单选题______A demandB needC provisionD service

题目
单选题
______
A

demand

B

need

C

provision

D

service


相似考题

1.问答题An Early History of Australia  Before the arrival of European settlers, Aboriginal and Tortes Strait (托雷斯海峡) Islander peoples inhabited most areas of the Australian continent. Each people spoke one or more of hundreds of separate languages, with lifestyles and religious and cultural traditions that differed according to the region in which they lived.  Adaptable and creative, with simple but highly efficient technology, Indigenous Australians had complex social systems and highly developed traditions reflecting a deep connection with the land and environment.  Asian and Oceanic people had contact with Australia’s Indigenous peoples for thousands of years before the European expansion into the Eastern Hemisphere. Some formed substantial relationships with communities in northern Australia.  In 1606, the Spanish explorer Luis Vaez de Torres sailed through the strait that separates Australia and Papua New Guinea (巴布亚新几内亚). Dutch explorers charted the north and west coasts and found Tasmania. The first British explorer, William Dampier, landed on the northwest coast in 1688. But it was not until 1770 that his countryman, Captain James Cook, on the Endeavour, extended a scientific voyage to the South Pacific in order to chart the east coast of the continent that had become known as New Holland, and claimed it for the British Crown.  The American war of independence shut off that country as a place to transport convicts, requiring Great Britain to establish a new penal colony. Sir Joseph Banks, the President of the Royal Society, had sailed as a naturalist (博物学家) with Captain Cook, and suggested Australia for this purpose.  The First Fleet of 11 ships arrived at Botany Bay in January 1788. Governor Phillip preferred Sydney Harbor and the date he landed in the Harbor,26 January, is now commemorated as Australia Day. The First Fleet carded 1,500 people, half of them convicts. Robert Hughes’ The Fatal Shore (1987) is a classic book on the convict system. Hughes suggests that the penal system had lasting effects on Australian society. About 160,000 convicts were sent to the Australian continent over the next 80 years.  The wool industry and the gold rushes of the mid-19th century provided an impetus to free settlement. Scarcity of labor, the vastness of the bush and new wealth based on farming, mining and trade all contributed to the development of uniquely Australian institutions and sensibilities. At the time of European settlement in 1788 it is estimated there were at least 300,000 Aboriginals and Torres Strait Islanders in Australia. European settlement involved the displacement and dispossession of Indigenous peoples. It disrupted traditional land management practices and introduced new plants and animals into fragile Australian ecosystems.

参考答案和解析
正确答案: B
解析:
词语搭配题。此句表达的是:“因此,一般供求关系的作用会使保险费对保险公司和投保双方来说都保持在一个适当的水平。”,所以此处所填之词与supply意思相对,所以答案是demand。
更多“______”相关问题
  • 第1题:

    问答题
    Language exists to communicate whatever it can communicate. Some things it communicates so badly that we never attempt to communicate them by words if any other medium is available. Those who think they are testing a boy’s “elementary” command of English by asking him to describe in words how one ties one’s tie or what a pair of scissors is like, are far astray. For precisely what language can hardly do at all, and never does well, is to inform us about complex physical shapes and movements. Hence descriptions of such things in the ancient writers are nearly always unintelligible. Hence we never in real life voluntarily use language for this purpose; we draw a diagram or go through pantomimic gestures. The exercises which such examiners set are no more a test of “elementary” linguistic competence than the most difficult bit of trick—riding from the circus ring is a test of elementary horsemanship.  Another grave limitation of language is that it cannot, like music or gesture, do more than one thing at once. However the words in a great poet’s phrase interanimate one other and strike the mind as quasi-instantaneous chord, yet, strictly speaking, each word must be read or heard before the next. That way, language is as unilinear as time. Hence, in narrative, the great difficulty of presenting a very complicated change which happens suddenly. If we do justice to the complexity, the time the reader must take over the passage will destroy the feeling of suddenness. If we get in the suddenness we shall not be able to get in the complexity.  One of the most important and effective uses of language is the emotional. It is also, of course, wholly legitimate. We do not talk only in order to reason or to inform. We have to make love and quarrel, to propitiate and pardon, to rebuke, to console, intercede, and a rouse. “He that complains,” said Johnson, “acts like a man, like a social being.” The real objection lies not against the language of emotion as such, but against language which, being in reality emotional, masquerades—whether by plain hypocrisy or subtle self-deceit—as being something else.

