问答题Every successful business is built on superior senses—of timing, opportunity, responsibility, and, not infrequently, humor. None, however, is more critical than the ability to sense the market. A senior executive’s instinctive capacity to empathize wit

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Practice 4　　In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.　　Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway between them and the supplier,” says senior analyst Blane Erwin of Forrester Research.

According to the passage, which of the following statements is NOT true?

Key to Success in Business　　1)Every successful business is built on superior senses—of timing，opportunity，responsibility，and，not infrequently，humor. 2)None，however，is more critical than the ability to sensethe market. 3)A senior executive's instinctive capacity to empathize with and gain insights from customers is the single most important skill he or she can use to direct technologies，product and service offerings，indeed，all elements of a company’s strateglc posture. 4) People like Bill Gates brought this ability to the enterprises they founded.

An opportunity has been successfully won by a Business Partner in collaboration with IBM. Whohas responsibility for conducting the TDA process?（）

Of these selling steps, which plays a more critical role in a successful sale?

Although worried about the dangers on going into debt, Helena’s concern was more about the possibility of losing her business.

Read the passage carefully and answer questions 1 to 5. Answer each question in a maximum of 10 words. Remember to write the answers on the answer sheet　　Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superior will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent.　　Thanks to a variety of relatively inexperience communications devices with business applications, even small businesses in the United States are able to get into international markets. English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equal.　　The employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and can have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.　　Questions:　　1．What is the author’s attitude toward high-tech communications equipment?　　2．What is becoming more and more important to promotion?　　3．What does “out of sight and out of mind” (Line 2. Para. 3) probably mean?　　4．According to the passage, what is an important consideration of international corporations in 　　employing people today?　　5．What is the advantage of employees having foreign language skills?

Every successful business is built on superior senses—of timing, opportunity, responsibility, and, not infrequently, humor. None, however, is more critical than the ability to sense the market. A senior executive’s instinctive capacity to empathize with and gain insights from customers is the single most important skill he or she can use to direct technologies, product and service offerings, indeed, all elements of a company’s strategic posture. People like Bill Gates brought this ability to the enterprises they founded. Without it, their ventures might have been short-lived or at least far less successful. But many top level managers, particularly those at industrial companies, consider customer contact the bailiwick of sales and marketing staff. And even if they do believe that market focus is a priority, most retain only limited contact with consumers as their organizations grow, relying instead on subordinates’ reports—second-or-third-hand information—to define and sense the market for them.