3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, privately owned familybusiness specialising in the design and manufacture of precision engineering products. Its customers are majorindustrial customers in the aerospace,
题目
3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, privately owned family
business specialising in the design and manufacture of precision engineering products. Its customers are major
industrial customers in the aerospace, automotive and chemical industries, many of which are globally recognised
companies. Lawson prides itself on the long-term relationships it has built up with these high profile customers. The
strength of these relationships is built on Lawson’s worldwide reputation for engineering excellence, which has
tangible recognition in its gaining prestigious international awards for product and process innovation and quality
performance. Lawson Engineering is a company name well known in its chosen international markets. Its reputation
has been enhanced by the awarding of a significant number of worldwide patents for the highly innovative products
it has designed. This in turn reflects the commitment to recruiting highly skilled engineers, facilitating positive staff
development and investing in significant research and development.
Its products command premium prices and are key to the superior performance of its customers’ products. Lawson
Engineering has also established long-term relationships with its main suppliers, particularly those making the exotic
materials built into their advanced products. Such relationships are crucial in research and development projects,
some of which take a number of years to come to fruition. Joe Lawson epitomises the ‘can do’ philosophy of the
company, always willing to take on the complex engineering challenges presented by his demanding customers.
Lawson Engineering now faces problems caused by its own success. Its current location, premises and facilities are
inadequate to allow the continued growth of the company. Joe is faced with the need to fund a new, expensive,
purpose-built facility on a new industrial estate. Although successful against a number of performance criteria, Lawson
Engineering’s performance against traditional financial measures has been relatively modest and unlikely to impress
the financial backers Joe wants to provide the necessary long-term capital.
Joe has become aware of the increasing attention paid to the intangible resources of a firm in a business. He
understands that you, as a strategy consultant, can advise him on the best way to show that his business should be
judged on the complete range of assets it possesses.
Required:
(a) Using models where appropriate, provide Joe with a resource analysis showing why the company’s intangible
resources and related capabilities should be taken into account when assessing Lawson Engineering’s case
for financial support. (12 marks)
相似考题
更多“3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, privately owned familybusiness specialising in the design and manufacture of precision engineering products. Its customers are majorindustrial customers in the aerospace,”相关问题
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第1题：
Directions: The following is an introduction of a company. After reading it, you should give brief answers to the five questions ( No.56 to No. 60) that follow. The answers （in not more than 3 words）should be written after the corresponding numbers on the Answer Sheet.
Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. We major in professional digital security products. Our products with advanced technology, stable performance, cost-effective, stylish design, excellent quality, has won the trust of customers and a wide range of popular.
Being a professional manufacturer of security products, we value Innovation, Dedication and Superiority, and satisfy our customers by adding new designs and features to our products according to customers' needs.
Our service & knowledge is second to none. We really appreciate your business and hope to deal with you again.
We sincerely welcome customers to visit and give us your advice.
41．What kind of company is Ditis Hong Kong Ltd?
Ditis Hong Kong Ltd is a manufacturer of ________ and peripheral equipment, knowledge-based company.
42. What’s the educational background of the managers in Ditis Hong Kong Ltd?
All of our managers has ________________.
43. What’s the major products of the company?
They major in ______________ products.
44. How can the company satisfy its customers?
It satisfies its customers by adding ____________ to our products according to customers' needs
45. How about the service and knowledge of the company?
Our service & knowledge is ___________.
答案：41， security products；42，high technical education；43，security products；
44，designs and features；45，second to none。
解析：
41，来自“Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. ”Ditis Hong Kong Ltd 是一家专业生产安全产品和外部设备产品的知识型公司。
42，来自“All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. ”我们所有的经理都受过高等技术教育，英语、汉语、日语和俄语口语流利。
43，来自“Being a professional manufacturer of security products”是一家专业的安全产品制造商。
44，来自“by adding new designs and features to our products according to customers' needs.”根据客户的需要，为产品添加新的设计和特色。
45，来自“Our service & knowledge is second to none. ”我们的服务和知识是首屈一指的。
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第2题：
In software engineering the design phase is divided into（ ）。
A.system design and detailed designB.computer design and program designC.system design and hardware designD.computer design and detailed design
正确答案：A
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第3题：
????
