单选题We always buy products with the（）sales performance.A mostB bestC muchD more
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第1题：
The foreigners once ______their products to our company at a ______higher price.
A. sent, very
B. lent, still
C. sold, much
D. showed, more
正确答案：C
12．答案为C 参考译文：这些外国人曾经以非常高的价格卖给我们公司他们的产品。第一个空是区分动词的词义题。第二个空是要选用程度副词修饰形容词的比较级。 -
第2题：
Principles of Marketing Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume. Decide if each of the following statement is TRUE (T) or FALSE (F).
1. In order to succeed in business, three principles of marketing should be kept in mind.()
2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.()
3. The profitable sales volume is the volume of sales that will bring a business profit.()
4. The maximum sales volume refers to the biggest sum of retail sales.()
5. Profitable sales volume is as important as the maximum sales volume.()
参考答案：FTTTF
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第3题：
The exam was ______easier than we had expected.
A. more
B. much more
C. much
D. more much
正确答案：C8．答案为C 这次考试比我们想象的简单的多。much修饰形容词比较级，加强语气。
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第4题：
Which of the following is NOT true?__________A.Advertisement makes contribution to our pockets and we may know everything
B.We can buy what we want
C.Good quality products don't need to be advertised
D.Advertisement makes our life colorful答案：C解析：A选项说广告可以为我们的荷包做贡献而且我们可以知道很多事情，符合文章内容。B选项说我们可以买到我们想买的东西，文章里说的是我们买东西的时候很多时候都是根据广告的内容去买的，所以也符合文章内容。C选项说好品质的东西不需要做广告，文中没有提到。D选项说广告使我们的生活更加多彩，文章说了诸多广告的好处，可以推断出这个结论。故选C。 -
第5题：
We can learn from the passage that__________.A.recycled tissue products are usually of bad quality
B.few consumers want to buy recycled-toilet paper
C.in Europe west forests are used to product household paper
D.consumers don't like non-recycled products答案：B解析：由文章第六段“The manufactures claim that retailers mainly want non—recycled productsbecause that is what consumers choose．”可知．多数消费者会选择未经过循环利用的产品。故选B。 -
第6题：
There is always excitement at the Olympic Games when an athlete breaks a previous record of performance.A:beats
B:destroys
C:maintains
D:defends答案：A解析：本题考查的是对近义动词的辨析能力。本句话的意思是：“在奥林匹克运动会上，当运动员打破比赛纪录时总是让人兴奋的。”break意为“打破，超越”。beat意为“打，打败”，是最相近的选项，如：to beat the world record打破世界纪录。destroy意为“破坏，毁坏”, 如：Fire destroyed several houses in the area.大火烧毁了该地区的几栋房子。maintain意为“保持，维持”，如：We must maintain relationship with them.我们必须保持与他们的关系。defend意为“防护，辩护”，如：He defended his claim successfully.他成功地为自己的主张进行了辩护。 -
第7题：
We always buy products with the（）sales performance.
- A、 most
- B、 best
- C、 much
- D、 more
正确答案:B -
第8题：
单选题The use of music in supermarkets ______.Amay lead customers to pay more of a product
Bcan increase sales of a specific product
Cmakes people buy more foreign wine
Dcauses customers to stay longer in the shop
正确答案： C解析：
结论推断题。答案出处为原文第四段。第四段第三句提到a specific kind of music can influence consumer behavior，其中的specific及后文提到两种不同音乐对不同的酒的销量的影响都是强调音乐对某种商品的作用。 -
第9题：
单选题Which of the following statements about a Sales Catalog is TRUE？（）AA store can only have one sales catalog.
BA sales catalog is used to bundle similar products.
CA sales catalog may be used to place a product in more than one category.
DEvery store must have a sales catalog.