    正确答案: 【参考译文】
    语言的存在就是用来表达它所能表达的一切。有些事情用语言表达效果太糟,所以如果有其他的媒介,我们从不用语言去表达。有人认为,让小孩用语言描述怎样系领带,或者描述一把剪刀的样子,就能测出他语言的“基本”水平,这种看法是完全错误的。语言做不到,也从来做不好的事,恰恰就是描述复杂的物体形状和动作。因此,古代作家对这类事情的描述,几乎总是让人看不懂。因此,我们在现实生活中,从来不会主动用语言来做这些事;我们会画一个图,或者用手势表示。这种语言测试设计,考的不是语言的“基本”能力,这就像用马戏团花样骑马表演中最难的部分,去考一个人的基本骑术。
    语言的另一大局限就是它无法像音乐或手势那样,一次能做不止一件事。一个伟大的诗人,即使他的词句那样相互辉映,一瞬间好像和弦一样打动了我们,但是,严格来说,每一个字都是一个接一个地读到或听到的。这么说,语言就和时间一样,是单线前进的。因此,在叙事时,要描述瞬间发生的复杂变化,就十分困难。如果我们要把复杂性适当描述出来,读者阅读这一段语言所花的时间就会破坏瞬间感。如果我们要体现这件事的瞬间感,我们就无法表现其复杂性。
    语言最重要、最有效的一种用途就是表达感情。这当然也完全是合情合理的。我们说话不止是为了讲道理、说事情。我们还要表达爱情、与人争吵、劝解抚慰、宽恕原谅,还要指责、安慰、调解、激发他人。约翰逊说过:“会抱怨的人行动起来才像一个人,才像一个社会的人。”我们真正要反对的并不是这种表达感情的语言,而是那种实质是表达感情,但却通过十足的虚伪或者是巧妙的自欺,伪装成别的东西的语言。
    解析: 暂无解析

  • 第2题:

    单选题
    The whole region is rarely populated; our nearest neighbor lives ten miles away.
    A

    stolidly

    B

    smugly

    C

    sparsely  

    D

    slimly


    正确答案: D
    解析: 句意:整个地区人口稀少,我们最近的邻居住在十英里以外。rarely罕见地。sparsely稀少地。stolidly不易感动地。smugly自命不凡地。slimly苗条地。微弱地。

  • 第3题:

    单选题
    ______
    A

    oblivious

    B

    obvious

    C

    oblique

    D

    obscure


    正确答案: C
    解析:
    obvious可看出来的,显而易见的。oblivious忘却的,未察觉的。obscure模糊的。oblique间接的,斜的。

  • 第4题:

    单选题
    ______
    A

    Symptoms

    B

    Signals

    C

    Highlights  

    D

    Incidences


    正确答案: D
    解析:
    句意是“害羞的症状就是…”。symptom症状,病症。signal信号,暗号。highlight最重要,最精彩的部分。incidence发生概率。

  • 第5题:

    单选题
    ______
    A

    industrial    

    B

    agricultural      

    C

    commercial      

    D

    decoration


    正确答案: D
    解析:
    语境搭配题。参考第104题的解析和语境可知,此句意是:海洋的整个生态平衡正在受到破坏以及工业废料已经使得很多河流的生物死亡;所以,此处应填形容词A“工业的”。

  • 第6题:

    单选题
    ______
    A

    for        

    B

    with        

    C

    without    

    D

    except


    正确答案: A
    解析:
    固定搭配abandon A for B为了B放弃A。

  • 第7题:

    单选题
    ______
    A

    this              

    B

    that          

    C

    what          

    D

    it


    正确答案: A
    解析:
    it在这里作形式主语避免主语太长而使句子结构失衡。

  • 第8题:

