单选题What is the Cisco goal regarding market share for each of the major markets that its products compete in?（）A to compete effectively in every market in whichcisco participatesB to be No.1 or No.2 in every market in whichcisco participatesC to be in the
题目
to compete effectively in every market in whichcisco participates
to be No.1 or No.2 in every market in whichcisco participates
to be in the top 1 percent in every market in whichcisco participates
to be first in every market in whichcisco participates
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更多“单选题What is the Cisco goal regarding market share for each of the major markets that its products compete in?（）A to compete effectively in every market in whichcisco participatesB to be No.1 or No.2 in every market in whichcisco participatesC to be in the ”相关问题
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第1题：
—We are now looking for agents to cover southern China. —Excellent. ()A.I’m very familiar with the market there.
B.We are full of confidence in the Chinese market, too.
C.Our target markets are large corporations and government agencies.
参考答案：A
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第2题：
JOL Co was the market leader with a share of 30% three years ago. The managing director of JOL Co stated at a
recent meeting of the board of directors that: ‘our loss of market share during the last three years might lead to the
end of JOL Co as an organisation and therefore we must address this issue immediately’.
Required:
(b) Discuss the statement of the managing director of JOL Co and discuss six performance indicators, other than
decreasing market share, which might indicate that JOL Co might fail as a corporate entity. (10 marks)
正确答案：
(b) It would appear that JOL’s market share has declined from 30% to (80 – 26)/3 = 18% during the last three years. A 12%
fall in market share is probably very significant with a knock-on effect on profits and resultant cash flows. Obviously such a
declining trend needs to be arrested immediately and this will require a detailed investigation to be undertaken by the directors
of JOL. Consequently loss of market share can be seen to be an indicator of potential corporate failure. Other indicators of
corporate failure are as follows:
Six performance indicators that an organisation might fail are as follows:
Poor cash flow
Poor cash flow might render an organisation unable to pay its debts as and when they fall due for payment. This might mean,
for example, that providers of finance might be able to invoke the terms of a loan covenant and commence legal action against
an organisation which might eventually lead to its winding-up.
Lack of new production/service introduction
Innovation can often be seen to be the difference between ‘life and death’ as new products and services provide continuity
of income streams in an ever-changing business environment. A lack of new product/service introduction may arise from a
shortage of funds available for re-investment. This can lead to organisations attempting to compete with their competitors with
an out of date range of products and services, the consequences of which will invariably turn out to be disastrous.
General economic conditions
Falling demand and increasing interest rates can precipitate the demise of organisations. Highly geared organisations will
suffer as demand falls and the weight of the interest burden increases. Organisations can find themselves in a vicious circle
as increasing amounts of interest payable are paid from diminishing gross margins leading to falling profits/increasing losses
and negative cash flows. This leads to the need for further loan finance and even higher interest burden, further diminution
in margins and so on.
Lack of financial controls
The absence of sound financial controls has proven costly to many organisations. In extreme circumstances it can lead to
outright fraud (e.g. Enron and WorldCom).
Internal rivalry
The extent of internal rivalry that exists within an organisation can prove to be of critical significance to an organisation as
managerial effort is effectively channeled into increasing the amount of internal conflict that exists to the detriment of the
organisation as a whole. Unfortunately the adverse consequences of internal rivalry remain latent until it is too late to redress
them.
Loss of key personnel
In certain types of organisation the loss of key personnel can ‘spell the beginning of the end’ for an organisation. This is
particularly the case when individuals possess knowledge which can be exploited by direct competitors, e.g. sales contacts,
product specifications, product recipes, etc.
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第3题：
If a company wants to see its products_____, it should do some world market report first.A、internationalize
B、internationally
C、international
D、internationalization
参考答案：D
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第4题：
Today,（ ）major new products without conducting elaborate market research.A.corporations hardly introduce ever
B.corporations hardly ever introduce
C.hardly corporations ever introduce答案：B解析：该题考查副词用法.其中否定词never,not only,not until,hardly,scarcely,seldom,rarely或否定含义的短语in no way,at no time,in no case,by no means,under no circumstances等放在句首,引起句子部分倒装,故C、D排除。副词ever应置于动词之前,故答案为B。 -
第5题：
资料：The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract. But for each person or business that is making and selling something, it is very concrete. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.
