2 Chen Products produces four manufactured products: Products 1, 2, 3 and 4. The company’s risk committee recentlymet to discuss how the company might respond to a number of problems that have arisen with Product 2. After anumber of incidents in which Pro
题目
2 Chen Products produces four manufactured products: Products 1, 2, 3 and 4. The company’s risk committee recently
met to discuss how the company might respond to a number of problems that have arisen with Product 2. After a
number of incidents in which Product 2 had failed whilst being used by customers, Chen Products had been presented
with compensation claims from customers injured and inconvenienced by the product failure. It was decided that the
risk committee should meet to discuss the options.
When the discussion of Product 2 began, committee chairman Anne Ricardo reminded her colleagues that, apart from
the compensation claims, Product 2 was a highly profitable product.
Chen’s risk management committee comprised four non-executive directors who each had different backgrounds and
areas of expertise. None of them had direct experience of Chen’s industry or products. It was noted that it was
common for them to disagree among themselves as to how risks should be managed and that in some situations,
each member proposed a quite different strategy to manage a given risk. This was the case when they discussed
which risk management strategy to adopt with regard to Product 2.
Required:
(a) Describe the typical roles of a risk management committee. (6 marks)
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第1题：
The following information is available for a manufacturing company which produces multiple products:
(i) The product mix ratio
(ii) Contribution to sales ratio for each product
(iii) General fixed costs
(iv) Method of apportioning general fixed costs
Which of the above are required in order to calculate the break-even sales revenue for the company?
A.All of the above
B.(i), (ii) and (iii) only
C.(i), (iii) and (iv) only
D.(ii) and (iii) only
正确答案：BThe method of apportioning general fixed costs is not required to calculate the break-even sales revenue.
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第2题：
Questions 59~63 refer to the following information.
BRAND MANAGER
COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.
RESPONSIBILITES: The brand manager's priority is to handle the heightening of product
recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.
Specific responsibilities include the following:
（1） Generate marketing plans and lead the development of new products.
（2） Increase public awareness of and demand for Juneco's products.
（3） Identify and evaluate market requirements and opportunities.
（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.
PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:
（1） 3~5 years' experience as brand manager in retail marketing；
（2） strong experience in analyzing current markets；
（3） outstanding verbal and written communication skills；
EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.
Upon receipt of application, confirmation letters will be sent to applicants via email.
Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.
How will Juneco contact applicants?A. By phone
B. By fax
C. By e-mail
D. By mail答案：C解析： -
第3题：
Questions 59~63 refer to the following information.
BRAND MANAGER
COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.
RESPONSIBILITES: The brand manager's priority is to handle the heightening of product
recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.
Specific responsibilities include the following:
（1） Generate marketing plans and lead the development of new products.
（2） Increase public awareness of and demand for Juneco's products.
（3） Identify and evaluate market requirements and opportunities.
（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.
PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:
（1） 3~5 years' experience as brand manager in retail marketing；
（2） strong experience in analyzing current markets；
（3） outstanding verbal and written communication skills；
EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.
Upon receipt of application, confirmation letters will be sent to applicants via email.
Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.
In which Juneco division will the successful applicant probably work?A. International marketing
B. Human resources.
C. Production
D. Accounting答案：A解析： -
第4题：
Maintenance activities include（ ）.①making enhancements to software products②developing a new software product③correcting problems④adapting products to new environmentsA.①②
B.①③④
C.②③④
D.①②③④答案：B解析：题意为：维护活动包括：making enhancements to software products：完善性维护；developing a new software product：开发一个新软件；correcting problems：修改错误；adapting products to new environments：提高软件的适应性。根据题意，应该B是正确答案。 -
第5题：
Company could reject the products back from its customers.
正确答案:错误 -
第6题：
A customer currently buys HP ProLiant servers and EMC storage. The customer has encountered various problems getting certain servers to work with their storage. Which of the following arguments can the Sales Specialist present to best position IBM？ （）
- A、IBM’s ServerProven program is a reference that assures a customer of compatibility with specific third-party products.
- B、IBM sells other vendors’ products and will test compatibility with the customer’s products.
- C、B IBM’s storage division regularly tests their products with other vendors’ server products.
- D、IBM’s server division regularly tests their products with other vendors’ storage products.