    单选题
    ______
    A

    artisan        

    B

    art            

    C

    arts          

    D

    artistic


    正确答案: A
    解析:
    词语搭配题。固定搭配liberal arts意为“文科”,因此此处应填C。

  • 第9题:

    问答题
    Classes at American College  The year at an American college is divided into 2 semesters or 3 quarters. Semesters are 15 weeks; quarters are 10 weeks. American college students usually attend school from September to May. Occasionally their academic pursuits extend into the summer.  Students choose their classes a few weeks prior to the start of each term. Universities offer a great many classes in the students’ main area of study and in other areas as well. Students must take both. These include science, mathematics, computer, history and English. Other classes may be just for fun, like dance, theater or sports. Tests usually are given in the middle of the term and at the end3. The final examinations are extremely important. In some classes, the professor asks the students to write a research paper or complete a certain task instead of taking a test.  Classes usually are organized through lectures. For example, a student may attend 2 or 3 lectures a week by the professor. As many as several hundred students sit at each lecture. Sometimes they also attend a smaller class to ask questions and discuss what the professor says4. These small classes are taught by professor’s assistants. In science classes, students also have a long laboratory class each week.  What do American students study at college? The US Department of Education says the most popular area of study is sciences and management. Next is social science, which encompasses history, sociology, literature, public relations and political science. English is another popular field of study. Then comes computer science and health and life sciences like biology, chemistry and physics. Education is popular, too. Foreign languages are not popular as a main area of study among American college students. However, students at many colleges must study a language other than English before they can graduate. The most popular foreign language is Spanish, followed by French and German.

    正确答案: 【参考译文】
    美国大学的课程 在美国大学里,一学年常分为两个学期或三个学季。每学期为15周,而每学季为10周。美国大学生上课时间通常从九月份到第二年的五月份。有时在夏季他们也继续在校学习。
    每学期开始前,学生提前几周选课。大学为学生的主修科目和辅修科目开设了许多课程。大学生二者都必须选修。这些课程包括自然科学、数学、计算机、历史和英语。其他一些课程,如舞蹈、戏剧或体育,仅是为了娱悦。期中和期末一般要举行考试。期末考试尤为重要。有些课程不考试,教授让学生写论文或完成某项任务即可。
    上课一般以讲课形式进行。例如,学生可以一周听教授讲课两次或三次。每次讲课可多达几百人。有时他们也上小课,提问题并讨论教授所讲内容。小课由助教来上。理科班学生每周还有一次很长的实验课。
    美国学生在大学里学些什么呢?美国教育部说,最热门的专业是理科和管理。其次是社会科学,包括历史、社会学、文学、公共关系和政治学。英语也很吃香。接着是计算机科学、保健和生命科学,如生物学、化学和物理。教育专业也受青睐。美国大学生读外语专业的人不多,然而许多大学的学生必须学一门英语以外的语言才能毕业。最热门的外语是西班牙语,其次是法语和德语。
    解析: 暂无解析

  • 第10题:

    问答题
    外交部发言人谈2000年中国外交工作  今后,中国将继续坚持邓小平外交思想,始终不渝地奉行独立自主的和平外交政策,坚决维护国家主权、领土完整和民族尊严,坚定推进祖国统一大业。我们愿在和平共处五项原则基础上,加强与世界各国的友好合作关系。在国际事务中,我们将继续伸张正义,反对霸权主义和强权政治,维护世界和平与稳定,促进人类的共同发展。  我们将切实加强同发展中国家的团结与合作,继续巩固同周边国家的睦邻友好关系,努力保持相对稳定的大国关系框架,改善与发展同欧洲各国及其他发达国家的关系,为中国的改革开放和现代化建设营造一个长期和平稳定的国际和周边环境。  我们将积极参加多边外交活动,坚定维护联合国宪章的宗旨和原则以及公认的国际关系准则,同全世界所有爱好和平的国家和人民一道,为推动建立公正合理的国际政治经济新秩序,建设一个和平、安全、繁荣、稳定的新世界作出自己的贡献。

