问答题Practice 2　　What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across na

What does the marketing director want to get from the meeting?

Practice 6　　● You are the line manager in a large company. You have been informed that your marketing manager had an outstanding performance and deserved a reward.　　● Write a memo to him:　　● informing him about the reward　　● explaining why the reward is given　　● saying what the reward is going to be　　● Write 40-50 words.

Practice 3　　● Look at the leaflet below. It shows a list of talks organized by a marketing association for its member.　　● For questions 6-10, decide which event (A-H) is the most suitable for each person.　　● For each question, mark one letter (A-H) on your Answer Sheet.　　● Do not use any letter more than once.　　BA Marketing Association　　Events for March　　A　Business to business marketing: secrets of successful networking　　B　Improving e-marketing performance　　C　Using market researchers—why and how　　D　IT in presentations—what’s available and how to use it　　E　Advertising, PR or Marketing— which is king　　F　Making the appearance of products more attractive　　G　Well trained staff—an important marketing tool　　H　Tripton Motors, marketing success story　　6. Eddie Smith’s director wants him to attend a talk on the benefits of updating employees’ marketing skills.　　7. The product manager of Smiths Engineering wants to know about the effectiveness of computer graphics when giving talks to major clients.　　8. Rachel Green’s company advertises mainly through magazines. But she needs to make more effective use of the company’s website.　　9. An advertising trainee has read a research report on the importance of design and packaging and would like more information.　　10. Computer services provider McDonald wants to find out about ways of making useful contacts in other companies.

Practice 2　　What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region's comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one's product with enough ingenuity to avoid possible pitfalls arising from the seller's ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy.　　Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.

What does the word “province” (Line 2, Para. 1) mean?

According to SustainAbility, what is the reason for the appearance of so many different definitions for globalization?

what does DHCP binding mean？

What elements of globalization can be explicitly defined using the NLS_LANG environment variable?（）

what does BGP neighbor in active state mean？

Practice 2Imagine that an Irish marketing firm is doing research in your country. You have agreed to participate in a telephone interview about vegetables in your diet.Question: What are your favorite vegetables?

Practice 7　　While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete.

Globalization　　What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region’s comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one’s product with enough ingenuity to avoid possible pitfalls arising from the seller’s ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy.　　Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.　　While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete.　　If the economic and political aspects of globalization involve material and power exchanges, the cultural of globalization involves the expression of symbols that represents facts, meanings, beliefs, preferences, tastes and values. In fact, these symbolic exchanges are increasingly displacing economic and political exchanges in the spread of global mass culture. Traditional barriers of language pose no problems to modem means of cultural production such as satellite television and film. However, the new “global culture”, despite its manifestations through consumption of global products and symbols in different part of the globe, is essentially the culture of dominant groups centered in the West.

According to SustainAbility, what is the reason for the appearance of so many different definitions for globalization?

Practice 1　　● Your company recently sponsored an event and the head of marketing has asked you to write a report about it.　　● Write your report for the head of marketing　　● Outlining the reasons for choosing to sponsor the event　　● Describing the positive outcomes of sponsoring the event　　● Explaining the disadvantages that resulted from sponsoring the event　　● Making recommendations concerning future sponsorship activity.　　● Write 200-250 words.

Practice 3　　It was the anti-globalization movement that really put globalization on the map. As a word it has existed since the 1960s, but the protests against this allegedly new process, which its opponents condemn as a way of ordering people’s lives, brought globalization out of the financial and academic worlds and into everyday current affairs.　　In the late 1980s and early 1990s, the business model called the “globalized” financial market came to be seen as an entity that could have more than just an economic impact on the parts of the world it touched. Globalization came to be seen as more than simply a way of doing business, or running financial markets—it became a process. From then on the word took on a life of its own.　　So how does the globalized market work? It is modern communications that make it possible; for the British service sector to deal with its customers through a call center in India, or for a sportswear (运动服) manufacturer to design its products in Europe, make them in south east Asia and sell them in north America.　　But this is where the anti-globalization side gets stuck in (关注). If these practices replace domestic economic life with an economy that is heavily influenced or controlled from overseas. Then the creation of a globalized economic model and the process of globalization can also be seen as a surrender of power to the corporations, or a means of keeping poorer nations in their place.　　Not everyone agrees that globalization is necessarily evil, or that globalized corporations are running the lives of individuals or are more powerful than nations. Some say that the spread of globalization, free markets and free trade into the developing world is the best way to beat poverty—the only problem is that free markets and free trade do not yet truly exist.　　Globalization can be seen as a positive, negative or even marginal process. And regardless of whether it works for good or ill, globalization’s exact meaning will continue to be the subject of debate among those who oppose, support or simply observe it.

What does the ‘unwanted’ deep sea life mean in Paragraph 2 according to the passage?