单选题The company is starting a new advertising campaign to _____ new customers to its stores.A joinB attractC stickD transfer

题目
单选题
The company is starting a new advertising campaign to _____ new customers to its stores.
A

join

B

attract

C

stick

D

transfer


相似考题

2.Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()

更多“单选题The company is starting a new advertising campaign to _____ new customers to its stores.A joinB attractC stickD transfer”相关问题
  • 第1题:

    A public company that fails to obey the new law could be forced to( )

    [A] pay a heavy fine

    [B] close down its business

    [C] change to a private business

    [D] sign a document promising to act


    正确答案:B

  • 第2题:

    Drade Technologies has responded ____ to our proposal for its new advertising campaign.

    A.favorable
    B.favoring
    C.favorably
    D.favorite

    答案:C
    解析:
    四个选项为同一词根、不同词性的词。A选项是形容词,意为“有利的、良好的”;B选项是形容词,意为“顺利的、有帮助的”;C选项为副词,意为“良好地、亲切地”;D选项为名词,意为“最喜欢的事物”。题目意为“Drade技术已经对我们的新广告宣传方案作出了____回应。”根据句子可以判断出,此处需要的是一个副词来修饰动词respond,因此选C,良好地做出回应。
      

  • 第3题:

    The company adopted new policies to( )its market competitiveness.

    A.aggravate
    B.strengthen
    C.intensify
    D.lift

    答案:B
    解析:
    考查动词辨析。公司采取新政策以增强其市场竞争力。

  • 第4题:

    Wang Li is()a new marketing campaign at the moment.

    • A、plan
    • B、planing
    • C、planning

    正确答案:C

  • 第5题:

    You are the administrator of Company’s network.  Your Windows 2000 Professional computer has a removable disk device installed. The device can use storage modules of varying sizes. You use these storage modules to transfer graphics files between your location and a printing company. The printing company uses Windows 98. You insert a new 1 GB disk device into your computer and format the new disk device as NTFS with the default options. You then place large graphics files on the disk device and deliver it to the printing company. The printing company reports that they are unable to access the files.  You want the printing company to be able to access the graphics files on the new disk device.   What should you do? ()

    • A、Format the new disk device as FAT16 with a 128 KB cluster size.
    • B、Format the new disk device as FAT32 with a 4 KB cluster size.
    • C、Format the new disk device as NTFS with a 4 KB cluster size.
    • D、Format the new disk device as NTFS with a 8 KB cluster size.

    正确答案:B

  • 第6题:

    单选题
    Wang Li is()a new marketing campaign at the moment.
    A

    plan

    B

    planing

    C

    planning


    正确答案: C
    解析: 暂无解析

  • 第7题:

    单选题
    The dog has _____ its affection to its new master.
    A

    transferred

    B

    transformed

    C

    transported

    D

    transmitted


    正确答案: A
    解析:
    句意为:那狗已把它的感情转移到新主人身上。transfer意为“传递,迁移”;transform意为“(语言)变换,变形”;transport意为“运送”;transmit意为“传送,传达”。

  • 第8题:

    单选题
    The company is starting a new advertising campaign to _____ new customers to its stores.
    A

    join

    B

    attract

    C

    stick

    D

    transfer


    正确答案: B
    解析:
    句意:这个公司即将开始一个新的广告宣传,目的是为它的商店吸引新的顾客。join加入,参加。attract吸引。stick作动词经常与on to连用表示“坚持”。transfer传递,转移。

  • 第9题:

    单选题
    The customers will be informed if _____.
    A

    the product can’t be delivered on time

    B

    the product is out-of-date and unsatisfactory

    C

    the company doesn’t accept the returned product

    D

    the company can’t send a new catalogue on time


    正确答案: B
    解析:
    事实细节题。本题询问:“客户在什么情况下会接到通知?”从文章的第三段最后一句“...always lets our customers know if there is to be a delay in delivery”可知,如果到货时间延误,我们会及时通知客户。正确答案为A。

  • 第10题:

    单选题
    MDC Company believes that its customers are satisfied because the company _____.
    A

    gives them opportunities to order

    B

    provides good service and quality

    C

    guarantees the quickest delivery

    D

    sends new catalogues to them


    正确答案: D
    解析:
    事实细节题。本题询问:“MDC公司为什么坚信它的客户感到满意?”从文章的第四段第一句“... because you confirm our beliefs that good service and quality result in satisfied customers”可知,顾客满意的原因是由于该公司为他们提供了优质的服务以及上乘的质量。因此,MDC公司认为自己的顾客是满意的。正确答案选B。

  • 第11题:

    单选题
    According to the author, the creatives moved into new roles to
    A

    get their final say.

    B

    develop their new careers.

    C

    be involved in a more active way.

    D

    experience the new way of advertising.


