Why do the critics criticize advertisers?__________A.Because advertisers often brag B.Because critics think advertisement is a "waste of money" C.Because customers are encouraged to buy more than necessary D.Because customers pay more

题目
Why do the critics criticize advertisers?__________

A.Because advertisers often brag
B.Because critics think advertisement is a "waste of money"
C.Because customers are encouraged to buy more than necessary
D.Because customers pay more

相似考题

2.BAsk someone what they have done to help the environment recently and they will almost certainly mention recycling. Recycling in the home is very important of course. However, being forced to recycle often means we already have more material than we need. We are dealing with the results of that over-consumption in the greenest way possible, but it would be far better if we did not need to bring so much material home in the first place.The total amount of packaging increased by 12% between 1999 and 2005. It now makes up a third of a typical household’s waste in the UK. In many supermarkets nowadays food items are packaged twice with plastic and cardboard.Too much packaging is doing serious damage to the environment. The UK, for example, is running out of it for carrying this unnecessary waste. If such packaging is burnt, it gives off greenhouse gases which go on to cause the greenhouse effect. Recycling helps, but the process itself uses energy. The solution is not to produce such items in the first place. Food waste is a serious problem, too. Too many supermarkets encourage customers to buy more than they need. However, a few of them are coming round to the idea that this cannot continue , encouraging customers to reuse their plastic bags, for example.But this is not just about supermarkets. It is about all of us. We have learned to associate packaging with quality. We have learned to think that something unpackaged is of poor quality. This is especially true of food. But is also applies to a wide range of consumer products, which often have far more packaging than necessary.There are signs of hope. As more of us recycle, we are beginning to realise just how much unnecessary material are collecting. We need to face the wastefulness of our consumer culture, but we have a mountain to climb.61. What does the underlined phrase “over-consumption” refer to?A. Using too much packaging.B. Recycling too many wastes.C. Making more products than necessary.D. Having more material than is needed.

更多“Why do the critics criticize advertisers?__________A.Because advertisers often brag B.Because critics think advertisement is a "waste of money" C.Because customers are encouraged to buy more than necessary D.Because customers pay more”相关问题
  • 第1题:

    ()your customers what they need and more than they expect will lead customers to return to you.

    A、Giving

    B、Given

    C、Give


    参考答案:A

  • 第2题:

    Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
    Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our
    pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
    Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
    Why do the critics criticize advertisers?

    A.Because advertisers often brag.
    B.Because critics think advertisement is a "waste of money".
    C.Because customers are encouraged to buy more than necessary.
    D.Because customers pay more.

    答案:A
    解析:
    第一段中第二句“Their critics seem to resent them because they have a flair for self-promotion”说批评是因为广告商太会自我吹嘘。A选项说因为广告商经常吹牛,符合文章的意思。B选项说因为广告浪费钱.虽然文中有提到,但是不是批评的原因。C选项说因为顾客被鼓励去买很多不需要的东西,属于推理过度。D选项说因为顾客花的钱更多了,和B选项一样不是批评的原因。故选A。

  • 第3题:

    Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
    Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our
    pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
    Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
    What is the main idea of this passage ?

    A.Advertisement.
    B.The benefits of advertisement.
    C.Advertisers perform a useful service to communities.
    D.The costs of advertisement.

    答案:C
    解析:
    整篇文章都在介绍广告对社会服务的有用性,故选C。

  • 第4题:

    Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
    Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our
    pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
    Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
    The attitude of the author towards advertisers is__________.

    A.appreciative
    B.trustworthy
    C.critical
    D.dissatisfactory

    答案:A
    解析:
    appreciative意为“赞赏的”,trustworthy意为“可信赖的”,critical意为“批评的”,dissatisfactory意为“不满意的”。C、D可首先排除。而作者并非是说每个广告都是可以相信的,只是总体上说明了广告的各种好处。故选A。

  • 第5题:

    资料分析
    Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays... "
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
    We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
    Another thing we mustn't forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

    A. Advertisement
    B. The benefits of advertisement
    C. Advertisers perform a useful service to communities
    D. The costs of advertisement

    答案:C
    解析:
    A项太过笼统;B项和D项错误。文章不是讲广告的优点和广告费用,而是讲广告服务于社会的功能;通过第二段开头"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products",第三段的"A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full o{the daily ration of calamities",第四段首句"We must not forget, either, that advertising make a positive contribution to our pockets"可以推出C项符合题意。

  • 第6题:

    Why do the critics criticize advertisers?

    A. Because advertisers often brag
    B. Because critics think advertisement is a "waste of money"
    C. Because customers are encouraged to buy more than necessary
    D. Because customers pay more

    答案:A
    解析:
    通过文章第一段首句"Advertisers tend to think big and perhaps this is why they're always coming in for criticism",可以推出A项正确。

  • 第7题:

    资料:According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store?Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
    While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
    Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.

