单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore m
题目
Overall, sales are up last year.
Overall, sales are down last year.
There is no change compared to previous sales.
It is not mentioned in the passage.
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更多“单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore m”相关问题
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第1题：
Everyone knows airline pricing is based on supply and demand. Fares are mores expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan you d think that demand for Rome must be higher or supply lower
What’s puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.
Take Alitalia to Rome for instance for travel in August A round-trip economy flight directly to Rome leaving JFK at 10:05 p.m on Alitalia 611 on August 5 costs $1,655 when booked on April 30 Compare that to $903 for a round-trip economy ticket to Milan(stopping in Rome)leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m on August 5. So why is Alitalia willing to fly you to Rome for $752 less than it would otherwise plus give you an extra one-and-a-half-hour flight to Milan?
Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination so they make customers pay up for the privilege of flying direct(They also make it a little more inconvenient if you don’t pay up for a direct flight in order to encourage you to fly direct)
When process become so obviously illogical it may be time to why air tickets can’t be transferred or resold just like any other normal product If the airlines are entitled to exploit the free market shouldn’t customers be allowed to do the same thing?
What’s the author’s attitude to the present airline pricing?A. Neutral
B. Positive
C. Negative
D. Not mentioned答案：A解析：态度题。从整个文段作者表述的方式，就是客观的表明机票的定价机制。并没有针对这个问题过多的表明自己的态度。所以作者就是中立的态度。B项：积极的；C项：消极的；D均：未提及；均不符。因此答案选A。 -
第2题：
In the US,people prefer waiting for a table to sitting with people they don't know．This means a hostess may not seat a small group until a small table is available,even if a large one is．If you are sitting at a table with people you don't know,it is impolite to light up a cigarette without first asking if it will disturb them.
At American restaurants and coffee shops you are usually served tap water before you order．You may find the bread and butter is free,and if you order coffee,you may get a free refill.
Most cities and towns have no roles about opening and closing times for stores or restaurants,though they usually do make rules for bars．Especially in large cities,stores may be open 24 hours a day．
Servings in restaurants are often large,too large for many people．If you can't finish your meal but would like to enjoy the food later,ask your waitress or waiter for a"doggie bag"．It may have a picture of a dog on it,but everybody knows you are taking food for yourself.
Supper and dinner are both words for the evening meal．Some people have"Sunday dinner"．This is an especially big noon meal.
Tips are not usually added to the check．They are not included in the price of the meal,either．A tip of about 15%is expected and you should leave it on the table when you leave．In some restaurants,a check is brought on a plate and you put your money there．Then the waiter or waitress brings you your change.
Which statement is true?A.American people like sitting with people they don't kno
B.A hostess always seats a small group at a large tabl
C.American people never sit with people they don't kno
D.American people would not light a cigarette if the people who sit at the same table mind their smokin答案：D解析：参见第一段最后一句。 -
第3题：
资料：Everyone knows airline pricing is based on supply and demand. Fares are more expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan, you'd think that demand for Rome must be higher or supply lower.
What's puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.
Take Alitalia to Rome, for instance, for travel in August. A round-trip, economy flight directly to Rome leaving JFK at 10:05 p.m. on Alitalia 611 on August 5 costs $1,655 when booked on April 30. Compare that to $903 for a round-trip, economy ticket to Milan （stopping in Rome） leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m. on August 5. So why is Alitalia willing to fly to Rome for $752 less than it would otherwise, plus give you an extra one-and-a-half-hour flight to Milan?
Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case, the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination, so they make customers pay up for the privilege of flying direct. （They also make it a little more inconvenient if you don't pay up for a direct flight, in order to encourage you to fly direct.）
When prices become so obviously illogical, it may be time to revisit why air tickets can't be transferred or resold just like any other normal product. If the airlines are entitled to exploit the free market, shouldn't customers be allowed to do the same thing?
What’s the author’s attitude to the present airline pricing?A.Neutral.
B.Positive
C.Negative.
D.Not mentioned.答案：C解析：本题考查的是态度理解。
【关键词】author’s attitude；the present airline pricing
【主题句】第5自然段If the airlines are entitled to exploit the free market, shouldn’t customers be allowed to do the same thing?如果航空公司有权利用自由市场，那么乘客为什么没有权利做同样的事呢？
【解析】题目意为“作者对现今机票的态度是什么？”选项A意为“中立的”，选项B意为“积极的”，选项C意为“消极的，反对的”，选项D意为“未提及”， 作者首先表达对较远旅程费用较少表示不解，分析了航空公司利用人们喜欢短程旅行的心理，对直飞航线收取较高费用，并故意让转机航线不方便。根据文章最后一段以及主题句，可知作者对现今机票价格的特点是持不满和反对的态度的， -
第4题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Which of the following is true?A.You should separate new and mature customers in testing your products.
