is something that can help them sell their products well
really benefits the Danes
is the feature that makes the goods attractive to the buyer
makes the Danes very much like the Germans or the Swedes
第1题:
阅读下面的句子,根据文章内容进行判断,正确写“T”错误写“F”
There are eight traditional functions of marketing:
( 1 ) Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior. is of great importance.
( 2 ) Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
( 3 ) Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
( 4 ) Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
( 5 ) Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
( 6 ) Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
( 7 ) Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
( 8 ) Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
() 21. It is very important to understand buyers’ behavior.
() 22. Marketers usually use different selling methods.
() 23. Marketers ignore transporting costs and services.
() 24. Both transporting and storing are the aspects of the physical distribution of products.
() 25. Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.
参考答案:21、T 22、T 23、F 24、T 25、T
第2题:
In Paragraph 2, the word" legitimate" most probably means ______.
A) lawful
B) biological
C) personal
D) reasonable
第3题:
The underlined phrase “zero in on” in the last paragraph probably means_____
A.100k through
B.skip over
C.focus on
D.depend on
第4题:
对
错
第5题:
at this moment
At this part
at this house
at this corner
第6题:
on behalf of
in line with
with regard to
instead of
第7题:
Someone who is skilled at fighting with a sword
Someone who is skilled at fighting with a gun
Someone who often fights with other people
Someone who often makes trouble for other people
第8题:
dressing again
change of address
compensation for something wrong
selling the same product at different prices
第9题:
对
错
第10题:
powered
bombarded
created
pushed
第11题:
dislike
betrayal
approval
suspicion
第12题:
carry away
pick up
get in
take down
第13题:
You may get consumers who want very high quality services satisfied, but at a higher price. And the people who want no-frills service and cheap product will also get it at the other end of the market. So competition allows a range of variety to occur in a market. The benefit to society of competition is that it makes a major contribution to the fundamental economic issue, which is the scarcity of productive resources. It means that on the production side, there is maximum pressure to conserve the use of those scarce productive resources. On the demand side it also rations consumer demand appropriately, and it also tends to mean that the variety of consumer needs can be met.
1. From the first paragraph of the passage we can know that usually there are ()kinds of consumers who may get satisfied in a market.
A. two
B. three
C. four
2. What does “it” in the first sentence of paragraph 2 refer to()
A. fundamental economic issue
B. the scarcity of productive resources
C. The benefit of competition
3. The sentence in paragraph 1“So competition allows a range of variety to occur in a market” means ().
A. competition makes the market supply various products and services
B. competition makes a lot of things occur in a market
C. competition makes different things occur in a market
4. On the demand side competition also ()appropriately.
A. meets consumer needs
B. makes consumer rational
C. makes consumer satisfied
5. The best title of this passage is ().
A. Fundamental Economic Issue
B. The Benefit of Competition
C. Consumer Demand and Market
第14题:
The underlined phrase in paragraph 3 most probably means _____________.
A. formed an idea for
B. made an outline for
C. made some space for
D. chose some colors for
第15题:
We may infer from the context that "upselling" (Line 2, Para.6) probably means( )
[A] selling something up
[B] selling something fancy
[C] selling something unnecessary
[D] sdling something more expensive
第16题:
对
错
第17题:
causing the biggest trouble
exerting the greatest effort
achieving the greatest success
enjoying the widest popularity
第18题:
eject
burn up
convert
let in
第19题:
strange
terrible
important
difficult
第20题:
It is an incentive making someone want to do something, and a disincentive making them not want to do it.
An incentive is what makes someone want to do something, and a disincentive is what makes someone want to avoid doing something.
Incentives make someone want to do things, but disincentives are the things making them not want to do it.
People are made to want to do something by incentives, and a disincentive is for not wanting to do it.
It is incentives that make people want to do something, disincentives on the other hand being what makes people want to avoid doing something.
第21题:
对
错
第22题:
stand on your feet when the profit comes
have to stand up if vou really care about profit
most probably benefit from dubious profit
quite possibly step aside to avoid potential profit
第23题:
restored
separated
attended
located