单选题Advertisers often use ambiguous language to ______.A promise excellent qualityB cash in on grammatical errorsC appeal to consumers’ rational judgmentsD take advantage of consumers’ imagination
题目
promise excellent quality
cash in on grammatical errors
appeal to consumers’ rational judgments
take advantage of consumers’ imagination
相似考题
参考答案和解析
题干为“广告商通常使用暖味、不明确的语言来…”，本文中一直在说广告语的含糊不清和人们由此所产生的联想，相关的选项是D。
更多“单选题Advertisers often use ambiguous language to ______.A promise excellent qualityB cash in on grammatical errorsC appeal to consumers’ rational judgmentsD take advantage of consumers’ imagination”相关问题
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第1题：
What makes consumers buy one brand instead of another?
A、TV commercials
B、Brands
C、Newspaper advertisements
D、Publication
参考答案：ABC
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第2题：
Customer service is the service or care that a consumer receives before, during and after a purchase. It's one of the factors that come in to play when a consumer is determining buying value, the other is the quality of the product or service that is being____1____
Consumers often must encounter an experience to not only be a satisfied customer, but a loyal customer. Customer service is a part of that experience.
Top notch service will create______2___and a returning customer, which is what we all must strive for.
Excellent customer service is____3____to businesses today. It's a component that is often missing, unfortunately. How do you provide great customer service? Always make your customer a ____4___. Greet them in a friendly manner, whether that be via telephone, email or in person.
Let them know you are there to help and that you will take care of them, not only before the sale but after as well. After all, in a thriving business customers are not ____5____; it's a requirement for businesses to survive.
A. vitalB. optionalC. priorityD. offeredE. loyalty
参考答案：1-5：DEACB
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第3题：
Pragmatic factors can not influence our selection of sounds, grammatical constructions, and vocabulary from the resources of the language.()
参考答案：错误
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第4题：
Consumers are influenced by ads and often buy ________ impulse.A.on
B.for
C.in
D.to
正确答案：A
解析：本题考查固定搭配的用法：on impulse "一时冲动”。句意：“消费者受广告影响，常常凭一时冲动购物。”
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第5题：
About electronic wallet, the correct descoiption is (72).
A.electronic wallets require consumers to enter their information at every site with which they want to do business
B.a client-side electronic wallet stores a customer's information on a remote server belonging to a particular merchant or wallet publisher
C.a server-side electronic wallet s ores consumers' information on their computer
D.when consumers select items o purchase, they can then click their electronic wallet to order the items quick,
正确答案：D
本题考查英文电子钱包概念的描述。选项A的错误之处是“entertheirinformationateverysite”。选项B的错误之处是“storesacustome‘’sinformationonaremoteserverbelongingtoaparticularmerchantorwalletpublisher"。选项C的错误之处是“storesconsumers'informationontheircomputer”。 -
第6题：
We can learn from the passage that__________.A.recycled tissue products are usually of bad quality
B.few consumers want to buy recycled-toilet paper
C.in Europe west forests are used to product household paper
D.consumers don't like non-recycled products答案：B解析：由文章第六段“The manufactures claim that retailers mainly want non—recycled productsbecause that is what consumers choose．”可知．多数消费者会选择未经过循环利用的产品。故选B。 -
第7题：
资料：Anything that affects the smooth flow of information is known as noise. This might be, for example, the language used,an in appropriate use of technology or the different levels of skill and knowledge of the sender and receiver. For example, every day in the press and on TV, consumers are bombarded with often confusing or contradictory information about the health benefits or risks associated with different foods. Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off.
A company has to overcome a considerable amount of direct noise caused by the earlier negative press articles. By not responding to these immediately or correcting with facts, consumers are confused and the company loses credibility with the press and the public.
To achieve its vision and encourage consumers to eat turkey all year round, BM Company needs to give people more information in a way they can easily understand. It has there closed to highlight key facts about the products as the foundation for many of its messages.
Why don;t many people hear the message that the companies want them to know?A.because they may not have enough understanding or information.
B.because the messages are spread on newspapers.
