuyStock(Stock* stock) { (2) = stock; } void execute() { stock->buy () ; } }; //类SellStock的实现与BuyStock类似，此处略 c1ass Broker { private: vector < Order*> orderList; pub1ic: void takeOrder( (3) order) { orderList.push_back(order);} void p1aceOrders() { for (inti=O; i<orderList.size(); i++) { (4) -> execute () ; } orderList.c1ear(); } }； c1ass StockCommand { pub1ic: void main () { Stock* aStock = new Stock("股票 A" ，10); Stock* bStock = new Stock("股票 B" ，20); Order* buyStockOrder = new BuyStock(aStock); Order* se11StockOrder = new Se11Stock(bStock); Broker* broker = new Broker(); broker->takeOrder(buyStockOrder); broker->takeOrder(se11StockOrder); broker-> (5) () ; } }; int main() { StockCommand* stockCommand = new StockCommand(); stockCommand->main(); de1ete stockCommand; }


    正确答案：(1) public Order
    (2) this->stock或(*this)stock
    (3) Order*
    (4) orderList[i]或*(orderList+i)
    (5) placeOrders

  • 第5题：

    阅读以下说明和Java代码，填补代码中的空缺，将解答填入答题纸的对应栏内。
    [说明]
    在股票交易中，股票代理根据客户发出的股票操作指示进行股票的买卖操作。其类图如下图所示。相应的Java代码附后。

    类图

    [Java代码] importJava.util.ArrayList; importjava.util.List; ClaSS Stock{ private Stringname; private intquantity; publicStock(String name,int quantity){ thiS.name=name;this.quantity=quantity; } public void buy(){ System.out.println("[买进]:"+name+",数量:" +quantity);} public void sell(){System.out.println("[卖出]:"+name+",数量:" +quantity);} } interface Order { VOid execute(); } class BuyStock______ Order { private StockStock; publicBuyStock(Stock stock){______=stock; } public voidexecute(){ stock.buy(); } } //类SellStock实现和BuyStock类似,略 clasS Broker{ private List＜Order＞orderList=new ArrayList＜Order＞(); Dublic voidtakeOrder(______ Order){ orderList.add(order); } public voidplaceorders(){ for {______order:orderList) {order.execute(); } orderLiSt.clear(); } } public classStockCommand { public static voidmain(String[]args){ Stock aStock:newStock("股票A",10); Stock bStock=newStock("股票B",20); OrderbuyStockorder=new BuyStock(aStock); OrdersellStockOrder=new SellSt0Ck(bStoCk); Broker broker=newBroker(); broker.takeOrder(buyStockorder); broker.takeOrder(sellStockOrder); broker.______; } }


    答案：
    解析：
    implements
    this.stock
    Order
    Order
    placeOrders()

    【解析】

    本题考查Java语言程序设计的能力，涉及类、对象、方法的定义和相关操作。要求考生根据给出的案例和代码说明，认真阅读理清程序思路，然后完成题目。
    先考查题目说明，在股票交易中，股票代理根据客户发出的股票操作指示进行股票的买卖操作。根据说明进行设计，题目说明中给出了类图。涉及到股票(Stock)、股票代理(Broker)、股票操作指示(StockCommand)、买卖股票(Order接口、BuyStock与SellStock类)等类以及相关操作。
    Stock类定义了两个操作buy()和sell()，分别实现买和卖的操作。在构造函数中接收参数name和quantity，分别表示买卖股票的名称和数量，对当前所创建对象中的name和quantity赋值，用this表示区别当前对象，所以构造器为：

    publiC Stock(String name,int quantity) {

  • 第6题：

    1. 关于优惠券创建入口，以下正确的是？（)

    A．Advertising-Campaign Manager

    B．Advertising-Lightning Deals

    C．Advertising-Coupons

    D．Advertising-Promotions


    Advertising-Coupons

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