资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are bo
题目
资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
___ are mentioned in the passage as parts of mass media.
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
___ are mentioned in the passage as parts of mass media.
A.the press,radio and television.
B.the press,radio,internet,television,cinema and post sites.
C.the press,radio,internet
D.the press,radio,television,cinema and poster sites.
B.the press,radio,internet,television,cinema and post sites.
C.the press,radio,internet
D.the press,radio,television,cinema and poster sites.
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第1题：
共用题干
Messages from the Media
1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form is
media,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.
2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.
3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?
What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.
5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace.The mass media are important to us because they shape______.
A: sports news
B: our decisions and opinions
C: mass communication
D: our messages
E: source of information
F: the mass media答案：B解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是广告是一种重要的大众谋体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是电视是一个重要的信息来源处。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是大众媒体的重要性。
本题考查的是时阐述文章的主旨事实与细节的了解。依据是第二段的一二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第一段的三四句“Ex- amples of media are television,radio,newspapers and books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第三段的最后两句 "What is the most important source of information for you?People who are asked this ques-tion usually answer,‘Television’."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第五段的前两句“We use the information we get from radio,television,newspapers,and other media to make deci-sions and form opinions .That is why the mass media are so important." -
第2题：
共用题干
Messages From the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.For most people television is the most important______.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media答案：E解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：广告是一种重要的大众煤体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：电视是一个重要的信息来源。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：大众媒体的重要性。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段的一、二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第一段的三、四句“Examples of media are television , radio , newspapers , books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段的最后两句：What is the most important source of information for you? People who are asked this question usually answer,"Television".
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第五段的前两句：We use the information we get from radio , television , newspapers , and other media to make decisions and form opinions .That is why the mass media are so important. -
第3题：
共用题干
Messages from the Media
1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form is
media,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.
2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.
3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?
What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.
5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace.Each day we get a lot of messages from______.
A: sports news
B: our decisions and opinions
C: mass communication
D: our messages
E: source of information
F: the mass media答案：F解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是广告是一种重要的大众谋体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是电视是一个重要的信息来源处。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是大众媒体的重要性。
本题考查的是时阐述文章的主旨事实与细节的了解。依据是第二段的一二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第一段的三四句“Ex- amples of media are television,radio,newspapers and books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第三段的最后两句 "What is the most important source of information for you?People who are asked this ques-tion usually answer,‘Television’."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第五段的前两句“We use the information we get from radio,television,newspapers,and other media to make deci-sions and form opinions .That is why the mass media are so important." -
第4题：
共用题干
Messages From the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.The mass media are important to us because they shape______.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media答案：B解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：广告是一种重要的大众煤体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：电视是一个重要的信息来源。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：大众媒体的重要性。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段的一、二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第一段的三、四句“Examples of media are television , radio , newspapers , books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段的最后两句：What is the most important source of information for you? People who are asked this question usually answer,"Television".
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第五段的前两句：We use the information we get from radio , television , newspapers , and other media to make decisions and form opinions .That is why the mass media are so important. -
第5题：
共用题干
Messages from the Media
1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form is
media,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.
2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.
3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?
What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.
5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace.For most people television is the most important______.
A: sports news
B: our decisions and opinions
C: mass communication
D: our messages
E: source of information
F: the mass media答案：E解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是广告是一种重要的大众谋体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是电视是一个重要的信息来源处。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是大众媒体的重要性。
本题考查的是时阐述文章的主旨事实与细节的了解。依据是第二段的一二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第一段的三四句“Ex- amples of media are television,radio,newspapers and books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第三段的最后两句 "What is the most important source of information for you?People who are asked this ques-tion usually answer,‘Television’."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第五段的前两句“We use the information we get from radio,television,newspapers,and other media to make deci-sions and form opinions .That is why the mass media are so important." -
第6题：
资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
Which of the following is not true about these forms of media?A.it is hard to evaluate the effectiveness of a campaign.
B.the media are often expensive.
C.it aims at specific audiences.