正确答案： A解析： 暂无解析 -
第10题：
问答题练习15 (1) Whatever its underlying reason, there is no doubt that much of the pollution caused could be controlled if only companies, individuals and governments would make more efforts. In the home there is an obvious need to control litter and waste. Food comes wrapped up three or four times in packages that all have to be disposed of; drinks are increasingly sold in bottles or tins which cannot be reused. (2) This not only causes a litter problem, but also is a great process by persuading many of us not only to buy things we neither want nor need, but also to throw away much of what we do buy. Pollution and waste combine to a problem everyone can help to solve by cutting out necessary buying, excess consumption and careless disposal of the products we use in our daily lives.正确答案：
(1) 不管有什么内在原因,毫无疑问,只要公司、个人和政府更加努力,很多污染就可以得到控制。
(2) 这不仅导致垃圾问题,而且是一个艰巨的过程,不仅要说服我们当中的许多人买一些既不想要也不需要的东西,而且还要劝说我们扔掉买的很多东西。解析： 暂无解析 -
第11题：
单选题According to the research findings, the customers who will bring in more profit are those whoAare regarded as loyal customers.
Bhappen to buy the products from a company.
Ctrust the quality of the products from a company.
Dcare little about prices of the products.
正确答案： C解析：
文中第三段最后一句话指出“Conversely，about half of the most profitable customers…buying a great deal of high-margin products in a short time before completely disappearing.”，由此可知“那些在很短时间内在一家公司买很多高价产品的顾客会给公司带来最多的利润”，故选项B符合题意。 -
第12题：
单选题According to the writer, what does every business, regardless of its size, make effort to achieve nowadays?AGet people to buy their products.
BDesign and produce new products.
CMake their prices more competitive.
DBetter the quality of their present products.
正确答案： D解析：
该题考查如今每个企业，无论其规模大小，都在尽力做什么。第一段第三句提到“Every one of those businesses are trying to…get people to buy their products.”，故选项A符合题意。 -
第13题：
_____ our income is, _____tax we should pay.A. The highest, the most
B. Higher, more
C. The higher, the more
参考答案：C
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第14题：
Susan worked very hard and she picked _____ oranges of all the children on the farm.
A、most
B、the most
C、more
D、more and more
正确答案:B
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第15题：
文中（ 3 ）处正确的答案是（ ）。
A．most
B．many
C．much
D．a lot
正确答案：A
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第16题：
Which of the following is Not True?A. Advertisement makes contribution to our pockets and we may know everything
B. We can buy what we want
C. Products of good quality don't need to be advertised
D. Advertisement makes our life colorful
19. Which of the following is Not True?答案：C解析：A、B、D项均可在文中找到依据；C项说法错误，优质产品也可能需要广告的宣传。 -
第17题：
Passage Two
Every year just after Christmas theJanuary Sales start.All the shops reduce their prices and for two weeks,theyare full of people looking for bargains.My husband and I do not normally go tothe sales as we don′t like crowds and in any case are short of money as we haveto buy lots of Christmas presents.
Last year,however,I took my husband with me to the sales at thelarge shop in the center of London.We both needed some new clothes and werehoping to find a television set.When we got to Oxford Street,it was so crowdedthat we decided to split up and meet again at the underground station.So Ileft my husband and started looking around the shops.Unfortunately all theclothes were in very large sizes and so were not suitable for me.But I did buya television at a very cheap price,so I felt quite pleased with myself.
When I arrived at thestation,my husband was not there.So I sat down in a nearby car6 to have a cupof tea.I quickly finished my tea when I saw my husband and went out to meethim.He looked very happy.Then I saw he was carrying a large and heavycardboard box."Oh,dear!"I thought.Yes,we had no new clothes buttwo televisions.We shall not be going to the sales again.
The husband and wife in the story__A.wished to buy a TV
B.went to the sales the year before
C.often went to the sales to buy clothes
D.were usually not short of money afterChristmas答案：A解析：根据文章第二段所提供的信息以及第一段最后一句话，可以得出结论，B、C、D三项均与文章不符，只有A项是正确的。 -
第18题：
We always buy products with the（）sales performance.
