单选题A famous singer recently won a lawsuit against an advertising firm for using another singer in a commercial to evoke the famous singer’s well-known rendition of a certain song. As a result of the lawsuit, advertising firms will stop using imitators in
题目
Most people are unable to distinguish a famous singer’s rendition of a song from a good imitator’s rendition of the same song.
Commercials using famous singers are usually more effective than commercials using imitators of famous singers.
The original versions of some well-known songs are unavailable for use in commercials.
Advertising firms will continue to use imitators to mimic the physical mannerisms of famous singers.
The advertising industry will use well-known renditions of songs in commercials.
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第1题：
The teenagers are crazy ________ the young pop singer, Justin Bibber(贾斯汀·比伯).A.about
B.at
C.on
D.to
参考答案：A
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第2题：
The singer and ________ has arrived already.
A、 dancer
B、a dancer
C、the dancer
D、dancers
参考答案：A
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第3题：
有歌手表Singer(编号，姓名，性别，年龄，音乐类型1，音乐类型2)，现要求把表中“音乐类型2”列删除，正确的SQL命令是（ ）。
A. ALTER TABLE Singer DELETE音乐类型2
B. DELETE音乐类型2 FROM Singer
C. ALTER TABLE Singer DELETE COLUMN音乐类型2
D. ALTER TABLE Singer DROP COLUMN音乐类型2
正确答案：D
本题考查使用ALTER TABLE修改表结构的命令格式如下所示：
ALTER TABLE TableNamel ALTER[COLUMN]FieldName[NULL I NOT NULL][SET DEFAULT eExpression][SET CHECK lExpression[ERROR cMessageText]][DROP DE— FAULT][DROP CHECK]
该格式主要用于定义、修改和删除有效性规则和默认值定义。本题答案为D。
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第4题：
According to the text, Dr. Singer\'s attitude to male revenge impulse is ________.
A. sympathetic
B. detached
C. positive
D. negative
正确答案：C
C 推理判断题。Dr. Singer对于男性报复心理采取的态度可以根据其话语判断得出，从文章第三段“But far from condemning the male impulse for retribution, Dr. Singer said it had an important social function: 'This type of behavior. has probably been crucial in the evolution of society as the majority of people in a group are motivated to punish those who cheat on the rest.'”可以看出，他认为这种心理和行为对人类发展有很重要的意义，因此对其持肯定态度。选项A“同情的”，B“超然的”，C“肯定的”，D“否定的”，因此C正确。 -
第5题：
He is more an artist than a singer．（改为同义句）
He is an artist_________ _________a singer．
正确答案：
36． rather than -
第6题：
When the British singer got a bleeding throat, the rumor _________she would never sing again soon spread.A．what
B．which
C．that
D．as答案：C解析：考查同位语从句。that引导的从句用来说明the rumor“流言”的内容，故选C。 -
第7题：
Sam's Steakhouse is ( ) better than famous national chains with larger advertising budgets.A. argue
B. arguing
C. argument
D. arguably答案：D解析： -
第8题：
1987年，Paul Singer创立Elliott Associates，主要专注于可转债套利。
正确答案:正确 -
第9题：
单选题— What are you going to do when you grow up?— A singer, but my parents wish me ______ a teacher.Aam
Bto be
Cwill be
Dbe
正确答案： C解析：
句意：——你长大了想做什么?——歌手，但是我的父母希望我成为一名老师。本题考查非谓语动词。wish sb. to do sth.希望某人做某事，故选B项。 -
第10题：
单选题_______singer and_______dancer is also good at drawing.AThe; a
BThe; the
CA ; a
DThe; /
正确答案： A解析： -
第11题：
单选题—What do you think of the woman singer?—Her voice sounds ______. I like her songs.Asweet
Bsweetly
Cbad
Dbadly
正确答案： C解析：
句意：—你觉得这个女歌手怎么样？—她的声音听起来很甜美，我喜欢她的歌。这里sound是感官动词，后面加形容词。后半句提到喜欢她的歌曲，所以应填sweet，表示“甜美的”。 -
第12题：
单选题Increasingly over the last few years, corporations involved in patent litigation have opted to settle the lawsuit rather than facing the protracted legal expenses of a court battle.Ahave opted to settle the lawsuit rather than facing
Bhave opted settling the lawsuit instead of facing
Chave opted to settle the lawsuit rather than face
Dhad opted for settlement of the lawsuit instead of facing
Ehad opted to settle the lawsuit rather than face
正确答案： E解析：
根据固定搭配“opt to do”可知C项是正确的。 -
第13题：
Why was John’s company interested in using Miller’s trademark()A. The trademark is very famous around the world.
B. They need to extend their business scope.
C. They hope to set up a branch.
参考答案：A
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第14题：
Pop means popular, and a pop singer is supposed to work very hard to become popular.He must either give the public what they already want, or he must find a new way of singing that will attract their(1) A pop singer has to spend a lot of money ().
A.for his training to
B.to be unusual
C.to help the poor gain popularity
D.from the public
(2)The life of a successful pop singer is ().
A.full of trouble
B.always relaxed
C.far from easy
D.with no freedom
(3)It may be suggested from the passage that ().
