问答题Practice 10 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that
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更多“问答题Practice 10 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that ”相关问题
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第1题：
(阅读理解题)Advertising is a form. of selling. It makes you want to buy a product or a service. In order to attract your interest it uses various approaches. One is the emotional approach. For example, consider an advertisement for a blanket. It is beautifully printed in full color. It shows a young woman looking dreamily at a pretty blanket. “To you a blanket is more than a source of warmth,” it says. “You need beauty as well as a good night’s sleep.” Looking at the advertisement, you may feel flattered. You may feel yourself different from those who buy blankets simply for warmth. And so you may want to have one yourself. In the same way, a man may buy a certain make of car just because he wants to impress his friends. This seems ridiculous, of course, since people buy a car as a means of transportation. But there are many people who secretly feel that a certain car will give them prestige. To realize this, you have only to look at TV commercials in which nice-looking cars are shown together with people everyone admires. On the contrary, when a man buys a delivery truck for his business that is not the case. Here he will not try to seem important as he may when he buys a luxury car. What he has in mind is a truck that will do its job efficiently. Similarly, a woman buying a refrigerator will not be led by her emotions so easily. She wants to know such facts as how much food it can hold and whether the food is easy to reach. In such cases, advertising is generally straightforward. It gives you the facts about a product rather than an idea. Generally, advertisements use either the emotional or the rational approach, or a combination of the two. Advertising reflects our way of living. This is one reason why an American university has recently set up a place storing historical records for TV commercials that have been used in the past. They will be useful in learning why people really behaved, thought, and acted as they did in the days when these commercials appeared on TV.
(1).What does advertising sell?
A、A product or a service
B、Emotion or ration
C、Facts or ideas
D、Impression or prestige.
(2).What will you feel when looking at the advertisement at which a beauty is looking dreamily?
A、to be worried
B、to be relaxed
C、to be praised and pleased
D、to be cheated
(3).Which “make” in the following sentences is the same as the one (underlined) in Para. 2?
A、My parents always make me do my homework before I go out
B、With blood pouring from his leg, he made it to a nearby house
C、It’s one of the most popular makes of satellite phone on the market
D、None of the above
(4).Which of the following commodities should use the emotional approach in advertising according to the passage?
A、delivery truck
B、car
C、refrigerator
D、washing machine
(5).According to the passage, which of the following statement is NOT true?
A、Advertising can help us to know how people live in the past
B、The emotional approach focuses on the customers’ feelings while the rational approach concentrates on the products’ functions
C、What you buy should make others think highly of you
D、To some degree, TV commercials can help people make decisions.
参考答案：ACCBC
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第2题：
5．We can______ books _______bookstore(书店)．
A． sell ;to
B． buy ;from
C． sell ;from
D． buy ;to
正确答案：B
5．B【解析】根据句意“我们能从书店买书”，故选B． -
第3题：
The author's attitude toward the influence of advertisement on people's habits is（ ）
[A] indifferent
[B] negative
[C] positive
[D] biased
正确答案：B
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第4题：
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
Which of the following is NOT true?A.Advertisement makes contribution to our pockets and we may know everything．
B.We can buy what we want．
C.Good quality products don't need to be advertised．
D.Advertisement makes our life colorful．答案：C解析：A选项说广告可以为我们的口袋做贡献而且我们可以知道很多事情，符合文章内容。B选项说我们可以买到我们想买的东西，文章里说的是我们买东西，很多时候都是根据广告的内容去买的，所以也符合文章内容。C选项说好品质的东西不需要做广告，文中没有提到。D选项说广告使我们的生活更加多彩，文章说了诸多广告的好处，可以推断出这个结论。所以答案选C。 -
第5题：
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
The passage is__________．A.Narration
B.Description
C.Criticism
D.Argumentation答案：C解析：考查文体判断。A是记叙文，B是说明文，C是评论文，D是议论文。由文章大意可知选C。 -
第6题：
Which of the following is Not True?A. Advertisement makes contribution to our pockets and we may know everything
B. We can buy what we want
C. Products of good quality don't need to be advertised
D. Advertisement makes our life colorful
19. Which of the following is Not True?答案：C解析：A、B、D项均可在文中找到依据；C项说法错误，优质产品也可能需要广告的宣传。 -
第7题：
根据下列内容，回答211-215题。
Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
Their critics seem to resent them because they have a flair for self-promotion and because theyhave so much money to throw around. "It's iniquitous," they say, "that this entirely unproductiveindustry (if we can call it that) should absorb millions of pounds each year. It only goes to showhow much profit the big companies are making. Why don't they stop advertising and reduce theprice of their goods? After all, it's the consumer who pays ..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create massmarkets for products. It is precisely because of the heavy advertising that consumer goods are socheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. An-other equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we alreadyknow about. Supposing you wanted to buy a washing machine, it is more than likely you would ob-tain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriouslydoubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Wouldyou enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would youlike to read only closely printed columns of news in your daily paper?A cheerful, wittyadvertisement makes such a difference to a drab wall or a newspaper full of the daily ration ofcalamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without thissource of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broad-cast programmes is due entirely to the money spent by advertisers. Just think what a newspaperwould cost if we had to pay its full price!