正确答案:A -
第7题：
The TRANS_SUMMARY table contains product-wise transaction details that get updated with every transactionin the system. Each row has cumulative transaction details of a single product and every product is identified bya product code， which is the primary key.As part of the archival process， the company wants to transfer therows in the TRANS_SUMMARY table to the TRANS_SUMMARY_DUP table at the end of every quarter of theyear. Along with existing products， the company deals with many new products during every quarter. Whichmethod is best suited for this quarterly data transfer（）
- A、Using the MERGE command
- B、Using the SQL*Loader utility
- C、Using the correlated UPDATE command
- D、Using the INSERT command to perform bulk operation
正确答案:A -
第8题：
单选题ABC Company has approximately 150’000 products in their catalog and wants to put these within a Coherence cache to improve performance and access times of their existing JEE application without too much change to existing code. There are a number of servlets that get the same product information multiple times within a page. There are also a number of server-based processes that run at regular intervals and also request product information many times. Products have small changes which need to be updated during the day. What would be the most appropriate caching scheme to use ？ （）ANear Cache
BDistributed Cache
CLocal Cache
DReplicated Cache
正确答案： A解析： 暂无解析 -
第9题：
多选题View the Exhibit and examine the data in the PRODUCT INFORMATION table. Which two tasks would require subqueries？ （）Adisplaying the minimum list price for each product status
Bdisplaying all supplier IDs whose average list price is more than 500
Cdisplaying the number of products whose list prices are more than the average list price
Ddisplaying all the products whose minimum list prices are more than the average list price of products having the product status orderable
Edisplaying the total number of products supplied by supplier 102071 and having product status OBSOLETE
正确答案： A,E解析： 暂无解析 -
第10题：
问答题The top honors for 2001 goes to Procter and Gamble, which moved up from number four in 2000, Business Ethics reports in its March-April 2001 issue. The giant consumer products company scored high in the category of “service to international stakeholders”, a measure of how well the company behaves in the44 countries outside of the United States in which it does business. P&G “has been generous in international grants and gifts in these communities, including earthquake relief in Turkey, community building projects in Japan, plus contributions for schools in China, school computers in Romania, special education in Malaysia, and shore protection in France,” according to the magazine.正确答案：
该杂志2001年3月至4月号上报道说,2001年荣获“最佳企业公民”称号的是宝洁公司,该公司从2000年的第四名上升了三位到达第一。这家消费品巨头在“服务国际利益相关者”一项上得分最高。该项指标可以衡量公司在美国之外有业务关系的44个国家中的表现。据该杂志报道,宝洁公司“对这些地区在国际援助和赠予方面非常慷慨,包括对土耳其地震的救援、参与日本的社区建筑项目、在中国捐资盖学校、在罗马尼亚出钱购买教学用电脑、在马来西亚资助特殊教育和在法国帮助保护海滩”。解析： 暂无解析 -
第11题：
单选题According to the research findings, the customers who will bring in more profit are those whoAare regarded as loyal customers.
Bhappen to buy the products from a company.
Ctrust the quality of the products from a company.
Dcare little about prices of the products.
正确答案： C解析：
文中第三段最后一句话指出“Conversely，about half of the most profitable customers…buying a great deal of high-margin products in a short time before completely disappearing.”，由此可知“那些在很短时间内在一家公司买很多高价产品的顾客会给公司带来最多的利润”，故选项B符合题意。 -
第12题：
单选题According to the text, success or failure of advertising is judged by ______Athe number of products sold.
Bincrease of a product’s market share.
Cthe improvement of communication and consumers’ attitude toward products.
Dincrease of retail outlets.
正确答案： B解析：
该题问的是广告成败的标准。文章倒数第四段首句指出“Note that advertising goals are based on improving communication and consumer attitudes toward a product”，广告的目标也就是判断广告成功的标准，对应选项C。 -
第13题：
Questions 59~63 refer to the following information.
BRAND MANAGER
COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.
RESPONSIBILITES: The brand manager's priority is to handle the heightening of product
recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.
Specific responsibilities include the following:
（1） Generate marketing plans and lead the development of new products.
（2） Increase public awareness of and demand for Juneco's products.
（3） Identify and evaluate market requirements and opportunities.
（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.
PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:
（1） 3~5 years' experience as brand manager in retail marketing；
（2） strong experience in analyzing current markets；
（3） outstanding verbal and written communication skills；
EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.
Upon receipt of application, confirmation letters will be sent to applicants via email.
Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.
What qualification will the successful applicant possess?A. Experience in the home improvement industry.
