问答题Practice 4 (The candidate chooses one topic and speaks about it for one minute.) A Motivation: the importance of motivating staff at all levels of a company B Financial Management: how to achieve savings on production costs. C Communication: the f
题目
问答题
Practice 4 (The candidate chooses one topic and speaks about it for one minute.) A Motivation: the importance of motivating staff at all levels of a company B Financial Management: how to achieve savings on production costs. C Communication: the factors involved in determining staff access to confidential information.
相似考题
参考答案和解析
正确答案：
【参考范例】
If you chose A: (two possible answers)
a. It is very important to motivate staff at all levels of a company. The principle of motivation is to make sure that the work is interesting, challenging, and satisfying for the individual worker. To most employees, it is not sufficient to only have material rewards such as pay. So employer must try his best to motivate his staff. We all know that staff members working in high mood, and taking great satisfaction from their work will provide customers with good products and service. Consequently, the customers will be satisfied with the goods and service. To a large extent, business depends on good customer relations. Good customer relation will transfer into retention of a great number of loyal customers. As is known to all, loyal customers will take good care of your business.
b. Like an adage goes, “Nothing happens until someone sells something.”, which emphasizes a very important point to any business or institution, though taken literally it may be misleading or even untrue. As a matter of fact, many activities should happen before “someone sells some- thing”. You will have a lot of things to do, among which is to motivate staff, since you will need staff to do a lot of things, for instance market research, production of inventory, transportation to warehouses, purchasing of raw materials, financing of inventory, promotion and so on. Their good service will provide individual consumer with pleasure, and make them happy. Once you know how to motivate staff, you are certain to succeed.
If you chose B: (three possible answers)
a. The fundamental reason of business failure lies in poor management. It is possible that business difficulties are caused by the poor quality of management that is by internal factors and by factors external to the firm. The poorly operated business will fail, while the well managed will succeed. In order to achieve savings on production costs, there are some things that you need to know, which includes location, excessive competition, and difficulties in respect to receivables and inventory, and inadequate sales. If its management is aware of its environment, alert, resourceful, and flexible, the individual business can adapt to the constant changes in dynamic economy and survive.
b. In order to achieve savings on production costs, market research has to be conducted first and then a strategic plan needs to be made. The development of a sales forecast is significant to the planning of any business. With sales forecast in hand, all the costs of the business can as well be forecast according to knowledge of the way the sales are generated (the market plan). Given the income and costs generated by the sales forecast, then a financial plan can be prepared. Selecting location is also important. When selecting your location, you should make your first marketing decision, which requires your knowledge of three things: your product or service; its users (potential customers), and your competitors.
c. If you want to achieve savings on production costs, you must understand strategic cost management. Today’s business objectives have three aspects: to make profits, to beat competition, and to delight customers. You must accomplish the third so as to achieve the first two objectives. However, traditional cost-management techniques focused on the first objective only by minimizing cost without consideration of the effects on customers. Cost management means far more than cost cutting. Good cost management should be forward looking. Although you still need to look backward, the more you look forward to target costs and manage operations to meet cost goals, the less you will need to look backward to find out where costs went awry. And thus you should avoid the trap of trying to account costs out after the fact, instead of designing lower costs in ahead the fact.
If you chose C: (two possible answers)
a. Several factors are involved in determining staff access to confidential information. First of all, you need to make sure what kind of information is confidential. It is only the classified information or documents that need to be kept secret. Secondly, make sure who needs confidential information. Only those directly relating to the subject or problem under discussion or consideration can access the relevant information. Thirdly, you need to make sure the reason why they shall have access to information, which is limited to senior management or certain person. Is it necessary to give him/her the secret information? Finally, you need to be sure of the way the confidential information is used.
b. It is very vital to make sure those who have access to confidential information have signed a confidentiality undertaking—that is, a document promising not to make confidential information public. You don’t like to see a potential buyer use this confidential information either in the course of negotiations or after negotiations have broken down. Since many confidentiality letters have no legal value, taking appropriate advice is recommended. You should’ also take into consideration your strategy for informing your staff of the proposed sale. Most business owners would like to keep the sale secret from their employees until the deal has been completed or at least until negotiations are fairly advanced. However, this can be difficult and if staff finds out about the sale they will be unsettled. In addition, you will have to produce a tremendous amount of information about the business and its running, for which you will need the cooperation of senior management, who will therefore need to be informed of the sale.
If you chose A: (two possible answers)
a. It is very important to motivate staff at all levels of a company. The principle of motivation is to make sure that the work is interesting, challenging, and satisfying for the individual worker. To most employees, it is not sufficient to only have material rewards such as pay. So employer must try his best to motivate his staff. We all know that staff members working in high mood, and taking great satisfaction from their work will provide customers with good products and service. Consequently, the customers will be satisfied with the goods and service. To a large extent, business depends on good customer relations. Good customer relation will transfer into retention of a great number of loyal customers. As is known to all, loyal customers will take good care of your business.
b. Like an adage goes, “Nothing happens until someone sells something.”, which emphasizes a very important point to any business or institution, though taken literally it may be misleading or even untrue. As a matter of fact, many activities should happen before “someone sells some- thing”. You will have a lot of things to do, among which is to motivate staff, since you will need staff to do a lot of things, for instance market research, production of inventory, transportation to warehouses, purchasing of raw materials, financing of inventory, promotion and so on. Their good service will provide individual consumer with pleasure, and make them happy. Once you know how to motivate staff, you are certain to succeed.
