单选题Compared with other promotional methods, personal selling is more ______A reliableB communicative and directC believableD dissuasive
题目
reliable
communicative and direct
believable
dissuasive
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更多“单选题Compared with other promotional methods, personal selling is more ______A reliableB communicative and directC believableD dissuasive”相关问题
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第1题：
Compared with their American counterparts, Japanese newspapers are much more stable because they______.
A．have more sources of revenue
B．have more balanced newsrooms
C．are less dependent on advertising
D．are less affected by readership
正确答案：C
解析：推理题。题干中的American和Japanese定位在第四段。第四段第一句指出报业通过读者和广告收入健康的组合而变得更为平衡了。然后对比美国和日本报业的情况，美国报业过分依赖广告，而日本的比例是35%，因此日本报业就更为稳定了。因此日本报业稳定的原因是不过分依赖广告，对应[C]选项。其他选项在原文都没有对应，属于无中生有。 -
第2题：
You computer runs more （ ）if you limit the number of open applications.
A.reliable
B.slowly
C.secure
D.accurate
正确答案：A
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第3题：
AWeb site is often more effective as a(n)______tool than a selling tool．
A．society
B．marketing
C．employ
D．client
正确答案：B
解析：与其将web站点看作销售工具，倒不如看作行销工具更有效。 -
第4题：
Christmas is not just a()holiday now. People other than Christians also celebrate it.A.reliable
B.regular
C.reluctant
D.religious答案：D解析：圣诞节现在不仅是个宗教节日，非基督徒也庆祝它。 -
第5题：
资料：For promotions to remain effective, RT company has to analyze the impact of different campaigns. Word of mouth promotions can be more difficult to measure than some traditional methods of promotion. Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. For example:
Setting targets for sales returns from the smaller promotional activities.
Evaluating the amount of editorial coverage its activities receive in the media.
Measuring the number of blogs related to RT's products and the frequency of comment on these blogs.
Evaluating the online influence of RT activities in the social media. For example, on Twitter there are around 260000 followers of RT activities.On Facebook,more than 21000000 consumers like RT.
Conducting an annual brand health-check with consumers to ensure that they like the brand.
Measuring the outcomes of RT promotions is not just about return on investment. These figures do not create the whole picture. This is because it can be difficult to value word of mouth promotions on paper. Sales returns do not take not account other factors such as longer-term brand loyalty.
What is the passage about?A.the sales report of RT campaigns.
B.the sales report of RT company.
C.how Facebook and Twitter have influenced the market.
D.how to evaluate promotional activities.答案：D解析：本题考查的是主旨大意。
【关键词】passage; about
【主题句】第1自然段Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. 虽然健康的销售是一个重要的措施，RT使用其他措施来评估其活动的有效性。
【解析】本题的问题是“本文是关于什么的？”。选项A意为“RT活动的销售报告”；选项B意为“RT公司的销售报告”；选项C意为“脸书和推特如何影响了市场”；选项D意为“如何评估促销活动”。根据主题句可知，本文主要讲的是如何评价促销活动，故选D。 -
第6题：
Most contributors to the Communicative Approach share the view that language is used for communication and are more concerned with meaning than with（）.
structure
略 -
第7题：
单选题One distinct advantage of flash type evaporators, as compared to most other evaporators, is that in a flash evaporator （）.Ahigh temperature distillate can be re- circulated to induce additional flashing
Bscale formation is not a severe problem
Ccold shocking is more effective in removing scale
Dwater purity is greatly increased at high capacity
正确答案： A解析： 暂无解析 -
第8题：
判断题There are eight traditional functions of marketing： （ 1 ）Buying： A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. （ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life. （ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. （ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. （ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. （ 6 ）Financing： For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. （ 7 ）Marketing research： Through research， marketers may find out the need for new products and services. By gathering information on a regular basis， they can better plan， carry out and control marketing activities. （ 8 ）Risk taking： It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers provide credit that makes the purchasing of automobiles， fridges， and new homes possible.A对
B错
正确答案： 对解析： 暂无解析 -
第9题：
判断题There are eight traditional functions of marketing： （ 1 ）Buying： A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. （ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life. （ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. （ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. （ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. （ 6 ）Financing： For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. （ 7 ）Marketing research： Through research， marketers may find out the need for new products and services. By gathering information on a regular basis， they can better plan， carry out and control marketing activities. （ 8 ）Risk taking： It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Both transporting and storing are the aspects of the physical distribution of products.A对
B错
正确答案： 错解析： 暂无解析 -
第10题：
单选题Of these selling steps, which plays a more critical role in a successful sale?AApproaching.
BProspecting.
CPresenting.
DHandling objections.
正确答案： D解析：
文章给出了个人销售的六个步骤，倒数第三段主要对第三个步骤即Handling objections进行描述。该段最后一句指出“A successful sale may depend on how well the salesperson handles objections.”，从depend on（取决于）可以看出有时候如何处理异议是销售是否成功的关键。故选D。 -
第11题：
判断题There are eight traditional functions of marketing： （ 1 ）Buying： A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. （ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life. （ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. （ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. （ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. （ 6 ）Financing： For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. （ 7 ）Marketing research： Through research， marketers may find out the need for new products and services. By gathering information on a regular basis， they can better plan， carry out and control marketing activities. （ 8 ）Risk taking： It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers usually use different selling methods.A对
B错
正确答案： 对解析： 暂无解析 -
第12题：
单选题Compared with ads agencies, marketing communication agenciesAprovide a more diversified solution to promotion.