A.a pop singer is afraid of meeting his fans
B.a pop singer owes a lot to his fans for his success
C.pop singers are luckier than other singers
D.a pop singer makes a lot of money
(4) The passage is mainly about ().
A.how to become a pop singer Pop
B.singers and their fans
C.life of a pop singer
D.Worries of a pop singer
(5) A pop singer has to keep working very hard if he wants to ().
A.win over the younger singers
B.stay popular
C.keep up with the public
D.sell more records
答案：BCBCB
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第15题：
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.
An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.
A．a cooking utensil
B．new child"s toy
C．tinned fruit
D．household soap
正确答案：B
根据Excerpt2中内容可知，在工业革命初期，广告主要用来推销新奇产品和边缘产品，而不包括后来通过加工而成的产品。因此，只有B(新型儿童玩具)符合题意。 -
第16题：
Text 3
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
正确答案：D
51.
[D] 这句话可直译为：将钱花在广告上是我所知道的好的花钱方式之一。意为：将钱花在广告上好或很值(worthwhile)。
该句的非比较级形式为：Money spent on advertising is money spent well.在该句中，any 指任何一种好的花钱方式(any money spent well)； know of 意为：知道，所了解到的。其实，该句所陈述的内容不仅是第一段的主题思想，也是全文旨在说明的问题。在第一段的其他部分，作者就列举了合理的广告带来的诸多方面的益处。
A意为：他对广告的价格了如指掌。这显然不对。
B 意为：众人皆知做广告很费钱(money consuming)，即：做广告很贵。
C意为：像做其他事一样，做广告要花钱。 -
第17题：
When the British singer got a bleeding throat, the rumor__________she would never sing again soon spread.A．what
B．which
C．that
D．as答案：C解析：考查同位语从句。that引导的从句用来说明the rumot“流言”的内容，故选C。 -
第18题：
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Which of the following is true of"branded content"?A.It is produced by media companies.
B.It is similar to traditional advertising.
C.It advertises famous journals.
D.lts value has declined in recent years.答案：A解析：由题干关键词“branded content”锁定第五段。该段②句给出品牌化内容的定义：公司赞助的媒体（corporate-sponsored media）；③句援引实例指出：公司收购知名报刊（即媒体公司），生产品牌化内容。即品牌化内容由品牌／公司赞助，由媒体公司生产．A.正确。[解题技巧]B.反向干扰：第五段②句以more than说明品牌化内容更像传统娱乐，而非传统广告。C.将③句“报刊生产品牌化内容，为企业做宣传”篡改为“品牌化内容意在宣传报刊”。D.将末句“品牌化内容使传统广告业的平均创造性账户收益价值（the value of the average“creative-account win”）下降”篡改为“品牌化内容的价值下降”。 -
第19题：
While her family didn't agree,she married the poor singer.A: Because
B:Where
C:Although
D:Whatever答案：C解析：while：虽然，尽管。题干意思为：尽管她家里不同意，她最后还是嫁给了那个穷歌手。because：因为，由于；where：哪里；although：虽然；whatever：不管什么。经过分析， C选项正确。 -
第20题：
单选题The “singer” treats the patient by ______.Arubbing the patient’s body with sand from a sand painting figure
Bdestroying the sand painting figure of a supernatural being
Ctransferring his supernatural power to the patient
Dapplying a magic substance to the patient’s body
正确答案： D解析：
细节题。根据第二段第四句话后半部分“….the ‘singer’ will rub the sick or injured parts of the patient’s body with sand from a specific figure in the sand painting”与A项一致。 -
第21题：
单选题The advertising company recently hired a designer _____ had once won a prize in a national contest.Awhose
Bwhich
Cwhom
Dwho
正确答案： D解析：
句意：这家广告公司最近聘用了一个新设计师，他曾经在国际比赛中获得过奖。定语从句。本题的定语从句修饰的先行词是designer，关系代词应该指人，排除B项which。而在从句中，关系代词担当主语的成分，所以选D项who。A项whose必须与先行词的部分特征或成分连用，表示限定关系；C项whom在从句中只能作宾语。 -
第22题：
单选题Tom wants to be a singer and he ______ singing lessons to do it.Atook
Bhas taken
Cis taking
Dwas taking
正确答案： B解析：
考查动词时态。句意：Tom想成为一名歌手，他正在上声乐课来学习唱歌。由句意可知，这里表示正在发生的动作，故选C。 -
第23题：
问答题试述Singer和Nicolson 1972年提出的细胞膜液态镶嵌模式的基本内容。正确答案： 细胞膜主要由磷脂和蛋白质组成。
电子显微镜下呈明显双层结构，由磷脂分子两层整齐排列而成。
磷脂的组成：主要为极性类脂——甘油磷脂，由甘油、脂肪酸、磷酸及含氮碱组成。
磷脂分子的结构：由带正电荷且溶于水的极性头部（磷酸端）和不带电荷不溶于水的非极性尾部（烃端）构成。
磷脂分子在水溶液中很易形成具高度定向排列的双分子层，极性头部朝向膜内外两个表面，呈亲水性，非极性尾部埋藏在膜内侧，呈疏水性。内嵌蛋白和外周蛋白在磷脂双分子层液体中作侧向“漂浮”运动，使膜具有了流动性。解析： 暂无解析