If you chose B: (three possible answers)
a. The fundamental reason of business failure lies in poor management. It is possible that business difficulties are caused by the poor quality of management that is by internal factors and by factors external to the firm. The poorly operated business will fail, while the well managed will succeed. In order to achieve savings on production costs, there are some things that you need to know, which includes location, excessive competition, and difficulties in respect to receivables and inventory, and inadequate sales. If its management is aware of its environment, alert, resourceful, and flexible, the individual business can adapt to the constant changes in dynamic economy and survive.
b. In order to achieve savings on production costs, market research has to be conducted first and then a strategic plan needs to be made. The development of a sales forecast is significant to the planning of any business. With sales forecast in hand, all the costs of the business can as well be forecast according to knowledge of the way the sales are generated (the market plan). Given the income and costs generated by the sales forecast, then a financial plan can be prepared. Selecting location is also important. When selecting your location, you should make your first marketing decision, which requires your knowledge of three things: your product or service; its users (potential customers), and your competitors.
c. If you want to achieve savings on production costs, you must understand strategic cost management. Today’s business objectives have three aspects: to make profits, to beat competition, and to delight customers. You must accomplish the third so as to achieve the first two objectives. However, traditional cost-management techniques focused on the first objective only by minimizing cost without consideration of the effects on customers. Cost management means far more than cost cutting. Good cost management should be forward looking. Although you still need to look backward, the more you look forward to target costs and manage operations to meet cost goals, the less you will need to look backward to find out where costs went awry. And thus you should avoid the trap of trying to account costs out after the fact, instead of designing lower costs in ahead the fact.
If you chose C: (two possible answers)
a. Several factors are involved in determining staff access to confidential information. First of all, you need to make sure what kind of information is confidential. It is only the classified information or documents that need to be kept secret. Secondly, make sure who needs confidential information. Only those directly relating to the subject or problem under discussion or consideration can access the relevant information. Thirdly, you need to make sure the reason why they shall have access to information, which is limited to senior management or certain person. Is it necessary to give him/her the secret information? Finally, you need to be sure of the way the confidential information is used.
b. It is very vital to make sure those who have access to confidential information have signed a confidentiality undertaking—that is, a document promising not to make confidential information public. You don’t like to see a potential buyer use this confidential information either in the course of negotiations or after negotiations have broken down. Since many confidentiality letters have no legal value, taking appropriate advice is recommended. You should’ also take into consideration your strategy for informing your staff of the proposed sale. Most business owners would like to keep the sale secret from their employees until the deal has been completed or at least until negotiations are fairly advanced. However, this can be difficult and if staff finds out about the sale they will be unsettled. In addition, you will have to produce a tremendous amount of information about the business and its running, for which you will need the cooperation of senior management, who will therefore need to be informed of the sale.
解析：
暂无解析
更多“问答题Practice 4 (The candidate chooses one topic and speaks about it for one minute.) A Motivation: the importance of motivating staff at all levels of a company B Financial Management: how to achieve savings on production costs. C Communication: the f”相关问题
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第1题：
Being financially secure in retirement just doesn’t happen magically It takes lots of planning time and savings
Some scary facts about retirement
?More than 50% of persons do not have enough finances for retirement
?25%do not participate in their company’s retirement plan
?The average person spends 20 years in retirement
Here are some tips to help you plan correctly
1. Talk to a financial professional. Every few years it’s a good idea to schedule a meeting with a financial planner to get a “check-up”. It’s just like a doctor’s visit and you should really talk about your present situation and future goals
2. Save and keep on saving. Make it a habit to save as much as you can
3. Learn your retirement needs. Retirement can be expensive. Learn from today how much you need to save for your retirement. Talk to a financial planner or find an online retirement calculator
4. Take part in your employer’s retirement plans. If your company offers one it is usually the best tool you can use. Talk to a financial professional for all your options
5. Learn about pension. If you have an employer or government pension plan learn all the details
6. Keep your retirement savings off-limits. Don’t make a withdrawal until you retire. You might incur penalties and it will be a setback for realizing your goals
What’s the main theme of the passage?A. How to find a good financial professional
B. The importance of retirement plans
C. The scary facts about retirement
D. How to make correct retirement plans答案：D解析：主旨题。根据文段的第一句话和文段整体的介绍，该文段就是意在让大家对养老重视，并且积极参加，所以就是如何很好的做出正确的养老计划。故D项符合文意。A项仅仅只是提到一方面，不是本文段的重点陈述的部分，故排除。B项本文段旨在让大家对于养老要清楚并积极参加养老，而且还给了很多中肯的建议。B项片面，只是说到养老的重要性。C项和文段向背离，故排除。因此答案选D。 -
第2题：
Which three are correct about L2TP tunnel selection algorithms? （）(Choose three.)
- A、Failover between preference levels is the default.
- B、One algothrim is failover within a preference level.
- C、Failover across all preference levels is the default.
- D、One algothrim is failover between preference levels.
- E、One algothrim is failover across all preference levels.