    正确答案: 【参考译文】
    Spokesperson on China’s Diplomacy in 2000 In the coming year, China will continue to follow Mr. Deng Xiaoping’s thinking on diplomacy. by unswervingly pursuing an independent foreign policy of peace, firmly safeguarding state sovereignty, territorial integrity and national dignity, and steadfastly pressing ahead with the great cause of the reunification of the motherland. We are ready to increase, on the basis of the Five Principles of Peaceful Co-existence, friendly relations and cooperation with countries in the world.
    In international affairs, we will continue to uphold justice, oppose hegemonism and power politics, maintain world peace and stability and promote common development of mankind.
    We will effectively strengthen the solidarity and cooperation with developing nations and continue to consolidate the good-neighborly relations and friendship with surrounding countries. We will work hard to maintain the relatively stable framework of relations among major powers and to improve and develop our relations with European and other developed nations. An international and surrounding environment of long-term peace and stability will be secured for China’s reform, opening up and modernization drive.
    We will take an active part in multilateral diplomatic activities and by holding firm the purposes and principles of the UN Charter and universally recognized norms governing international relations, contribute our share, together with all peace-loving countries and people in the world, to the establishment of a fair and reasonable new international political and economic order and to building a peaceful, secure, prosperous, and stable new world.
    解析: 暂无解析

  • 第11题:

    单选题
    Innovative approaches to manufacturing, coupled with the tremendous size of the domestic market, led to the emergence of the United States as an industrial giant.
    A

    followed by

    B

    deriving from

    C

    combined with

    D

    mixed with


    正确答案: A
    解析: 词语辨析题。couple with在这里意为“加上,外加”;combine with意为“结合,联合”可以替代划线短语,所以选C。follow by跟随,追随。derive from来自。mix with和……混合。

  • 第12题:

    问答题
    Robot  Even before the first robot was built, the subject of robotics was controversial. The word robot was coined in 1921 by a Czech playwright who wrote about a colony of machines endowed with artificial intelligence that eventually turned against3 their human creators. Although that account was fictional, the first industrial robots were in use by the early 1960s. Today, we continue to be intrigued by robots and their potential for both good and evil.  Basically, a robot is any machine that performs work or other actions normally done by humans. Most robots are used in factories to make products such as cars and electronics. Others are used to explore underwater, in volcanoes and even on other planets.  Robots consist of three main components: a brain, which is usually a computer; actuators and mechanical parts such as motors, wheels and gears; and sensors for detecting images, sound, temperature, motion and light. With these basic components, robots can interact with their environment and perform the tasks they are designed to carry out.  The advantages are obvious — robots can do things humans just don’t want to do, and they are usually more cost effective. Robots can also do things more precisely than humans and allow progress in medical science and other useful advances.  But, as with any machine, a robot can break down and even cause disaster. There’s also the possibility that wicked people will use robots for evil purposes. Yet this is also true with other forms of technology such as weapons and biological material.  Robots will probably be used even more in the future. They will continue to do tasks where danger, repetition, cost or the need for precision prevents humans from performing. As to whether they will be used for good or evil, that depends on the nature of the humans who create them.

