单选题Good news was sometimes released prematurely, with the British recapture of the port _____ half a day before the defenders actually surrendered.A to announceB announcedC announcingD was announced

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British Newspapers
_______(46).The Daily Mirror and the Daily Express both sell about four million copies every day.Apart from the national papers,there is,_______(47)Local newspapers have a weekly circulation of 13 million.Almost every town and country area has one.Nearly all of them hold their own financially and many of them are very profitable.
These papers are written almost entirely for readers interested in local events,birth,weddings,
deaths,council meetings and sports._______(48)Editors prefer to rely on a small staff of people who all know the district well.A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news.If there is no room for it in this week's edition,an item can sometimes be held over until the following week.
The editor must never forget that the success of any newspaper depends on advertising._______(49)But if the newspaper is well written and the news items have been carefully chosen to attract local readers,the businessmen are grateful for the opportunity to keep their products in the public eyes.
Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions._______(50)A newspaper can sometimes persuade the council to take action to provide better shopping facilities,improve transport in the area,and so on。

_________（49）
A:So local businesses are very interested in advertising in local papers.
B:Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation.
C:He is usually anxious to keep the good will of local businessmen for this reason.
D:The content is naturally influenced by the kind of community they serve.
E:But they can often be of service to the community in expressing public feelings on local issues.
F: however,another branch of the British press which sells almost as many as copies.

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Local Newspapers in Britain
1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.
2. Local newspapers are just as popular as the national ones in Britain.Local papers have a weekly circulation of 1 3 million.Nearly every town and country area has its own paper,and almost every local paper is financially holding its own.Many local newspapers are earning good profits.
3. Local newspapers have their special characteristics.They mainly satisfy interest in local events-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news .If there is no room for it in this week's edition,a news item can be held over until the following week.
4. The editor of a local newspaper never forgets that the success of any newspaper depends on advertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.
5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest.

British people have the habit of reading newspapers in the______.
A: a lot of money
B: British people
C: morning
D: local people
E: national issues
F: local issues

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第一篇

The Development of PR

The rise of multinational corporations,global marketing,new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly,since modern PR was largely an American invention,the US leadership in public relations is being threatened by PR efforts in other countries.Ten years ago,for example,the world's top five public relations agencies were American-owned.In 1991,only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to about one-third of US companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race?Firstly,Americans as a whole tend to be fairly provinciel and take more of an interest in local affairs.Knowledge of world geography,for example,has never been strong in this country.Secondly,American lag behind their European and Asian counterparts in knowing a second language.Less than 5 percent of Burson-Marshall's US employees know two languages.Ogilvy and Mather has about the same percentage.Conversely, some European firms have half or more of their employees fluent in a second language.Finally,people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area,for instance,most Americans read the Wall Street Journal. Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.

London could soon replace New York as the centre of PR because_______.
A:British companies place more importance on PR than US companies
B:British companies are heavily involved in planning activities
C:British companies are more ambitious than US
D:four of the world's top public relations agencies are British-owned