    The underlined part in the second paragraph means.

    A.Illegal
    B.Condemnable
    C.Rife
    D.Common

    答案:C
    解析:
    本题考查的是词义判断。
    【关键词】underlined part;second paragraph;mean
    【主题句】第2自然段 Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.中国猖獗的盗版行为也意味着,当地的电脑商店愿意在产品中安装盗版软件,这使其对消费者更有吸引力。
    【解析】题干意为“第2自然段划线的部分是什么意思?”根据主题句可知,划线的词意为“猖獗的”,选项A意为“违法的”,选项B意为“谴责的”,选项C意为“流行的、大量的”,选项D意为“普通的”,故选C。

  • 第8题:

    资料:According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store?Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
    While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
    Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.

    What Western retailers can do to stay competitive?

    A.Localize their product selection.
    B.Better understand the evolving Chinese consumer preferences.
    C.Be aware of the importance of location choice.
    D.All above.

    答案:D
    解析:
    本题考查的是细节理解。
    【关键词】western retailer; stay competitive
    【主题句】第1自然段 According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets.根据我们的研究,中国的百思买被认为太贵了,他们的许多产品的价格都高于当地市场。
    第2自然段 Rampant piracy in China also means local computers shops are willing to install
    counterfeit Microsoft software in products, which makes it more appealing for customers.中国猖獗的盗版行为也意味着,当地的电脑商店愿意在产品中安装盗版软件,这使其对消费者更有吸引力。
    第3自然段 Apart from failing to differentiate its product lines, Best Buy also made the mistake
    of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets.除了未能对其产品线进行区分之外,百思买也犯了一个错误,即效仿美国专注于建设大型旗舰店,而不是打造更小巧、更便利的零售商店。
    第3自然段China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
    中国可能是世界上汽车使用率最高的国家之一,但其常年的交通拥堵和停车位不足意味着消费者往往更喜欢在离家较近的地方购物。政府对免费购物袋的禁令也导致消费者购物更频繁,但每次购物的次数都减少了,这进一步刺激了社区商店的人气。
    【解析】题干意为“西方零售商怎么做才能保持竞争力?”。选项A意为“产品选择本土化”;选项B意为“了解中国消费者偏好的演变”;选项C意为“了解位置选择的重要性”。根据主题句可知,选项A、B、C均有涉及,故选D。

  • 第9题:


    Why does the author say at the beginning“The miserable fate of Enron’s employees will be a landmark in business history .?( )

    A.Because the company has gone bankrupt.
    B.Because such events would never happen again.
    C.Because many Enron workers lost their retirement savings.
    D.Because it signifies a turning point in economic security.

    答案:D
    解析:

  • 第10题:

    问答题
    Do you think it is wise for a company to set a low price to attract customers? Why or why not?

    正确答案:
    Yes, lower price generally transfers into stronger demands. Of course, the cost should be taken into consideration firstly.﹨No, reducing the price is usually done at the cost of the quality, so it’s not good for the company in the long run.
    解析: 暂无解析

  • 第11题:

    问答题
    Q5: What do you think are the benefits to customers of a global marketplace? (Why?/Why not?)

    正确答案:
    A: A global marketplace can benefit customers in a big way. The significance of competition in our economy cannot be denied. In an age of rapid change, through innovation or through improvement world competition can be the vehicle of change. Without a global marketplace, the customers will not have goods many choices of products and services. Without competition, the consumers will have to pay high price for products, and there is no way for them to enjoy impeccable service. Without competition, the firms may not offer consumers high quality products or best service.
    B: While companies will have greater space to develop their businesses in global marketplace, the customers will have a wide choice of the goods and services. Consumers seek the best values for their money while producers look for the best price and profit for their products or service. Government seeks to promote the public safety, assure fair competition, and provide a range of services which are believed to be better performed by public instead of by private enterprise. In this system, when economic forces are unfettered, supply and demand decides the price of goods and services. Enterprises will feel free to develop their businesses. Theoretically, if they cannot provide goods or services of quality and price to compete with others, they will be driven from the market. As a result, only the most efficient and those who best serve the public will remain in business.
    解析: 暂无解析

  • 第12题:

    填空题
    It is high time that the manager (pay) ____ more attention to the services for the customers.

    正确答案: paid
    解析:
    本题考查固定用法。句意:当前经理应该多注意客服工作。It is high time that ...后面一般用过去时态,表示现在是做什么的时候,这故填入paid。

  • 第13题:

    “when customers come into the showroom these days, it’s more a case of the hard buy __________ the hard sell.“

    A. rather than

    B. less than

    C. more than

    D. other than


    参考答案:A

  • 第14题:

    Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
    Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our
    pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
    Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
    Which of the following is NOT true?

