How to make a good advertisement?
What is a good advertisement?
Advertisements are not always true.
Consumers should have confidence in advertisements.
第1题:
(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.
(1).What will you possibly want to know from a washer advertisement?
A、some details
B、how much it will cost
C、its functions
D、all of the above.
(2).What is the author’s attitude towards most people’s claim that they never read advertisements?
A、doubt
B、agreement
C、acceptance
D、in favor of
(3).According to the text, which of the following statements is true?
A、only TV commercials are useful in daily life
B、advertisements help to change our life
C、advertisements should be serious
D、advertisements make us spend more money on newspaper, magazines and broadcast programs
(4).In the passage, the author is focusing on ____________.
A、how people buy things through advertisements
B、the useful service of advertisements to the community
C、how advertisers spend their money
D、the advantages and disadvantages of advertisements
(5).According to the passage, advertisements will NOT make us ____________.
A、buy something
B、know the functions of some new goods
C、learn some knowledge
D、forget the old things that are already known by people
第2题:
Which of the following is the best title for the passage?
A.HOW to Behave Well.
B.What is Most Important for a Job Interview.
C.To Have Good Manners before a Boss.
D.Try to find a Good Job.
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like
which
as
what
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They allow the leaders to make any decisions.
They rely on the leaders and wish to be trusted.
They hope for the improvement of working conditions.
They have confidence and show readiness to help.
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第13题:
30. What is the passage mainly about? 、
A. We must make more friends.
B. Don-t quarrel with our parents.
C. What should we do when our parents quarrel.
D. Sometimes we must stay away from our parents.
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第19题:
How to make a good advertisement?
What is a good advertisement?
Advertisements are not always true.
Consumers should have confidence in advertisements.
第20题:
They should definitely do it
They can’t find the means to do it
It would be a meaningless act
第21题:
①④
②③
①③
②④
第22题:
Rules and regulations of advertising.
Learning how to spot advertising puffs.
Advertisements.
The agency regulating the content of advertisements.
第23题:
Age requirement.
The hotel’s address.
Contact information.
The guide’s name.
第24题: