共用题干 Smartphone Customers Up for GrabAbout 10 years ago I met an advertising executive in New York who explained the difficulty of advertising a new brand of deodorant（除臭剂）to consumers."Most people never change their deodorant,"I remember him saying,"They

Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.

An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.

A．a cooking utensil

B．new child"s toy

C．tinned fruit

D．household soap

Text 3

Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

Advertising does more for the material benefit of the community than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

51. By the first sentence of the passage the author means that ________.

[A] he is fairly familiar with the cost of advertising

[B] everybody knows well that advertising is money consuming

[C] advertising costs money like everything else

[D] it is worthwhile to spend money on advertising

B I hated dinner partics. ButI decidedto give them anothar shot because I'm in LondonAnd my friend Mallery invited me. And because dinner parties in London are very differenfrom those back in New york. There, 'Tin having a dinner party' means: "I'm booklng a table for t2 at8 restaurant you can't afford and we'll be sharing the cheque evenly, no matter what you eat." Worse, in Manhanan there is always someone who leaves before the bijanives. They'll throw down cash, half of what they owe, and then people like me, who don'drink, end up paying even more. But ifI try to tree the same trick, the hostess will shou:"Where are you going?" And it's not likeI can say I have somewhere to go: everyone know shave nowhere to go

Butin London, dinner parties are in people's homes. Not only that, the guests are aninteresting mix. The last timeI went to one, the guests were from France, India. Denmark and Nigeria; it was like a gathering at the United Nations.hI New York. the mix is less striking It's like a gathering at Blooming dale's,a well-known department store.

For New Yorkers, talking about other parts of the world means Brooklyn and Queensi New York. But at Mallery's, whenI said thatI had been to Myanmar recently, people knew where it was.In New York people would thinkit wasa usual new club

What does the word "shot"in Paragraph j probably mean?

A．Choice.

B．Try

C．Style.

D．Goal

BI hated dinner parties .But I decided to give them another shot because I’m in London. And my friend Mallery invited me . And because dinner parties in London are very different from those in New York, “I’m having a dinner party ” means : “I’m booking a table for 12 at a restaurant you can’t afford and we’ll be sharing the cheque evenly , no matter what you eat.” Worse, in Manhattan there is always someone who leaves before the bill arrives .They’ll throw down cash, half of what they owe, and then people like me, who don’t drink, end up paying even more . But if try to use the same trick , the hostess will shout; “Where are you going ?” And it’s not like I can say I have somewhere to go : everyone knows I have nowhere to go.

But in London, dinner parties are in people’s homes . Not only that, the guests are an interesting mix .The last time I went to one , the guests were from France , India ,Denmark and Nigeria; it was like a gathering at the United Nations . In New York ,the mix is less striking . It’s like a gathering at Bloomingdale’s , a well-known department store.

For New Yorkers, talking ,talking about other parts of the world means Brooklyn and Queens in New Yorkers. But at Mallery’s , when I side that I had been to Myanmar recently, people knew where it was , In New Yorkers people would think it was a usual club.

第60题：

What does the word “shot” in Paragraph I probably mean?

A. Choice B. Try C. Style D. Goal

In the author’s opinion, ________.

[A] advertising can seldom bring material benefit to man by providing information

[B] advertising informs people of new ideas rather than wins them over

[C] there is nothing wrong with advertising in persuading the buyer

[D] the buyer is not interested in getting information from an advertisement

根据内容， 回答下面问题：Computer programmer David Jones earns￡35,000 a year designing new computer games, yet he cannot find a bank ready to let him have a credit card. Instead, he has been told to wait another two years, until he is 18. The 16-year-old works for a small firm in Liverpool, where the problem of most young people of his age is finding a job. David’s firm neleases(推出)two new games for the fast growing computer market each month.

But David’s biggest headache is what to do with his money. Even though he earns a lot, he cannot drive a car, take out a mortgage(抵押贷款)，or get credit cards. David got his job with the Liverpool-based company four months ago, a year after leaving school with six O-levels and working for a time in a computer shop.“I got the job because the people who run the firm knew I had already written some programs,”he said. David spends some of his money on records and clothes, and gives his mother 50 pounds a week. But most of his spare time is spent working.

“Unfortunately, computing was not part of our studies at school.”he said.“But I had been studying it in books and magazines for four years in my spare time. I knew what I wanted to do and never considered staying on at school. Most people in his business are fairly young. Anyway.”David added:“I would like to earn a million and I suppose early retirement is a possibility. You never know when the market might disappear.”

第5题：In which way is David different from people of his age?

A．He often goes out with friends.

B．He lives with his mother.

C．He has a handsome income.

D．He graduated with six O-levels.