问答题To its fans, it is addictive. To the media, it is a promising money-maker. Sudoku, an old puzzle long popular in Japan is fast gaining (1)____(popular) the world over. In Britain, a sudoku book is a bestseller and national newspapers are competing (2)_

请阅读Passage2。完成第小题。
Passage 2
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year's tournament on their smart phones, tablets and computers in record numbers.
A surge of US interest in football this year has also led to record television audiences for broadcasts on ESPN and Uni-vision, the Spanish-language network. The US team's loss on Tuesday to Belgium averaged a 9.6 overnight rating on ESPN, according to Nielsen, the highest for any World Cup match the network has broadcast.
But a 50 per cent surge in live streaming compared with the previous record, set during the 2012 London Olympics, shows that the sport's appeal has grown particularly among younger, more digital, fans. Young people are energetic and fond of sporting, The World Cup is a great tournament of football, so they must be attractive. On the other hand, now the electronic devices are developing rapidly, more people have smart phones, tablets and computers. Then to watch the World Cup becomes much easier.
US viewers have so far watched nearly 30m hours of streaming video on ESPN's WoAd Cup website and apps, the network said, beating the previous record of 20.4m viewing hours during NBC's 2012 Olympics coverage. Univision has streamed 1.Sm hours since the start of the tournament.
Last week's USA vs. Germany match drew a record 1.Tm streaming viewers to ESPN at its peak, with streaming on Univision peaking at 747,000. Tuesday's USA vs. Belgium match peaked at 1.5m streams on ESPN and 680,000 on Univision.
In comparison, live streaming of January's Super Bowl peaked at l.lm.
While the elimination of the US team leaves a question mark over US fans' interest in the rest of the tournament, Univision's audience for non-US games has been robust.
Univision said its broadcast on Sunday of the Mexico vs. Netherlands match was the most-watched programme, of any kind, in US Spanish-language TV history, with an average 10.4m viewers. Its audiences have been the largest in cities with large Spanish-speaking populations, such as Miami, Los Angeles, Houston and New York.
With most matches being shown during business hours, Americans are increasingly turning to their devices, such as smart phones, tablets and computers to keep up with the tournament. Fifa,football's governing body, said US fans make up 20 percent of its global digital audience and are spending more time on its website and apps than fans in Brazil, Germany, England and France combined.
With different kind of electronic devices to watch World Cup, the number of audience becomes larger. The flood of demand caused some problems with ESPN's feeds, leading frustrated viewers to take to Twitter to complain about the match cutting out. That had also happened during the USA vs. Germany game.

The best title of the passage may be__________.
查看材料

A．World Cup Becomes Streaming Success for US TV
B．More Americans Become Interested in Football
C．Football Fans from America are Increasing
D．World Cup Play an Important Role in the US

Text 3 The rough guide to marketing success used to be that you got what you paid for.No longer.While traditional“paid”media–such as television commercials and print advertisements–still play a major role,companies today can exploit many alternative forms of media.Consumers passionate about a product may create“owned”media by sending e-mail alerts about products and sales to customers registered with its Web site.The way consumers now approach the broad range of factors beyond conventional paid media.Paid and owned media are controlled by marketers promoting their own products.For earned media,such marketers act as the initiator for users’responses.But in some cases,one marketer’s owned media become another marketer’s paid media–for instance,when an e-commerce retailer sells ad space on its Web site.We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.This trend,which we believe is still in its infancy,effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further.Johnson&Johnson,for example,has created BabyCenter,a stand-alone media property that promotes complementary and even competitive products.Besides generating income,the presence of other marketers makes the site seem objective,gives companies opportunities to learn valuable information about the appeal of other companies’marketing,and may help expand user traffic for all companies concerned.The same dramatic technological changes that have provided marketers with more（and more diverse）communications choices have also increased the risk that passionate consumers will voice their opinions in quicker,more visible,and much more damaging ways.Such hijacked media are the opposite of earned media:an asset or campaign becomes hostage to consumers,other stakeholders,or activists who make negative allegations about a brand or product.Members of social networks,for instance,are learning that they can hijack media to apply pressure on the businesses that originally created them.If that happens,passionate consumers would try to persuade others to boycott products,putting the reputation of the target company at risk.In such a case,the company’s response may not be sufficiently quick or thoughtful,and the learning curve has been steep.Toyota Motor,for example,alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign,which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.35.Which of the following is the text mainly about?

A.Alternatives to conventional paid media.
B.Conflict between hijacked and earned media.
C.Dominance of hijacked media.
D.Popularity of owned media.

