In the author’s opinion, ________.[A] advertising can seldom bring material benefit to man by providing information[B] advertising informs people of new ideas rather than wins them over[C] there is nothing wrong with advertising in persuading the buyer[D]

题目

In the author’s opinion, ________.

[A] advertising can seldom bring material benefit to man by providing information

[B] advertising informs people of new ideas rather than wins them over

[C] there is nothing wrong with advertising in persuading the buyer

[D] the buyer is not interested in getting information from an advertisement


相似考题

4.Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()

参考答案和解析
正确答案:C
54. [C] 意为:广告劝诱消费者无可指责。
   作者认为,毫无疑问,广告会劝诱消费者。它不仅是这样,而且应该是这样,否则,广告便失去了吸引力而没人看了。参阅第53 题题解。
   A是不对的。正如第三段所指出的,广告给社会(community)带来的物质利益(material benefit)比其他形式都大。
   B 意为:广告应给人以新的(消费)观念,而不在于说服人。这里,win over意为:说服,争取;rather than 意为:而不是。可见,所表达的内容与原文中作者表达的观点相反。
   D 意为:消费者不关心广告所提供的信息。这与作者的观点也不同,作者仅是说:广告不能仅局限于提供客观信息,否则,就无法吸引消费者。参阅第 53题题解。
更多“In the author’s opinion, ________. [A] advertising can seldom bring material benefit t ”相关问题
  • 第1题:

    Debate is a valuable way to practise communicating. It can also bring long-lasting rewards,especially for people working with Western businesses. The main activity of debate is presenting one&39; s opinion and suppmting it with evidence,such as statistics or facts. It is a way of persuasive communication.

    Charles Lebeau helped create the "Discover Debate" method. He says debate is important to understanding how people communicate in Western business. Successful debaters learn how to give their opinkm,reasans and support. "What we are trying to do is to develop a kind of thinking or approach to discussion and how to interact (交流) with someone else&39; s opinion, rather than brush their opinion aside. "

    Debate skills are also important in selling a product, he says. In that situation, the judges are the customem. "So on Monday, for example, one company may come in and present their case to the customer and they" ll make as strong a ease as they can. On Tuesday, the next day, another company will come in and present their ease to the customer. Usually the party that can present the strongest case wins” Debate also strengthens critical thinking. In other words, it helps students learn to ask questionsand try to understand someone&39; s reasons and evidence.lift-.

    Lebeau points out that successful debaters learn to listen carefully to what other people are saying. Then, they look for the weak points in someone else&39; s opinion or argument. He says debate teaches a systematic way of questioning.

    Successful debaters also learn to think from someone else&39; s point of view. Mr. Lebeau says debate can help broaden the mind. "There&39; s an expression in English : don&39; t criticize another person before you have walked in their shoes. I think the wonderful thing about debate is, it puts us in another person&39; s shoes. "

    36. According to Paragraph 1 ,what is the purpose of debate?

    A.To bring long-lasting material rewards

    B.To present evidence such as statistics and facts

    C.To respond to questions in a systematic way

    D.To persuade people to accept your opinions

    Why is debate important.A.It helps people understand others better

    B.It allows people to present their opinions

    C.It develops one' s thinking and communicative competence

    D.It gives one the opportunity to brush others' opinion aside

    What does the underlined word "case" in Paragraph 3 refer to?A.Container

    B.Evidence

    C.Problem

    D.Product

    What can debaters benefit from "walking in another person' s shoes" .A.Becoming more broad-minded

    B.Developing critical thinking

    C.Finding others' weak points

    D.Trying out others' methods

    请帮忙给出每个问题的正确答案和分析,谢谢!


    问题 1 答案解析:D

    【考情点拨】推理判断题。 【应试指导】由第一段最后一句“It is a way If persuasive coInmtmieation.”可知,辩论是一种说服性的沟通方式,所以辩论的目的是为了说服他人接受自己的观点.故选D。



    问题 2 答案解析:C
    【考情点拨】推理判断题。

    问题 3 答案解析:A
    【考情点拔】词义理解题。

    问题 4 答案解析:A
    【考情点拨】推理判断题。

  • 第2题:

    In the author’s opinion, the absorption of immigrants into American society is ________.

    [A] rewarding

    [B] successful

    [C] fruitless

    [D] harmful


    正确答案:B

  • 第3题:

    What does the author think of Blair's acknowledgement?

    [ A] It's too late to improve the situation quickly enough.

    [ B ] It's a welcomed declaration of commitment.

    [ C] Blair should preach it to other travelers.

    [ D] Empty words can't solve the problem.