B.Approximate customers are equally valuable as real users.
C.Salespeople have a lot of customer contact, so they have the same motivations as customers
D.Usability test aims to please the customers答案：D解析：本题的问题是“以下哪一项是正确？” A选项“在测试产品时，应该将新老客户分开。”；根据主题句1，应该在不影响新客户体验的前提下满足老客户的需求，因此不是将新老客户分开对待。B选项“近似客户和真实的使用者有同样的价值”；C选项“销售人员有许多的客户联系，因此他们和客户有同样的动机。”；根据主题句2 ，销售人员和客户没有相同的动机，使用销售人员代替客户是有风险的，可以推断出近似客户和真实的使用者没有同样的价值。D选项“可用性测试的目的是让客户满意”。A、B、C三个选项都被排除了，D选项符合文意，故选D。 -
第5题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Testing has many benefits. Which of the followings is NOT one of them?A.To determine whether the product is user-friendly.
B.To see if the process is simple enough for users to understand.
C.To learn about users' perspective.
D.To cancel a process or navigate to a specific function or location.答案：D解析：本题的问题是“测试有许多益处，下列哪一项不是益处之一？” A选项“确定产品是否方便客户使用”；B选项“查看流程是否足够简单，使客户理解”；C选项“了解客户的观点”；D选项“取消流程或导航到特定的功能或位置”。根据题目中关键词找到主题句，主题句中，A、B、C三个选项均有涉及，D选项测试不是为了取消流程或导航到特定的功能或位置，而是了解客户是否清楚如何操作，故选D。 -
第6题：
共用题干
第二篇
From Ponzi to Madoff
The year was 1920. The country was the United States of America. The man's name was Charles Ponzi.
Ponzi told people to stop depositing money in a savings account.Instead,they should give it to him to save
for them.Pouzi promised to pay them more than the bank.For example,a savings account might pay you
$5 a year for every $100 you deposit.Ponzi,however,would pay you $40 a year for every $100 you
gave him to hold.Many people thought this was a good plan.They began to give their money to Ponzi.
How could Ponzi make so much money for people?This is what he did with the money people gave him:
He used some of that money to pay other people who gave him money.However,he also kept a lot of the
money for himself. Soon he had $250 million.This was a kind of theft,and it was against the law.The
people who gave him their money didri't think anything was wrong.Ponzi paid them every month,just like
a bank.Ponzi continued this way of working for two years.Then one day,he didn't have enough money to
pay all the people.They discovered his crime,and he went to prison for fraud.
Ninety years later,people began to hear about a businessman in New York named Bernard Madoff.
People said he gave good advice about money.They said when they gave him their money,he paid them a
lot more than the bank.Madoff helped hospitals,schools,and individuals earn money.Over a period of 40
years,people gave him $170 billion.However,no one investigated what he did with the money.The
people who gave Madoff their money also didn'tthink anything was wrong because he paid them every
month.
One day,Madoff didn't have enough money to pay all the people he needed to pay.That's when
people discovered how Madoff worked:He was taking money from some people to pay other people,just the
way Charles Ponzi did.However,this time,instead of losing millions of dollars,people lost billions.
Madoff was accused of fraud,and the United States government officials arrested him.He didn'thave
to go on trial because he said he was guilty.In 2009,a judge sentenced him to 150 years in prison.Bernard
Madoff's crime was even bigger than Ponzi's.It was the biggest fraud in history.The lesson of this story is
clear:When something seems too good to be true,it probably is!What was Ponzi's crime?
A:He robbed the banks of millions of dollars.
B:He gave people more than the bank did.
C:He kept a lot of other people's money for himself.
D:He did not pay people their interests.答案：C解析：由文章第一段倒数第三句话“Ponzi, however, would pay you $40 a year for every $ 100 you gave him to hold.”可知答案为C。
由文章第二段第二句话“He used some of that money to pay other people”可知答案为B。
由文章第二段第三句话“he also kept a lot of the money for himself”和第五句话“This was a kind of theft, and it was against the law.”可知答案为C。
由文章第三段第五句话“Over a period of 40 years”可知答案为A。
由文章第五段第二句话“He didn' t have to go on trial because he said he was guilty.”可 知答案为C。第三篇 本篇文章主要讲述的是不丹国王吉美·辛格·旺楚克在国内采取了一个新的经济指标——国民幸福指数，以及取得的成效。 -
第7题：
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea hope to make money （）.
- A、through CD sales
- B、by giving concerts and selling T-shirts and other merchandise
- C、by selling merchandise on the Internet
- D、through sales of merchandise in shops
正确答案:B -
第8题：
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.
