单选题A brand of cough syrup comes with a measuring cup attached so that customers can measure the proper dosage. A consultant has pointed out that this cup is unnecessary, since most customers have measuring cups at home. Since the cups increase the cost of

Passage 1
Plants and animals that have been studied carefully seem to have built-in clocks. These biological clocks, as they are called, usually are not quite exact in measuring time. However, they work pretty well because they are "reset" each day, when the sun comes up.
Do pigeons use their biological clocks to help them find directions from the sun? We can keep pigeons in a room lit only by lamps. And we can program the lighting to produce artificial "days",different from the day outside. After a while we have shifted their clocks. Now we take them far away from home and let them go on a sunny day. Most of thegn start out as if they know just which way to go, but choose a wrong direction. They have picked a direction that would be correct for the position of the sun and the time of day according to their shifted clocks.
It is known and experimented that homing pigeons can tell directions by the sun. But what happens when the sky is darkly overcast by clouds and no one can see where the sun is? Then the pigeons still find their way home. The salne experiment has been repeated many times on sunny days and the result was always the same. But on very overcast days clock-shifted pigeons are just as good as normal pigeons in starting out in the right directions. So it seems that pigeons also have some extra sense of direction to use when they cannot see the sun.
Naturally, people have wondered whether pigeons might have a built-in compass—something that would tell them about the directions of the earth's magnetic field. One way to test that idea would be to see if a pigeon's sense of direction can be fooled by a magnet attached to its back.
With a strong magnet close by, a compass can no longer tell direction.
To test the idea, a group of ten pigeons had strong little magnet bars attached to their backs.
Another group carried brass bars instead which were not magnetic. In a number of experiments,both groups were taken away from home and let go. On sunny days none of the magnet-pigeons was fooled. They were just as good as the brass-pigeons in starting out in the right direction toward home. On cloudy, overcast days, however, with no sun the brass-pigeons chose the right direction,but the magnet-pigeons were in trouble. They later started out in different directions and acted completely lost.

Which is true about pigeons' finding directions?
查看材料

A．With a brass on back they can find directions sooner.
B．They can find directions better than other birds.
C．They use the earth's magnetic field and the sun to find directions.
D．They can find directions only to their home.

请阅读Passage2。完成第小题。
Passage 2
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year's tournament on their smart phones, tablets and computers in record numbers.
A surge of US interest in football this year has also led to record television audiences for broadcasts on ESPN and Uni-vision, the Spanish-language network. The US team's loss on Tuesday to Belgium averaged a 9.6 overnight rating on ESPN, according to Nielsen, the highest for any World Cup match the network has broadcast.
But a 50 per cent surge in live streaming compared with the previous record, set during the 2012 London Olympics, shows that the sport's appeal has grown particularly among younger, more digital, fans. Young people are energetic and fond of sporting, The World Cup is a great tournament of football, so they must be attractive. On the other hand, now the electronic devices are developing rapidly, more people have smart phones, tablets and computers. Then to watch the World Cup becomes much easier.
US viewers have so far watched nearly 30m hours of streaming video on ESPN's WoAd Cup website and apps, the network said, beating the previous record of 20.4m viewing hours during NBC's 2012 Olympics coverage. Univision has streamed 1.Sm hours since the start of the tournament.
Last week's USA vs. Germany match drew a record 1.Tm streaming viewers to ESPN at its peak, with streaming on Univision peaking at 747,000. Tuesday's USA vs. Belgium match peaked at 1.5m streams on ESPN and 680,000 on Univision.
In comparison, live streaming of January's Super Bowl peaked at l.lm.
While the elimination of the US team leaves a question mark over US fans' interest in the rest of the tournament, Univision's audience for non-US games has been robust.
Univision said its broadcast on Sunday of the Mexico vs. Netherlands match was the most-watched programme, of any kind, in US Spanish-language TV history, with an average 10.4m viewers. Its audiences have been the largest in cities with large Spanish-speaking populations, such as Miami, Los Angeles, Houston and New York.
With most matches being shown during business hours, Americans are increasingly turning to their devices, such as smart phones, tablets and computers to keep up with the tournament. Fifa,football's governing body, said US fans make up 20 percent of its global digital audience and are spending more time on its website and apps than fans in Brazil, Germany, England and France combined.
With different kind of electronic devices to watch World Cup, the number of audience becomes larger. The flood of demand caused some problems with ESPN's feeds, leading frustrated viewers to take to Twitter to complain about the match cutting out. That had also happened during the USA vs. Germany game.

Which of the following statements is Not true?
查看材料

A．More Americans choose to watch the World Cup by smart phones, tablets and computers than before.
B．After the elimination of the US team, Americans still focus on non-US games.
C．Most matches of the World Cup are shown during business hours.
D．The large demand of the World Cup has a negative effect on ESPN's feeds.

According to the manager of ABB Corp., this new service _______ very positively by customers who get the service details and cost information quicker.

A.has received
B.has been received
C.have received
D. has been receiving

资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.

Which of the following is true?