    A.Advertisement makes contribution to our pockets and we may know everything.
    B.We can buy what we want.
    C.Good quality products don't need to be advertised.
    D.Advertisement makes our life colorful.

    答案:C
    解析:
    A选项说广告可以为我们的口袋做贡献而且我们可以知道很多事情,符合文章内容。B选项说我们可以买到我们想买的东西,文章里说的是我们买东西,很多时候都是根据广告的内容去买的,所以也符合文章内容。C选项说好品质的东西不需要做广告,文中没有提到。D选项说广告使我们的生活更加多彩,文章说了诸多广告的好处,可以推断出这个结论。所以答案选C。

  • 第15题:

    Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
    Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our
    pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
    Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
    The passage is__________.

    A.Narration
    B.Description
    C.Criticism
    D.Argumentation

    答案:C
    解析:
    考查文体判断。A是记叙文,B是说明文,C是评论文,D是议论文。由文章大意可知选C。

  • 第16题:

    Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price!
    Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
    Why do the critics criticize advertisers?

    A. Because advertisers often brag
    B. Because critics think advertisement is a "waste of money"
    C. Because customers are encouraged to buy more than necessary
    D. Because customers pay more

    答案:A
    解析:
    第一段中第二句“Their critics seemto resentthem becausethey have a flair for self promotion”说批评是因为广告商太会自我吹嘘。A选项说因为广告商经常吹牛,符合文章的意思。B选项说因为广告浪费钱,虽然文中有提到,但是不是批评的原因。C选项说因为顾客被鼓励去买很多不需要的东西,属于推理过度。D选项说因为顾客花的钱更多了,和B选项一样不是批评的原因。所以答案选A。

  • 第17题:

    根据下列内容,回答211-215题。
    Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
    Their critics seem to resent them because they have a flair for self-promotion and because theyhave so much money to throw around. "It's iniquitous," they say, "that this entirely unproductiveindustry (if we can call it that) should absorb millions of pounds each year. It only goes to showhow much profit the big companies are making. Why don't they stop advertising and reduce theprice of their goods? After all, it's the consumer who pays ..."
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create massmarkets for products. It is precisely because of the heavy advertising that consumer goods are socheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. An-other equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we alreadyknow about. Supposing you wanted to buy a washing machine, it is more than likely you would ob-tain details regarding performance, price, etc., from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriouslydoubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Wouldyou enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would youlike to read only closely printed columns of news in your daily paper?A cheerful, wittyadvertisement makes such a difference to a drab wall or a newspaper full of the daily ration ofcalamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without thissource of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broad-cast programmes is due entirely to the money spent by advertisers. Just think what a newspaperwould cost if we had to pay its full price!
    Another thing we mustn't forget is the"small ads." which are in virtually every newspaper andmagazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell ahouse, announce a birth, marriage or death in what used to be called the "hatch, match and dis-patch" column but by far the most fascinating section is the personal or "agony" column. No otheritem in a newspaper provides such entertaining reading or offers such a deep insight into human
    nature. It's the best advertisement for advertising there is!
    What is the main idea of this passage?__________

    A.Advertisement.
    B.The benefits of advertisement.
    C.Advertisers perform a useful service to communities.
    D.The costs of advertisement.

    答案:B
    解析:
    整篇文章都在介绍广告的益处,故选B。

  • 第18题:

    Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
    The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.
    Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price!
    Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
    The attitude of the author toward advertisers is

    A.appreciative
    B. trustworthy
    C. critical
    D. dissatisfactory

    答案:A
    解析:
    appreciative意为“赞赏的”;trustworthy意为“可信赖的”;critical意为“批评的”:dissatisfactory意为“不满意的”。C、D可首先排除。而作者并非说每个广告都是可以相信的.只是总体上说明广告的各种好处。所以答案为A。

  • 第19题:

    资料:According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store?Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
    While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
    Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.

    Which of the following statement is not true?

    A.Chinese market needs more regulations.
    B.Western retailers cannot succeed in Chinese market.
    C.In China owing a car does not necessarily mean efficient travel.
    D.To start a successful business, a better understanding of consumer preference is important.

    答案:B
    解析:
    本题考查的是细节理解。
    【关键词】following statement; not true
    【主题句】第2自然段 Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.中国猖獗的盗版行为也意味着,当地的电脑商店愿意在产品中安装盗版软件,这使其对消费者更有吸引力。
    第3自然段 China may have one of the highest car adoption rates in the world, but its Perennial
    traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. 中国可能是世界上汽车使用率最高的国家之一,但其常年的交通拥堵和停车位不足意味着消费者往往更喜欢在离家较近的地方购物。
    【解析】题干意为“以下哪一句话是错误的?”。选项A意为“中国市场需要更多的监管”,根据主题句可知,中国盗版猖獗,因而需要监管,选项A正确;选项B意为“西方零售商无法在中国市场成功”,文章只介绍了百思买的失败案例,不能推及全部零售商;选项C意为“在中国,有汽车也不一定意味着高效的旅行”,由于中国交通拥堵和停车位不足,所以根据推断选项C正确;选项D意为“要成功开展业务,更好地了解消费者的偏好很重要”,与题意相符。故选B。

  • 第20题:

    资料:According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store?Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
    While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
    Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.