    正确答案: D
    解析:
    第三段第六行指出“To regain control, some creatives have moved into the role of director…”,其中的To regain control与选项A的get their final say所表达意思相符。

  • 第12题:

    问答题
    Practice 6  A: What is important when...?  Keeping excellent staff  ● Attractive salary  ● Comfortable company culture  ●Opportunities to improve  B: What is important when...?  Selling a new product  ●Discount  ●Quality  ● Advertising

    正确答案: 【参考范例】
    If you choose A:
    Firstly, the reward of a job is absolutely vital to many experienced staff for they made great contribution to the company. So an attractive salary is necessary. Otherwise, why would they apply themselves to piles of documents and pages of codes? Providing an attractive salary is very important to keep excellent and experienced staff.
    Secondly, it is also sensible to form a relaxing and comfortable company environment for the staff. Working five days a week means that they spend quite a large part of their time in the company, and it is apparent that a pleasant atmosphere will be quite attractive.
    Thirdly, companies can’t afford to neglect giving staff opportunities to improve their professional skills and other comprehensive abilities. Otherwise, staff will be concerned that one day they would be out-dated in terms of skills.
    If you choose B:
    When selling a new product, discounts should be taken into account. By giving his counterpart a favorable discount in selling a new product, a dealer will be able to reach an agreement with the other party more easily. .And their volumes of transaction are more likely to grow larger.
    In addition, quality is equally important. As the life of the product, quality is a decisive factor. Mediocre products will damage the company’s reputation, and cause a loss of consumers at last.
    Furthermore, an ingeniousadvertising campaign will catch the eyes of the masses due to the daily ad bombardment in their everyday lives.
    解析: 暂无解析

  • 第13题:

    ( )Daily Dogs targets its advertising campaign to pet owners, it could be headed for Chapter 11 bankruptcy.

    A. Until

    B. Unless

    C. Whereas

    D. Except

    答案:B
    解析:

  • 第14题:

    共用题干
    Communication with Customers Online
    Until the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent(出现)of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.
    Effective online marketers do not merely transfer hard-copy ads(平面广告)to cyberspace.
    Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.
    One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses its
    Web site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages
    250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner on
    Netscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
    Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized(按客户要求创造的)news and other information to Users' computers when they log onto the Internet.Although organizations like Nielsen
    Media Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.
    Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media.

    According to experts' opinion,online promotion should be replaced by new ways.
    A: Right
    B: Wrong
    C: Not mentioned

    答案:B
    解析:
    本题提到了两方面的信息,一方面说电视曾经使产品宣传方式发生了很大变化,另一方面说互联网的出现也使产品宣传方式发生巨大变化。文章中第一段提到:“Today the Internet is once again transforming promotion.”由这句话可以看出,电视和互联网都使得传统宣传方式发生了很大变化。


    文章第一段只提到了万维网在96年的广告收入是3亿美元,其他地方再没有出现关于广告收入的问题。


    文章第二段第一句话就提到:“Effective online marketers do not merely transfer hard-copy ads to cyberspace.”这说明仅仅使用平面广告将信息直接传递给消费者这一形式是不能达到最佳宣传效果的。从文章第二段末可以得出,为了提高点击率,各家企业一般会不断更新产品信息并提供许多互动的机会。


    文章中第三段提到:“To heighten interest in the site ,SEGA bought an advertising ban-ner on Netscape, thereby increasing site visits by 15 percent.”由此我们可以推断出,网景是一家非常有影响力的网站,浏览网景网页的人们看到SEGA的广告有些就会进一步登陆其网站,这样就为SEGA多带来巧%的访问者。


    文章第四段中提到了“push” technology,这一技术就是指网民一旦上网,公司就会将特定的资讯和其他的信息自动地发送到他们的电脑中。


    文章在第三段中提到通过瑞谷网,人们能看到36种意大利面的制作方法,但并没有提到瑞谷网卖36种意大利面。


    文章最后一句提到:“Experts advise companies to use the Internet as a supplement to other advertising media.”专家们只是建议应该将在线推广作为宣传的一种有力补充,而不是主要途径,并没有说在线推广应该被取代。

  • 第15题:

    Wang Li is()a new marketing campaign at the moment.

    Aplan

    Bplaning

    Cplanning


    C

  • 第16题:

    Company could reject the products back from its customers.


    正确答案:错误

  • 第17题:

    You are the administrator of ExamSheet.net's network.   Your Windows 2000 Professional computer has a removable disk device installed. The device can use storage modules of varying sizes. You use these storage modules to transfer graphics files between your location and a printing company. The printing company uses Windows 98. You insert a new 100 MB disk device into your computer and format the new disk device as NTFS with the default options. You then place large graphics files on the disk device and deliver it to the printing company. The printing company reports that they are unable to access the files.  You want the printing company to be able to access the graphics files on the new disk device. What should you do?()

    • A、Format the new disk device as NTFS with a 4 KB cluster size.
    • B、Format the new disk device as FAT32 with a 4 KB cluster size.
    • C、Format the new disk device as FAT32 with a 1 KB cluster size.
    • D、Format the new disk device as FAT16 with a 4 KB cluster size.

