问答题Practice 1 The French division of McDonald’s has run advertisements that included a surprising 1 :Kids shouldn’t eat at McDonald’s more than once a week. The advertisements, 2 information from specialists,, aim to show that “McDonald’s meals are
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更多“问答题Practice 1 The French division of McDonald’s has run advertisements that included a surprising 1 :Kids shouldn’t eat at McDonald’s more than once a week. The advertisements, 2 information from specialists,, aim to show that “McDonald’s meals are p”相关问题
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第1题：
McDonald’s is as well－known for its burgers as for its beverages.()此题为判断题(对，错)。
参考答案：错
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第2题：
The McDonald's is the largest employer in the United States.()
正确答案：错
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第3题：
Directions: Read the following four texts. Answer the questions below em text by choosing A,B, C or D. Mark your answers on ANSWER SHEET I . ( 40 points)
Text 1
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉 )restaurant, then another drive -in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive -in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf - service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake -mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise (特许经营other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.
Today McDonald' s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen - cent hamburgers. In 1976, McDonald' s had over $1 billion in total sales. Its first twenty - two years is one of the most incredible success stories in modem American business history.
21. This passage mainly talks about ______.
A) the development of fast food services
B) how McDonald's became a billion- dollar business
C) the business careers of Mac and Dick McDonald
D) Ray Kroc’s business talent
正确答案：B
答案；B
[试题分析]文章主旨题。
[详细解答]本文以时间顺序，描述了麦当劳快餐店从开办到现在家喻户晓的过程，所以正确答案应是D。要注意 C并不能概括全文内容，因为，所有的介绍，尤其是后半部分始终都突出的是快餐店的发展，而非刻意介绍兄弟俩的事业。
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第4题：
多发性硬化最新的诊断标准是( )A、Poser(1983)
B、McDonald(2001)
C、McDonald(2005)
D、McDonald( 2010)
E、Wingerchuk(2006)
参考答案：D
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第5题：
请阅读短文，完成第小题。
BRITISH universities can be depressing. The teachers complain about their pay and students worry they will end up frying burgers or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley. Students are often "rough and ready", with poor qualifications and low self-esteem. But ambition-igniting murals display the ladder of opportunity that leads from the grill to the comer office (McDonald's chief executives have always started at the bottom). A map of the world shows the seven counterpart universities. Cabinets display trophies such as the Sunday Times award for being one of Britain's best 25 employers.
McDonald's is one of Britain's biggest trainers. It gets about 1 million applicants a year, accepting only one in 15, and spends ~40m($61m) a year on training. The Finchley campus, opened by Margaret Thatcher, then the local MP, in 1989, is one of the biggest training centres in Europe--many of the classrooms are equipped with booths for interpreters. It is part of a bigger system. An employee's web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games.
The focus is on practicalities. A retired policeman conducts a fast-paced class on conflict management. He shows a video of a woman driven mad by the fact that you cannot get chicken McNuggets at breakfast time. He asks the class if they have ever had a difficult customer, and every hand goes up. Students are then urged to share their advice.
Self-esteem and self-management are on the syllabus, too. Steven Covey's" Seven Habits of Highly Effective People" is a popular test. A year-long apprenticeship program emphasizing English and maths leads to a nationally recognized qualification. Mcdonald's has paid for almost 100iople to get degrees from Manchester Metropolitan university.
The company professes to be unfazed by the fact that many alumni will end up working elsewhere. It needs to train people who might be managing a business with a 5 million turnover by Ihtir mid-2Os. It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.
What make McDonald's university distinguishable from other British universities?
查看材料A．The degree it offers to all of its graduates.
B．The job prospects it opens up for its students.
C．The managerial positions it provides for its students.
D．The facilities and equipment it provides for its students.答案：B解析：结合最后一段内容“许多学员在毕业后并不任职于麦当劳，而这家快餐业巨头宣称并不为此感到烦恼。麦当劳需要培养出在二十五六岁就能够掌管500万英磅营业额业务的管理人员。同样，麦当劳汉堡大学更需要培养出一批高级经理储备。以满足公司的发展需要。未来这些高级经理中终将有人来执掌整个麦当劳餐饮帝国。”纵观全文，可得出使麦当劳大学区别于其他大学的原因是它开辟了学生的就业前景，故选B。 -
第6题：
请阅读短文，完成第小题。
BRITISH universities can be depressing. The teachers complain about their pay and students worry they will end up frying burgers or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley. Students are often "rough and ready", with poor qualifications and low self-esteem. But ambition-igniting murals display the ladder of opportunity that leads from the grill to the comer office (McDonald's chief executives have always started at the bottom). A map of the world shows the seven counterpart universities. Cabinets display trophies such as the Sunday Times award for being one of Britain's best 25 employers.