- A、people who attend their concerts need them
- B、they want to make extra money
- C、there are still people who prefer CDs to other formats
- D、people who fail to attend their concerts need them
正确答案:C -
第9题：
--I'm glad you like it. Please drop in any time you like. --（）
- A、Yes,I will.
- B、That’s great.
- C、I’m afraid I won’t be free.
- D、Is it all right?
正确答案:A -
第10题：
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea hope to make money （）.Athrough CD sales
Bby giving concerts and selling T-shirts and other merchandise
Cby selling merchandise on the Internet
Dthrough sales of merchandise in shops
正确答案： C解析： [解析] 事实细节题。题干的大意是：克里米亚乐队希望通过______挣钱。从文中第一段第四句可知，选项B正确。 -
第11题：
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.Apeople who attend their concerts need them
Bthey want to make extra money
Cthere are still people who prefer CDs to other formats
Dpeople who fail to attend their concerts need them
正确答案： A解析： [解析] 推理判断题。题干的大意是：克里米亚乐队也在商店销售CD因为______。从文中第一段最后一句中的“some people who want something they can hold in their hands”可推断出，选项C正确。 -
第12题：
单选题—Would you like some more chicken? —Yes, please, it’s really delicious. —Well, I’m glad you like it. How about some Jiaozi too? —______ANo, thanks, I’m already too full.
BThanks, I can eat Jiaozi.
CGood, I’ll try my best.
DNo, I don’t like to eat it.
正确答案： D解析：
当别人邀请你吃东西，而自己已经吃饱时，要回答No, thanks, I’m already too full. -
第13题：
What is your favourite colour? Do you like yellow , orange ,red? If you do ,you must be an optimist, a leader, an active person who enjoys life, people and excitement. Do you prefer greys and blues? Then you are probably quiet,shy, and you would rather follow than lead. You tend to be a pessimist. At least, this is what psychologists tell us, and they should know,because they have been seriously studying the meaning of colours preference, as well as the effect that colours have on human beings. They tells us, among other facts,that we do not choose our favourite clour as we grow up----we are born with our preference.If you happen to love brown, you did so, as soon as you opened your eyes, or at least as soon as you could see clearly.
Colours do influence our moods----there is no doubt about it .A yellow room makes most people feel more cheerful and more relaxed than a dark green one; and a red dress brings warmth and cheer to the saddest winter day. On the other hand ,black is depressing. A black bridge over the Thames River, near London, used to be the scene of more suicides than any other bridge in the area ----until it was repainter green.The number of suicide attempts immediately fell sharply ;perhaps it would have fallen even more if the bridge had been done in pink or baby blue.
Light and bright colours make people not only hppier but more active. It is an established fact that factory workers work better,harder ,and have fewer accidents when their machines are painted orange rather than black or grey.
"You would rather follow than red" means_______.
a.you don't like to follow others
b.you would be a member rather than a leader
c.you would be afraid of following others
d.you would like to be a leader rather than a follower答案：B解析： -
第14题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What does approximate customers mean?A.The nearest customers
B.The virtual customers
C.People that pretend to be customers
D.The VIPs答案：C解析：本题问的是“approximate customers（近似客户）是什么意思”。 A选项“最近的客户”；B选项“虚拟客户”；C选项“冒充客户的人”；D选项“重要客户”。根据主题句可知，本来应该用真实的客户评审产品，但有时候却用近似的人假装客户做这项工作，所以应该选择不是客户的选项，故C选项正确。 -
第15题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What is the main idea of this excerpt?A.You need to get rid of all unneeded features or functionality.
B.You need to tailor to the need to mature users.
C.Your own assumptions are relevant.
D.You need actual users to test your products.答案：D解析：本题问的是“选段的主旨是什么？”。 A选项“你需要去掉所有不需要的特性或功能”；B选项“你需要迎合老顾客的需求”；C选项“你自己的设想意义重大”；D选项“你需要真实的使用者测试你的产品”。本文主要讲的是从客户的角度出发对产品进行测试，根据主题句可知，应该用真实的客户测试产品，才能获得真实有效的使用体验反馈。其它选项不能概括文章主旨。 -
第16题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Which of the followings is not mentioned as something you should care about?A.streamlined interface
B.free of redundant functionality
C.Benefit the customers
D.Satisfy all the need of the customers答案：D解析：本题的问题是“以下哪一项没有作为需要关注的事项被提及？” A选项“流畅的界面”；B选项“没有多余的功能”；C选项“使客户受益”；D选项“满足顾客的所有需求”。根据题目中关键词找到主题句，主题句中，A、B、C三个选项均有涉及，D选项“满足所有的需求”的说法过于绝对，故选D。 -
第17题：
共用题干
第一篇
From Ponzi to Madoff
The year was 1920.The country was the United States of America. The man's name was Charles Ponzi.