In what way is the market very real for each person or businessman who is making and selling something?A.It tells you what to produce
B.It tells you how to grow tomatoes
C.It provides you with everything you need
D.It helps you save money答案：A解析：本题考查的是细节理解。
【关键词】In what way；the market real；for each person or business
【主题句】第4自然段The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want yo to do。市场在告诉你一些事。它在告诉你你在花费精力和资源做市场不希望你做的事情。
【解析】题目意为“对于生产和销售东西的每个人来说市场是以什么形式具体存在的？”选项A意为“它告诉你生产什么”，选项B意为“它告诉你如何种西红柿”，选项C意为“它为你提供一切你需要的东西”，选项D意为“它帮你省钱”。根据文章最后两句，选项A符合题意。 -
第6题：
What is the Cisco goal regarding market share for each of the major markets that its products compete in?（）
- A、to be first in every market in whichcisco participates
- B、to compete effectively in every market in whichcisco participates
- C、to be in the top 1 percent in every market in whichcisco participates
- D、to be No.1 or No.2 in every market in whichcisco participates
正确答案:D -
第7题：
The large market share in china’s transportation is （）transport.
- A、air
- B、rail
- C、truck
- D、pipeline
正确答案:B -
第8题：
What is the most important market-related factor to the transport cost? （）
- A、Location of market
- B、Government regulation
- C、competition
- D、Seasonality of products flow
正确答案:C -
第9题：
单选题What can be inferred from the passage?AThe housing market once crashed.
BThe investment market once crashed.
CThe housing market is about to crash.
DThe predictions of a housing crash have come true.
正确答案： B解析：
录音中提到“But earlier dire predictions of an impending housing crash in recent times haven’t come about. One reason a “crash” is unlikely is that the housing market is structured much differently from investment markets like stocks or commodities.”，由此可见早期预言在最近的时期房地产市场崩溃即将发生，但是这个可怕的预言没有实现。房地产市场不可能崩溃的其中一个原因是房地产市场的构成和像股票或商品期货的投资市场大不相同，由此可推测出投资市场曾经崩溃过，故选B。 -
第10题：
单选题The large market share of transportation in China is （）transport.Aair
Brail
Ctruck
Dpipeline
正确答案： C解析： 暂无解析 -
第11题：
单选题The large market share in china’s transportation is （）transport.Aair
Brail
Ctruck
Dpipeline
正确答案： B解析： 中文：在中国运输业大部分的市场份额是铁路运输。 -
第12题：
单选题According to the text, success or failure of advertising is judged by ______Athe number of products sold.
Bincrease of a product’s market share.
Cthe improvement of communication and consumers’ attitude toward products.
Dincrease of retail outlets.
正确答案： B解析：
该题问的是广告成败的标准。文章倒数第四段首句指出“Note that advertising goals are based on improving communication and consumer attitudes toward a product”，广告的目标也就是判断广告成功的标准，对应选项C。 -
第13题：
5 The directors of Blaina Packaging Co (BPC), a well-established manufacturer of cardboard boxes, are currently
considering whether to enter the cardboard tube market. Cardboard tubes are purchased by customers whose
products are wound around tubes of various sizes ranging from large tubes on which carpets are wound, to small
tubes around which films and paper products are wound. The cardboard tubes are usually purchased in very large
quantities by customers. On average, the cardboard tubes comprise between 1% and 2% of the total cost of the
customers’ finished product.
The directors have gathered the following information:
(1) The cardboard tubes are manufactured on machines which vary in size and speed. The lowest cost machine is
priced at $30,000 and requires only one operative for its operation. A one-day training course is required in order
that an unskilled person can then operate such a machine in an efficient and effective manner.
(2) The cardboard tubes are made from specially formulated paper which, at times during recent years, has been in
short supply.
(3) At present, four major manufacturers of cardboard tubes have an aggregate market share of 80%. The current
market leader has a 26% market share. The market shares of the other three major manufacturers, one of which
is JOL Co, are equal in size. The product ranges offered by the four major manufacturers are similar in terms of
size and quality. The market has grown by 2% per annum during recent years.
(4) A recent report on the activities of a foreign-based multinational company revealed that consideration was being
given to expanding operations in their packaging division overseas. The division possesses large-scale automated
machinery for the manufacture of cardboard tubes of any size.
(5) Another company, Plastic Tubes Co (PTC) produces a narrow, but increasing, range of plastic tubes which are
capable of housing small products such as film and paper-based products. At present, these tubes are on average
30% more expensive than the equivalent sized cardboard tubes sold in the marketplace.