B. A degree in finance.
C. Fluency in a foreign language.
D. Experience in market analysis.答案：D解析： -
第14题：
Questions 59~63 refer to the following information.
BRAND MANAGER
COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.
RESPONSIBILITES: The brand manager's priority is to handle the heightening of product
recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.
Specific responsibilities include the following:
（1） Generate marketing plans and lead the development of new products.
（2） Increase public awareness of and demand for Juneco's products.
（3） Identify and evaluate market requirements and opportunities.
（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.
PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:
（1） 3~5 years' experience as brand manager in retail marketing；
（2） strong experience in analyzing current markets；
（3） outstanding verbal and written communication skills；
EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.
Upon receipt of application, confirmation letters will be sent to applicants via email.
Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.
The word “foster" in paragraph 2 line 4 is closest in meaning to ___.A. substitute
B. measure
C. cherish
D. encourage答案：D解析：据第二段最后一句“品牌经理要带头努力去促进园林工具产品的增长”可知，foster意为“促进”，与encourage“鼓励、支持、促进”含义最接近。 -
第15题：
Questions 59~63 refer to the following information.
BRAND MANAGER
COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.
RESPONSIBILITES: The brand manager's priority is to handle the heightening of product
recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.
Specific responsibilities include the following:
（1） Generate marketing plans and lead the development of new products.
（2） Increase public awareness of and demand for Juneco's products.
（3） Identify and evaluate market requirements and opportunities.
（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.
PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:
（1） 3~5 years' experience as brand manager in retail marketing；
（2） strong experience in analyzing current markets；
（3） outstanding verbal and written communication skills；
EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.
Upon receipt of application, confirmation letters will be sent to applicants via email.
Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.
What is NOT a stated job responsibility?A. Creating marketing plans.
B. Evaluating market opportunities.
C. Increasing product recognition domestically.
D. Working with sales representatives.答案：C解析： -
第16题：
资料：“Our cars are for people who want something different.”
This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss.
Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars.
The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship.
Why do some customers still stick to Suprema Cars?A.Because its products are handmade and qualified.
B.Because its name represents luxury.
C.Because the company is famous.
D.Because its products are cheap.答案：A解析：本题的问题是“为什么一些顾客仍然坚持选择Suprema汽车？”。选项A意为“因为它的产品是手工制作、质量过硬”；选项B意为“因为它的名字代表奢华”；选项C意为“因为公司很有名”；选项D意为“因为它的产品很便宜”。根据主题句可知，因为它的产品是手工制造而且质量精良，故选A。 -
第17题：
Which two types of information might be found at the Small Business Partner Central website？ （）
- A、 sales program information
- B、 online product ordering
- C、 technology partner products and services
- D、 product information on the Data Center products
- E、 specialization and certification details
正确答案:A,E -
第18题：
ABC Company has approximately 150’000 products in their catalog and wants to put these within a Coherence cache to improve performance and access times of their existing JEE application without too much change to existing code. There are a number of servlets that get the same product information multiple times within a page. There are also a number of server-based processes that run at regular intervals and also request product information many times. Products have small changes which need to be updated during the day. What would be the most appropriate caching scheme to use ？ （）
- A、 Near Cache
- B、 Distributed Cache
- C、 Local Cache
- D、 Replicated Cache
正确答案:D -
第19题：
Evaluate the following SQL statement used to create the PRODUCTS table： CREATE TABLE products （product_id NUMBER（3） PRIMARY KEY， product_desc VARCHAR2（25）， qtyNUMBER（8，2）， rate NUMBER（10，2）， total_value AS （ qty * rate）） PARTITION BY RANGE （total_value） （PARTITION p1 VALUES LESS THAN （100000）， PARTITION p2 VALUES LESS THAN （150000）， PARTITION p3 VALUES LESS THAN （MAXVALUE）） COMPRESS FOR ALL OPERATIONS； Which statement is true regarding this command？（）
- A、 It executes successfully but partition pruning cannot happen for this partition key.
- B、 It produces an error because the TOTAL_VALUE column cannot be used as a partition key.
- C、 It produces an error because compression cannot be used for the TOTAL_VALUE partition key.
- D、 It executes successfully but the values in the TOTAL_VALUE column would not be physically stored in the partitions.