????Software engineering is the study and application of engineering to the （71）
??development and maintenance of software??????
????
A.A.research
B.B.management
C.C.assembly
D.D.design
正确答案：D
本题目翻译：软件工程是研究和应用工程的设计，开发和维护软件。考察的软件工程的定义。 -
第4题：
请阅读短文，完成此题。
Many objects in daily use have clearly been influenced by science, but their form and function, their dimensions and appearance, were determined by technologists, artisans, designers, inventors, and engineers-use nonscientific modes of thought. This kind of thinking way is different
from science. Many features and qualities of the objects that a technologist thinks about cannot be reduced to unambiguous verbal descriptions; they are dealt with the mind by a visual, nonverbal process. In the development of Western technology, it has been non-verbal thinking, by and large, that has fixed the outlines and filled in the details of our material surroundings. Pyramids, cathedrals, and rockets exist not because of geometry or thermodynamics, but because they were first a picture in the minds of those who built them.
The creative shaping process of a technologist's mind can be seen in nearly every artifact that exists. For example, in designing a diesel engine, a technologist might impress individual ways of nonverbal thinking on the machine by continually using an intuitive sense of rightness and fitness.
What would be the shape of the combustion chamber? Where should valves be placed? Should it have a long or short piston? Such questions have a range of answers that are supplied by experience, by physical requirements, by limitations of available space, and not least by a sense of form. Some decisions such as wall thickness and pin diameter, may depend on scientific calculations, but the nonscientific component of design remains primary.
Design courses, then, should be an essential element in engineering curriculum. Nonverbal thinking of a central mechanism in engineering design, involves perceptions, the stock-in-trade of the artist, not the scientist. Because perceptive processes are not assumed to entail "hard thinking", nonverbal thought is sometimes seen as a primitive stage in the development of cognitive process and inferior to verbal or mathematical thought. But it is paradoxical that when the staff began the Historic American. Engineering Record wished to have drawing made of machines and isometric views of industrial processes for its historical record of America engineering, the only college students with the requisite abilities were not engineering students, but rather students attending architectural schools.
If courses in design, which in a strongly analytical engineering curriculum provide the background required for practical problem-solving, are not provided, we can expect to encounter silly but costly errors occurring in advanced engineering systems. For example, early models of high-speed railroad cars loaded with sophisticated controls were unable to operate in a snowstorm because a fan sucked snow into the electrical system. Absurd random failures that plague automatic control systems are not merely trivial aberrations: they are a reflection of the chaos that results when design is assumed to be primarily a problem in mathematics.
Which is not the reason that design courses should be an essential element in engineering curriculum?
查看材料A．Nonverbal thinking is a central mechanism in engineering design.
B．Design courses can provide solutions to solve practical problems.
C．Science course is not important and should be replaced by design courses.
D．Ignorant of design courses may encounter silly but costly errors.答案：C解析：题干考查的是设计课应该成为工程教学的一门基础课程的原因，可定位至文章最后两段，根据第三段第二句“Nonverbal thinking a central mechanism in engineering design，involves perceptions，the stock．in—trade of the artist，not the scientist．”可知，A项正确，根据第四段第一句“If eourse$in design，which in a strongly analytical engineering curriculum provide the background required for practical problem-solving，are not provided，WC can expect to encounter silly but costly errors occurring in advanced engineering systems．”可知，B、D均正确，C项文中未提到，因此错误。 -
第5题：
Software engineering is the study and application of engineering to the （ ） , development and maintenance of software.