A most
B best
C much
D more
B
略 -
第19题：
Which of the following statements about a Sales Catalog is TRUE？（）
- A、A store can only have one sales catalog.
- B、A sales catalog is used to bundle similar products.
- C、A sales catalog may be used to place a product in more than one category.
- D、Every store must have a sales catalog.
正确答案:C -
第20题：
单选题We will spare no efforts to provide more（）products to our customers.Acompetitive
Bcompeting
Ccompeted
Dcompetition
正确答案： B解析： 暂无解析 -
第21题：
单选题From the passage we can learn that MDC Company always _____.Akeeps its promise
Bprovides the same products
Csells its products at a low price
Ddelivers its products without delay
正确答案： D解析：
判断推理题。题目询问：“文章中说道，MDC公司一向怎样？”从文章的第三段第一句“We are proud because we know we are...”可知，MDC公司骄傲的原因是他们一向遵守诺言。keep one’s word意为“遵守诺言”，选项中的A项即“遵守诺言”的意思。而其他选项在文中均未涉及，正确答案选A。 -
第22题：
问答题Practice 4 Directions: Read the text below. Write an essay in about 120 words, in which you should summarize the key points of the text and make comments on them. Try to use your own words. In our modern world, when something wears out, we throw it away and buy a new one. The problem is that countries around the world have growing mountains of rubbish because people are throwing out more rubbish than ever before. How did we become a throwaway society? First of all, it is now easier to replace an object than to spend time and money to repair it. Thanks to modern manufacturing (制造业) and technology, companies are able to produce products quickly and inexpensively. Products are plentiful and cheap. Another cause is our love of disposable (一次性的) products. As busy people, we are always looking for ways to save time and make our lives easier. Companies produce thousands of different kinds of disposable products: paper plates, plastic cups, and cameras, to name a few. Our appetite for new products also returns to the problem. We are addicted to buying new things. Advertisements persuade us that newer is better and that we will be happier with the latest products. The result is that we throw away useful possessions to make room for new ones. All around the world, we can see the consequences of this throwaway lifestyle. Mountains of rubbish just keep getting bigger. To decrease the amount of rubbish and to protect the environment, more governments are requiring people to recycle materials. However, this is not enough to solve (解决) our problem.正确答案： 【范文】
Nowadays, rubbish can be seen here and there. Some reasons can explain why people throw more rubbish than ever before. First, people prefer buying a new object to repairing an old one. Second, people like to use disposable products because of the convenience. Thirdly, people enjoy the feeling of buying new things.
Rubbish problem has become an urgent issue around the world, so the whole society must take some measures to solve it. In my opinion, we should strengthen the awareness of environmental protection and make efforts to reduce rubbish. We can develop the habit of repairing our professions instead of throwing them away. We also need to rethink our attitudes about spending. Moreover, recycling is also a good idea. I believe if we work together we can successfully solve the rubbish problem.解析： 暂无解析 -
第23题：
单选题When he says in Paragraph 5, “While states give up sales tax, they usually break ever on sales-tax collection”, J. Craig Shearman actually means that.Aa vice-president at the National Retail Federation can say whatever he or she likes
Bonly when a state gives up sales tax can it achieve break even in collection of taxes
Ctax losses are nothing for a state since serious shoppers buy more than just clothes or shoes
Dwhen people come to buy sales-tax-free items, they will buy other things that are still taxed
正确答案： A解析：
语义题。第五段首句指出“In some cases, tax losses are minimal because serious shoppers don’t stop at clothes and books.”，可知购物者不会只驻足于服装和书籍（前文提到免税商品大多是服装和书籍文具之类），也就是说购物者在买这些免税商品的同时，还会买一些其他的东西。接下来的内容是引用他人的话对其进行的进一步说明。因此选项D为正确答案。