McDonald's is one of Britain's biggest trainers. It gets about 1 million applicants a year, accepting only one in 15, and spends ~40m($61m) a year on training. The Finchley campus, opened by Margaret Thatcher, then the local MP, in 1989, is one of the biggest training centres in Europe--many of the classrooms are equipped with booths for interpreters. It is part of a bigger system. An employee's web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games.
The focus is on practicalities. A retired policeman conducts a fast-paced class on conflict management. He shows a video of a woman driven mad by the fact that you cannot get chicken McNuggets at breakfast time. He asks the class if they have ever had a difficult customer, and every hand goes up. Students are then urged to share their advice.
Self-esteem and self-management are on the syllabus, too. Steven Covey's" Seven Habits of Highly Effective People" is a popular test. A year-long apprenticeship program emphasizing English and maths leads to a nationally recognized qualification. Mcdonald's has paid for almost 100iople to get degrees from Manchester Metropolitan university.
The company professes to be unfazed by the fact that many alumni will end up working elsewhere. It needs to train people who might be managing a business with a 5 million turnover by Ihtir mid-2Os. It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.
What does the underlined word "one" in PARGRAPH 2 refer to?
查看材料A．Trainer.
B．Applicant.
C．Employee.
D．Employer.答案：B解析：根据第二段“It gets about l million applicants one in l5，and spends￡40m($61m)a yearon training”可知，每年麦当劳会收到l00万份左右的求职申请，仅录取其中的十五分之一作为雇员，并出资4 000万英镑(6 100万美元)用于培训。根据语境，故选B。 -
第7题：
Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 2.（）
- A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
- B、The superficial reactions children get from eating McDonald's last about as long as they are at the place
- C、McDonald's at one stage advised employees to specifically target children
- D、Children are a prime target for advertisers and salesmen across the world
- E、Anyone who has seen a child pester its parents knows the lengths children can go to
- F、This is because children are naive； they genuinely believe what an advertiser tells them
正确答案:E -
第8题：
Switch R1 and R2 both belong to the Company VTP domain. What’s true about the switch operation in VTP domains？（）
- A、A switch can only reside in one management domain
- B、A switch is listening to VTP advertisements from their own domain only
- C、A switch is listening to VTP advertisements from multi domains
- D、A switch can reside in one or more domains
- E、VTP is no longer supported on Catalyst switches
正确答案:A,B -
第9题：
单选题Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 1.（）AWhile manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
BThe superficial reactions children get from eating McDonald's last about as long as they are at the place
CMcDonald's at one stage advised employees to specifically target children
DChildren are a prime target for advertisers and salesmen across the world
EAnyone who has seen a child pester its parents knows the lengths children can go to
FThis is because children are naive； they genuinely believe what an advertiser tells them
正确答案： C解析： 空格后讲到不仅是因为他们容易受到广告的吸引，也会说服父母购买商品。因此第一句应交代出they 指代的是谁，以及有关advertisement与they的关系。综合比较D项最符合。答案为D。 -
第10题：
单选题Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 3.（）AWhile manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
BThe superficial reactions children get from eating McDonald's last about as long as they are at the place