软件工程是将工程的研究和应用运用于软件的（ ）设计、开发和维护。A.research研究
B.management管理
C.assembly集成
D.design设计答案：D解析： -
第6题：
Air Bus’ world-renowned hot-section engineering______the needs of industrial gas turbine customers.A.replies
B.answers
C.frees
D.addresses答案：D解析：本题考查动词词义辨析。
题目意为“国际知名的航空客车热区工程满足了工业燃气轮机客户的需求。” A选项“回复”，B选项“回答”，C选项“放飞”，D选项“解决，处理”。address the needs of 固定搭配，“满足……的需要”。
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第7题：
In requirements engineering，requirements elicitation is the practice of collecting the requirements of a system from users，customers and other stakeholders，In the following practices. （ ） is rarely used in requirements elicitation.A.brain storming
B.interview
C.questionnaire
D.Monte Carlo analysis答案：D解析：在需求管理中，需求获取是收集来自系统用户、客户和其他利益相关者的需求的活动。在下面的做法中，蒙特卡罗方法在需求获取时很少使用。 -
第8题：
You are the network administrator for TestKing.com. The network consists of a single Active Directory domain named testking.com. All network servers run Windows Server 2003. You create an organizational unit (OU) named Engineering, which will hold all objects associated with the users and computers in the engineering department. You also create a global group named Engineering Admins, whose members will administer these objects. Now you need to assign the appropriate permissions to the Engineering Admins group so its members can administer the objects in the Engineering OU. First, you use Active Directory Users and Computers to view the properties of the Engineering OU. However, the Security tab is not available. What should you do next?（）
- A、Convert the system partition to NTFS.
- B、Enable the Advanced Features option in the View menu of Active Directory Users and Computers.
- C、Enable the Users, Groups, and Computers as Containers option in the View menu of Active Directory Users and Computers.
- D、Log on by using a user account that has Administrator permissions for the Engineering OU.
正确答案:B -
第9题：
In requirements engineering, requirements elicitation is the practice of collecting the requirements of a system from users, customers and other stakeholders. In the following practices, ( ) is rarely used in requirements elicitation.
- A、brain storming
- B、interview
- C、questionnaire
- D、Monte Carlo analysis
正确答案:D -
第10题：
单选题The company is starting a new advertising campaign to _____ new customers to its stores.Ajoin
Battract
Cstick
Dtransfer
正确答案： B解析：
句意：这个公司即将开始一个新的广告宣传，目的是为它的商店吸引新的顾客。join加入，参加。attract吸引。stick作动词经常与on to连用表示“坚持”。transfer传递，转移。 -
第11题：
多选题What are three TLVs that support IS-IS extensions for traffic engineering?（）AExtended IS reachability
BExtended IP reachability
CTraffic engineering opaque
DTraffic engineering router ID
EExtended MPLS reachability
正确答案： A,C解析： 暂无解析 -
第12题：
单选题According to the research findings, the customers who will bring in more profit are those whoAare regarded as loyal customers.
Bhappen to buy the products from a company.
Ctrust the quality of the products from a company.
Dcare little about prices of the products.
正确答案： C解析：
文中第三段最后一句话指出“Conversely，about half of the most profitable customers…buying a great deal of high-margin products in a short time before completely disappearing.”，由此可知“那些在很短时间内在一家公司买很多高价产品的顾客会给公司带来最多的利润”，故选项B符合题意。 -
第13题：
Software engineering is the science and art of specifying, designing, implementing, and(66)with economy, timeliness and elegance, programs,(67)and operating procedures whereby computers can be made useful to humanity.
This definition implicitly sets(68)the basic goal of software engineering research and development: The basic goal of software engineering is to facilitate specification, design, implementation and evolution of programs, documentation and operating(69)which are useful to humanity in an economic,(70)and elegant manner(using the appropriate science and art).
A．envelopment
B．enveloping
C．evolvement
D．evolving
正确答案：D
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第14题：
Is requirements engineering,requirements elietation is the practiceof collecting the requirements of a system frce users,customers and other stakeholders. Is the following practices （）is rarely used in requirements elicltation
A.brain storning
B.interview
C.questionnaire
D.monte carlo analysis
正确答案：D
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第15题：
Software engineers apply the principles of software engineering to the design, development, ( ),testing, and evaluation of the software and systems that make computers or anything containing software work.