Ponzi told people to stop depositing money in a savings account.Instead,they should give it to him to save
for them.Ponzi promised to pay them more than the bank.For example,a savings account might pay you$5
a year for every $100 you deposit.Ponzi,however,would pay you $40 a year for every $ 100 you gave
him to hold.Many people thought this was a good plan.They began to give their money to Ponzi.
How could Ponzi make so much money for people?This is what he did with the money people gave him:
He used some of that money to pay other people who gave him money.However,he also kept a lot of the
money for himself. Soon he had $ 250 million.This was a kind of theft,and it was against the law. The
people who gave him their money didn't think anything was wrong. Ponzi paid them every month,just like a
bank.Ponzi continued this way of working for two years.Then one day,he didn'thave enough money to pay
all the people.They discovered his crime,and he went to prison for fraud.
Ninety years later,people began to hear about a businessman in New York named Bernard Madoff.
People said he gave good advice about money.They said when they gave him their money,he paid them a lot
more than the bank.Madoff helped hospitals,schools,and individuals earn money.Over a period of 40
years,people gave him$170 billion.However,no one investigated what he did with the money.The people
who gave Madoff their money also didn't think anything was wrong because he paid them every month.
One day,Madoff didn't have enough money to pay all the people he needed to pay. That's when people
discovered how Madoff worked:He was taking money from some people to pay other people,just the way
Charles Fonzi did.However,this time,instead of losing millions of dollars,people lost billions.
Madoff was accused of fraud,and the United States government officials arrested him.He didn't have to
go on trial because he said he was guilty.In 2009,a judge sentenced him to 150 years in prison.Bernard
Madoff's crime was even bigger than Ponzi'5.It was the biggest fraud in history.The lesson of this story is
clear:When something seems too good to be true,it probably is!What was Ponzi's crime?
A:He robbed the banks of millions of dollars.
B:He gave people more than the bank did.
C:He kept a lot of other people's money for himself.
D:He did not pay people their interests.答案：C解析：从文章第一段倒数第三句话“Ponzi, however, would pay you $40 a year for every$100 you gave him to hold.”可知答案为C。
从文章第二段第二句话“He used some of that money to pay other people”可知答案为B。
从文章第二段第三句话“he also kept a lot of the money for himself”和第五句话“This was a kind of theft, and it was against the law.”可知答案为C。
从文章第三段第五句话“Over a period of 40 years”可知答案为A。
从文章第五段第二句话“He didn' t have to go on trial because he said he was guilty.”可 知答案为C。 -
第18题：
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is unusual about the Crimea"s business plan
- A、Their business was given away free on the Internet.
- B、They gave CDs away free in shops.
- C、They played free concerts.
- D、They charged more for their CDs.
正确答案:A -
第19题：
A: Are you free on Monday? B: No, I'm sorry, I'm busy.（）Wednesday?
- A、Would you like
- B、What about
- C、Why don’t you
正确答案:B -
第20题：
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is true about sales of music over the last year
- A、Overall, sales are up last year.
- B、Overall, sales are down last year.
- C、There is no change compared to previous sales.
- D、It is not mentioned in the passage.
正确答案:B -
第21题：
单选题--I'm glad you like it. Please drop in any time you like. --（）AYes,I will.
BThat’s great.
CI’m afraid I won’t be free.
DIs it all right?
正确答案： A解析： 暂无解析 -
第22题：
单选题FREE CATALOGUE WITH ALL ORDERS OVER $80A$80 should be paid if you want the catalogue.
BIf you order more than eighty items，you can get a free catalogue.
CA catalogue will be given away if you spend more than$80.
正确答案： A解析：
题意：所有订单价值超过80美元者，均可获赠目录一本。关键词为free和over $80。由此可以排除选项A“如果你想要目录的话得付80美元”和选项B“如果你订货超过80件，将免费获得一本目录”。选项C提到be given away 和more than$80分别与题干中free及over $80相对应。 -
第23题：
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is true about sales of music over the last yearAOverall, sales are up last year.
BOverall, sales are down last year.
CThere is no change compared to previous sales.
DIt is not mentioned in the passage.
正确答案： A解析： [解析] 事实细节题。题干的大意是：关于在过去一年间的音乐销售描述哪一项是正确的从文中第二段第二句“yet overall record company sales are down”可知，选项B正确。 -
第24题：
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is unusual about the Crimea"s business planATheir business was given away free on the Internet.
BThey gave CDs away free in shops.
CThey played free concerts.
DThey charged more for their CDs.
正确答案： B解析： [解析] 事实细节题。题干的大意是：关于克里米亚乐队商业计划哪一个是不寻常的从文中第一段第一句可知，选项A正确。