    正确答案: 【参考译文】
    机器人 早在第一个机器人制造出来之前,机器人学就已是个颇有争议的话题。“机器人”这个词是由一名捷克的剧作家于1921年创造的。他在作品中描写了一群被赋予人工智慧的机器逐渐与它们的创造者——人类反目为敌(反目成仇)。虽然这个故事是虚构的,但在20世纪60年代初期,第一批工业用机器人真的诞生了。直至今日,我们依然对机器人及其正、反两面的潜质(及其亦善亦邪的可能性)显示出极大的兴趣。
    基本而言,机器人是指任何能代替人工作业的机械。大多数的机器人是用来在工厂里制造汽车与电子产品,其他的运用于海底、火山、甚至其他星球的探测。
    机器人主要由三部分组成:脑部——通常是一部计算机;驱动装置和机械零部件——如马达、轮子和传动器;感应器——用于侦察图像、声音、温度、位移和动作,以及光线。借助这些基本零件,机器人便能与其所处的环境交互,并且执行它们被设计完成的任务。
    机器人的优点是显而易见的,它们可以做人类不愿做的事,而且往往比较经济实惠。机器人做事也比人要更精确,因此促进了医学及其他各方面的有益发展。
    然而,就像其他的任何机器一样,机器人也会出故障,甚至造成灾害。坏人也可能会利用机器人为非作歹。其他科技,如武器和生物材料,也可能出现同样的情况(同样的情形,也可见证于其他科技上,如武器和生物材料等科技)。
    在将来,机器人的运用可能会更广。它们将继续从事那些人类不敢从事的危险的、重复性的、代价高昂的以及对精确度要求高的工作。至于到底利用它们来为善或为恶,就要看其创造者人类的本质了。
    解析: 暂无解析

  • 第13题:

    单选题
    ______
    A

    struck      

    B

    touched      

    C

    moved      

    D

    hit


    正确答案: A
    解析:
    该句意思是百老汇的观众和批评家被音乐剧迷住了。应选A选项,be struck by sth.为…所迷住。touch、move意为感动(某人),hit意为打击,碰撞,伤害。

  • 第14题:

    问答题
    Parliamentary Elections in Afghanistan  For the first time in three decades Afghanistan is holding parliamentary elections. It’s a momentous time for a country still trying to emerge from years of war. There’s been much criticism that these polls will only consolidate the power of the country’s powerful commanders, the warlords with dubious histories. But Lyse Doucet, who’s been covering Afghanistan since the late nineteen eighties, has discovered that in a nation where a new political culture is only slowly taking shape, the very existence of an election process has brought new energy to a lung-stagnant political life:  Now there is a veritable forest of signs at every square and roundabout in Kabul and other cities, billboards selling luxury watches, promoting national unity the new Afghan army. But, for the past month billboard, walls and fences across this land have been telling another story. Everywhere you look there are the faces of election candidates, middle aged men in suits and ties, men with turbans and long thick beards as dark as the night or as white as the first Afghan snow, hardly anyone is smiling. Tradition says photography is serious business. Even. wedding photographs here barely coax a smile.  And in a country where only 4 years ago, women were largely confined to their homes under an oppressive Taliban rule, there are their faces too: candidates like young Sabrina with a fetching canary yellow headscarf, Shukda with finely penciled eyebrow, gazing into the distance, cradling a pen in her hand. The faces are plastered everywhere, on every available bit of space, sometimes on top of each other. It’s led to Afghan cartoonists sketching someone’s face on top of someone else’s legs.  At first glance, these walls are just an unsightly mess of photographs. But, like the carpets of old, if you know this nation’s history, you can read meaning .into what seem like random patterns. These layers of paper form a bright new canvas of a nation’s dark history. General Ulumi who once worked with the Soviet Red Army is running for parliament. There’s also Mullah Khaqsar who used to execute the writ of the Taliban. But there’s also Malalai Joya, the young woman who, a few years ago, bravely condemned the warlords in public.  In this election, candidates must run as individuals, not as members of parties. But Afghans know who everyone is. They know their past. They know their father, their grandfather, or at least, they do in most cases. But what if they don’t? In the last month of campaigning, in towns and villages across this country, Afghans, from village elders with wizened faces, to wide-eyed teenagers too young to vote, have sat cross legged in the shades of mulberry tress, or in air-conditioned rooms cooled with electricity powered by generators. They’ve pondered and argued and debated the questions of this time.  One dimensional photograph, after all, only tells part of this new story. As one Afghan friend put it, in real life, many candidates with a past are two-faced. If elected to Parliament, it’s still not clear which face they will show. But whatever happens, the opening of Parliament will be the start of a new chapter. And no one here can say with certainty how that Afghan story will unfold.