CMcDonald's at one stage advised employees to specifically target children
DChildren are a prime target for advertisers and salesmen across the world
EAnyone who has seen a child pester its parents knows the lengths children can go to
FThis is because children are naive； they genuinely believe what an advertiser tells them
正确答案： F解析： 空格后的句子中its指的是所填句子的主语，通过下文可知麦当劳鼓励雇员们更多地关注儿童，这与C项中的关键词McDonald（麦当劳）， advised（v.建议）， employee（n．职员、雇员）衔接。答案为C。 -
第11题：
问答题Practice 1 The French division of McDonald’s has run advertisements that included a surprising 1 :Kids shouldn’t eat at McDonald’s more than once a week. The advertisements, 2 information from specialists,, aim to show that “McDonald’s meals are part of a balanced weekly diet,” said Euro RSCG, the agency that came up with the ads, which appeared this spring, mostly in French women’s magazines. Alongside quotes from specialists addressing 3 and diets for children, the ads described how McDonald’s hamburgers are made of 100 percent real beef and cooked on a grill free of 4 oil. One ad placed in Femme Actuelle in April quoted a nutritionist who said, “there’s no reason to 5 fast food, or visit McDonald’s more than once a week. ” The McDonald’s Corp., based in Oak Brook, Ⅲ. ,said in a statement Wednesday that it “strongly 6 ”with the nutritionist quoted in the French advertisement. “The vast majority of nutrition professionals say that McDonald’s food can be and is a part of a healthy diet based on the sound nutrition 7 of balance, variety and moderation(适度),” the statement said. Since opening its first French branch in l968, McDonald’s has expanded 8 in France. More recently the multinational has come under fire from anti-globalization 9 ,farmers’ groups, and in Paris, striking workers. Last year, sheep farmer-turned-activist Jose Bove became a standard-bearer for the French anti-globalization 10 when he led a group that ransacked(洗劫)a McDonald’s in southern France.[A] quoting [B] continuously [C] overweight[D] suggestion [E] abuse [F] protestors[G] occasionally [H] additional [I] tame[J] movement [K] disagreed [L] healed[M] principles [N] conference [O] prosperous正确答案： 1.D 该处应填入名词的单数形式。根据空白处说明孩子们去麦当劳一周不应该超过一词, 这是给人们的一种建议, 故可确定本题答案为suggestion。
2.A 该处应填入动词的分词形式。根据下一段出现的quotes from specialists可确定此处填入的单词应该带有“引用”的意思, 故给定词中的quoting正确。
3.C 该处应填入与diet并列的名词。由空白处的addressing可知此处讲的是孩子们饮食上的一些问题, 故给定词中的overweight为本题答案, 意为“超重的”。
4.H 该处应填入修饰oil的形容词。这句话讲的是汉堡包是的原料和做法, 在给定词中符合题意要求的只有additional, 因此为本题答案。
5.E 该处应填入动词原形。这句话与后半句表达的意思应当相近, 后句说到一周去麦当劳超过一次, 因此本句应说明的是过多食用快餐, 由此可知给定词中的abuse正确。
6.K 该处应填入能与with搭配的动词过去式。这句话说的是麦当劳公司不同意上述广告中营养学家们的看法, 因此可确定本题答案为disagreed, disagree with意为“不同意”。
7.M 该处应填入名词。这里是麦当劳公司针对营养学家门的意见给出的说法, 指出麦当劳的产品是符合营养均衡的原则的, 因此给定词中的principles正确。
8.B 该处应填入副词。这句话讲的是麦当劳法国分公司自开业以来, 规模在不断扩大, 因此可选定答案为continuously一词, 意为“不断地”。
9.F 该处应填入名词。从空白处后出现的farmers’ groups和workers可知此处要填入的单词也应表示某种人或组织团体, 由此可选定给定词中的protestors, 意为“抗议者”。
10.J 该处应填入名词。从上文提到的反对全球化的群体之多可知它已演化为一场反全球化的运动, 故可确定给定词中的movement正确。解析： 暂无解析 -
第12题：
单选题From Paragraph 2, we can conclude that_____.AMcDonald's designs its menu to suit the local people
Bmillions of young adults got their first job with McDonald's
Cthe McDonald's menu sticks to old-fashioned favorites such as the Big Mac
Dthe low prices of McDonald's bring tens of millions of people through its doors every day
正确答案： A解析： -
第13题：
Most of the profits of the McDonald's are made from selling fast food.()
正确答案：错
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第14题：
The McDonald's has become one of the symbols of America's cultural export.()
正确答案：对
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第15题：
We may infer from this passage that ______.