Required:
(a) Using Porter’s five forces model, assess the attractiveness of the option to enter the market for cardboard
tubes as a performance improvement strategy for BPC. (10 marks)
正确答案：
(a) In order to assess the attractiveness of the option to enter the market for spirally-wound paper tubes, the directors of BPC
could make use of Michael Porter’s ‘five forces model’.
In applying this model to the given scenario one might conclude that the relatively low cost of the machine together with the
fact that an unskilled person would only require one day’s training in order to be able to operate a machine, constitute
relatively low costs of entry to the market. Therefore one might reasonably conclude that the threat of new entrants might be
high. This is especially the case where the market is highly fragmented.
The fact that products are usually purchased in very large quantities by customers together with the fact that there is little real
difference between the products of alternative suppliers suggests that customer (buyer) power might well be very high. The
fact that the paper tubes on average only comprise between 1% and 2% of the total cost of the purchaser’s finished product
also suggests that buyer power may well be very high.
The threat from suppliers could be high due to the fact that the specially formulated paper from which the tubes are made is
sometimes in short supply. Hence suppliers might increase their prices with consequential diminution in gross margin of the
firms in the marketplace.
The threat from competitive rivals will be strong as the four major players in the market are of similar size and that the market
is a slow growing market. The market leader currently has 26% of the market and the three nearest competitors hold
approximately 18% of the market.
The fact that Plastic Tubes Co (PTC) produces a narrow range of plastic tubes constitutes a threat from a substitute product.
This threat will increase if the product range of PTC is extended and the price of plastic tubes is reduced.
The fact that a foreign-based multinational company is considering entering this market represents a significant threat from a
potential new entrant as it would appear that the multinational company might well be able to derive economies of scale from
large scale automated machinery and has manufacturing flexibility.
Low capital barriers to entry might appeal to BPC but they would also appeal to other potential entrants. The low growth
market, the ease of entry, the existence of established competitors, a credible threat of backward vertical integration by
suppliers, the imminent entry by a multi-national, a struggling established competitor and the difficulty of differentiating an
industrial commodity should call into question the potential of BPC to achieve any sort of competitive advantage. If BPC can
achieve the position of lowest cost producer within the industry then entry into the market might be a good move. In order
to assess whether this is possible BPC must consider any potential synergies that would exist between its cardboard business
and that of the tubes operation.
From the information available, the option to enter the market for cardboard tubes appears to be unattractive. The directors
of BPC should seek alternative performance improvement strategies. -
第14题：
CUSTOMER REFERRAL From: Bob Smith< bobsmith@3>To: Tompson Harris 10:12 AM, Monday, Dec. 21, 2015 Dear Mr. Harris, Thank you for your cooperation for our business in the recent years. With your great help and support, we have tripled our products in the last three years. And the profits of our company increases steadily. Now, we have enlarged and consolidated our domestic market and European market. Next step we intend to explore the North American market, especially Canada’s and USA’s. However, we do not have good connections in this region. Therefore, we shall be very obliged if you could kindly introduce us to some of your reliable partners in North America who are interested in our products. We look forward to your early reply. Merry Christmas and Happy New Year! Yours sincerely, Bob Smith Project manager
1. How does Bob begin with his email()
A. With a self-introduction.
B. With his company’s current situation.
C. With presenting thanks for help and support.
2. What’s the current situation of Bob’s company()
A. Very good.
B. Not so good.
C. Just so so.
3. What are the market areas of Bob’s company()
A. Domestic and Asian market.
B. Domestic and North American market.
C. Domestic and European market.
4. What is the recent plan of Bob’s company()
A. To enlarge the domestic and European market.
B. To explore the North American market.
C. To withdraw from European market and strengthen the North American market.
5. What is the purpose of the email()
A. To give best wishes for the coming Christmas and New Year.
B. To ask for the introduction of some business partners in North America.
C. To consolidate the business relationship.
参考答案：子问题 1:C; 子问题 2:A; 子问题 3:C; 子问题 4:B; 子问题 5:B
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第15题：
听力原文：The foreign exchange market operates much like other financial markets, but isn't located in a specific place like a stock exchange.
(9)
A．The foreign exchange market operates like other financial markets in every respect.
B．The foreign exchange market has a specific place like a stock exchange.