D.it may have an immediate impact.答案：B解析：本题考查的是细节理解。
【关键词】not true; these forms of media
【主题句】第1自然段Above the line promotion uses mass media such as the press, radio, television, cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media: 上文线上推广使用大众媒体，如新闻、广播、电视、电影或海报网站。这种促销方式通常是有偿的。每一种可能的媒体方法都可以用来针对不同市场的受众。这些媒体形式既有优点也有缺点：
【解析】本题的问题是“关于这些媒体形式，下列哪一项不正确？”。选项A意为“很难评估一场活动的有效性”；选项B意为“媒体通常很贵”；选项C意为“针对特定的受众”；选项D意为“可能会产生直接的影响”。根据主题句可知，A、C、D选项均是正确的，故选B。 -
第7题：
资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
How can people support the UNISON?A.by registering their support on the internet.
B.by applying for a job in UNISON.
C.by distributing newspaper adverts to people in the community.
D.all above.答案：A解析：本题考查的是细节理解。
【关键词】how support; UNISON
【主题句】第2自然段A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.这部电影的一个版本是为了招募成员，在电视上播放的是DRTV。在线和报纸广告链接到活动网站，人们可以在那里表达他们的支持并添加评论。
【解析】本题的问题是“人们如何支持UNISON？”。选项A意为“通过在互联网上注册，表达他们的支持”；选项B意为“通过申请UNISON的工作”；选项C意为“通过发布报纸广告给社区的人”；选项D意为“上述所有”。根据主题句可知，人们可以在网上表达他们对UNISON的支持，故选A。 -
第8题：
共用题干
Messages from the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 2________
A:Importance of Classroom Learning
B:Television一A Rich Source of Information
C:Advertisements as Important Messages from the Mass Media
D:Various Messages One May Receive Each Day
E:Media一Means to Communicate Messages
F:Importance of the Mass Media答案：C解析：本段的中心意思是广告是一种重要的大众媒体，即：“A communication medium,…，is a means of communicating a message.”故选E。
中间部分的“Advertisements are important messages”是它的主题句，即电视是一个重要的信息来源，所以选C。
第三段的开头“ Most of us get more information from the media”，最后点出了这种媒体是电视，所以选B。
第四段开头“Think of all the messages you received today”。我们今天接受的所有信息，接下来进行了详细的列举，所以题目为Various Messages One May Receive Each Day，人们每天收集到的不同信息，即D。
第二段的第一句和第二句“messages we receive through the mass media.Every day we get hundreds of them”。我们从大众媒体获得各种信息，因此选项F正确。
第一段中间提到了media的概念，接着列出了各种各样的媒体，这些媒体是公众交流信息的途径，所以选C , mass communication大众传媒。
第三段倒数第二句首先提出了题干的问题，然后回答“电视机是大多数人的信息源”，故应选E。
第五段开头指出“We use the information… make decisions and from opinions”。我们利用媒体做决定，形成自己的观点，所以B正确。 -
第9题：
共用题干
Messages from the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Each day we get a lot of messages from________.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media答案：F解析：本段的中心意思是广告是一种重要的大众媒体，即：“A communication medium,…，is a means of communicating a message.”故选E。
中间部分的“Advertisements are important messages”是它的主题句，即电视是一个重要的信息来源，所以选C。
第三段的开头“ Most of us get more information from the media”，最后点出了这种媒体是电视，所以选B。
第四段开头“Think of all the messages you received today”。我们今天接受的所有信息，接下来进行了详细的列举，所以题目为Various Messages One May Receive Each Day，人们每天收集到的不同信息，即D。
第二段的第一句和第二句“messages we receive through the mass media.Every day we get hundreds of them”。我们从大众媒体获得各种信息，因此选项F正确。
第一段中间提到了media的概念，接着列出了各种各样的媒体，这些媒体是公众交流信息的途径，所以选C , mass communication大众传媒。
第三段倒数第二句首先提出了题干的问题，然后回答“电视机是大多数人的信息源”，故应选E。
第五段开头指出“We use the information… make decisions and from opinions”。我们利用媒体做决定，形成自己的观点，所以B正确。 -
第10题：
共用题干
Messages from the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.For most people television is the most important________.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media答案：E解析：本段的中心意思是广告是一种重要的大众媒体，即：“A communication medium,…，is a means of communicating a message.”故选E。
中间部分的“Advertisements are important messages”是它的主题句，即电视是一个重要的信息来源，所以选C。
第三段的开头“ Most of us get more information from the media”，最后点出了这种媒体是电视，所以选B。
第四段开头“Think of all the messages you received today”。我们今天接受的所有信息，接下来进行了详细的列举，所以题目为Various Messages One May Receive Each Day，人们每天收集到的不同信息，即D。
第二段的第一句和第二句“messages we receive through the mass media.Every day we get hundreds of them”。我们从大众媒体获得各种信息，因此选项F正确。
第一段中间提到了media的概念，接着列出了各种各样的媒体，这些媒体是公众交流信息的途径，所以选C , mass communication大众传媒。
第三段倒数第二句首先提出了题干的问题，然后回答“电视机是大多数人的信息源”，故应选E。
第五段开头指出“We use the information… make decisions and from opinions”。我们利用媒体做决定，形成自己的观点，所以B正确。 -
第11题：
共用题干
Communication with Customers Online
Until the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent（出现）of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.