    正确答案: 【参考译文】
    阿富汗议会大选 阿富汗即将举行300年来的首次议会选举。对于一个经历了多年战乱的国家来说,这是个重大的时刻。不少批评者称,这次投票将只会进一步加强拥有强权的军事指挥人员和那些背景可疑的军阀的权力。但是,一位从上世纪80年代末以来一直关注阿富汗的通讯记者——莱斯·杜塞特指出,在一个新政治文化还处在形成阶段的国家里,选举程序本身已经为长久以来缺乏生机的政治生活注入了新的活力。
    如今,在喀布尔和其他一些城市的广场和环形路上,四处可见林立的广告牌。其中有卖豪华手表的,有宣传民族团结的,也有新阿富汗部队的形象。但是,在过去的几个月内,整个国家的广告牌、墙壁和围墙却在讲述着另一个故事。选举候选人的画像随处可见,有穿西装打领带的中年人,也有包着头巾蓄着长长的大胡子的人,他们的胡子或黑如黑衣或白如阿富汗的第一场雪。但几乎没有一个人是微笑着的。按照传统,照相在阿富汗是件严肃的事情。甚至连结婚照也很少有人笑。
    4年前,在塔利班的统治下,这个国家的多数妇女被强行限制在家中。如今,她们的面孔也出现在广告牌上:例如候选人萨布林娜,围着迷人的淡黄色头巾;候选人苏克瑞亚的眉毛描得非常漂亮,她注视着前方,手里拿着一支钢笔。这些女性面孔被张贴得到处都是,只要有空余空间就会贴上一张,有时候甚至会一张摞一张地贴,这一场景启发了阿富汗的漫画家们的创作灵感,他们纷纷把人脸画在了其他人的腿上。
    乍一看来,这些只是一堆很不好看的照片。但是,就像旧地毯一样,如果你了解这个国家的历史,就可以从那些看似不经意的图案中读出其中的意味。这一层层的海报为这个国家灰暗的历史创造出一幅全新的色彩明快的油画。曾经在苏联红军工作过的乌鲁米将军也参加了议会选举。过去曾经是塔利班命令执行者的穆拉·卡克萨尔也参加了选举。参选的还有马拉莱·朱娅,这位年轻女性曾在几年前勇敢地公开抨击军阀。
    在这次选举中,候选人只能以个人身份,不得以党派身份参选。但是,阿富汗的民众都知道他们,了解他们的历史,认识他们的父亲或是祖父,至少在多数情况下是这样。但即使他们不了解又会怎样?在上个月的选举中,全国各个城市和乡村的阿富汗人上至来自乡村的面容干枯的老者,下至还不能投票的大眼睛小孩子都盘腿坐在桑树荫下,或坐在装有发电机带动的空调的房间内,思考、争论、讨论着当今的问题。
    一张照片毕竟只能讲述这一新故事的部分内容。正如一位阿富汗朋友所说,在现实生活中,许多有背景的候选人都是双面人,不知他们被选进议会后会显示出哪一副面孔。但是,无论发生了什么,议会的设立开启了一个新的篇章。我们现在还不知道阿富汗的故事将如何展开。
    解析: 暂无解析

  • 第15题:

    问答题
    中国海洋事业的发展  海洋覆盖了地球表面的71%,是全球生命支持系统的一个基本组成部分,也是资源的宝库,环境的重要调节器。人类社会的发展必然会越来越多地依赖海洋。  二十一世纪是人类开发利用海洋的新世纪。维护《联合国海洋法公约》确定的国际海洋法律原则,维护海洋健康,保护海洋环境,确保海洋资源的可持续利用和海上安全,已成为人类共同遵守的准则和共同担负的使命。  中国是一个发展中的沿海大国。中国高度重视海洋的开发和保护,把发展海洋事业作为国家发展战略,加强海洋综合管理,不断完善海洋法律制度,积极发展海洋科学技术和教育。中国积极参与联合国系统的海洋事务,推进国家间和地区性海洋领域的合作,并认真履行自己承担的义务,为全球海洋开发和保护事业作出了积极贡献。

