The best title for the passage would probably be _____.[A] Positive and Negative Aspects of Advertising[B] Benefits Brought by Advertising and Its Persuasive Function[C] Advertising The Best Persuasive and Information Medium[D] Advertising the Most Effect
题目
The best title for the passage would probably be _____.
[A] Positive and Negative Aspects of Advertising
[B] Benefits Brought by Advertising and Its Persuasive Function
[C] Advertising The Best Persuasive and Information Medium
[D] Advertising the Most Effective Way to Promote Products
相似考题
更多“The best title for the passage would probably be _____.[A] Positive and Negative Aspects of Advertising[B] Benefits Brought by Advertising and Its Persuasive Function[C] Advertising The Best Persuasive and Information Medium[D] Advertising the Most Effect”相关问题
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第1题：
Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.
1.Advertising is in the main paid for by____.
A、the customer
B、the manufacturer
C、increased sales
D、reduced prices
2."Large scale" in the third paragraph means____.
A、expensive
B、well-balanced
C、extensive
D、colorful
3.According to the passage, trade fairs 1st paragraph may____.
A、replace exhibitions and markets
B、attract possible customers
C、offer fun and amusement
D、provide cheap goods
4.Advertising is often used to____.
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
5.The word 'media' 1st paragraph refers to____.
A、the press
B、television
C、radio
D、all of the above
参考答案：ACBDD
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第2题：
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.
An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.
A．a cooking utensil
B．new child"s toy
C．tinned fruit
D．household soap
正确答案：B
根据Excerpt2中内容可知，在工业革命初期，广告主要用来推销新奇产品和边缘产品，而不包括后来通过加工而成的产品。因此，只有B(新型儿童玩具)符合题意。 -
第3题：
Text 3
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
正确答案：D
51.
[D] 这句话可直译为：将钱花在广告上是我所知道的好的花钱方式之一。意为：将钱花在广告上好或很值(worthwhile)。
该句的非比较级形式为：Money spent on advertising is money spent well.在该句中，any 指任何一种好的花钱方式(any money spent well)； know of 意为：知道，所了解到的。其实，该句所陈述的内容不仅是第一段的主题思想，也是全文旨在说明的问题。在第一段的其他部分，作者就列举了合理的广告带来的诸多方面的益处。
A意为：他对广告的价格了如指掌。这显然不对。
B 意为：众人皆知做广告很费钱(money consuming)，即：做广告很贵。
C意为：像做其他事一样，做广告要花钱。 -
第4题：
In the author’s opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
正确答案：C
54. [C] 意为：广告劝诱消费者无可指责。
作者认为，毫无疑问，广告会劝诱消费者。它不仅是这样，而且应该是这样，否则，广告便失去了吸引力而没人看了。参阅第53 题题解。
A是不对的。正如第三段所指出的，广告给社会(community)带来的物质利益(material benefit)比其他形式都大。