Another thing we mustn't forget is the"small ads." which are in virtually every newspaper andmagazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell ahouse, announce a birth, marriage or death in what used to be called the "hatch, match and dis-patch" column but by far the most fascinating section is the personal or "agony" column. No otheritem in a newspaper provides such entertaining reading or offers such a deep insight into human
nature. It's the best advertisement for advertising there is!
What is the main idea of this passage?__________A.Advertisement.
B.The benefits of advertisement.
C.Advertisers perform a useful service to communities.
D.The costs of advertisement.答案：B解析：整篇文章都在介绍广告的益处，故选B。 -
第8题：
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.
- A、people who attend their concerts need them
- B、they want to make extra money
- C、there are still people who prefer CDs to other formats
- D、people who fail to attend their concerts need them
正确答案:C -
第9题：
单选题Which of the following most closely parallels the situation described in the first sentence of the text?AAlthough a town reduces its public services in order to avoid a tax increase, the town’s tax rate exceeds that of other towns in the surrounding area.
BAlthough a state.passes strict laws to limit the type of toxic material that can be disposed of in public landfills, illegal dumping continues to increase.
CAlthough a town’s citizens reduce their individual use of water, the town’s water supplies continue to dwindle, because of a steady increase in the total populating of the town.
DAlthough a country attempts to increase the sale of domestic goods by adding a tax to the price of imported goods, the sate of imported goods within the country continues to increase.
正确答案： A解析：
理解题。文章第一句的意思是“尽管近年来每个单独的机动车辆排放的有毒物质已大幅减少，但此类车辆的数量一直在稳步增加”。C项“尽管一个城镇中市民各自用水量减少，城市的供水仍在减少，因为城镇的总的人口数在稳定增加”与原文的两者之间的增减关系一致，为正确答案。 -
第10题：
问答题At what ages can people legally smoke, buy alcohol, and get married?正确答案： Well, we have no limits about the age of smoking or drinking. When it comes to marriage, things are different. Males must be over 22 and females must over 20.解析：
结婚年龄有法律规定，吸烟和喝酒在法律上没有年龄的限制。 -
第11题：
单选题The author of this passage tries to __________.Apresent certain facts of how the development of a person’s attitude can be influenced
Bshow that our society is not doing enough to help children shape their attitudes
Cpoint out that teachers are the only people who can influence the children’s attitudes
Dprove that speeches and books are the only factors to indoctrinate children
正确答案： D解析：
文章第一句提到“在所有的学习领域中，态度的培养是最重要的”，随后举出两个例子说明态度源于经验(attitudes stem from experience)，最后大篇幅地介绍老师的影响在孩子态度的培养方面的重要性以及原因，总之这篇文章主要是展示一个人的态度是如何被影响的，故答案选A。另外，本题还可以采用排除法。 -
第12题：
问答题Practice 10 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.正确答案：
(1) 广告可以被看做是“让商品或服务为人所知以便购买和销售的方法”。
(2) 毫无疑问,广告的发展是本世纪西方世界最显著的特点之一。解析： 暂无解析 -
第13题：
(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.