正确答案:A,B,D -
第3题：
At a minimum how many NICs must a machine have to host virtual machines？（）
- A、 One NIC will support all virtual machines
- B、 One for each virtual machine and one for management
- C、 Three for each virtual machine
- D、 Two for each virtual machine and one for management
正确答案:A -
第4题：
问答题Practice 2 (The candidate chooses one topic and speaks about it for one minute.) A Promotion: how to develop a promotion program for a new product. B Recruitment: how to recruit a new sales representative. C Training: what are the goals of a training program for sales representatives.正确答案： 【参考范例】
If you choose A:
To develop a promotion program for a new product involves various aspects, each of which requires careful planning. First of all, we should identify the target audience of the program, since different ways of promotion apply to different groups of audiences. As far as the product is concerned, characteristics of it and the brand image should be taken into consideration. Secondly, we must establish a specific communication objective, which will help to find effective ways to arouse customers’ awareness of the new product. As for budget, it should also be taken into fully account. It has to be ensured that the expenditure of the program is within the advertising budget. Thirdly, given the above consideration, communication channels need to be decided. It is vital to select a proper media for advertisements. Since pricing strategy plays a key role in the promotion program, it must be made carefully. At last, make sure to collect information on initial stages in time from the market, which will provides us with the main resources to make an evaluation of the feedback from the market.
If you choose B:
Several steps need to be taken in order to recruit a new sales representative. First and foremost, the selection standards need to be set. For instance, what kind of education background should the applicant have? How many years of working experience must he or she has? Criteria of this kind in the preliminary selecting process are very significant. What should draw our equal attention is that the applicant should be a person with an extrovert personality. He or she is expected to be hard-working, convincing and persuasive in order to meet the goal. Next, appropriate channel should be chosen to make those potential applicants well informed of the job opportunity. Job fair, head-hunter and campus interview are all good options. Last but not least, a face to face interview is indispensable to assess the applicant’s ability to communicate, as well as his or her general competence to do the job. Besides, a comprehensive appraisal of the applicant is strongly recommended.
If you choose C:
The objectives of the training program for the sales representatives are various according to different needs. First of all, some brief information about the company should be offered, for example the company’s history, organizational structure, financial structure and so on. It is also necessary to emphasize the current situation of the company. Sales representatives must have a good understanding of the company’s main products, its annual sales volume, the sales target of this financial year and something of that kind. Secondly, sale representatives should also be given a brief introduction of the people in the company, such as are the chief officers of the company, immediate managers in the representative’s department as well as colleagues in his or her working group. Finally, it comes to customers. We should put high value on the types and characteristics of the customers. It is also expected that their needs and wants are exactly transmitted to the sales representatives. With that kind of information in mind, the sales representatives will become more adaptive when selling products.解析： 暂无解析 -
第5题：
问答题Practice 12 ● You work in a company which deals with industrial waste. You have read about a new kind of pump which could save your company thousands of dollars in servicing and maintenance costs. ● Write a memo of 30—40 words to your Head of Department saying: ● where you read about the new pump, ● why you think it could be a good investment, ● how you might get more information about it.正确答案： 【参考范文】
To: Head of Department
From: Char Shui
Re: Diskflow pump
I read about the Diskflow pump in the commercial section of this morning’s newspaper, which needs very little maintenance and consequently could save the company a lot of money. If you are interested, I could call Diskflow Company for more information.解析： 暂无解析 -
第6题：
问答题Practice 1 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Program for New Staff Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss and decide together: ● why poor time management can become a major problem in companies. ● what procedures could be adopted to ensure that time is managed effectively.正确答案： 【参考范例】
A: Hi. As you know, these days our company is sort of out of control. Don’t you think so?
B: Yeah. Everything appears to be in chaos here in our company. And that clearly has resulted from poor time management.
A: You mean poor time management has led to all these problems? Why?
B: When time is not well planned within a company, they usually do not distribute blocks of time to specified tasks. They do not have a definite clue of when they should finish a certain task.
A: I think they often ignore the ordering of priorities. I mean certain tasks need our prior attention. But in the company every task is treated equally, even though it is a very important task.
B: That’s the point. So time should be planned in line with the significance of the tasks we need to deal with.
A: So what do you think we can do in order to manage time effectively here in our company?
B: You mean what means we can adopt?
A: Sure. That’s what our boss is asking us to do, right?
B: Right. I think we’ve got a lot to do. First, we should make all the staff members aware of the importance of effective time management to our company.
A: Yes, I think instruction in time management will be useful for them, especially those in supervisory positions.
B: Great. Perhaps we can run a few training courses for them. If necessary, we may invite some professionals from outside to help us.
A: Another thing we can do is to make all the managers, or even every employee, think of a job description of their own. Only in this way, can they be pretty sure about what they are accountable for and what they are not.
B: Yes, that’s a good idea. And I think, the top managers of our company should make a set of rules with regard to what sort of jobs should be given priority to. In this way, we can confirm that significant tasks are handled first.
A: Good idea. So in conclusion, our company should run a few training courses, and every employee should write down a job description of their own.
B: And rules should be made about what sort of job should be given priority to.解析： 暂无解析 -
第7题：
问答题Practice 3 “Mini presentations”—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: WHAT IS IMPORTANT WHEN...? Selecting staff for overseas training: ● Work experience ● Command of the language of the target country ●... B: WHAT IS IMPORTANT WHEN...? Conducting a market analysis: ● Targeted customers/clients ● Comparison with major competitors ●… C: WHAT IS IMPORTANT WHEN...? Aiming to improve customer service: ● Finding out customer needs ● Dealing with complaints efficiently ●…正确答案： 【参考范例】
If you choose A:
When selecting staff for overseas training, their work performance must be taken into consideration. Selecting staff members with outstanding work performance for overseas training will set a good example for other staff members, which may encourage them to improve their work performance.