B 意为：广告应给人以新的（消费）观念，而不在于说服人。这里，win over意为：说服，争取；rather than 意为：而不是。可见，所表达的内容与原文中作者表达的观点相反。
D 意为：消费者不关心广告所提供的信息。这与作者的观点也不同，作者仅是说：广告不能仅局限于提供客观信息，否则，就无法吸引消费者。参阅第 53题题解。 -
第5题：
Drade Technologies has responded ____ to our proposal for its new advertising campaign.A.favorable
B.favoring
C.favorably
D.favorite答案：C解析：四个选项为同一词根、不同词性的词。A选项是形容词，意为“有利的、良好的”；B选项是形容词，意为“顺利的、有帮助的”；C选项为副词，意为“良好地、亲切地”；D选项为名词，意为“最喜欢的事物”。题目意为“Drade技术已经对我们的新广告宣传方案作出了____回应。”根据句子可以判断出，此处需要的是一个副词来修饰动词respond，因此选C，良好地做出回应。
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第6题：
The best title for the passage would probably be( )A.Hard Decisions to Make
B.A Constitutional Amendment
C.Teenage Pregnancies
D.The State of California答案：A解析：主旨题。第一段提出一项新的修正案，之后介绍这项法案存在支持者和反对者，最后两段指出该修正案的影响，所以是围绕着修正案的讨论展开，而不是B项中修正案本身。这种提出问题——分析问题——解决问题的结构类型的文章，中心一般在最后一段最后一句。故本题选A。参考译文：“我绝不允许任何人带我的女儿去医院堕胎或做类似的事而不告诉我。如果有人这样做，我会杀了他们。”阿诺德·施瓦辛格对73号法案表示明确支持。该法案是一项宪法修正案，要求医生在为18岁以下的少女实施流产之前48小时内通知她们的父母。那些投票者会同意他这个州长的观点吗？这位曾经的享乐主义者现在成了两个十多岁少女和两个不到十岁的男孩的爱心老爸，这一身份表明了他所在州的人们对性政策的感受。加利福尼亚州是美国性解放程度最高的州之一，少女堕胎率在全国排名第5，而少女怀孕率则排名第7。2000年，加州约有116 000名少女怀孕，而其中将近44 000人选择堕胎——包括1 620名年龄在15岁以下的少女。费尔德民意调查组织最近的调查表明，接受调查的人中有45%人赞同该修正法案，45%的人反对，还有10%的人未表态。该法案的提倡者们很小心地辩解说，支持通知父母并不完全等同于反对堕胎。施瓦辛格先生是一个“赞同堕胎的共和党人”，而且该法案允许父母在其未得到通知的情况下，医生却给女儿做了流产时向法院提出申诉。他们说，这样做的真正原因在于：一名17岁的女孩在未经父母知晓和许可的情况下，不能从学校护士那里得到阿司匹林、流感针剂或进行拔牙。但是一名13岁的女孩却可以在其父母不知晓的情况下进行手术流产或药物流产。而且因为现实生活中大多数“准爸爸”都超过了21岁，当前的体制实际上是在纵容法律意义上的强奸犯。反对这一法案的人并未被说服，如加州护士协会和计划亲子关系组织。正如一位《洛杉矶时报》的编辑反驳说：“认为所有女孩都能与父母自由地谈论性、计划生育和堕胎，这是很好的想法。很好，但却很荒谬。”另外一些反对者认为同样荒谬的是这样一种观念，即受家庭虐待的怀孕少女会有勇气走进法庭，而不是借助于那些街头巷尾的无证医生来堕胎。他们怀疑这个法案是禁止堕胎举措的开始：该法案把堕胎定义为“引起未出生孩子死亡的原因”，而不是仅仅谈论婴儿。父母被告知孩子堕胎这一点将对少女怀孕率和堕胎率产生怎样的影响仍有待讨论。约34个州要求父母参与终止少女妊娠的这些法案的决策中，但是这与堕胎数没有明确的关系。举例来说，新墨西哥和新罕布什尔州没有要求通知父母。但是据研究生殖健康的古特马赫研究所的调查，在2000年，这两个州的少女堕胎率分别排在第18位和第25位。相比之下，在有“必须通知父母堕胎”法案的怀俄明州和佛罗里达州，少女堕胎率排在第14位和第7位。而且，即使有通知父母并且阻止堕胎法案的州，看上去也并没能阻止少女怀孕。以得克萨斯州为例，该州15～19岁的少女堕胎率排在第26位，但是该年龄段的少女怀孕率却排在第5位。对于加州来说，最后这个统计数字非常重要。加州的主要问题是少女们在怀孕中。加州四分之一的14岁少女、五分之三的17岁少女都有过性经历。这是真实情况，据加州公共政策机构调查，加州的出生率从1991年每1 000个当中有73个由15～19岁的少女生育，到2001年只有44个由少女生育。但是，加州的少女妈妈比例却是法国、西班牙、意大利、荷兰和日本的同龄人比例的4～12倍。这一数字对该州的黑人和拉丁裔人来说尤其可怕。无论你对于堕胎的观点是什么，这些统计数字加起来都会令人痛心。 -
第7题：
（） our general agent, you would also have to look after the advertising.
- A、Be
- B、For
- C、Tobe
- D、As
正确答案:D -
第8题：
单选题From the passage we see that the major function of advertising is to ______Ause different media vehicles to popularize products.
Bhelp marketing realize its objectives.
Carouse consumer’s interest in products.
Dreach different customers.