    正确答案:D
    55.D该题为细节题。最后一段倒数第三句,布莱尔说:“英国投资不足,而投资是英国未来的关键。”最后一段的最后两句表明了作者对布莱尔所说话的态度,“You don't have to tell the 3 million passen- gers who use the railways every day.Last week trains to Darlington were an hour late-and crawling at Locomotion No.1 speeds.”意思是: “你不必把这些话告诉三百万每天坐火车的乘客。上周,去达灵顿的火车晚点了—个小时—一以‘火车第一速度’缓慢爬行。”因此,作者认为布莱尔只是说空话、喊口号解决不了问题,故选D。

  • 第4题:

    In the author's opinion, visual and spatial abilities are good for ______.

    A) achieving one's objects

    B) mind and body

    C) programming talents into the brain

    D) imagination and communication


    正确答案:D
    答案:D
    [试题分析] 细节判断题。
    [详细解答] 根据第二段第三句Visual and spatial abilities are good for imagining and manipulating objects and for communicafing information about them.的内容,不难看出本题答案为D。

  • 第5题:

    In the author's opinion, __.

    A. developing countries should be responsible for environmental problems

    B. overpopulation in the world is created by the developed countries

    C. rich countries exercise worse influence on environment than poor countries

    D. all countries should bring the population growth under control


    正确答案:C

  • 第6题:

    What is the author's opinion of some New Yorkers from her experience7

    A.Easy-going.

    B.Self-centred.

    C.Generous.

    D.Conservative.


    正确答案:B

  • 第7题:

    Debate is a valuable way to practise communicating.It can also bring long-lasting rewards,especially?for people working with Western businesses.The main activity of debate is presenting one′s opinion and?supporting it with evidence,such as statistics or facts.It is a way of persuasive communication.
    Charles Lebeau helped create the“Discover Debate”method.He says debate is important to?understanding how people communicate in Western business.Successful debaters learn how to give?their opinion,reasons and support.“What we are trying to do is to develop a kind of thinking or?approach to discussion and how to interact(交流)with someone else′s opinion,rather than brush?their opinion aside.”
    Debate skills are also important in selling a product,he says.In that situation,the judges are the?customers.“So on Monday,for example,one company may come in and present their case to the?customer and they′ll?make as strong a case as they can.On Tuesday,the next day,another company?will come in and present their case to the customer.Usually the party that can present the strongest?case wins.”
    Debate also strengthens critical thinking.In other words,it helps students learn to ask questions?and try to understand someone′s reasons and evidence.
    Mr.Lebeau points out that successful debaters learn to listen carefully to what other people are?saying.Then,they look for the weak points in someone else′s opinion or argument.He says debate?teaches a systematic way of questioning.
    Successful debaters also learn to think from someone else′s point of view.Mr.Lebeau saysdebate can help broaden the mind.“There′s an expression in English:don′t criticize another person?before you have walked in their shoes.I think the wonderful thing about debate is,it puts us in?another person′s shoes.”

    Why is debate important?

    A.It helps people understand others better.
    B.It allows people to present their opinions.
    C.It develops one's thinking and communicative competence.
    D.It gives one the opportunity to brush others'opinion aside.

    答案:C
    解析:
    【考情点拨】推理判断题。
    【应试指导】由第二段最后一句可知,Charles?Lebeau等人创造“Discover Debate”method的用意是开发一种思维方式或与别人交流的方法,所以,辩论之所以重要是因为它可以提升一个人的思维能力和交流能力,故选C。

  • 第8题:

    Debate is a valuable way to practise communicating.It can also bring long-lasting rewards,especially?for people working with Western businesses.The main activity of debate is presenting one′s opinion and?supporting it with evidence,such as statistics or facts.It is a way of persuasive communication.
    Charles Lebeau helped create the“Discover Debate”method.He says debate is important to?understanding how people communicate in Western business.Successful debaters learn how to give?their opinion,reasons and support.“What we are trying to do is to develop a kind of thinking or?approach to discussion and how to interact(交流)with someone else′s opinion,rather than brush?their opinion aside.”
    Debate skills are also important in selling a product,he says.In that situation,the judges are the?customers.“So on Monday,for example,one company may come in and present their case to the?customer and they′ll?make as strong a case as they can.On Tuesday,the next day,another company?will come in and present their case to the customer.Usually the party that can present the strongest?case wins.”
    Debate also strengthens critical thinking.In other words,it helps students learn to ask questions?and try to understand someone′s reasons and evidence.
    Mr.Lebeau points out that successful debaters learn to listen carefully to what other people are?saying.Then,they look for the weak points in someone else′s opinion or argument.He says debate?teaches a systematic way of questioning.
    Successful debaters also learn to think from someone else′s point of view.Mr.Lebeau saysdebate can help broaden the mind.“There′s an expression in English:don′t criticize another person?before you have walked in their shoes.I think the wonderful thing about debate is,it puts us in?another person′s shoes.”