Effective online marketers do not merely transfer hard-copy ads（平面广告）to cyberspace.
Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses its
Web site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages
250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner on
Netscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized（按客户要求创造的）news and other information to Users' computers when they log onto the Internet.Although organizations like Nielsen
Media Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.
Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media.Nowadays,with advanced technology,advertisements can be sent to each Internet user directly.
A: Right
B: Wrong
C: Not mentioned答案：A解析：本题提到了两方面的信息，一方面说电视曾经使产品宣传方式发生了很大变化，另一方面说互联网的出现也使产品宣传方式发生巨大变化。文章中第一段提到：“Today the Internet is once again transforming promotion.”由这句话可以看出，电视和互联网都使得传统宣传方式发生了很大变化。
文章第一段只提到了万维网在96年的广告收入是3亿美元，其他地方再没有出现关于广告收入的问题。
文章第二段第一句话就提到：“Effective online marketers do not merely transfer hard-copy ads to cyberspace.”这说明仅仅使用平面广告将信息直接传递给消费者这一形式是不能达到最佳宣传效果的。从文章第二段末可以得出，为了提高点击率，各家企业一般会不断更新产品信息并提供许多互动的机会。
文章中第三段提到：“To heighten interest in the site ,SEGA bought an advertising ban-ner on Netscape, thereby increasing site visits by 15 percent.”由此我们可以推断出，网景是一家非常有影响力的网站，浏览网景网页的人们看到SEGA的广告有些就会进一步登陆其网站，这样就为SEGA多带来巧％的访问者。
文章第四段中提到了“push” technology，这一技术就是指网民一旦上网，公司就会将特定的资讯和其他的信息自动地发送到他们的电脑中。
文章在第三段中提到通过瑞谷网，人们能看到36种意大利面的制作方法，但并没有提到瑞谷网卖36种意大利面。
文章最后一句提到：“Experts advise companies to use the Internet as a supplement to other advertising media.”专家们只是建议应该将在线推广作为宣传的一种有力补充，而不是主要途径，并没有说在线推广应该被取代。 -
第12题：
多选题When selecting a Network Interface Card (NIC), which of the following factors need to be considered?（）AThe type of application used on the network
BThe type of system bus used by the computers
CThe type of memory installed in each computer
DThe type of media used in the network topology
EThe type of protocols used in the network
FThe physical layout of the network hosts
正确答案： B,E解析： 暂无解析 -
第13题：
共用题干
Messages From the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 4______
A:Importance of Classroom Learning.
B:Television一A Rich Source of Information.
C:Advertisements as Important Messages from the Mass Media.
D:Various Messages One May Receive Each Day.
E:Media-Means to Communicate Messages.
F: Importance of the Mass Media.答案：D解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：广告是一种重要的大众煤体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：电视是一个重要的信息来源。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：大众媒体的重要性。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段的一、二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第一段的三、四句“Examples of media are television , radio , newspapers , books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段的最后两句：What is the most important source of information for you? People who are asked this question usually answer,"Television".
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第五段的前两句：We use the information we get from radio , television , newspapers , and other media to make decisions and form opinions .That is why the mass media are so important. -
第14题：
共用题干
Messages from the Media
1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form is
media,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.
2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.
3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?
What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.
5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace.Television,radio and books are all important media of______.
A: sports news
B: our decisions and opinions
C: mass communication
D: our messages
E: source of information
F: the mass media答案：C解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是广告是一种重要的大众谋体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是电视是一个重要的信息来源处。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是大众媒体的重要性。
本题考查的是时阐述文章的主旨事实与细节的了解。依据是第二段的一二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第一段的三四句“Ex- amples of media are television,radio,newspapers and books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第三段的最后两句 "What is the most important source of information for you?People who are asked this ques-tion usually answer,‘Television’."