Moreover, it is also very important to consider their command of the language of the target country when selecting staff for overseas training. Staff members with a good command of the language of the target country will be able to understand instructions given by the overseas trainer well enough, participate in all training activities without language barrier, and communicate with the trainer or other trainees freely.
If you choose B:
When conducting a market analysis, it is very necessary to analyze the targeted customers/clients. This analysis may include collection and analysis of information about the targeted customers/clients in terms of gender , range of age, likes and dislikes and average income.
Furthermore, it helps to make a comparison with major competitors providing same or similar products/services. There are several aspects that may be compared, for instance, financial strength, cost efficiency, impact of advertising, product/service range and special features of products/services.
If you choose C:
When aiming to improve customer service, first of all we should find out customer needs. Different approaches can be taken to collect information concerning customer needs, for example, designing a questionnaire for collecting most information, training a team for collecting and analyzing the information, etc.
In addition, dealing with complaints efficiently is also very important, which can be done in a variety of ways.
We may set up a hot line for customers to make complaints and train a team for handling customer complaints. The members of the team should be patient, enthusiastic and have good telephone manners and interpersonal skills.
It means a lot that every complaint is dealt with seriously by the team and the customer who makes a complaint is always informed of the final result.
It is advisable that a record of all complaints made by customers and how they have been dealt with be kept so that effective ways can be suggested as for how to deal with these complaints.解析： 暂无解析 -
第8题：
问答题Practice 4 ● Your manager is keen to improve work efficiency among the staff. He has asked you to introduce to your fellow staff members practices to improve time management. ● Write the report for your manager, including the following information: ● the importance of planning work time effectively, ● practices to improve time management, ● steps to follow in carrying out the practices.正确答案： 【参考范文】
To: Manager
From: Will Smith
Date: Oct.23, 2012
Subject: Time Management
Introduction
I am glad to be tasked with this report on improving the efficiency of our work. I am with you that because of the fact that we do not plan our time well, we are not highly efficient. As a famous saying goes, “Time passes very fast, however, it is fair to everybody, not giving one a second more, and also not giving others one second less. It all depends on how you can make use of it.” As a result, if we can improve our time management skills, we could do our jobs efficiently, punctually, and also easily.
Recommendations
There are many means of helping us plan our working time. The best way to realize this is to get every staff to have their daily, weekly, and even monthly work plan. Therefore, it is necessary for us to look at our yearly performance goals, and break it into a monthly plan, i.e, within this month we will need to finish a certain task. People can by themselves decide on which date they would like to work on this. To manage time also means that we will need to handle interruptions. I would propose to our people that we cope with them, but also we need to remember our priorities, our monthly and yearly objective. If they have difficulty balancing them, I recommend that they let you make decisions for them.
The calendar function of Microsoft Office Inbox can do people a favor to plan their time. They will be suggested to put in calendar their planned job and task so that we can take a look and see whether they are doing it well or not.解析： 暂无解析 -
第9题：
问答题Practice 6 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. Time Management Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss, and decide together: ● Why poor time management can become a major problem in companies ● What procedures could be adopted to ensure that time is managed effectively.正确答案： 【参考范例】
A: Hi, as you know, these days our company is kind of out of control. Don’t you think so?
B: Yeah. Everything appears to be in chaos here in our company. And that clearly has resulted from poor time management.
A: You mean poor time management has led to all these problems. Why?
B: When a company does not have a well-planned time-schedule, they usually do not distribute blocks of time to specified tasks. They do not have a definite clue of when they should finish a certain task. And
A: And I think the ordering of priorities is often ignored. I mean the urgent tasks need completing first. But in our company every task is treated equally, even though it is a very urgent task.
B: That’s the point. So time should be scheduled based on the importance of the tasks we need to handle.
A: So what do you think we can do so as to manage time effectively here in our company?
B: You mean what methods we can adopt?
A: Sure. That’s what our boss is requiring us to do, right?
B: Right. I think we’ve got a lot to do. First, we should make all the staff members aware of the importance of effective time management to our company.
A: Yes, I think instruction in time management would be useful for them, especially those in supervisory positions.
B: Right, perhaps we can run a few training courses for them. If necessary, we may invite some professionals from outside to help us.
A: Another thing we need to do is to make all the managers, or even every employee, come up with their own job description. Only in this way, can they be pretty sure about what they are accountable for and what they are not.
B: Yes, that’s a good idea. And I think, the top managers of our company should make a set of rules with respect to what sort of jobs should be paid prior attention. In this way, we can confirm that important tasks are coped with first.
A: Good idea. So in conclusion, our company should run a few training courses, and every employee should write down their own job description.
B: And rules should be made as to what sort of job should be paid prior attention.解析： 暂无解析 -
第10题：
问答题Practice 5 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? Selecting a secretary for the general manager ● Qualifications ● Related work experience B WHAT IS IMPORTANT WHEN…? Cancelling a business meeting ● Making an apology ● Reasons for cancellation C WHAT IS IMPORTANT WHEN…? Motivating staff ● Bonuses offered ● Pleasant working environment正确答案： 【参考范例】
If you choose topic A:
When selecting a secretary for the general manager, we must first of all consider if he or she has the qualifications needed. A candidate with adequate knowledge of office skills and public relations will be an ideal one.