    正确答案: 【参考译文】
    The development of China’s Marine Programs The ocean, which covers 71 percent of the earth’s surface, is a basic component of the global bio-support system. It is also a treasure-house of resources and an important regulator of the environments. It is inevitable that the development of human society will come to depend more and more on the ocean.
    In the 21st century mankind has new opportunities to develop and utilize the ocean. Upholding the principles of the international marine law as defined by the United Nations Convention on the Law of the Sea, maintaining the wholesomeness of the oceans, protecting the marine environment and guaranteeing the sustainable utilization of marine resources and maritime safety have become common norms for all the people in the world to abide by, and a collective mission for all mankind to undertake.
    As a major developing country with a long coastline, China attaches great importance to marine development and protection, and takes marine development as the national development strategy. It is constantly strengthening comprehensive marine management, steadily improving its marine-related laws, and actively developing science, technology and education pertaining to oceans. China has made positive contributions to antinational ocean development and protection by participating positively in UN marine affairs, promoting cooperation between countries and regions and conscientiously performing its obligations in this field.
    解析: 暂无解析

  • 第16题:

    问答题
    Converting the Masses: Starbucks in China  It sounds like Mission Impossible: Sell coffee to China’s tea drinkers. Starbucks’ solution is to select high-profile locations on the busiest streets, where stores are sure to seduce the see-and-be-seen set.  As Starbucks launches an aggressive expansion in China, a coffee frontier steeped in nearly, 000 years of tea. The goal: to build hip hang-outs mat tap into a new taste for China’s emerging middle class.  Starbucks China doesn’t plan any advertising, promotions, or other marketing strategies,  aside from sponsoring an online coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising medium is the store itself.  But in fast-changing Chinese cities, finding locations that will embody the fight lifestyle is more akin to gambling than science. The computerized mapping databases that the company uses to test a potential street comer in the United States would be little help in Chinese cities. Starbucks also faces an uphill battle. Local media reported that 70%of people they surveyed would rather not see the chain in Beijing’s Forbidden City. And even for middle-class Chinese, Starbucks is a barely affordable luxury.  While retailers say a top marketing weapon in urban China is to charge more for public consumption. That’s because Chinese customers have different priorities than their American yuppie counterparts. Guys 40 years old are not coffee drinkers, but if the environment is good and the coffee is not bad, they’ll come back. The store layout, artwork and food options make Starbucks more friendly to Chinese eyes, but coffee remains the core offering and people don’t go there for the coffee. They go there to present themselves as modem Chinese in a public setting.

    正确答案: 【参考译文】
    星巴克强力吸引中国消费者 向中国的饮茶人兜售咖啡,听起来简直是天方夜潭。而星巴克的招数是选择繁华街道的黄金地段,在那儿咖啡店一定会吸引那些爱凑热闹的人。
    随着星巴克在中国开拓市场的强劲势头,具有近五千年历史的中国茶文化就渗透了来自咖啡王国的浓香(咖啡先锋浸入拥有近五千年茶文化历史的中国)。目标是把星巴克建成时兴的常去的场所,吸引中国新兴中产阶级品尝新的口味(开发新的口味来迎合中国新兴的中产阶级)。
    除了在网上主办咖啡俱乐部及偶尔在写字楼提供咖啡品尝活动外,星巴克在中国不打算进行任何广告宣传、促销活动,也不打算实施其他的营销策略。相反,星巴克公司依靠选择那种显眼的、交通发达的咖啡店店址来做自我宣传;星巴克最主要的宣传媒介是咖啡店本身(相反,星巴克公司依靠的是咖啡店的选址,交通便利的醒目地址便是其最主要的宣传手段)。
    然而,在变化飞快的中国大城市找到能体现适当生活方式的地方,与其说是一种科学的经营理念,倒不如说是一场赌博(很像是一场赌博而不大像是科学经营手段)。在美国,该公司利用计算机处理的地图数据库探寻潜在街角,但这种做法在中国城市却没有多大用处。同时,星巴克也面临着一场攻坚战。据当地媒体报道,70%的接受调查者不同意星巴克在北京的紫禁城开连锁店。即使对中国的中产阶层而言,星巴克咖啡也是一种勉强能消费得起的奢侈品。
    不过,零售商们却说,在中国城市营销的一个最强有力的武器就是对大众消费品制定高价格,原因是中国消费者的侧重点与美国的雅皮士们不同。40岁的中国人几乎不喝咖啡,但如果环境优雅、咖啡味道又不差,他们还会成为回头客。虽然咖啡仍是星巴克咖啡店的主题,但店内的布局、艺术品的摆放以及可供选择的各色食品比咖啡本身更令中国人着迷,而且人们光顾星巴克并不为了喝咖啡,而是为了在公共场合有机会表明自己是时尚的中国人。(星巴克咖啡店的布置、艺术作品及食品供应吸引着中国人的眼球,但咖啡还是主要供应品,而且人们光顾星巴克不是为了喝咖啡,而是在公共场合炫耀自己是新潮的中国人。)
    解析: 暂无解析