本题考查的是对阐述文章的主旨事实与细节的了解。依据是第五段的前两句“We use the information we get from radio,television,newspapers,and other media to make deci-sions and form opinions .That is why the mass media are so important." -
第15题：
共用题干
Messages From the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Each day we get a lot of messages from______.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media答案：F解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：广告是一种重要的大众煤体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：电视是一个重要的信息来源。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：大众媒体的重要性。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段的一、二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第一段的三、四句“Examples of media are television , radio , newspapers , books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段的最后两句：What is the most important source of information for you? People who are asked this question usually answer,"Television".
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第五段的前两句：We use the information we get from radio , television , newspapers , and other media to make decisions and form opinions .That is why the mass media are so important. -
第16题：
共用题干
Messages From the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Television,radio and books are all important media of______.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media答案：C解析：本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：广告是一种重要的大众煤体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：电视是一个重要的信息来源。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：大众媒体的重要性。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段的一、二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第一段的三、四句“Examples of media are television , radio , newspapers , books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段的最后两句：What is the most important source of information for you? People who are asked this question usually answer,"Television".
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第五段的前两句：We use the information we get from radio , television , newspapers , and other media to make decisions and form opinions .That is why the mass media are so important. -
第17题：
Asia’s need for business leaders who are competent in using mass media to involve the public（ ）the economic development dream has never been greater.Television and the print media have an enormous impact on the public’s perception of business.A.in
B.into
C.with
D.within答案：A解析：这是一个固定搭配involve sb.（sth.）in（doing）sth.“使某人参与某活动或陷入某种情况”，又如：Don’t involve me in solving your problems.你解决你的问题，不要把我牵扯进去。本题意为“在亚洲迫切需要能够利用大众传媒使公众参与到自己的经济发展梦想中去的商业领导者。” -
第18题：
资料：Word of Mouth promotion is based on the principle of pull marketing.
Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.
Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.
The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect.
Why does the company try to get coverage of RB events in the press?A.because it helps to generate momentum.
B.because the events are funny enough to be transmitted.
C.because it helps to create brand awareness and grow sales.
D.both A and C.答案：D解析：本题考查的是细节理解。
【关键词】why;the company;try coverage; RB events
【主题句】第2自然段This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales. 这种报道可以鼓励消费者更多地了解产品。它通过为人们创造有趣的故事来创造动力，从而帮助创造品牌意识，促进销售。
【解析】本题的问题是“为什么公司会试图在媒体上报道红牛事件？”。选项A意为“因为它有助于产生动力”；选项B意为“因为事件足够有趣可以传播”；选项C意为“因为它有助于创造品牌知名度并促进销售”；选项D意为“A和C”。根据主题句可知，A、C选项均有提及，故选D。 -
第19题：
资料：Word of Mouth promotion is based on the principle of pull marketing.
Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.
Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.
The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect.
What is not true of pull marketing according to the passage?A.word of Mouth promotion is based on the principle of pull marketing.
B.it uses above the line promotional techniques.
C.it gets consumers to bring other countries to the product.