Related work experience is also of great importance. A skilled secretary can accomplish the office work quite satisfactorily. People with little experience sometimes will inevitably feel confused when dealing with the complicated relationships around the general manager.
In addition, the secretary should have a good personality because a good character will help a lot in smoothing the communication with the general manager and other staff members.
If you choose topic B:
When cancelling a business meeting, firstly an apology for the cancellation is necessary due to its effect on the participants’ schedules and the inconvenience it has caused to others. A business meeting is not supposed not be easily cancelled if there are other alternatives.
After the apology, you should give the participants reasons for cancelling the meeting and make it convincing and sincere. Normally, participants will show their understanding and tolerance if the thuth is told and the attitude is acceptable. In case some participants have already arrived at the meeting venue or on the way to it, there should be an another plan to compensate for the time and financial loss of the participants.
Finally, new dates for the meeting should be set so that the participants can be better prepared.
If you choose topic C:
I believe that we all know the significance of motivating staff to increase their productivity and their contribution to the company. The inspired staff is more likely to enjoy the job and work more actively. There are various ways to motivate staff, of which giving bonuses is quite effective. Occasional stimuli of money will drive the staff forward.
Plus, a pleasant work environment is also very important in motivating staff since people like staying in a clean and tidy office where they can work more efficiently. A well-equipped office will help staff do more meaningful and creative work.
In addition, team spirit and trusty colleagues can also contribute in motivating staff.,which will always make everyone enjoy the work.解析： 暂无解析 -
第11题：
问答题Practice 5 (The candidate chooses one topic and speaks about it for one minute.) A Advertising: the importance of using celebrities to endorse products B Human Resources: how to retain high achievers on a company’s staff C Business Strategy: the factors involved in influencing market trends rather than reacting to them正确答案： 【参考范例】
If you chose A: (three possible answers)
a. Many factors will influence consumers’ choices and desires, which are constantly changing, according to their needs and styles that have caught the popular imagination. Sellers of goods and services court, entice, and implore consumers. Using celebrities to endorse products has been one of the most effective advertising gimmicks. People tend to think negative advertising does not sway them but the truth is that it does. A great number of people always copy celebrities’ behavior. Celebrity endorsement serves a model for community.
b. Using celebrities to endorse products is very important for advertising. If a celebrity endorses a product or service, he or she says that they use and like it in an advertisement. Celebrity endorsements show their formal support or approval for someone or something. If a famous person buys a product, many consumers tend to follow. It is even more so, when consumers are not confident enough about their ability to identify exactly what it is.
c. The reason why many people always do the same as the famous people have done is that they trust celebrity. Although they may distrust advertisement, they will possibly trust the celebrity. Celebrities’ behavior has a great effect on consumers. Therefore, using celebrities to endorse products is beneficial to the company, for it gives the company an advantage, improves its reputation, and helps the company promote sales. Therefore, it is very significant for companies to use celebrities to endorse products, in advertising.
If you chose B: (two possible answers)
a. Retaining high achievers on a company’s staff has been used as a market-driven approach to talent retention. Although once rare in business, open competition for other companies’ people is presently an accepted fact. Fast-moving markets require fast-moving organizations to be continually refreshed with new talent. However, no one will be willing to see talent leave; whenever a good employee walks, the business takes a hit. It’s useless to hope that by tinkering with compensation, career paths, and training efforts, you can wall off your company from today’s labor market.
b. Besides monetary compensation, an alternative to retain high achievers on a company’s staff is a market, which is a driven approach to retention based on the assumption that long-term across-the-board loyalty is neither possible nor desirable. By trying hard to figure out which employees you need to retain and for how long, you can take advantage of highly targeted programs to keep the required talent in place. Most companies today depend on compensation to build loyalty, which is only one of many effective retention mechanisms. Jobs can be redesigned to reduce turnover. For example, UPS retain many more drivers by shifting the tedious and laborious job of loading trucks to other employees.
If you chose C:
I think the factors involved in influencing market trends are as follows: Consumer, Cost, Convenience, and Communication. The key difference is that under modern marketing, profits are regarded as a function to provide customer benefits, whereas under the old marketing, profits were seen as a function of sales. To conclude, marketing is a concept, a business process as well as a set of activities. This total set of marketing activities, integrated into a unified program, are sometimes called the marketing mix, which today, in addition to profitability, typically includes a lot of broader objectives relevant to current social concerns. These concerns now concentrate on areas like protection of the physical environment, product safety, and equal employment opportunity.解析： 暂无解析 -
第12题：
问答题Practice 4 ‘Mini presentation’—about 6 mimes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? Analysing project feasibility ● Market research ● Implementation of the project ●… B WHAT IS IMPORTANT WHEN…? Dealing with cost control ● Monitor asset usage ● Improve productivity ●… C WHAT IS IMPORTANT WHEN…? Promoting a new product ● Distribution channel ● Perfect timing of launching ●...正确答案： 【参考范例】
If you choose topic A
As far as I am concerned, market research should be carried out before starting any project. It is evident that the needs of the consumers should be considered brfor the launching of any project . If a certain product is abundant in the market, it can be a bad idea to make more of that kind of product. On the other hand, if people have certain needs of some products, it is the perfect time to design the projects for a good market will be there.
Of course, it is only with appropriate implementation can a positive impact be achieved., after the design is completed. For instance, financial support and well-trained personnel should be taken into consideration when implementing the project.