正确答案： A解析：
文章第一段第一句指出“The primary function of advertising is to communicate marketing objectives to selected target audiences.”，其中primary function与major function表达意思相同。可知广告的主要任务是帮助市场营销实现其目标，故选B。 -
第9题：
单选题（） our general agent, you would also have to look after the advertising.ABe
BFor
CTobe
DAs
正确答案： B解析： 暂无解析 -
第10题：
问答题For a glimpse of the future of advertising, the place to look appears to be Britain. The country is a “test bed” according to Mr. Schmidt, Chief Executive of Google. Why Britain? The country has several factors in its favor. For a start, the British online advertising market is “exploding”, said Mr. Schmidt. The internet accounts for 14% of companies’ total spending on advertising in Britain, compared with about 50% worldwide. Expenditure on internet advertising in America is similar to that in Britain, but Britain’s growth rates are slightly higher.正确答案：
如果你想窥见广告业的未来,应该关注的地方似乎就是英国了。借用谷歌首席执行官施密特的说法:英国是一块“试验田”。为什么是英国?因为英国有几个有利因素。首先,施密特认为,英国的网络广告市场正在“爆炸式扩张”;英国网络广告占该国公司全部广告支出的14%,而世界其他地区仅为5%。美国的网络广告投资与英国相近,但英国的增长速度稍快。解析： 暂无解析 -
第11题：
单选题According to the author, consumers’ best policy towards advertising is ______Ato doubt its truth
Bto disbelieve it
Cto distinguish between what is true and what is not true
Dto know what products the advertiser is going to sell
正确答案： D解析：
第四段中首句指出“The consumer’s best defense is awareness…He can distinguish between what the ad pretends to offer and what it is really selling”。与选项C表达内容相符。 -
第12题：
单选题______ they to cut down the cost of advertising, the cost of production ______ significantly fall.AAre; will
BWere; shall
CAre; should
DWere; would
正确答案： C解析： -
第13题：
an advertising slogan(英译汉)正确答案：广告语
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第14题：
By the first sentence of Excerpt 3 the author means that______.
A．he is fairly familiar with the cost of advertising
B．everybody knows well that advertising is money consuming
C．advertising costs money like everything else
D．it is worthwhile to spend money on advertising
正确答案：D
作者在Excerpt3中第一句话指出：“把钱花在做广告上是我知道的最好的花钱方式”，所以正确答案为D。 -
第15题：
The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgment on advertising
[B] interested in nothing but the buyers’ attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
正确答案：D
53. [D] 在这一题的提问部分，deem意为：认为。选择项 D 中 partial 意为：片面的，不公平的。
文章第四段和第五段讨论了一个反对广告的著名电视工作者(television personality)的看法。他反对广告的理由是：广告是劝诱性的(persuade)，而不是客观地提供信息(inform)，但是，作者认为：作这种区别有些过于细微了(excessively fine)，广告当然要劝诱人们。即使在很小的方面，也很难做到只局限于(confine... to)客观地提供信息，而且，那样的话，广告就失去了吸引力，没人会注意它。由此可见，在作者看来，广告的这两方面很难严格地区别开来，二者是有机地结合在一起的，不能顾此失彼。
A意为：准确地表达了他对广告的评价。这里，pass 意为：表述，表达，提出。
B 意为：只关心消费者的注意力。这里，nothing but 意为：只有，除……之外都不。
C意为：区分劝诱与信息提供是有道理的。这里，tell the difference 意为：区分，区别。 -
第16题：
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Which of the following would be the best title for the text?A.Where Did All the Advertising Jobs Go?
B.How Do Facebook and Google Produce Ads?
C.Why is the Number of Ads Declining?
D.What is the Future of the Advertising Business?答案：A解析：本文首段提出现象“广告业工作数量在减少”。随后阐释两个原因：Facebook和Google使技术工作取代广告工作；广告和媒体业务融合使媒体公司取代广告公司。末段总结指出：广告业务正在从广告公司向Facebook、Google以及媒体公司转移。可见A.为全文关注现象，为恰当题目。[解题技巧]B.错误有二：首先以偏概全，全文论述广告工作减少的两大原因，“Facebook和Google”只是其中一个原因；其次偏离文章重点：文章关注点在于“Facebook和Google对广告业工作的影响”，并非“二者如何制作广告”。C.将全文论述主体“广告工作的减少（the decline of advertising jobs）”篡改为“广告数量的减少（the number of ads is declining）”。D.源于第六段末句，但作者重在分析“广告工作的走向”，并非“广告业的未来前景”。 -
第17题：
共用题干
Communication with Customers Online
Until the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent（出现）of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.
Effective online marketers do not merely transfer hard-copy ads（平面广告）to cyberspace.
Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses its
Web site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages
250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner on
Netscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized（按客户要求创造的）news and other information to Users' computers when they log onto the Internet.Although organizations like Nielsen
Media Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.
Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media.Internet,like television,has brought great changes to the promotion of products and services.