A) Mac and Dick McDonald never became wealthy for they sold their ideas to Kroc
B) the location the McDonald's chose was the only source of the great popularity of their drive-in
C) forty years ago there were numerous fast -food restaurants
D) Ray Kroc was a good businessman
正确答案：D
答案：D
[试题分析]事实推理题。
[详细解答]A项迈克和帝克?麦当劳兄弟俩在把经营理念卖给克洛克前并没发财。B项快餐店出名的唯一原因是地点选得准。C四十年前，有无数的快餐店，这些答案都缺乏根据或有失偏颇，不可选。D项克洛克是一个出色的商人，这一点显然可以通过文中在他取得麦当劳经营权后，该店更飞快扩张，直至今日家喻户晓的事实推出来。因此，正确答案为D。
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第16题：
请阅读短文，完成第小题。
BRITISH universities can be depressing. The teachers complain about their pay and students worry they will end up frying burgers or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley. Students are often "rough and ready", with poor qualifications and low self-esteem. But ambition-igniting murals display the ladder of opportunity that leads from the grill to the comer office (McDonald's chief executives have always started at the bottom). A map of the world shows the seven counterpart universities. Cabinets display trophies such as the Sunday Times award for being one of Britain's best 25 employers.
McDonald's is one of Britain's biggest trainers. It gets about 1 million applicants a year, accepting only one in 15, and spends ~40m($61m) a year on training. The Finchley campus, opened by Margaret Thatcher, then the local MP, in 1989, is one of the biggest training centres in Europe--many of the classrooms are equipped with booths for interpreters. It is part of a bigger system. An employee's web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games.
The focus is on practicalities. A retired policeman conducts a fast-paced class on conflict management. He shows a video of a woman driven mad by the fact that you cannot get chicken McNuggets at breakfast time. He asks the class if they have ever had a difficult customer, and every hand goes up. Students are then urged to share their advice.
Self-esteem and self-management are on the syllabus, too. Steven Covey's" Seven Habits of Highly Effective People" is a popular test. A year-long apprenticeship program emphasizing English and maths leads to a nationally recognized qualification. Mcdonald's has paid for almost 100iople to get degrees from Manchester Metropolitan university.
The company professes to be unfazed by the fact that many alumni will end up working elsewhere. It needs to train people who might be managing a business with a 5 million turnover by Ihtir mid-2Os. It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.
For what purpose did the school ask a retired policeman to offer a class?
查看材料A．To teach the students how to manage conflicts.
B．To urge the students how to deal with customers.
C．To share his personal experience with the students.
D．To urge the students to share ideas with one another.答案：A解析：根据第三段第二句“A retired policeman conducts afast-paced class on conflict management．”可知，培训的重点在于教导学生如何管理冲突，故选A。 -
第17题：
请阅读短文，完成第小题。
BRITISH universities can be depressing. The teachers complain about their pay and students worry they will end up frying burgers or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley. Students are often "rough and ready", with poor qualifications and low self-esteem. But ambition-igniting murals display the ladder of opportunity that leads from the grill to the comer office (McDonald's chief executives have always started at the bottom). A map of the world shows the seven counterpart universities. Cabinets display trophies such as the Sunday Times award for being one of Britain's best 25 employers.
McDonald's is one of Britain's biggest trainers. It gets about 1 million applicants a year, accepting only one in 15, and spends ~40m($61m) a year on training. The Finchley campus, opened by Margaret Thatcher, then the local MP, in 1989, is one of the biggest training centres in Europe--many of the classrooms are equipped with booths for interpreters. It is part of a bigger system. An employee's web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games.
The focus is on practicalities. A retired policeman conducts a fast-paced class on conflict management. He shows a video of a woman driven mad by the fact that you cannot get chicken McNuggets at breakfast time. He asks the class if they have ever had a difficult customer, and every hand goes up. Students are then urged to share their advice.
Self-esteem and self-management are on the syllabus, too. Steven Covey's" Seven Habits of Highly Effective People" is a popular test. A year-long apprenticeship program emphasizing English and maths leads to a nationally recognized qualification. Mcdonald's has paid for almost 100iople to get degrees from Manchester Metropolitan university.
The company professes to be unfazed by the fact that many alumni will end up working elsewhere. It needs to train people who might be managing a business with a 5 million turnover by Ihtir mid-2Os. It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.
For which of the following reasons did the writer suggest that people visit McDonald's university.?
查看材料A．Both the teachers and students there are depressed.
B．The school won a big award from the Sunday Times.
C．The school did extremely well in motivating its students.
