E
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions-mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements(组成部分) of culture language, values and attitudes, and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicates directly. Second, people are usually more open in their communication
With someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values and Attitudes
Values are people’s basic beliefs about the difference between right and wrong, good and bad. An attitude is way of thinking or acting. Values and attitudes influence international business. For
Example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and Manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is custom to have salad(色拉) before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
57. A knowledge of the local language allows international business people __________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
第1题:
A.That
B.Whether
C.As
D.why
第2题:
China′s building firms are ()to expand their business abroad, learn the local construction practices and provide their excellent services.
A、doing efforts
B、making efforts
C、doing effect
D、making effect
第3题:
The international flavor of many people’s jobs naturally means that there is greater interaction(交往)between people from different cultures. Within the business environment, understanding and coping with intercultural differences between people is critical(重要的)to ensuring(保证)that interpersonal communication is successful.
Intercultural awareness(跨文化意识)is necessary for two reasons. Firstly, it minimizes(减少)the possibility of misunderstandings (误解)and/or causing offense (冒犯)through intercultural mishaps(意外). Secondly, it is a means to maximizing (使……最大化)the potential of business relationships through the utilization(利用)of intercultural differences productively.
One area within the business environment in which intercultural awareness is a necessity is in business presentation. Directors(主管), managers, salespeople, consultants (顾问)and business personnel are regularly required to deliver presentations. However, when one is asked to give a presentation to an audience from a different culture there are intercultural factors that can hinder(阻碍)the success of a presentation.
1. What is very important in interpersonal communication according to the text?()
A.Understanding and coping with intercultural differences between people.
B.Greater interaction between people from different cultures.
C.Offense through intercultural mishaps.
D.Misunderstanding through intercultural mishaps.
2.What can we infer(推理)from the text about intercultural communication?()
A.There are many differences among people from different cultures.
B.Misunderstandings seldom occur(发生)in intercultural communication.
C.Intercultural mishaps do not exist within the business environment.
D.Business presentation is an easy job in intercultural communication.
3.How can intercultural awareness help in strengthening business relationship?()
A.It minimizes the possibility of misunderstandings in intercultural communication.
B.It can help people find the intercultural factors that can hinder the success of a business presentation.
C.It can help people use intercultural differences productively.
D.All of the above.
4.What does intercultural awareness mean?()
A.Intercultural differences in intercultural communication.
B.Understanding and coping with intercultural differences between people.
C.Giving a business presentation.
D.Misunderstandings through intercultural mishaps.
5.If this text goes on, what do you think the author is going to talk about next?()
A.The intercultural factors that can hinder the success of a business presentation.
B.Misunderstandings in intercultural communication.
C.Intercultural mishaps.
D.How to use intercultural differences productively.
第4题:
Which of the following does the author most probably agree with?
A) The goal of the anthropologist is to understand the way in which people express themselves.
B) The anthropologist tries to understand why cultures are carried on without any change.
C) The anthropologist's professional interest is as wide as the variety of customs.
D)All of the above.
第5题:
Communication is important because it can help people to ______.
A.understand the world and other people better around us.
B.teach each other to speak, write, read and draw.
C.know what other people are thinking about
D.learn about mountains,blue sea and other things.
第6题:
第7题:
第8题:
Which best describes the customer benefit of developing business requirements in the prepare phase?()
第9题:
Which one is the most important based on the following common elements of a network design?()
第10题:
第11题:
negative
criticize
spiritually
shameful
affection
discovered
appreciate
confused
fit
admit
used
help
第12题:
readers how to be popular with people around
teenagers how to learn to make a decision for themselves
parents how to control and guide their children
people how to understand and respect each other
第13题:
此题为判断题(对,错)。
第14题:
此题为判断题(对,错)。
第15题:
A、commitment
B、communication
C、customs
D、conclusion
第16题:
Activity Based Costing(ABC) is an(66)technique that allows an organization to determine the actual(67)associated with each product and service produced by the organization without regard to the organizational structure. This chapter explains some of the uses and benefits of Activity Based Costing. We use IDEFO(68)modeling in conjunction with ABC to enable more effective business(69) design decisions.In order to achieve the major goals of business process improvement, process simplifica- tion and improvement, FAA managers need to fully understand the cost, time, and quality of activities performed by employees or machines throughout an entire organization. ABC methods enable(70) to cost out measurements to business simplification and process improvement.
A.computing
B.campaigning
C.programming
D.accounting
第17题:
第18题:
第19题:
Spiritual Bond Besides, do not forget to appreciate the ''spiritual bond'' between people. I've met numerous people in Japan, the US, and Australia. In the beginning, I was __1__ by the differences in the views and cultures. After studying in the US, I got __2__ to the American way of thinking. So when I first moved to Australia, I had __3__ thoughts about Australians, I thought they were quiet and passive. I felt that I couldn't understand them and that I didn't __4__ in. That is when I met the Happy Science teachings. I learned about how people go through reincarnation (转世) and are born again and again in different races and in different countries. Therefore, I realized that the people I meet in this lifetime are __5__ connected to me from my past. We have known each other before. When I __6__ this spiritual perspective, I reflected on my narrow-Mindedness. When I found out that people who I thought I couldn't understand could be spiritually connected to me, I felt __7__ even for people I used to __8__ .I felt a feeling of oneness and I was able to make many friends creating bonds of understanding and respect. Value and __9__ every spiritual bond between you and the people you meet and continue to work hard to develop yourself in order to __10__ others and be a good influence. __7__内应填()
第20题:
Which of the following best describe the customer benefits of change management in the operate phase? Select exactly 1 answer(s) from the following:()。
第21题:
第22题:
第23题:
readers how to he popular with people around
teenagers how to learn to make a decision for themselves
parents how to control and guide their children
people how to understand and respect each other