A: Right
B: Wrong
C: Not mentioned答案：A解析：本题提到了两方面的信息，一方面说电视曾经使产品宣传方式发生了很大变化，另一方面说互联网的出现也使产品宣传方式发生巨大变化。文章中第一段提到：“Today the Internet is once again transforming promotion.”由这句话可以看出，电视和互联网都使得传统宣传方式发生了很大变化。
文章第一段只提到了万维网在96年的广告收入是3亿美元，其他地方再没有出现关于广告收入的问题。
文章第二段第一句话就提到：“Effective online marketers do not merely transfer hard-copy ads to cyberspace.”这说明仅仅使用平面广告将信息直接传递给消费者这一形式是不能达到最佳宣传效果的。从文章第二段末可以得出，为了提高点击率，各家企业一般会不断更新产品信息并提供许多互动的机会。
文章中第三段提到：“To heighten interest in the site ,SEGA bought an advertising ban-ner on Netscape, thereby increasing site visits by 15 percent.”由此我们可以推断出，网景是一家非常有影响力的网站，浏览网景网页的人们看到SEGA的广告有些就会进一步登陆其网站，这样就为SEGA多带来巧％的访问者。
文章第四段中提到了“push” technology，这一技术就是指网民一旦上网，公司就会将特定的资讯和其他的信息自动地发送到他们的电脑中。
文章在第三段中提到通过瑞谷网，人们能看到36种意大利面的制作方法，但并没有提到瑞谷网卖36种意大利面。
文章最后一句提到：“Experts advise companies to use the Internet as a supplement to other advertising media.”专家们只是建议应该将在线推广作为宣传的一种有力补充，而不是主要途径，并没有说在线推广应该被取代。 -
第18题：
（） our general agent, you would also have to look after the advertising.
ABe
BFor
CTobe
DAs
D
略 -
第19题：
Which two statements are true about the role of split horizon？（）
- A、It is a function used by routing protocols to install routes into routing table
- B、It is a function that prevents the advertising of routes over an interface that the router is usingto reach a route
- C、Its function is to help avoid routing loops.
- D、It is a redistribution technique used by routing protocols
正确答案:B,C -
第20题：
单选题The best title for the passage would be ______.AThe Magic of “Like” in Advertising
BThe Promise of “Like” in Advertising
CThe Definition of “Like” in Advertising
DThe Application of “Like” in Advertising
正确答案： C解析：
文章一直在讲“像”一词在广告词中的应用，所以首先排除B，C选项。从最后一段可以判断作者对广告商使用“像”的这种做法并不给予肯定，所以更没有要赞美它的魔力的意思，从而排除A。故选D。 -
第21题：
单选题The best title for this passage would be ____.AUniforms and Society
BThe Importance of Wearing a Uniform
CPractical Benefits of Wearing a Uniform
DAdvantages and Disadvantages of Uniform
正确答案： D解析：
主旨题。本文叙述了对制服的赞成与反对的两种看法，故D为答案。 -
第22题：
单选题What does the passage mainly discuss?ARules and regulations of advertising.
BLearning how to spot advertising puffs.
CAdvertisements.
DThe agency regulating the content of advertisements.
正确答案： A解析：
文章首段第一句便指出很多广告其实只是puffs，接下来关键性的一句是“Learn how to spot advertising puff.”，然后全文就以这一话题展开讨论，故选B。 -
第23题：
问答题Instructions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet. Answers 1 - 5 are based on the following passage. Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement. In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products. Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage. Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s. Major advertisers and advertising agencies set up NARC, an industry—run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation. As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads. Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads. The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do. Summary Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’ 1 Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing 2 called NARC to censor ads. Through self-regulation, the industry avoids issues of 3 of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be 4 However, new forms of media, such as the web, have created new questions about 5 。正确答案：
1.attention 由第二段第一句“In the competition for audience attention…”可知在广告繁多的情况下,广告制作人必须思考创新的方式来吸引顾客的注意力。
2.organization 由关键词NARC找到文章第五段第二句“there have been two branches within the organization”,可知NARC是一个organization。
3.freedom 由第四段第一句“Restricting advertisers through legislation brings up issues of freedom of speech and individual rights”,可知答案为freedom。
4.sued 由倒数第二段第三句“if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers”可知发布具有欺骗性广告的广告商会被消费者起诉,即答案为sued。
5.advertising 由最后一段第一句“The medium of web advertising has opened entirely new questions about advertising”,可知答案为advertising。解析： 暂无解析