D．The students there had poor qualifications and low self-esteem.答案：C解析：A项，老师和学生都是沮丧的，与原文意思不符。B项，这个学校在《星期日泰晤土报》赢了大奖，但这不是作者建议参观麦当劳大学的直接原因。D项，学校的学生资历平庸、缺乏自尊，文中虽有提及，但也不是作者建议参观的原因。C项，学校在鼓励学生方面做得很好。文中第一段第四、五句“Students are often‘rough and ready’，with poor qualifications and low self-esteem．But ambition-igniting murals display the ladder of opportunity that leads from the grill to the corner office(McDonald’s chief executives have always started at the bottom)”指出麦当劳大学招收的学生也经常“马马虎虎”，而且资历平庸、缺乏自尊，但学校里的壁画张贴着从烤架操作工到办公室高管之间一级级的跃升机会(麦当劳的主管往往都是从基层一点点干起的)，让人燃起勃勃雄心，这说明作者建议参观麦当劳大学的原因是学校在鼓励学生方面做得很好。 -
第18题：
Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 1.（）
- A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
- B、The superficial reactions children get from eating McDonald's last about as long as they are at the place
- C、McDonald's at one stage advised employees to specifically target children
- D、Children are a prime target for advertisers and salesmen across the world
- E、Anyone who has seen a child pester its parents knows the lengths children can go to
- F、This is because children are naive； they genuinely believe what an advertiser tells them
正确答案:D -
第19题：
Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 3.（）
- A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
- B、The superficial reactions children get from eating McDonald's last about as long as they are at the place
- C、McDonald's at one stage advised employees to specifically target children
- D、Children are a prime target for advertisers and salesmen across the world
- E、Anyone who has seen a child pester its parents knows the lengths children can go to
- F、This is because children are naive； they genuinely believe what an advertiser tells them
正确答案:C -
第20题：
单选题What did Jose Bove and his people do in 1999 to protest against McDonald’s?AThey organized a strike.
BThey protested outside a McDonald’s.
CThey refused to go to a newly-built McDonald’s.
DThey destroyed a McDonald’s under construction.
正确答案： A解析：
根据题干关键词“Jose Bove”可定位至文章第三段。本段中间提到“A French farmer, Jose Bove, became something of a national hero in 1999 after he and a group of people destroyed a McDonald’s under construction to protest globalization and ‘bad food.’”，由此可知Jose Bove和其他人一起破坏了在建中的麦当劳，故D项正确。 -
第21题：
单选题From Paragraph 2, we can conclude that _____.AMcDonald’s designs its menu to suit the local people
Bmillions of young adults got their first job with McDonald’s
Cthe McDonald’s menu sticks to old-fashioned favorites such as the Big Mac
Dthe low prices McDonald’s bring tens of millions of people through its doors every day
正确答案： D解析：
文章第二段倒数第二句提到“That’s not to say that every nation carries the same menu items: choices vary widely depending on location.”，由此可知麦当劳在不同的地方设置的菜单不同，故A项正确。B、D两项文中没有提及，C项描述与原文意思相悖。 -
第22题：
单选题In _____, an employee died in a fatal bomb attack on a McDonald’s restaurant in France.A1998
B1999
C2000
D2001
正确答案： C解析：
根据题干关键词“employee”和“bomb”可定位至倒数第二段。本段最后提到“The next year, a bomb exploded in a French McDonald’s, killing a 27-year-old employee.”，其中“The next year”是相对于前一句中的“in 1999”而言的，由此可以推断，该事故发生在2000年。故C项正确。 -
第23题：
单选题Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 2.（）AWhile manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
BThe superficial reactions children get from eating McDonald's last about as long as they are at the place
CMcDonald's at one stage advised employees to specifically target children
DChildren are a prime target for advertisers and salesmen across the world
EAnyone who has seen a child pester its parents knows the lengths children can go to
FThis is because children are naive； they genuinely believe what an advertiser tells them
正确答案： A解析： 空格前一句讲到当孩子想要得到广告中的商品的时候，会百般央求自己的父母直到他们因烦恼而同意购买。其中prod（v.戳、捅或催促）和annoy（v.烦恼）与E项中的pester（v.百般纠缠，使烦恼）所表现出的语境一致，都是指孩子在纠缠父母买自己喜欢的物品时的场景。答案为E。 -
第24题：
单选题In______,an employee died in a fatal bomb attack on a McDonald's restaurant in France.A1998
B1999
C2000
D2001
正确答案： D解析：