Furthermore, profitability analysis is another factor to consider. Before we carry out any project, we should do some profitability analysis. A lot can be revealed from studying economic indicators. Economic indicators mean the consumer confidence index, employment cost index, producer price index, consumer price index and so on. All of them will show the prosperity of market.
If you choose topic B
The completion of production and the profit of the company is closely connected with cost control. We should make a through calculation of monitor asset usage as well as the productivity and unit labor cost to make full use of all the assets. Improving the production line will be a good way to improve productivity, which will reduce the storage time and save money. As for asset usage, it will be wise to monitor if every piece of them is fully used.
We can also try to find substantial material for the sake of reducing the cost .By doing this, we can also ask for discount from the supplier. I am sure they will give favorable discounts to regular customers.
The participation of all the employees will be needed in terms of cost control. Actually, every section can contribute in one way or another. For instance, by improving their professional skills the accounting staff can help with the cost control. All in all, the well-being of the company needs the efforts of every section.
If you choose topic C
When promoting a new product, we should consider several factors. First of all, the distribution channel of the product is of prime importance. It is suggested that the designing of the whole promoting campaign be based on that. In other words, it is a choice of designing a universal way to advertise the product or allowing the retailers to do it their own way.
Secondly, perfect timing of the launching is also very significant. If there is the crash of similar products promoting in the same season, never take it lightly. An overflow of the product into the market is very likely to happen..
In addition, an appropriate media in promoting new products also means a lot. If a right media is chosen, target consumers can access the advertisement of the new product much easier., Besides, different strategies can be applied when different products are to be advertised. For instance, we can think of some new way to make the product known and accepted.解析： 暂无解析 -
第13题：
资料：Being financially secure in retirement just doesn't happen magically. It takes lots of planning, time and savings.
Some scary facts about retirement:
More than 50% of persons do not have enough finances for retirement.
25% do not participate in their company's retirement plan.
The average person spends 20 years in retirement.
Here are some tips to help you plan correctly:
1. Talk to a financial professional. Every few years, it's a good idea to schedule a meeting with a financial planner to get a “check-up”. It's just like a doctor's visit, and you should really talk about your present situation and future goals.
2. Save, save, and keep on saving. Make it a habit to save as much as you can.
3. Learn your retirement needs. Retirement can be expensive. Learn from today how much you need to save for your retirement. Talk to a financial planner, or find an online retirement calculator.
4. Take part in your employer's retirement plans. If your company offers one, it is usually the best tool you can use. Talk to a financial professional for all your options.
5. Learn about pension plans. If you have an employer or government pension plan, learn all the details.
6. Keep your retirement savings off-limits. Don't make a withdrawal until you retire. You might incur penalties and it will be a setback for realizing your goals.
7. Get your employer to start one, and it can help you tremendously.
8. Learn about your government's retirement plans. Every country has different plans, some with special tax incentives, so learn what your country offers and plan accordingly.
9. Do your own research. Use the Internet, read the newspapers and magazines, talk to your friends, to find out as much as you can about retirement.
What’s the main theme of the passage?A.How to find a good financial professional.
B.The importance of retirement plans.
C.The scary facts about retirement.
D.How to make correct retirement plans.答案：D解析：本题考查的是主旨大意。
【关键词】main theme
【主题句】Here are some tips to help you plan correctly。下面是一些帮助你正确制定计划的小窍门。
【解析】题干意为“本文的主题是什么？”A项意为“如何找到一个好的财务专家”。B项意为“退休计划的重要性”。C项意为“关于退休可怕的事情”。D项意为“如何制定正确的退休计划”。根据主题句，结合题意故选D。 -
第14题：
You want to create a template to be used as a standard for all company reports, which are many different styles. How many different templates must you have if you plan to use multiple report styles?（）
- A、Two
- B、One
- C、One per report style
- D、One per report style + one more
正确答案:B -
第15题：
You are the administrator of your company’s network. You run the English （US） edition of Windows 2000 Professional on all computers in your network. As your company continues to grow， and the number of computers is continually expanding， you decide that another domain is needed. Management asks you about what is required to accommodate this new domain. What should you answer the Management in this regard？ （）
- A、WINS， DHCP and DNS
- B、At least one domain controller and one DNS server.
- C、At least one domain controller， Active Directory and DNS server.
- D、Nothing more is needed.
- E、Nothing more is needed， we can just subnet the network.
正确答案:C -
第16题：
问答题Practice 1 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN MOTIVATING STAFF? ● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES ●... B WHAT IS IMPORTANT WHEN SATISFYING CUSTOMERS? ● A GOOD AFTER-SALES TEAM ● MORE CUMMUNICATION WITH CUSTOMERS ●... C WHAT IS IMPORTANT WHEN PREPARING FOR A JOB INTERVIEW? ● STUDYING THE JOB ADVERTISEMENT ● STUDYING THE COMPANY ●...正确答案： 【参考范例】
Sample A:
Well, I’m very interested in this topic—what’s important when motivating staff. As far as I am concerned, I think we should take three main important factors into consideration, that is, financial incentives, career development chances and an easy-going boss. Firstly, the most important factor should be the financial benefits. They may consist of good salary, bonus and other perks. As we know, instead of working for fun, most people work to live. And also as the saying goes, money can make the mare go, thus money is very important in develop staff’s motivationm. Secondly, career development chances are quite important. In reality, there is nobody who does not want to be promoted. If there are not any good career prospects in a job, staff will probably give up the job. Finally, an easy-going boss is also important. Nobody is willing to work with a difficult boss. In conclusion, financial incentives, career development chances and an easy-going boss are important in motivating staff.