A.You should separate new and mature customers in testing your products.
B.Approximate customers are equally valuable as real users.
C.Salespeople have a lot of customer contact, so they have the same motivations as customers
D.Usability test aims to please the customers

请阅读Passage2。完成第小题。
Passage 2
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year's tournament on their smart phones, tablets and computers in record numbers.
A surge of US interest in football this year has also led to record television audiences for broadcasts on ESPN and Uni-vision, the Spanish-language network. The US team's loss on Tuesday to Belgium averaged a 9.6 overnight rating on ESPN, according to Nielsen, the highest for any World Cup match the network has broadcast.
But a 50 per cent surge in live streaming compared with the previous record, set during the 2012 London Olympics, shows that the sport's appeal has grown particularly among younger, more digital, fans. Young people are energetic and fond of sporting, The World Cup is a great tournament of football, so they must be attractive. On the other hand, now the electronic devices are developing rapidly, more people have smart phones, tablets and computers. Then to watch the World Cup becomes much easier.
US viewers have so far watched nearly 30m hours of streaming video on ESPN's WoAd Cup website and apps, the network said, beating the previous record of 20.4m viewing hours during NBC's 2012 Olympics coverage. Univision has streamed 1.Sm hours since the start of the tournament.
Last week's USA vs. Germany match drew a record 1.Tm streaming viewers to ESPN at its peak, with streaming on Univision peaking at 747,000. Tuesday's USA vs. Belgium match peaked at 1.5m streams on ESPN and 680,000 on Univision.
In comparison, live streaming of January's Super Bowl peaked at l.lm.
While the elimination of the US team leaves a question mark over US fans' interest in the rest of the tournament, Univision's audience for non-US games has been robust.
Univision said its broadcast on Sunday of the Mexico vs. Netherlands match was the most-watched programme, of any kind, in US Spanish-language TV history, with an average 10.4m viewers. Its audiences have been the largest in cities with large Spanish-speaking populations, such as Miami, Los Angeles, Houston and New York.
With most matches being shown during business hours, Americans are increasingly turning to their devices, such as smart phones, tablets and computers to keep up with the tournament. Fifa,football's governing body, said US fans make up 20 percent of its global digital audience and are spending more time on its website and apps than fans in Brazil, Germany, England and France combined.
With different kind of electronic devices to watch World Cup, the number of audience becomes larger. The flood of demand caused some problems with ESPN's feeds, leading frustrated viewers to take to Twitter to complain about the match cutting out. That had also happened during the USA vs. Germany game.

What can we conclude from the first two paragraphs?
查看材料

A．The World Cup broadcast has broken its record in America.
B．Americans' interest in football has surged this year.
C．Smart phones and tablets become more and more popular.
D．Americans were not interested in The World Cup previously.

请阅读Passage2。完成第小题。
Passage 2
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year's tournament on their smart phones, tablets and computers in record numbers.
A surge of US interest in football this year has also led to record television audiences for broadcasts on ESPN and Uni-vision, the Spanish-language network. The US team's loss on Tuesday to Belgium averaged a 9.6 overnight rating on ESPN, according to Nielsen, the highest for any World Cup match the network has broadcast.
But a 50 per cent surge in live streaming compared with the previous record, set during the 2012 London Olympics, shows that the sport's appeal has grown particularly among younger, more digital, fans. Young people are energetic and fond of sporting, The World Cup is a great tournament of football, so they must be attractive. On the other hand, now the electronic devices are developing rapidly, more people have smart phones, tablets and computers. Then to watch the World Cup becomes much easier.
US viewers have so far watched nearly 30m hours of streaming video on ESPN's WoAd Cup website and apps, the network said, beating the previous record of 20.4m viewing hours during NBC's 2012 Olympics coverage. Univision has streamed 1.Sm hours since the start of the tournament.
Last week's USA vs. Germany match drew a record 1.Tm streaming viewers to ESPN at its peak, with streaming on Univision peaking at 747,000. Tuesday's USA vs. Belgium match peaked at 1.5m streams on ESPN and 680,000 on Univision.
In comparison, live streaming of January's Super Bowl peaked at l.lm.
While the elimination of the US team leaves a question mark over US fans' interest in the rest of the tournament, Univision's audience for non-US games has been robust.
Univision said its broadcast on Sunday of the Mexico vs. Netherlands match was the most-watched programme, of any kind, in US Spanish-language TV history, with an average 10.4m viewers. Its audiences have been the largest in cities with large Spanish-speaking populations, such as Miami, Los Angeles, Houston and New York.
With most matches being shown during business hours, Americans are increasingly turning to their devices, such as smart phones, tablets and computers to keep up with the tournament. Fifa,football's governing body, said US fans make up 20 percent of its global digital audience and are spending more time on its website and apps than fans in Brazil, Germany, England and France combined.
With different kind of electronic devices to watch World Cup, the number of audience becomes larger. The flood of demand caused some problems with ESPN's feeds, leading frustrated viewers to take to Twitter to complain about the match cutting out. That had also happened during the USA vs. Germany game.

The best title of the passage may be__________.
查看材料

A．World Cup Becomes Streaming Success for US TV
B．More Americans Become Interested in Football
C．Football Fans from America are Increasing
D．World Cup Play an Important Role in the US

资料：For promotions to remain effective, RT company has to analyze the impact of different campaigns. Word of mouth promotions can be more difficult to measure than some traditional methods of promotion. Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. For example:
Setting targets for sales returns from the smaller promotional activities.
Evaluating the amount of editorial coverage its activities receive in the media.
Measuring the number of blogs related to RT's products and the frequency of comment on these blogs.
Evaluating the online influence of RT activities in the social media. For example, on Twitter there are around 260000 followers of RT activities.On Facebook,more than 21000000 consumers like RT.
Conducting an annual brand health-check with consumers to ensure that they like the brand.
Measuring the outcomes of RT promotions is not just about return on investment. These figures do not create the whole picture. This is because it can be difficult to value word of mouth promotions on paper. Sales returns do not take not account other factors such as longer-term brand loyalty.

What is the passage about?

A.the sales report of RT campaigns.
B.the sales report of RT company.
C.how Facebook and Twitter have influenced the market.
D.how to evaluate promotional activities.