    According to Paragraph 1,what is the purpose of debate?

    A.To bring long-lasting material rewards.
    B.To present evidence such as statistics and facts.
    C.To respond to questions in a systematic way.
    D.To persuade people to accept your opinions.

    答案:D
    解析:
    【考情点拨】推理判断题。
    【应试指导】由第一段最后一句“It is a way of?persuasive communication.”可知,辩论是一种说服性的沟通方式,所以辩论的目的是为了说服别人接受自己的观点,故选D。

  • 第9题:

    单选题
    The author’s attitude towards advertising is______
    A

    overstated

    B

    favourable

    C

    unfavourable

    D

    emotional


    正确答案: D
    解析:
    由第二段可看出,作者认为许多广告都“less-than-candid”,很多产品也只是“appear bigger, better, or more luscious”,由此可知可见他对广告持否定的态度。故选C。

  • 第10题:

    问答题
    Underline the sentence that indicates the author’s opinion about a person rather than a place.

    正确答案: Marcos’s wife, the devious Imelda, symbolizes corruption in the minds of many who survived that era.
    解析:
    文段中其他语句都是关于菲律宾人民的,只有本句中作者着重强调了某个人。

  • 第11题:

    单选题
    The author quotes U. N. Secretary General’s remark in the last paragraph mainly to demonstrate that ______.
    A

    telephone is more important to the poor than the Web

    B

    digital revolution will be welcomed by the poor

    C

    the gap between the rich and the poor can be wider in the information age

    D

    half the world’s population will benefit from knowledge explosion


    正确答案: A
    解析:
    题目问的是:作者在最后一段引用联合国秘书长的话主要是为了证明什么?根据文章倒数第2段“We have to get serious not merely about the technology but also the psychology of bridging that divide.”可知,我们在严肃对待科技的同时,还要有填补这一鸿沟的心理;最后一段引用语意思是说,世界上有一半的人还没打过或接过电话,说明贫富悬殊,这一差距在信息时代可能会拉大。故选C。

  • 第12题:

    单选题
    What does the man mean?
    A

    He would like some help.

    B

    There’s only one point he doesn’t understand.

    C

    He can’t learn the material.

    D

    He thinks that the woman don’t understand the exam.


    正确答案: B
    解析: 男士提及I don’t understand a thing,即我什么都不知道,说明他对问题的内容并不了解。
    【录音原文】
    W: Do you want me to explain those problems before your exam?
    M: What’s the point? I don’t understand a thing.

  • 第13题:

    In the author’s opinion, employees should _____.

    [A] invest in company stock to show loyalty to their employer

    [B] get out of their own company’s stock

    [C] wait for some time before disposing of their stock

    [D] give trust to a particular company’s stock


    正确答案:B

     本题考查作者观点。第五段中作者提到,年青的雇员没有选择,只能等到5055岁才能卖掉公司的股票以作为配送缴款(matching contribution)。第六段则提到,而老雇员在能够退出(getting out)的时候却没有。60岁和以上的人中1/3的人选择公司股票作为他们3/4的投资计划。该段末句作者连续用几个问号对这种做法进行了质疑:难道他们疏忽了?过度忠诚?疾病?由此我们可推出作者的观点是反对投资自己公司的做法。因此[B]项正确,排除[A]项。

    第七段首句作者则提到,投资者不应该完全信任任何一家公司的股票。因此[D]项是作者反对的。[C]项文中未提。词汇补充:to a fault“过度地”,如generous to a fault(过度慷慨)。

  • 第14题:

    In the author’s opinion, advertising ________.

    [A] emerges in the wake of the anti-happy part

    [B] is a cause of disappointment for the general public

    [C] replace the church as a major source of information

    [D] creates an illusion of happiness rather than happiness itself


    正确答案:D

  • 第15题:

    - We are planning to register the trademark of “Red Dragon” for your new product. What’s your opinion about this brand name -()

    A、I suggest that you should give it up.

    B、You can’t adopt it.

    C、You mustn’t use it.


    参考答案:A

  • 第16题:

    In the author’s opinion, the absorption of immigrants into American society is

    A. rewarding B. successful C. fruitless D. harmful


    正确答案:A

  • 第17题:

    In the author's opinion, Wagoner thinks GM's future is_____.( )

    [A] foreseeable

    [B] uncertain ()

    [C] bright

    [D] bleak


    正确答案:B

  • 第18题:

    There are four questions,which is not from the discourse teaching?

