问答题Passage 3　　Though many television programs are very trivial, all channels have many admirable features, which make the best 1 use of this new 2 and wonderful entertainment and information, not to mention intellectual 3 . More than anything else

Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast. The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs—or the commercials in them—in the first place.　 Which of the following, if true, offers the most support to the advertisers’ claims that the DTR services are currently hurting their businesses?

TechnologyWhen faced with some new and possibly confusing technological change, most people react in one of two ways. They (1)____refuse to accept anything new, claiming that it is unnecessary or too complicated or that it somehow makes life less than human. Or they learn to (2) ada____ to the new invention, and eventually wonder how they could possibly have existed without it. (3)____computers as an example. For many of us, they still represent a (4) thr____ to our freedom, and give us a frightening sense of a future in which all (5)____(decide) will be taken by machines. This may be because they seem mysterious, and difficult to (6) und____. Ask most people what you use a home computer for, and you can usually get vague answers about how “they give you information”. In fact, even those of us who are familiar with computers, and use them in our daily work, have very little idea of how they (7)____. But it does not take long to learn how to operate a business programme, even if things occasionally go (8)____for no apparent reason. Presumably much the same happened when the telephone and the television became widespread. What seems to alarm most people is the speed of (9)____(technology) change, rather than change itself. And the objections that are made to new technology may well have a point to them, (10) si____ change is not always an improvement. As we discover during power cuts, there is a lot to be said for the oil lamp, the coal fire, and forms of entertainment, such as books or board games, that don’t have to be plugged into work.

Directions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet.　　Questions 1-5 are based on the following passage.The City of the Future　　What will city life be like in the future? Some people think that life in the cities is going to be horrible. They predict that cities will become more and more crowded. As the number of people increases, there will be less space for each person. This overcrowding will cause other problems—more crime, dirtier streets, and worse problems with traffic than we have now. How will people find enough drinking water, energy (such as gas and electricity), and housing? Because life will be hard, people who live in cities will worry more, and they may become sick. For these reasons, some say that nobody will want to live in urban areas.　　How can we solve such problems as overcrowding, crime, and traffic? In some cities, thousands of people are already sleeping in the streets because there is so little suitable housing—and because rents are so high. The crime rate isn’t going down. Instead, it is increasing so fast that many people are afraid to go out at night. Traffic is also getting worse. More and more often, traffic jams are so bad that cars don’t move at all for several blocks. These urban problems have been getting worse, not better, so many people see no hope for the future of the city.　　Los Angeles, California, for instance, has no subway system and the buses are slow. Instead, most commuters drive many miles from their homes to work. Many of these drivers spend several hours each day on busy freeways. New York, by contrast, has a mass transit system—buses, commuter trains, and subways. Because the public transportation is crowded and dirty, however, many people drive private cars, and the traffic jams are worse than in Los Angeles.　　On the other hand, some cities have clean, fast, and pleasant public transportation systems. In Paris, France, and Toronto, Canada, for example, anyone can use mass transit to move quickly from one part of the city to another.　　The disadvantages of any modern city are not unique to that city—that is, cities all over the world have to solve the problems of traffic jams, crime, housing, energy, drinking water, and overcrowding. Yet many cities have found answers to one or more of these difficulties. Some European cities, such as Stockholm, Sweden, or London, England, have planned communities that provide people with apartments, jobs, shopping centers, green space, entertainment, and transportation. Many U.S. cities are rebuilding their downtown areas. Urban planners can learn from one another. They can try solutions that have been successful in other parts of the world.　　Summary:　　Some people think that life in the cities is going to be horrible. They say that cities will become more and more crowded and many other problems will be caused by this 　1　Due to the hard life, people do not want to live in 　2　These urban problems such as overcrowding, crime and traffic have been getting worse, so many people 　3　for the future of the city. However, these disadvantages of any modern city are not unique to that city. All the cities all over the world must solve the problems and fortunately, many of them have found answers to one or more of these difficulties. For example, 　4　or London has planned communities providing people with apartments, jobs and so on. Besides, many U. S. cities 　5　In a word, solutions that have been successful in a place should be adopted and tried in another place.

According to the passage, which of the following statements is true?

Instructions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet.　　Answers 1 - 5 are based on the following passage.　　Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement.　　In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products.　　Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage.　　Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s.　　Major advertisers and advertising agencies set up NARC, an industry—run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation.　　As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads.　　Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads.　　The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do.　　Summary　　Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’　1　Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing　2　called NARC to censor ads. Through self-regulation, the industry avoids issues of　3　of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be　4　However, new forms of media, such as the web, have created new questions about　5　。

Many of the things we do depend (1)____receiving information from other people. (2) Ca____ a train, making a phone call and going to the cinema all involve information which is stored, (3) pro____ and communicated. In the past this information used to be kept on paper in the (4) f____ of for example, books, newspapers and timetables. Now more and more information is put on computers.　Computers play an important (5)____in our everyday lives, sometimes without us even (6)____(realize) it. Consider the use of computers in both shops and offices. Big shops, (7) es___ chain stores with branches all over the country, have to deal with very large amounts of information. They have to make sure there are enough goods on the shelves for customers to buy. They need to be able to re-order before stocks run (8)____, and to decide which things are selling well and so on. All these processes get performed quickly and (9)____ effi____ by computers.　A lot of office word in the past involved information on paper. Once it had been dealt with by people, the paper was put away for future reference. This way of doing things was not (10)____(particular) easy or fast. A computerized system is much more efficient.

According to the passage, people have difficulty getting to sleep because ______.

In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than four words from the passage. Remember to write the answers on the Answer Sheet.　　As a result of all these factors, when the recession eases and people find more confidence, there will be an explosion of employees seeking new opportunities to escape their current jobs. This will be led by younger, less-experienced employees and the hard - headed young graduates. ‘Headhunters’ confirm that older staff are still cautious, having seen so many good companies ‘go to the wall’, and are reluctant to jeopardize their redundancy entitlements. Past experience, however, suggests that, once triggered, the expansion in recruitment will be very rapid.　　The problem which faces many organizations is one of strategic planning; of not knowing who will leave and who will stay. Often it is the best personnel who move on whilst the worst cling to the little security they have. This is clearly a problem for companies, who need a stable core on which to build strategies for future growth.　　Whilst this expansion in the recruitment market is likely to happen soon in Britain, most employers are simply not prepared. With the loss of middle management, in a static marketplace, personnel management and recruitment are often conducted by junior personnel. They have only known recession and lack the experience to plan ahead and to implement strategies for growth. This is true of many other functions, leaving companies without the skills, ability or vision to structure themselves for long-term growth. Without this ability to recruit competitively for strategic planning, and given the speed at which these changes are likely to occur, a real crisis seems imminent.　　SUMMARY:　　Taking all of these various factors into consideration, when the economy picks up and people 　1　there will be a very rapid expansion in recruitment. Younger employees and graduates will lead the search for new jobs, older staff being more　2　Not knowing who will leave creates a problem for companies; they need a　3　of personnel to plan and build future strategies. This is a serious matter, as　4　are often conducted by inexperienced staff, owing to the loss of many middle management positions. This inability to recruit strategically will leave many companies without the skills and vision to plan ahead and　5　to achieve long-term growth.

One of the major features of the STCW95 is the adoption of a new STCW Code, to which many have been transferred（）