正确答案:D -
第20题：
问答题Practice 3 (The candidate chooses one topic and speaks about it for one minute.) A Customer Relations: how to maintain customer interest in a company’s products B Transport Management: the importance to a business of an efficient public transport system C Market Research: the importance of doing market research before launching a new product.正确答案： 【参考范例】
If you choose topic A:
As we all know, it is vital for a company to maintain customer interest in their products. I believe a company should try every possible means to retain its current customers.
First of all, a company should ensure the quality of the goods and after-sales service that it provides to its customers. Second, enough emphasis should be paid on the feedback from its current customers and the company must take prompt action to take care of their customers’ needs and demands. Third, if possible, offer some incentives to the old customers. For instance, the company can grant a certain discount to the customers if their purchases reach a certain amount. Besides, it is important for the company to design strategies so as to attract new customers, create transactions with them and consequently to expand their customer base, so to speak. These strategies may include product diversification and upgrading. After all, the company should try its utmost to make its current customers satisfied with its products and services, and in the meantime stay ahead of the market through innovative product and pricing strategies.
If you choose topic B:
Transportation is significant for any distribution of products no matter from producers to wholesalers or from wholesalers to retailers. Sometime, the cost of transporting some products can even exceed the cost of producing them. Inefficient transportation can bring about high costs and low profit for the firm. Firms should estimate timing, cost, and availability of each form of transportation, which allows the firm to select an optimal method of transportation. The most common used forms of transportation to distribute products include truck, railway, air, water, and pipeline.
If you choose topic C:
Marketing research is defined as the systematic design, collection, analysis, and reporting of data and findings connected with a specific marketing situation that faces an organization. Every marketer needs to do some researches. Marketing researchers are engaged in a wide variety of activities, which range from market potential and market share studies, to studies of pricing, distribution, to assessments of customer satisfaction and purchase behavior, and promotion activities as well.
Marketing research can be conducted in a company’s own research department or a company can have some or all of it done outside. Most large companies have their own marketing research departments, but they still often use outside firms to do special research tasks or studies for them. For companies without research department, they have to buy the services of other research firms.解析： 暂无解析 -
第21题：
单选题According to the fourth paragraph, the discovery of some experts disapproves the belief that loyal customersArecommend the products to other people.
Bare sensitive to the price of the product.
Cneed less service provided by a company.
Dcontribute more to the image of a company.
正确答案： B解析：
第四段最后一句话提到“…they discovered little or no evidence to suggest that customers who purchase steadily from a company over time are necessarily cheaper to serve…”。其中little or no evidence to suggest对应题干中的disapproves the belief，而cheaper to serve和选项C中的need less service表达意思相符。 -
第22题：
问答题Follow-up questions: (1)Are you ready to achieve the instructed sales promotion target? (2) Which feature do you think is the most important for sales promotion? (3)As a young lady／guy, what kind of products attract you the most? (4) Compared with other products, which aspect of your product do you think is better? (5)Do you think it is wise for a company to set a low price to attract customers? Why or why not?正确答案：
【参考范例】
A: How do you think our product is better than our competitors’? In other words, what’s the selling point of our product?
B: Our product differentiates itself from others with superior quality at the same price.
A: Could you explain it more in detail?
B: You see, in comparison with competing products, ours has the advantage of being smaller and lighter. Furthermore, our product is easier to operate, so our customers agree on the greater convenience, particularly during traveling time.
A: Any other selling points?
B: Besides, our product has cute and colorful design. Therefore, teenagers are crazy about that.
A: Impressive. Well, now we can say quality is of prime importance, then how to guarantee our products’ quality?
B: First of all, Our production process observes relevant national technical standard strictly. In addition, quality control system is adopted in our management. Plus, we use the most advanced production line for the products. All these can guarantee the quality of the products and assure the best quality products for every customer.
A: So given our products’ superior quality, I guess our sale target is quite achievable.
B: I am optimistic about it, too.解析： 暂无解析 -
第23题：
单选题The TRANS_SUMMARY table contains product-wise transaction details that get updated with everytransaction in the system. Each row has cumulative transaction details of a single product and everyproduct is identified by a product code， which is the primary key. As part of the archival process， the company wants to transfer the rows in the TRANS_SUMMARY tableto the TRANS_SUMMARY_DUP table at the end of every quarter of the year. Along with existing products，the company deals with many new products during every quarter. Which method is best suited for this quarterly data transfer（）Ausing the MERGE command
Busing the SQL*Loader utility
Cusing the correlated UPDATE command
Dusing the INSERT command to perform bulk operation
正确答案： A解析： 暂无解析