    What can be inferred from the third paragraph?
    Shopping at neighborhood stores are more of Chinese consumers shopping habit.

    B.Large flagship stores are unpopular in China.
    C.Americans do not like small, conveniently located retail outlets.
    D.government ban on free shopping bags has dampened Chinese buyers enthusiasm.

    答案:A
    解析:
    本题考查的是推理判断。
    【关键词】inferred; the third paragraph
    【主题句】第3自然段 Apart from failing to differentiate its product lines, Best Buy also made
    the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets.China may have one of the highest car adoption rates in the world, but its perennial traffic congestion and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood
    stores. 除了未能对其产品线进行区分之外,百思买也犯了一个错误,即效仿美国专注于建设大型旗舰店,而不是打造更小巧、更便利的零售商店。中国可能是世界上汽车使用率最高的国家之一,但其常年的交通拥堵和停车位不足意味着消费者往往更喜欢在离家较近的地方购物。政府对免费购物袋的禁令也导致消费者购物更频繁,但每次购物的次数都减少了,这进一步刺激了社区商店的人气。
    【解析】题干意为“从第3自然段可以推断出什么?” 选项A意为“在附近商店购物更多的是中国消费者的购物习惯”;选项B意为“大型旗舰店在中国不受欢迎”;选项C意为“美国人不喜欢小的,位置便利的零售店”;选项D意为“政府禁止免费购物袋阻碍了中国买家的积极性”。根据主题句,由于交通拥堵、停车位不足以及免费购物袋禁令使得消费者更愿意在社区附近购物,因此可推断选项A正确;选项B、C、D文章未提及,不符合题意。

  • 第21题:

    问答题
    ◆Topic 9: Primary Functions of University Education  Questions for Reference:  1. Most people think that teachers should teach students how to judge right and wrong and how to behave well. Please discuss this view.  2. Why do you think lots of teachers pay much more attention to teaching students academic subjects than other aspects?  3. What’s your opinion of the primary functions of university education? Why do you think so?

    正确答案: 【参考答案】
    There is no doubt that helping students find a job is one of the primary functions of university education, but universities do exist for other purposes such as improving students’ analytical skills and raising students’ moral standards.
    A university education can be seen as a process of improving students’ analytical thinking. The variety of courses offered at university inspires students in various ways, therefore improving their analytical ability. For example, science courses such as math and biology help students develop a rational way of thinking whereas arts courses such as literature let students ponder over issues from a logical, multi-dimensional perspective; and courses in social sciences force students to recognize the ideas that have been traditionally assumed to be acceptable and unproblematic. With the development of these types of analytical thinking, graduates can face future challenges with more confidence and enthusiasm.
    Also, university education is expected to improve students’ moral standards. This is rooted in universities? Belief that students’ awareness of responsibility towards their community and their country is of high importance. In this ever-degrading society and civilization, students are encouraged actively participate in improving the local community. A university that provides care and facilities for physically disadvantaged students may inspire the graduates to better handle situations in the future where they may have to interact with the disabled community. A successful university education is supposed to produce morally sound graduates, therefore increasing their employability.
    In conclusion, university education not only helps students locate a decent job but will also develop other qualities such as enhancing their analytical skills and cultivating their hunger and spirit for life.
    解析: 暂无解析

  • 第22题:

    单选题
    The use of music in supermarkets ______.
    A

    may lead customers to pay more of a product

    B

    can increase sales of a specific product

    C

    makes people buy more foreign wine

    D

    causes customers to stay longer in the shop


    正确答案: C
    解析:
    结论推断题。答案出处为原文第四段。第四段第三句提到a specific kind of music can influence consumer behavior,其中的specific及后文提到两种不同音乐对不同的酒的销量的影响都是强调音乐对某种商品的作用。

  • 第23题:

    单选题
    Some people start Buy Nothing Day because they think _____ .
    A

    people need more time to do other things

    B

    people buy too many gifts for Christmas

    C

    people can hardly afford to buy a lot of gifts

    D

    people waste too much time going shopping


    正确答案: A
    解析:
    从文章第一段第一、二句话“Most people buy a lot of gifts just before Christmas. But some people…”可知,很多人在圣诞节前会买大量礼物。但有些人认为他们买得太多了,所以要举行一个“不购物日”。因此答案为B。