Text 3 The rough guide to marketing success used to be that you got what you paid for.No longer.While traditional“paid”media–such as television commercials and print advertisements–still play a major role,companies today can exploit many alternative forms of media.Consumers passionate about a product may create“owned”media by sending e-mail alerts about products and sales to customers registered with its Web site.The way consumers now approach the broad range of factors beyond conventional paid media.Paid and owned media are controlled by marketers promoting their own products.For earned media,such marketers act as the initiator for users’responses.But in some cases,one marketer’s owned media become another marketer’s paid media–for instance,when an e-commerce retailer sells ad space on its Web site.We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.This trend,which we believe is still in its infancy,effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further.Johnson&Johnson,for example,has created BabyCenter,a stand-alone media property that promotes complementary and even competitive products.Besides generating income,the presence of other marketers makes the site seem objective,gives companies opportunities to learn valuable information about the appeal of other companies’marketing,and may help expand user traffic for all companies concerned.The same dramatic technological changes that have provided marketers with more（and more diverse）communications choices have also increased the risk that passionate consumers will voice their opinions in quicker,more visible,and much more damaging ways.Such hijacked media are the opposite of earned media:an asset or campaign becomes hostage to consumers,other stakeholders,or activists who make negative allegations about a brand or product.Members of social networks,for instance,are learning that they can hijack media to apply pressure on the businesses that originally created them.If that happens,passionate consumers would try to persuade others to boycott products,putting the reputation of the target company at risk.In such a case,the company’s response may not be sufficiently quick or thoughtful,and the learning curve has been steep.Toyota Motor,for example,alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign,which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.34.Toyota Motor’s experience is cited as an example of

A.responding effectively to hijacked media.
B.persuading customers into boycotting products.
C.cooperating with supportive consumers.
D.taking advantage of hijacked media.

Text 3 The rough guide to marketing success used to be that you got what you paid for.No longer.While traditional“paid”media–such as television commercials and print advertisements–still play a major role,companies today can exploit many alternative forms of media.Consumers passionate about a product may create“owned”media by sending e-mail alerts about products and sales to customers registered with its Web site.The way consumers now approach the broad range of factors beyond conventional paid media.Paid and owned media are controlled by marketers promoting their own products.For earned media,such marketers act as the initiator for users’responses.But in some cases,one marketer’s owned media become another marketer’s paid media–for instance,when an e-commerce retailer sells ad space on its Web site.We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.This trend,which we believe is still in its infancy,effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further.Johnson&Johnson,for example,has created BabyCenter,a stand-alone media property that promotes complementary and even competitive products.Besides generating income,the presence of other marketers makes the site seem objective,gives companies opportunities to learn valuable information about the appeal of other companies’marketing,and may help expand user traffic for all companies concerned.The same dramatic technological changes that have provided marketers with more（and more diverse）communications choices have also increased the risk that passionate consumers will voice their opinions in quicker,more visible,and much more damaging ways.Such hijacked media are the opposite of earned media:an asset or campaign becomes hostage to consumers,other stakeholders,or activists who make negative allegations about a brand or product.Members of social networks,for instance,are learning that they can hijack media to apply pressure on the businesses that originally created them.If that happens,passionate consumers would try to persuade others to boycott products,putting the reputation of the target company at risk.In such a case,the company’s response may not be sufficiently quick or thoughtful,and the learning curve has been steep.Toyota Motor,for example,alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign,which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.31.Consumers may create“earned”media when they are

A.obscssed with online shopping at certain Web sites.
B.inspired by product-promoting e-mails sent to them.
C.eager to help their friends promote quality products.
D.enthusiastic about recommending their favorite products.

Text 3 The rough guide to marketing success used to be that you got what you paid for.No longer.While traditional“paid”media–such as television commercials and print advertisements–still play a major role,companies today can exploit many alternative forms of media.Consumers passionate about a product may create“owned”media by sending e-mail alerts about products and sales to customers registered with its Web site.The way consumers now approach the broad range of factors beyond conventional paid media.Paid and owned media are controlled by marketers promoting their own products.For earned media,such marketers act as the initiator for users’responses.But in some cases,one marketer’s owned media become another marketer’s paid media–for instance,when an e-commerce retailer sells ad space on its Web site.We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.This trend,which we believe is still in its infancy,effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further.Johnson&Johnson,for example,has created BabyCenter,a stand-alone media property that promotes complementary and even competitive products.Besides generating income,the presence of other marketers makes the site seem objective,gives companies opportunities to learn valuable information about the appeal of other companies’marketing,and may help expand user traffic for all companies concerned.The same dramatic technological changes that have provided marketers with more（and more diverse）communications choices have also increased the risk that passionate consumers will voice their opinions in quicker,more visible,and much more damaging ways.Such hijacked media are the opposite of earned media:an asset or campaign becomes hostage to consumers,other stakeholders,or activists who make negative allegations about a brand or product.Members of social networks,for instance,are learning that they can hijack media to apply pressure on the businesses that originally created them.If that happens,passionate consumers would try to persuade others to boycott products,putting the reputation of the target company at risk.In such a case,the company’s response may not be sufficiently quick or thoughtful,and the learning curve has been steep.Toyota Motor,for example,alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign,which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.33.The author indicates in Paragraph 3 that earned media

A.invite constant conflicts with passionate consumers.
B.can be used to produce negative effects in marketing.
C.may be responsible for fiercer competition.
D.deserve all the negative comments about them.

Bad Boys Electronics Store found__________ under increased media attention after its manager was indicated for embezzling an undisclosed amount of money.

A. ours
B. theirs
C. himself
D. itself