Sample B:
Well, I’d like to talk about the important factors that are beneficial to improve customers’ satisfaction. Firstly, we need a group of outstanding after-sales service team. It is true that it is difficult to meet the demands of every customer, but our duties involve dealing with customers’ complaints and trying all manner of ways to solve their problems. In order to cultivate an efficient group of after-sales service team, we must arrange some staff training courses. Besides, we need to conduct researches on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. On the basis of the result of the researches, we can make improvement. In a word, a excellent after-sales team and more communication with customers can help improve customer satisfaction.
Sample C:
The objective of my talk is how to prepare for a job interview. I think the preparation mainly consists of studying the job advertisement, finding out information about the company and preparing yourself psychologically. First of all, you should study carefully the job advertisement so that you can match your qualifications, such as knowledge, abilities and skills, with the specifications required for the vacancy. You must make the interviewer believe that you have all the qualifications required, thus you are the right kind of person they are looking for. Secondly, you should know more about the company, for example its profile, requirements, existing problems, structure, campaigns and future plans. Finally, you should also prepare yourself psychologically and this will help you overcome stress. For example, rehearsing the interview with your friends is a good way of relaxation exercise that can put confidence in you.解析： 暂无解析 -
第17题：
问答题Practice 4 ● Please write a memo to inform employees of the staff discounts in your company. ● Saying how much the discounts are ● Saying how should employees get their discounts ● Saying where they can get the discounts ● Write 40-50 words.正确答案： 【参考范文】
MEMO
To: All Staff
From: Cathy Miller, Personnel Manager
Date: December 15th
Subject: Staff Discounts
I am very pleased to inform you that a 20% discount will be given to employees who buy books at any of our branches.
Before the payment, simply present your work permit and discount card so that a discount will be given.
Discount card will be assigned at my office this Friday.解析： 暂无解析 -
第18题：
问答题Practice 2 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? NEGOTIATING ● COMPROMISE ● DISPUTE ●... B WHAT IS IMPORTANT WHEN…? EMPLOYING TECHNICAL WRITERS ● BEING ABLE TO WRITE WELL ● MEETING TIGHT DEADLINES ●... C WHAT IS IMPORTANT WHEN…? MANAGING A COMPANY ● COMMUNICATION ● EXECLLENT MANAGER ●...正确答案： 【参考范例】
Mini-representation One:
I think when managing a company one of the most important features is communication. Good communication is necessary at all stages of the business process, which can contribute to a successful business.
Within individual companies internal communication occurs at, and between the various levels. Directors communicate with one another in term of the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees to convey their messages. Negotiations are conducted with regard to pay and working conditions. Managers express their decisions and orders through good communication, which can achieve the aim of improving morale and motivation. Employees also communicate with each other, for example, over production, wages and their spare activities.
Reliable and effective communication is one of the key elements which lead to efficient management of a company.
Question: Can you tell me other vital elements which result in efficient management of a company?
Answer: Many requirements are important for the efficient management of a company, both internal and external. We need good communication, good staff and managers, smooth flow of the capital, the full cooperation between the company, etc.
Mini-representation Two
Firstly, it is of very importance to be able to write well. This means not only knowing the basic rules of spelling, grammar and punctuation, but also having the competence to condense and organise sophisticated information to make it accessible to the public. A good writer must also be capable of dealing with meeting tight deadlines. Secondly, as far as career prospects are concerned, after acquiring valuable experience, many technical writers have the opportunity of working on managerial roles. They may then have the responsibility for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, whose services are charged to companies at an hourly rate.
Question: What do you think which factor is more significant, being able to writer well or meeting tight deadlines? Why?
Answer: I think neither of them can be ignored. We need technical writers not only being able to write well but also being competent to meet tight deadlines.解析： 暂无解析 -
第19题：
问答题Practice 3 (The candidate chooses one topic and speaks about it for one minute.) A Customer Relations: how to maintain customer interest in a company’s products B Transport Management: the importance to a business of an efficient public transport system C Market Research: the importance of doing market research before launching a new product.正确答案： 【参考范例】
If you choose topic A:
As we all know, it is vital for a company to maintain customer interest in their products. I believe a company should try every possible means to retain its current customers.
First of all, a company should ensure the quality of the goods and after-sales service that it provides to its customers. Second, enough emphasis should be paid on the feedback from its current customers and the company must take prompt action to take care of their customers’ needs and demands. Third, if possible, offer some incentives to the old customers. For instance, the company can grant a certain discount to the customers if their purchases reach a certain amount. Besides, it is important for the company to design strategies so as to attract new customers, create transactions with them and consequently to expand their customer base, so to speak. These strategies may include product diversification and upgrading. After all, the company should try its utmost to make its current customers satisfied with its products and services, and in the meantime stay ahead of the market through innovative product and pricing strategies.
If you choose topic B:
Transportation is significant for any distribution of products no matter from producers to wholesalers or from wholesalers to retailers. Sometime, the cost of transporting some products can even exceed the cost of producing them. Inefficient transportation can bring about high costs and low profit for the firm. Firms should estimate timing, cost, and availability of each form of transportation, which allows the firm to select an optimal method of transportation. The most common used forms of transportation to distribute products include truck, railway, air, water, and pipeline.