C.because they care more about health risks associated with different foods
D.not mentioned答案：A解析：本题考查的是细节理解。
【关键词】Why; many people don’t hear the message; that the companies want them to know
【主题句】第1自然段Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off. 消费者可能没有足够的理解或信息来判断相互矛盾的信息。因此，许多人没有听到这些信息并关闭，这并不奇怪。
【解析】本题的问题是“为什么很多人没有听到公司想让他们知道的信息呢？”。选项A意为“因为他们可能没有足够的理解或信息”；选项B意为“因为这些信息在报纸上传播”；选项C意为“因为他们更关心与不同食物有关的健康风险”；选项D意为“没有提到”根据主题句可知，消费者可能没有足够的理解或信息来判断相互矛盾的信息，故选A。 -
第8题：
资料：Anything that affects the smooth flow of information is known as noise. This might be, for example, the language used,an in appropriate use of technology or the different levels of skill and knowledge of the sender and receiver. For example, every day in the press and on TV, consumers are bombarded with often confusing or contradictory information about the health benefits or risks associated with different foods. Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off.
A company has to overcome a considerable amount of direct noise caused by the earlier negative press articles. By not responding to these immediately or correcting with facts, consumers are confused and the company loses credibility with the press and the public.
To achieve its vision and encourage consumers to eat turkey all year round, BM Company needs to give people more information in a way they can easily understand. It has there closed to highlight key facts about the products as the foundation for many of its messages.
What may not be called noise according the passage?A.positive press articles
B.the different levels of skill and knowledge of the sender and receiver.
C.the language used.
D.an inappropriate use of technology.答案：A解析：本题考查的是细节理解。
【关键词】what;not be called;noises
【主题句】第1自然段Anything that affects the smooth flow of information is known as noise. This might be, for example, the language used, an inappropriate use of technology or the different levels of skill and knowledge of the sender and receiver. 任何影响信息顺畅流动的东西都被称为噪音。例如，这可能是使用的语言、不恰当的技术使用或发送方和接收方的技能和知识的不同水平。
【解析】本题的问题是“根据本文，哪一项不能被叫做噪音？”。选项A意为“正面新闻文章”；选项B意为“发件人和收件人的技能和知识不同水平”；选项C意为“使用的语言”；选项D意为“不恰当的使用技术”。
根据主题句可知，B、C、D选项均有提及，故选A。 -
第9题：
Fuse-No．Consumers的中文意思是（）用途。
正确答案:保险丝号码 -
第10题：
单选题The towel experiment shows that _____.Awe should appeal to more people to be ethical consumers
Bthe influence of ethical consumers is increasingly on the rise
Cfair working conditions has become the core value in society
Dfair working conditions should be encouraged even at some cost
正确答案： A解析：
带有“公正”标签的毛巾热销说明越来越多的消费者在消费时会考虑除质量之外的如劳动者工作环境或是环保等问题，它们的影响力也越来越大。 -
第11题：
问答题What is the relationship between the grammatical forms of a language and their communicative functions?正确答案： While one form can be used to perform a number of functions, one function can be realized by using a number of different forms.解析： 暂无解析 -
第12题：
单选题Advertisers often use ambiguous language to ______.Apromise excellent quality
Bcash in on grammatical errors
Cappeal to consumers’ rational judgments
Dtake advantage of consumers’ imagination
正确答案： D解析：
题干为“广告商通常使用暖味、不明确的语言来…”，本文中一直在说广告语的含糊不清和人们由此所产生的联想，相关的选项是D。 -
第13题：
Annual active consumers for the Alibaba Digital Economy reached 960 million in China and 180 million consumers outside China.()此题为判断题(对，错)。
参考答案：错
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第14题：
We hope you'll () our resources and our commitment to excellence.
A、take advantages of
B、take the advantage of
C、take advantage of
D、take advantages on
参考答案：C
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第15题：
Fuse－No.Consumers的中文意思是()。答案：保险丝号码用途
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第16题：
Advertisers appeal ________ young people's desire to conform.A.in
B.to
C.at
D.for
正确答案：B
解析：本题考查固定搭配的用法：appeal to 意思是“对谁有吸引力”。句意：“广告商迎合年轻人的趋众心理。”
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第17题：
Contests that promise cash prizes for winners are often used by employer to__________ their workers.A. predict
B. transfer
C. discharge
D. motivate答案：D解析：选项为各种动词，空格前直接就有t0，因此构成“to+空格”结构的t0不定式。 -
第18题：
About electronic wallet，the correct description is ______.