D.it relies on the transimission of positive message.答案：B解析：本题考查的是细节理解。
【关键词】not true; pull marketing
【主题句】第1自然段In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales. 相比之下，拉入式营销使用的是线上促销技术，将产品放在消费者面前，以产生销售。
【解析】本题的问题是“根据文章的内容，拉式营销不正确的是哪一项？”。选项A意为“口碑推广的基础是拉入式营销的原则”；选项B意为“使用线上促销技巧”；选项C意为“让消费者将其他国家带到产品中”；选项D意为“依赖于积极信息的传递”。根据主题句可知，线上促销技术是推式营销的营销策略，不是拉式营销的，故选B。 -
第20题：
共用题干
Messages from the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.The mass media are important to us because they shape________.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media答案：B解析：本段的中心意思是广告是一种重要的大众媒体，即：“A communication medium,…，is a means of communicating a message.”故选E。
中间部分的“Advertisements are important messages”是它的主题句，即电视是一个重要的信息来源，所以选C。
第三段的开头“ Most of us get more information from the media”，最后点出了这种媒体是电视，所以选B。
第四段开头“Think of all the messages you received today”。我们今天接受的所有信息，接下来进行了详细的列举，所以题目为Various Messages One May Receive Each Day，人们每天收集到的不同信息，即D。
第二段的第一句和第二句“messages we receive through the mass media.Every day we get hundreds of them”。我们从大众媒体获得各种信息，因此选项F正确。
第一段中间提到了media的概念，接着列出了各种各样的媒体，这些媒体是公众交流信息的途径，所以选C , mass communication大众传媒。
第三段倒数第二句首先提出了题干的问题，然后回答“电视机是大多数人的信息源”，故应选E。
第五段开头指出“We use the information… make decisions and from opinions”。我们利用媒体做决定，形成自己的观点，所以B正确。 -
第21题：
共用题干
Messages from the Media
1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Television,radio and books are all important media of________.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media答案：C解析：本段的中心意思是广告是一种重要的大众媒体，即：“A communication medium,…，is a means of communicating a message.”故选E。
中间部分的“Advertisements are important messages”是它的主题句，即电视是一个重要的信息来源，所以选C。
第三段的开头“ Most of us get more information from the media”，最后点出了这种媒体是电视，所以选B。
第四段开头“Think of all the messages you received today”。我们今天接受的所有信息，接下来进行了详细的列举，所以题目为Various Messages One May Receive Each Day，人们每天收集到的不同信息，即D。
第二段的第一句和第二句“messages we receive through the mass media.Every day we get hundreds of them”。我们从大众媒体获得各种信息，因此选项F正确。
第一段中间提到了media的概念，接着列出了各种各样的媒体，这些媒体是公众交流信息的途径，所以选C , mass communication大众传媒。
第三段倒数第二句首先提出了题干的问题，然后回答“电视机是大多数人的信息源”，故应选E。
第五段开头指出“We use the information… make decisions and from opinions”。我们利用媒体做决定，形成自己的观点，所以B正确。 -
第22题：
共用题干
Communication with Customers Online
Until the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent（出现）of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.
Effective online marketers do not merely transfer hard-copy ads（平面广告）to cyberspace.
Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses its
Web site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages
250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner on
Netscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized（按客户要求创造的）news and other information to Users' computers when they log onto the Internet.Although organizations like Nielsen
Media Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.
Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media.Internet,like television,has brought great changes to the promotion of products and services.
A: Right
B: Wrong
C: Not mentioned答案：A解析：本题提到了两方面的信息，一方面说电视曾经使产品宣传方式发生了很大变化，另一方面说互联网的出现也使产品宣传方式发生巨大变化。文章中第一段提到：“Today the Internet is once again transforming promotion.”由这句话可以看出，电视和互联网都使得传统宣传方式发生了很大变化。
文章第一段只提到了万维网在96年的广告收入是3亿美元，其他地方再没有出现关于广告收入的问题。
文章第二段第一句话就提到：“Effective online marketers do not merely transfer hard-copy ads to cyberspace.”这说明仅仅使用平面广告将信息直接传递给消费者这一形式是不能达到最佳宣传效果的。从文章第二段末可以得出，为了提高点击率，各家企业一般会不断更新产品信息并提供许多互动的机会。
文章中第三段提到：“To heighten interest in the site ,SEGA bought an advertising ban-ner on Netscape, thereby increasing site visits by 15 percent.”由此我们可以推断出，网景是一家非常有影响力的网站，浏览网景网页的人们看到SEGA的广告有些就会进一步登陆其网站，这样就为SEGA多带来巧％的访问者。
文章第四段中提到了“push” technology，这一技术就是指网民一旦上网，公司就会将特定的资讯和其他的信息自动地发送到他们的电脑中。
文章在第三段中提到通过瑞谷网，人们能看到36种意大利面的制作方法，但并没有提到瑞谷网卖36种意大利面。
文章最后一句提到：“Experts advise companies to use the Internet as a supplement to other advertising media.”专家们只是建议应该将在线推广作为宣传的一种有力补充，而不是主要途径，并没有说在线推广应该被取代。 -
第23题：
When selecting a Network Interface Card (NIC), which of the following factors need to be considered?（）
- A、The type of application used on the network
- B、The type of system bus used by the computers
- C、The type of memory installed in each computer
- D、The type of media used in the network topology
- E、The type of protocols used in the network
- F、The physical layout of the network hosts
正确答案:B,D,F