(1).What will you possibly want to know from a washer advertisement?
A、some details
B、how much it will cost
C、its functions
D、all of the above.
(2).What is the author’s attitude towards most people’s claim that they never read advertisements?
A、doubt
B、agreement
C、acceptance
D、in favor of
(3).According to the text, which of the following statements is true?
A、only TV commercials are useful in daily life
B、advertisements help to change our life
C、advertisements should be serious
D、advertisements make us spend more money on newspaper, magazines and broadcast programs
(4).In the passage, the author is focusing on ____________.
A、how people buy things through advertisements
B、the useful service of advertisements to the community
C、how advertisers spend their money
D、the advantages and disadvantages of advertisements
(5).According to the passage, advertisements will NOT make us ____________.
A、buy something
B、know the functions of some new goods
C、learn some knowledge
D、forget the old things that are already known by people
参考答案：DABBD
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第14题：
In the author’s opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
正确答案：C
54. [C] 意为：广告劝诱消费者无可指责。
作者认为，毫无疑问，广告会劝诱消费者。它不仅是这样，而且应该是这样，否则，广告便失去了吸引力而没人看了。参阅第53 题题解。
A是不对的。正如第三段所指出的，广告给社会(community)带来的物质利益(material benefit)比其他形式都大。
B 意为：广告应给人以新的（消费）观念，而不在于说服人。这里，win over意为：说服，争取；rather than 意为：而不是。可见，所表达的内容与原文中作者表达的观点相反。
D 意为：消费者不关心广告所提供的信息。这与作者的观点也不同，作者仅是说：广告不能仅局限于提供客观信息，否则，就无法吸引消费者。参阅第 53题题解。 -
第15题：
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
Why do the critics criticize advertisers?A.Because advertisers often brag．
B.Because critics think advertisement is a "waste of money"．
C.Because customers are encouraged to buy more than necessary．
D.Because customers pay more．答案：A解析：第一段中第二句“Their critics seem to resent them because they have a flair for self-promotion”说批评是因为广告商太会自我吹嘘。A选项说因为广告商经常吹牛，符合文章的意思。B选项说因为广告浪费钱．虽然文中有提到，但是不是批评的原因。C选项说因为顾客被鼓励去买很多不需要的东西，属于推理过度。D选项说因为顾客花的钱更多了，和B选项一样不是批评的原因。故选A。 -
第16题：
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
What is the main idea of this passage ?A.Advertisement．
B.The benefits of advertisement．
C.Advertisers perform a useful service to communities．
D.The costs of advertisement．答案：C解析：整篇文章都在介绍广告对社会服务的有用性，故选C。 -
第17题：
Which of the following is NOT true?__________A.Advertisement makes contribution to our pockets and we may know everything
B.We can buy what we want
C.Good quality products don't need to be advertised
D.Advertisement makes our life colorful答案：C解析：A选项说广告可以为我们的荷包做贡献而且我们可以知道很多事情，符合文章内容。B选项说我们可以买到我们想买的东西，文章里说的是我们买东西的时候很多时候都是根据广告的内容去买的，所以也符合文章内容。C选项说好品质的东西不需要做广告，文中没有提到。D选项说广告使我们的生活更加多彩，文章说了诸多广告的好处，可以推断出这个结论。故选C。 -
第18题：
资料分析
Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays... "
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn't forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!A. Advertisement
B. The benefits of advertisement
C. Advertisers perform a useful service to communities
D. The costs of advertisement答案：C解析：A项太过笼统；B项和D项错误。文章不是讲广告的优点和广告费用，而是讲广告服务于社会的功能；通过第二段开头"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products"，第三段的"A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full o{the daily ration of calamities"，第四段首句"We must not forget, either, that advertising make a positive contribution to our pockets"可以推出C项符合题意。 -
第19题：
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc．, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper woald cost if we had to pay its full price!