    A.What does the author imply?
    B.Should we say“a apple”or“an apple”?
    C.What can be inferred from the text?
    D.What's the writer's main opinion?

    答案:B
    解析:
    考查语篇教学

    B选项,是关于冠词的正确用法,符合题意选择不正确选项,故此题的正确选项为B。

    C和D选项都是和语篇相关的,故排除。

    故此题的正确选项为B。

  • 第19题:

    Debate is a valuable way to practise communicating.It can also bring long-lasting rewards,especially?for people working with Western businesses.The main activity of debate is presenting one′s opinion and?supporting it with evidence,such as statistics or facts.It is a way of persuasive communication.
    Charles Lebeau helped create the“Discover Debate”method.He says debate is important to?understanding how people communicate in Western business.Successful debaters learn how to give?their opinion,reasons and support.“What we are trying to do is to develop a kind of thinking or?approach to discussion and how to interact(交流)with someone else′s opinion,rather than brush?their opinion aside.”
    Debate skills are also important in selling a product,he says.In that situation,the judges are the?customers.“So on Monday,for example,one company may come in and present their case to the?customer and they′ll?make as strong a case as they can.On Tuesday,the next day,another company?will come in and present their case to the customer.Usually the party that can present the strongest?case wins.”
    Debate also strengthens critical thinking.In other words,it helps students learn to ask questions?and try to understand someone′s reasons and evidence.
    Mr.Lebeau points out that successful debaters learn to listen carefully to what other people are?saying.Then,they look for the weak points in someone else′s opinion or argument.He says debate?teaches a systematic way of questioning.
    Successful debaters also learn to think from someone else′s point of view.Mr.Lebeau saysdebate can help broaden the mind.“There′s an expression in English:don′t criticize another person?before you have walked in their shoes.I think the wonderful thing about debate is,it puts us in?another person′s shoes.”

    What can debaters benefit from“walking in another person′s shoes”?

    A.Becoming more broad-minded.
    B.Developing critical thinking.
    C.Finding others'weak points.
    D.Trying out others'methods.

    答案:A
    解析:
    【考情点拨】推理判断题。
    【应试指导】根据文章最后一段的内容可知,“walking in another person’s shoes”指站在他人的角度思考问题,而Lebeau认为辩论有利于拓宽人的胸襟,所以站在他人的角度思考问题可以变得心胸开阔,容纳不同的意见,故选A。

  • 第20题:

    单选题
    We learn from the passage that the author ______.
    A

    revises someone else’s opinion

    B

    explains an opinion of his own

    C

    favors one of the three opinions

    D

    comments on three different opinions


    正确答案: B
    解析:
    通过阅读文中三段的开头部分便可知作者在对三种观点进行了评论:一、睡多长时间应由身体本身调节;二、目前的发展趋势是睡眠时间过短;三、越来越多的人睡得过多。因此D项正确。

  • 第21题:

    单选题
    According to the author, who of the following would be labeled as intolerant?
    A

    Someone who turns a deaf ear to others’ opinions.

    B

    Someone who can’t put up with others’ tastes.

    C

    Someone who values only their own opinions.

    D

    Someone whose opinion harms other people.


    正确答案: D
    解析:
    细节推论题。由文章第二段第六句,我们看看文章是怎样给“褊狭”定调子的:对那个关于新车的评价语的驳斥,就不尽是褊狭而是愚蠢的。因为他所指的意见是个人感受的问题,古谚云“对别人的感受进行争论是无聊的”。只有B项“对别人的喜好不能忍耐的人”与文章相符。故B为答案。

  • 第22题:

    单选题
    In the author’s opinion, which of the following is vital for a company to be successful?
    A

    Specialized knowledge.

    B

    Highly-skilled staff.

    C

    Exceptional talent.

    D

    Teamwork skills.


    正确答案: D
    解析:
    推断题。由题干中vital,a company和successful定位至文章首段。文章开篇指出,公司的成功仅仅依靠技能高超的员工是不够的,除了在专业领域的知识,员工还应该具有其他的技能——合作的技能。根据首段最后一句“teamwork skills are vital”可知,D项是最佳答案。A项以偏概全,只是公司成功的一方面;B项在第二段中指出,但是不是公司成功的关键性因素;C项无中生有,和题目没有关系。

  • 第23题:

    单选题
    We can infer (推断) that in the four children’s opinion, the ideal school should be a place where ______.
    A

    students can learn more knowledge

    B

    students can get on well with their teachers

    C

    students’ wishes and interests can be respected


    正确答案: C
    解析:
    本题是主旨大意题。由四个孩子心目中理想的学校可知,大家的注意力都放在学习之外的时间。希望学校提供更多的设施,满足他们课外兴趣爱好的需求。C项符合文章主旨。