A.Requirement
B.construction
C.service
D.maintenance
正确答案：D
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第16题：
Software engineering is the study and an application of engineering to the design,development，and（71）of software.A.maintenance
B.service
C.running
D.deployment答案：A解析：翻译：软件工程是研究工程的设计、开发和维护的学科及应用。 A、维护 B、服务 C、运行 D、开发 -
第17题：
Software engineering is the study and application of engineering to the （ ）, development and maintenance of software.A.research
B.management
C.assembly
D.design答案：D解析：软件工程是将工程的研究和应用运用于软件的设计、开发和维护。 -
第18题：
In software engineering the design phase is divided into ( ).A.system design and detailed design
B.computer design and program design
C.system design and hardware design
D.computer design and detailed design答案：A解析：翻译：
在软件工程中设计阶段可以分为（ ）。
A. 系统设计与详细设计 B. 计算机设计与程序设计
C. 系统设计与硬件设计 D. 计算机设计与详细设计 -
第19题：
What are three TLVs that support IS-IS extensions for traffic engineering?（）
- A、Extended IS reachability
- B、Extended IP reachability
- C、Traffic engineering opaque
- D、Traffic engineering router ID
- E、Extended MPLS reachability
正确答案:A,B,D -
第20题：
Company could reject the products back from its customers.
正确答案:错误 -
第21题：
Which two statements are true regarding ownership of shared entities? （）(Choose two.)
- A、Customers is owned by Oracle Human Resources whereas Locations is owned by Oracle Receivables.
- B、Items is owned by Oracle Purchasing whereas Locations is owned by Oracle Receivables.
- C、Sales Force is owned by Oracle Order Management whereas Employees is owned by Oracle Human Resources.
- D、Set of books is owned by Oracle General Ledger whereas Locations is owned by Oracle Human Resources.
- E、Suppliers is owned by Oracle Purchasing whereas Units of Measure is owned by Oracle Inventory.
正确答案:D,E -
第22题：
单选题Passage1Many objects in daily use have clearly been influenced by science, but their form and function, their dimensions and appearance, were determined by technologists, artisans, designers, inventors, and engineers-use nonscientific modes of thought. This kind of thinking way is different from science. Many features and qualities of the objects that a technologist thinks about cannot be reduced to unambiguous verbal descriptions; they are dealt with the mind by a visual, nonverbal process. In the development of Western technology, it has been non-verbal thinking, by and large, that has fixed the outlines and filled in the details of our material surroundings. Pyramids, cathedrals, and rockets exist not because of geometry or thermodynamics, but because they were first a picture in the minds of those who built them.The creative shaping process of a technologist's mind can be seen in nearly every artifact thatexists. For example, in designing a diesel engine,a technologist might impress individual ways of nonverbal thinking on the machine by continually using an intuitive sense of rightness and fitness.What would be the shape of the combustion chamber? Where should valves be placed? Should it have a long or short piston? Such questions have a range of answers that are supplied by experience, by physical requirements, by limitations of available space, and not least by a sense of form. Some decisions such as wall thickness and pin diameter, may depend on scientific calculations, but the nonscientific component of design remains primary.Design courses, then, should be an essential element in engineering curriculum. Nonverbal thinking of a central mechanism in engineering design, involves perceptions, the stock-in-trade of the artist, not the scientist. Because perceptive processes are not assumed to entail hard thinking, nonverbal thought is sometimes seen as a primitive stage in the development of cognitive Process and inferior to verbal or mathematical thought. But it is paradoxical that when the staff of the Historic American Engineering Record wished to have drawings made of machines and isometric views of industrial processes for its historical record of American engineering, the only college students with the requisite abilities were not engineering students, but rather students attending architectural schools.If courses in design, which in a strongly analytical engineering curriculum provide the background required for practical problem-solving, are not provided, we can expect to encounter silly but costly errors occurring in advanced engineering systems. For example, early models of high-speed railroad cars loaded with sophisticated controls were unable to operate in a snowstorm because a fan sucked snow into the electrical system. Absurd random failures that plague automatic control systems are not merely trivial aberrations: they are a reflection of the chaos that results when design is assumed to be primarily a problem in mathematics.Which is not the reason that Design courses should be an essential element in engineering curriculum？ANonverbal thinking is a central mechanism in engineering design.
BDesign courses can provide solutions to solve practical problems.
CScience course is not important and should be replaced by Design courses.
DIgnorant of Design courses may encounter silly but costly errors.
正确答案： C解析： -
第23题：
判断题Company could reject the products back from its customers.A对
B错
正确答案： 错解析： 暂无解析