A.electronic wallets require consumers to enter their information at every site with which they want to do business
B.a client-side electronic wallet stores a customer's information on a remote server belonging to a particular merchant or wallet publisher
C.a server-side electronic wallet stores consumers' information on their computer
D.when consumers select items to purchase, they can then click their electronic wallet to order the items quickly答案：D解析： -
第19题：
资料：For the development of Crunchy Nut （a product）,K company has used various methods of primary data collection. Primary market data may involve qualitative research or quantitative research. Qualitative data is connected more about opinions, feelings and attitudes. Quantitative data is in numerical form and is usually gathered from a large sample of respondents.
Qualitative research establishes a conversation with consumers. It prompts consumer reaction to, for example, a new product idea and helps researchers understand what they think of it, how it makes them feel, why they find it interesting or not.
Qualitative research may be obtained through focus groups, where a moderator captures feedback from a group of six or seven consumers to the ideas shown to them. Those ideas may take the format of drawings or having new food prototypes to taste. Quantitative research may use questionnaires administered to large numbers of respondents. This allows statistical analysis. It may involve the use of scales, so numbers get associated with a particular meaning-for example, on an evaluation scale of 1 to 7, where 1 means very poor and 7 means excellent. Crucially those numbers need to be interpreted to enable the business to understand the consumers' overall response.
What is the passage about?A.The development of Crunchy Nut.
B.K Company's production line.
C.Qualitative data collection.
D.Two approaches to data collection.答案：D解析：本题考查的是主旨大意。
【关键词】passage; about
【主题句】第1自然段Primary market data may involve qualitative research or quantitative research. Qualitative data is connected more about opinions, feelings and attitudes. Quantitative data is in numerical form and is usually gathered from a large sample of respondents. 一级市场数据可能涉及定性研究或定量研究。定性数据更多地涉及意见、情感和态度。定量数据是数字形式的，通常是从大量答卷人那里收集的。
【解析】本题的问题是“本文主要是关于什么的？”。选项A意为“脆脆坚果（Crunchy Nut）的发展”；选项B意为“K公司的生产线”；选项C意为“定性数据收集”；选项D意为“两种数据收集方法”。
根据主题句可知，本文主要讲的是数据收集的两种方式——定性研究和定量研究，故选D。 -
第20题：
What is the relationship between the grammatical forms of a language and their communicative functions?
While one form can be used to perform a number of functions, one function can be realized by using a number of different forms.
略 -
第21题：
单选题Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast. The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs—or the commercials in them—in the first place. Which of the following, if true, offers the most support to the advertisers’ claims that the DTR services are currently hurting their businesses?AEven the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.
BDTR services charge such high rates that only a small percentage of consumers subscribe to them.
CThe average per-second cost of advertising on television has risen every year for the past two decades.
DMore than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.
EDTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.
正确答案： D解析：
D项证明DTR服务公司使得观众屏蔽了广告，减弱了广告的效果，故本题选D项。 -
第22题：
单选题To promote sales, advertisers often exploit consumer ______.Aeconomic status
Bpractical need
Cemotional need
Dsocial status
正确答案： A解析：
第二段说“That little word“like”has taken you away from crushed grapes into a world of your own imaginative making…you’ll think those pleasant thoughts when you see this brand of wine…”讲到广告怎样使你沉浸在美好的想象中，所产生的联想都是与精神和情绪有关的。A“经济状况”、B“身体需求”、D“社会状况”没有太大关系，故C正确。 -
第23题：
单选题The phrase “consumer goodwill” underlined in Paragraph 4 most possibly refers to the.Aother extreme losses in tax revenue
Bpleasant feeling the consumers may have
Cgood consumption the market may sustain
Dconfidence consumers have over the goods
正确答案： B解析：
语义题。划线部分所在句指出“一些州还相信赢得了consumer goodwill有助于平衡税收上的损失”，消费税的减少会刺激消费者的消费意愿，因而可能会带动经济的发展。可以推测选项B符合题意。 -
第24题：
单选题The study of sign language is thought to be _____.Aan approach to simplify the grammatical structure of language
Ban attempt to clarify misunderstanding about the origin of language
Ca challenge m traditional views on the nature of language
Da new way to take at the learning of language
正确答案： B解析：
细节推论题。问题是“手势语的研究被认为是一种什么样的事情？”。A项“一种简化语法结构的方法”未在文中提及，故A排除。B项“试图澄清对语言起源的误解”与文意不符。C项“对语言本质的传统观点的一种挑战”与文章主题相符，故C为答案。D项“对语言学习所采取的一种新的方法”不准确，应排除。