Bare more suitable to the creatives to apply their talents.
Care the more responsive indicators to the market trend.
Dare more profitable but sophisticated to manage.
正确答案： A解析：
该题考查营销传播公司与广告公司的区别。第五段第一句指出“创新人才应该就职于营销传播公司而不是广告公司”，故选项B符合题意。 -
第13题：
Currently the Pentium chip or(71), made by(72), is the most common CPU though there are many other companies that produce processors for personal computers. One example is the CPU made by Motorola which is used in Apple computers. With faster processors the clock speed becomes more important. Compared to some of the first computers which operated at below 30 megahertz((73))the Pentium chips began at 75 megahertz in the late 1990g. As of mid 2003 speeds now exceed 3000 + megahertz or 3 gigahertz(check your local computer store for the latest speed). It depends on the(74)that the chip is housed in, or the(75), as to whether you are able to upgrade to a faster chip. The motherboard contains the circuitry and connections that allow the various component to communicate with each other.
A．processing
B．professional
C．processor
D．producer
正确答案：C
解析：processor：处理器 -
第14题：
We may infer from the context that "upselling" (Line 2, Para.6) probably means（ ）
[A] selling something up
[B] selling something fancy
[C] selling something unnecessary
[D] sdling something more expensive
正确答案：D
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第15题：
A good program should be（74）by programmers other than the person who wrote it.A.reliable
B.understandable
C.structured
D.blockeD答案：B解析：好的程序应是可理解的，其他程序，（非编写者）也能理解它。 -
第16题：
According to the letter, why is bus travel better than air travel?A.Airline schedules are not reliable
B.Bus travel is less dangerous
C.Airplane seats are not comfortable
D.Buses run more frequently答案：A解析：第二段第三句指出，坐飞机旅行的不便包括办理登机手续和航班延误。 -
第17题：
A.selling something up
B.selling something fancy
C.selling something unnecessary
D.selling something more expensive答案：D解析：
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第18题：
单选题A distinguishing feature of an educator, when compared to other pumps, is the （）.Adischargeendbeingsmallerthanthesuctionend
Bsmallsizeofimpeller
Clackofmovingparts
Deaseatwhichthewearingringsmaybechanged
正确答案： C解析： 暂无解析 -
第19题：
填空题Most contributors to the Communicative Approach share the view that language is used for communication and are more concerned with meaning than with（）.正确答案： structure解析： 暂无解析 -
第20题：
单选题We can infer from the first paragraph that _____.Athere tends to be disagreement about what character education is
Bmost parents are not satisfied with the teaching methods adopted in schools
Cthe approach to character education is generally considered different from the approaches to other skills
Dmore and more schools are adopting strategies to improve school attendance
正确答案： B解析：
文章第一段讲述了现在学校性格发展教育的方法以及为什么性格发展的教育和其他教育的技能方法如此不同。而C项推断品格教育的方法通常被认为是不同于其他技能的方法，符合段落大意，因此C项正确。 -
第21题：
单选题Which one of the following aspects of Hughes’s poetry does the author appear to value most highly?Aits novelty compared to other works of African American literature
Bits subtle understatement compared to that of other kinds of folk literature
Cits virtuosity in adapting musical forms to language
Dits expression of the folk culture of Black People
正确答案： A解析：
从第二段“Hughes’s expression of the vibrant folk culture of Black people established his writing as a landmark in the history of African American literature.”可知作者认为休斯对黑人民间文化的表达具有标志性的重要意义，故答案为D。 -
第22题：
单选题What has happened to the SUV as to the third paragraph?AIt has more advantages when the gas price is rising.
BThere is a selling dropping of all sizes of it.
CIts place is replacing by more economical cars.
DIts best-selling time is coming.
正确答案： A解析：
事实细节题。由题干定位至第三段。首句中rising gas prices finally seem to be driving consumers toward more economical choices—and ringing out the era of the SUV提到，上涨的油价最终可能迫使消费者倾向于更加经济的选择，这意味着the SUV时代的结束，故A错，C正确；由最后两句可知SUVs和轻型货车销量下降，但是末句提到smaller SUVs like the Toyota RAV4 came on strong，排除B；由首句中ringing out the era of the SUV 可知the SUV 的时代将结束，故D错。 -
第23题：
单选题One global trend in business is to ______Adevelop overseas market
Battract more foreign investment
Cgive the consumers more benefits
Dmerge with each other and become more competitive
正确答案： C解析：
主旨题。录音首句为中心句，该句指出“The world is going through the biggest wave of mergers and acquisitions ever witnessed”，可知商业机构相互兼并是全球商业的发展趋势。同时录音结尾句提到“won’t the wave of business concentration turn into uncontrollable anti-competitive force?”，表明企业之间兼并的目的是为了更具有竞争力。因此选项D的描述与录音表述内容相符。
【录音原文】
The world is going through the biggest wave of mergers and acquisitions ever witnessed. The process sweeps from hyperactive America to Europe and reaches the emerging countries with unsurpassed might. Many in these countries are looking at this process and worrying “won’t the wave of business concentration turn into uncontrollable anti-competitive force?”