  • 第17题:

    单选题
    The American dancer Loie Fuller used incense to create special effects during her performances.
    A

    moan  

    B

    morality

    C

    narration

    D

    scent


    正确答案: B
    解析: incense熏香。scent香味。moan呻吟声。morality道德。narration叙述,故事。

  • 第18题:

    单选题
    ______
    A

    arise        

    B

    derive        

    C

    raise        

    D

    originate


    正确答案: D
    解析:
    arise out of产生于,起因于。derive多与from搭配,表示由…起源。raise通常为及物动词。originate多与from搭配,表示起源于,来自,产生。

  • 第19题:

    单选题
    For children, playing is an automatic and integral component of growing up.
    A

    reminder      

    B

    corrosion      

    C

    junction

    D

    part


    正确答案: A
    解析: 句意:游戏是孩子成长过程中自动的、完整的组成部分。component成分,部分,组成要素。part部分。reminder提醒者。corrosion腐蚀。junction连接。

  • 第20题:

    单选题
    Very little was said about the matter, wasn’t it?
    A

    is it    

    B

    was there    

    C

    was it

    D

    wasn’t he


    正确答案: B
    解析:
    此题属疑问尾句。疑问尾句最通常的用法是肯定句用否定尾句,否定句用肯定尾句。含有否定词如nothing,nobody,或半否定词如little,few等的句子,视为否定句,其后的疑问尾句用肯定式。

  • 第21题:

    单选题
    ______
    A

    attractiveness

    B

    beauty

    C

    figure

    D

    shape


    正确答案: C
    解析:
    语义衔接。句意:推销商极力向女士推销,试图让女士觉得如果买了这个产品,自己的魅力就会增加,因此选[A]。

  • 第22题:

    单选题
    A land ethic of course cannot prevent the conversion, management, and use of the resources of soil, waters, plants and animals.
    A

    altercation    

    B

    alternation    

    C

    alteration

    D

    allocation


    正确答案: C
    解析: 句意:土地伦理观并不能阻止这种改变、管理和对土壤、河流、植物、动物资源的利用。conversion改变,改造。alteration与之同义。altercation口角,争论。alternation交替,轮流。allocation配给。

  • 第23题:

    单选题
    If a businessperson wants to be promoted, the most important thing that is required of him or her is __________.
    A

    overseas experience

    B

    high-tech communications equipment

    C

    a foreign language

    D

    English


    正确答案: C
    解析:
    细节题。第三段最后一句指出“如果一个雇员能成功地完成一项艰巨的海外任务,公司高管会对其回美国应对如今愈发普遍的跨文化考量和外语挑战更有信心”。由此可以推断海外经历对于商界人士的晋升是十分重要,因此选A。

  • 第24题:

    单选题
    ______
    A

    If

    B

    Although

    C

    Whereas

    D

    Because


    正确答案: A
    解析:
    句意:因为他们在调整适应他们新的身体,以及一系列新的智力和情感的挑战,所以他们尤其自觉并需要从成功而来的自信。两者是因果关系,因此用because。whereas“然而,反之”,引导从句一般不用于句首。