    正确答案:D

  • 第18题:

    单选题
    What does the marketing director want to get from the meeting?
    A

    The nomination for a new department head

    B

    Permission to begin a print advertising plan

    C

    An agreement on the content of a TV commercial

    D

    Funding approval for the production of a new item


    正确答案: A
    解析:
    根据第3段第2句We hope to elicit the vice president’s consent for our print media campaign on the new Spring Shoe可知答案为B。

  • 第19题:

    单选题
    They have developed an ______ advertising campaign against their competitors for the new line of sportswear provided by Nike.
    A

    eligible

    B

    impressed

    C

    adhesive

    D

    effective


    正确答案: A
    解析:
    句意:他们针对其竞争对手,为耐克公司的新款运动服系列进行了一次有效的广告宣传活动。根据上下文,此处意为“有效的广告宣传活动”,因此选择D。eligible符合条件的,合格的。impressed给人留下深刻印象的。adhesive黏合的。effective有效的。

  • 第20题:

    单选题
    You are the administrator of Company’s network.  Your Windows 2000 Professional computer has a removable disk device installed. The device can use storage modules of varying sizes. You use these storage modules to transfer graphics files between your location and a printing company. The printing company uses Windows 98. You insert a new 1 GB disk device into your computer and format the new disk device as NTFS with the default options. You then place large graphics files on the disk device and deliver it to the printing company. The printing company reports that they are unable to access the files.  You want the printing company to be able to access the graphics files on the new disk device.   What should you do? ()
    A

    Format the new disk device as FAT16 with a 128 KB cluster size.

    B

    Format the new disk device as FAT32 with a 4 KB cluster size.

    C

    Format the new disk device as NTFS with a 4 KB cluster size.

    D

    Format the new disk device as NTFS with a 8 KB cluster size.


    正确答案: A
    解析: 暂无解析

  • 第21题:

    单选题
    The purpose of this letter is to ______.
    A

    tell the customers about the quality of their products

    B

    express the company’s thanks to the customers

    C

    prove the excellent service of the company

    D

    inform the customers of a new catalogue


    正确答案: C
    解析:
    判断推理题。本题询问:“写这封信的目的是…呢?”从文章的最后一句话Our special summer catalogue is at the printers and should be in your home soon可知,MDC公司写这封信的目的是告知客户,他们将收到夏季商品目录单。正确的答案选D。

  • 第22题:

    单选题
    You are the administrator of ExamSheet.net's network.   Your Windows 2000 Professional computer has a removable disk device installed. The device can use storage modules of varying sizes. You use these storage modules to transfer graphics files between your location and a printing company. The printing company uses Windows 98. You insert a new 100 MB disk device into your computer and format the new disk device as NTFS with the default options. You then place large graphics files on the disk device and deliver it to the printing company. The printing company reports that they are unable to access the files.  You want the printing company to be able to access the graphics files on the new disk device. What should you do?()
    A

    Format the new disk device as NTFS with a 4 KB cluster size.

    B

    Format the new disk device as FAT32 with a 4 KB cluster size.

    C

    Format the new disk device as FAT32 with a 1 KB cluster size.

    D

    Format the new disk device as FAT16 with a 4 KB cluster size.


    正确答案: A
    解析: 暂无解析

  • 第23题:

    单选题
    In order to increase revenues, a cellphone company has decided to change its fee structure. Instead of charging a flat rate of $20 per month and $0.05 for every minute over 200 minutes, the company will now charge $50 per month for unlimited usage.  Which of the following is a consideration that, if true, suggests that the new plan will not actually increase the company’s revenues?
    A

    A rival company, which charges no start-up fee, offers an unlimited calling plan for $40 per month.

    B

    Two-thirds of the company’s customers use less than 500 minutes per month.

    C

    Studies have shown that customers using unlimited calling plans will increase their monthly usage of minutes by over 50 percent.

    D

    One-fifth of the company’s customers use in excess of 1,000 minutes per month.

    E

    In recent months the company has received several complaints of insufficient signal strength and poor customer service.


    正确答案: D
    解析:
    如果出现A项的情况:对手公司提供比该公司便宜20%的服务计划,那么顾客会倾向选择对手公司,导致该公司的收入下降,故本题选A项。

  • 第24题:

    单选题
    The company posted ______ profits last year because of the aggressive advertising campaign.
    A

    impress

    B

    impressive

    C

    to impress

    D

    impresses


    正确答案: C
    解析:
    句意:由于进行了有力的广告宣传,公司去年获得了可观的利润。
    空格后有名词“profits”,所以空格处要用形容词,故选择impressive,意为“给人深刻印象的”。aggressive攻击性的;有进取心的。advertising campaign广告宣传活动。