C．There's no physical market place such as stock exchanges for the foreign exchange transactions.
D．The foreign exchange market operates quite differently since the former has no physical market place.
正确答案：C
解析：单句意思为“外汇市场和其他金融市场运行很相似，但是和股票市场不同的是，它没有特定的交易场所。” -
第16题：
共用题干
第一篇
What's NASDAQ?
NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.
NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).
Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.
Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.
Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.What can be inferred from the passage?
A:NASDAQ is the headquarters of new technology companies.
B:Companies in NASDAQ are smaller than most of those on the NYSE and AMEX.
C:NASDAQ has innovated a lot in stock market.
D:Hundreds of companies achieve their desired growth every year.答案：C解析：本题是主旨概括题。题干是：这篇文章主要告诉我们什么？选D的依据是题目和各段的第一句，其中涉及了纳斯达克的名称、与其他股市的区别以及历史等，所以选项D有关纳斯达克的一般信息是正确答案。
本题是细节推理题。题干是：从短文中可以推理出以下哪一项？ 选C的依据是最后一段第一句："Since its foundation in 1971, the NASDAQ Stock Market has been the innovator"自1971年成立之日起，纳斯达克股票市场就成了产业的革新者。选项C纳斯达克已经做出了很多对股市的革新，与原文意思相符。
本题是细节考查题。题干是：以下哪个说法是正确的？ 选B的依据是最后一段第二句："As the world's first electronic stock market..."。选项B纳斯达克已经准备好成为世界上第一个真正的全球电子股票市场，与原文意思相符。
本题是细节考查题。题干是：谁是纳斯达克的创始人？选A的依据是第三段第三句："Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients." 纳斯达克的交易是通过代表客户利益的股票经纪人发起的。选项A代表客户利益的股票经纪人，与原文意思相符，是正确答案。
本题考查考生结合上下文理解多义词意思的能力。题干是：纳斯达克是如何帮助成百上千家公司完成其市值的预期增长，同时也成功地、跨越式地实现公司股权的公众所有？全文的最后一句提到“By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.“通过提供一个有效的融资环境，纳斯达克已经帮助成百上千家公司完成了其市值的预期增长，同时也成功地、跨越式地实现了公司股权的公众所有。所以选项B通过提供一个有效的融资环境是正确答案。 -
第17题：
资料：The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract. But for each person or business that is making and selling something, it is very concrete. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.
Which of the following would be the best title for the passage?A.Selling and Buying
B.What Is the Market?
C.Everything You Do Is Producing for the Market
D.What the Market Can Do for You?答案：B解析：本题考查的是主旨大意。
【关键词】the best title for the passage
【主题句】第1自然段The market is a concept.市场是一种概念。
【解析】题目意为“下面哪一项是文章最好的题目？”，A选项意为“买与卖”，B选项意为“什么是市场？”，C选项意为“你做的每件事都是为市场生产商品”，D选项意为“市场能为你做什么？”。根据整篇文章讲述的是市场是什么的问题，并通过具体的例子来阐述，只有B选项符合题意。 -
第18题：
The large market share of transportation in China is （）transport.
- A、air
- B、rail
- C、truck
- D、pipeline
正确答案:B -
第19题：
英译中：Market share
正确答案: 市场份额 -
第20题：
单选题What is the most important market-related factor to the transport cost? （）ALocation of market
BGovernment regulation
Ccompetition
DSeasonality of products flow
正确答案： B解析： 暂无解析 -
第21题：
名词解释题英译中：Market share正确答案： 市场份额解析： 暂无解析 -
第22题：
单选题In order to recover their share of the world market, U.S. auto-makers’ are _____.Aimproving product quality
Bincreasing product features
Cmodernizing product style
Drepositioning their product in the market
正确答案： B解析：
细节推断题。文章末尾说，美国汽车制造商正采用提高质量，作为重新夺回世界市场的一种方法。这与A项同义，故A为答案。 -
第23题：
单选题It can be inferred from the passage that which of the following is true for most consumer-goods markets?AThe program target and the program audience are not usually identical.
BThe program audience and the market segment are usually identical.
CThe market segment and the program target are usually identical.
DThe program target is larger than the market segment.
正确答案： C解析：
由“mass marketing—a marketing approach that aims at a wide audience… marketing program exclusively to the program target.”得知消费品并不能实现只出售给计划目标，许多人都会受到他们并不感兴趣的产品营销的打扰。