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
The attitude of the author toward advertisers isA.appreciative
B. trustworthy
C. critical
D. dissatisfactory答案：A解析：appreciative意为“赞赏的”；trustworthy意为“可信赖的”；critical意为“批评的”：dissatisfactory意为“不满意的”。C、D可首先排除。而作者并非说每个广告都是可以相信的．只是总体上说明广告的各种好处。所以答案为A。 -
第20题：
单选题According to this advertisement, at the Forum people ______.Acome together in order to form an organization
Bexpress different opinions and discuss public affairs
Ceat together to celebrate their success or victory
Dwork together for the purpose of business
正确答案： D解析：
推理判断题。根据第二段首句“The Forum is the only chance to learn about various topics of creativity and innovation from those who have rich experience and interest in the field. ”可判断出，在论坛上人们可以自由发表意见和讨论公共事件。 -
第21题：
单选题The main purpose of this advertisement is to ______.Aencourage more people to attend the Forum in time
Bpromise everyone can pay less money to attend the Forum
Ccall on the people in the north of the USA to go south for holidays
Dintroduce some new activities and topics of the Forum
正确答案： D解析：
主旨大意题。这是一篇带有广告性质的宣传文稿，其主要目的是鼓励更多的人参加论坛。 -
第22题：
问答题练习13 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.正确答案：
(1) 广告可以被看做是“让商品或服务为人所知以便购买和销售的方法”。
(2) 毫无疑问,广告的发展是本世纪西方世界最显著的特点之一。解析： 暂无解析 -
第23题：
单选题Advertisement can increase demand _____.Aall the time
Bin any circumstances
Cin a growing market
Din a shrinking market
正确答案： C解析：
信息题。第四段提到“when the market is growing, advertisement helps to increase demand. When the market is shrinking，advertisement may prevent a bigger fall in sales ...”，即“当市场扩大的时候，广告有助于提升需求量。当市场萎缩的时候，广告也许能阻止销量的大幅下滑……”。因此，C项正确。 -
第24题：
问答题Practice 9 In the United States most people are simultaneously consumers and producers; they are also voters who help influence the decisions of the government. The mixture among consumers, producers and government changes constantly, making a dynamic rather than a static economy. In the last decade consumers have made their concern known and government has responded by creating agencies to protect consumer interests and promote the general public welfare. In another development, the population and the labor force have moved dramatically from farms to cities, from the fields to the factories, and above all to service industries, thus providing more personal and public services. In today's economy these providers of services far outnumber producers of agricultural and manufactured goods. Generally, there are three kinds of businesses: (1) those started and managed personally by single owners or single entrepreneurs; (2) the partnership where two or more people share the risks and rewards of a business, and (3) the corporation where shareholders as owners can buy and sell their shares at any time on the open market. This latter structure, by far the most important, permits the amassing of large sums of money by combining investment of many people, making possible large-scale enterprises.正确答案： 【参考译文】
在美国,大多数人既是消费者,同时又是生产者,而且还是能对政府施加影响的选民。消费者、生产者和政府三者的混合经常发生变化,因而产生的是动态经济而不是静态经济。在过去十年里,消费者公开表明了他们所关心的种种问题,而政府则据此设立了各种机构来保护消费者的利益,改善公共福利事业。出现的另一种新情况是,人口和劳动力大量从农村迁移到城市,从农田进入工厂,尤其是进入服务行业,从而为个人和公众提供了更多的服务。在当今的经济中,服务行业的从业人员大大超过农业和制造业的生产者。
一般说来,企业分为三种:(一)个体业主和个体企业家开办经营的企业;(二)两人或两人以上共同承担风险、分享赢利的合伙企业;(三)股份公司,股东作为公司拥有人任何时候都可以在公开市场上买卖公司股票。最后的那一种企业最为重要,因为股份公司可以把许多人的投资筹集到一起聚成巨额资金,从而得以开办大型企业。解析： 暂无解析