If you choose topic C:
Marketing research is defined as the systematic design, collection, analysis, and reporting of data and findings connected with a specific marketing situation that faces an organization. Every marketer needs to do some researches. Marketing researchers are engaged in a wide variety of activities, which range from market potential and market share studies, to studies of pricing, distribution, to assessments of customer satisfaction and purchase behavior, and promotion activities as well.
Marketing research can be conducted in a company’s own research department or a company can have some or all of it done outside. Most large companies have their own marketing research departments, but they still often use outside firms to do special research tasks or studies for them. For companies without research department, they have to buy the services of other research firms.解析： 暂无解析 -
第20题：
问答题题目要求： In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.Practice 1 (The candidate chooses one topic and speaks about it for one minute.) A How to negotiate successfully when we are in business? B In business, what important role does the communication take? C What kinds of skills shall the technical writers have?正确答案： 【参考范例】
If you choose A:
It is a key skill in any business to negotiate successfully so as to reach agreements with other people or parties. The negotiation could be done with a buyer or a seller and it will always involve an element of compromise, no matter what. But, when entering negotiations, it is important to keep in mind that to negotiate and make agreements successfully is almost impossible unless you think you can afford to ‘lose’ or walk away from on offer. The result will be you avoiding asking more than what you suppose the other side will give without a dispute. Consequently, you will become a passive observer, while the other side will dictate the terms.
If you choose B:
Communication is one of the most important features in any business. Good communications are indispensable at any stage of the business process.
Within individual company, internal communications happen at, and between the different levels. Directors will communicate with one another with regard to the company’s overall strategy. They communicate their plans to managers, and the managers then inform the other employees. Negotiations are usually conducted in terms of payment and working conditions. Managers try to boost morale and motivation with good communication. Employees also communicate with one another, over certain matters, for instance production and wages.
Reliable and effective communication is instrumental when it comes to efficient management of a company.
If you choose C:
Firstly, technical writers should be able to write well, which means more than just knowing the basics of spelling, grammar and punctuation. The ability to condense, organize and generalize complicated information to make it easier to understand is also very important. A good technical writer must also be capable of handling tight deadlines. As far as career prospects go, with the valuable experience gained, many technical writers actually have the chance to take on management roles. Then they will be responsible for the work of other writers within a particular company; or they may want to become contractors, in other words, selling their services to companies at an hourly rate through an agency which employs many freelance technical writers.解析： 暂无解析 -
第21题：
单选题At a minimum how many NICs must a machine have to host virtual machines？（）AOne NIC will support all virtual machines
BOne for each virtual machine and one for management
CThree for each virtual machine
DTwo for each virtual machine and one for management
正确答案： D解析： 暂无解析 -
第22题：
问答题Practice 2 ● You work in a company which deals with industrial waste. You have read about a new kind of pump which could save your company thousands of dollars in service and maintenance costs. ● Write a memo to your Head of Department saying: ● where you read about the new pump ● why you think it could be a good investment ● how you might get more information about it. ● Write 40—50 words on a separate sheet.正确答案： 【参考范文】
To: Head of Department
From: Char Shui
Date: 3 April, 2012
Subject: Disk flow pump
I (have) read about the Disk flow pump in the Pump Times.
It needs very little maintenance. And therefore, it could help the company save a lot of money.
If you are interested, I could make a call to Disk flow Company for more information.解析： 暂无解析 -
第23题：
问答题题目要求: In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.Practice 1 A: What is important when...? Attending an interview ●Punctuality ●Manner ●Appearance B: What is important when...? Working in a team ●Having a team leader ●Deciding people’s responsibilities ●Sharing information正确答案： 【参考范例】
If you choose A:
When attending an interview, it’s a merit that we show up on time. For an interview due to start at nine thirty in the morning, the candidate is expected to arrive five minutes earlier. To be better prepared for the interview, if possible, he’d better pay a visit to the interview site in advance. By doing this, he will be able to figure out the shortest route and the approximate time to get there.
In addition, remember that the interviewer is observing you even before your entrance into the room. Therefore, don’t forget to knock at the door first, no matter whether it’s shut or open. Furthermore, eye contact is necessary. Look straight into the interviewer’s eyes with politeness and self-confidence. At the meanwhile, greet him with a smile
Furthermore, a person who is particular about his appearance is always welcome everywhere. With your hair neatly cut your beard nicely shaved and your face cleanly washed, you are more likely to leave a good first impression. At the same time, arm yourself with a starched shirt, an ironed suit and a pair of polished shoes. By doing that, you’re definitely a pleasant guy in the eyes of both male and female interviewers.
If you choose B:
When working in a team, first of all, a team leader is essential for the team. With the lead of a good team leader, the team can fulfill the tasks smoothly. Without a team leader, there will be no definite direction and employees may not know what to do and how to do the work in co-operation with each other.
Secondly, it is important that every employee knows his/her responsibility. When clear-cut assignment of responsibility, employees can concentrate on their tasks and work more efficiently. As a result, the company’s objective can be eventually achieved.
Thirdly, as a member of the team, every employee is entitled to know any information within the group. Therefore, information should be shared, and by doing this a lot of time and energy can be saved, which may otherwise be used to do much more work.解析： 暂无解析