单选题Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to bro
题目
Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.
DTR services charge such high rates that only a small percentage of consumers subscribe to them.
The average per-second cost of advertising on television has risen every year for the past two decades.
More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.
DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.
相似考题
参考答案和解析
D项证明DTR服务公司使得观众屏蔽了广告，减弱了广告的效果，故本题选D项。
更多“单选题Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to bro”相关问题
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第1题：
48) This alone demonstrates that the television business is not an easy world to survive in, a fact underlined by statistics that show that out of eighty European television networks no less than 50% took a loss in 1989.
正确答案：
仅这一点就表明在电视行业不是一个容易生存的领域。这个事实通过统计数字一目了然，统计表明在80家欧洲电视网中1989年出现亏损的不少于50%。 -
第2题：
A: _____you watch television last night?
B： No, I didn't.
A. Do
B. Did
C. Can
参考答案：B
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第3题：
(The Trouble with Television) The only thing
A、mericans do when they are at leisure is to watch television.()
参考答案：错误
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第4题：
I usually watch television in the evening ( ) I have to study for an examination.A.because
B.unless
C.while
D.as soon as
答案：B
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第5题：
What would be the best title for this text?
A. Computers or Television
B. Effects of Television on Children
C. Studies on TV and College Education
D. Television and Children’s Learning Habits
正确答案：B
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第6题：
Attendance at football matches have dropped（ ）since the coming of television.
off答案：解析：drop off“逐渐减少（小）”。句意：自从电视出现以后，到现场看足球比赛的人数逐渐减少。drop的其他搭配：drop in“顺便访问”；drop out“退出，脱离（比赛等）”；drop down“卧倒；顺着（河流、山坡等）向下移动。” -
第7题：
A home user would like to connect their laptop display to their home HD television. Which of the following is the BEST solution?（）
- A、Connecting the laptop’s VGA output to an HDMI adaptor
- B、Connecting the laptop’s VGA output to the television’s VGA input
- C、Connecting the laptop's USB output to the HD television’s HDMI adaptor
- D、Connecting the laptop’s USB output to the television’s USB input
正确答案:B -
第8题：
单选题Betty is in no mood to accompany me to the park. Actually she’d rather watch television, ______ ?Adidn’t she
Bhadn’t she
Cshouldn’t she
Dwouldn’t she
正确答案： D解析：
句意：贝蒂根本没心情陪我去公园。实际上她宁愿看电视，不是吗？she’d rather是she would rather的省略，所以反意疑问句为wouldn’t she。 -
第9题：
单选题A home user would like to connect their laptop display to their home HD television. Which of the following is the BEST solution?（）AConnecting the laptop’s VGA output to an HDMI adaptor
BConnecting the laptop’s VGA output to the television’s VGA input
CConnecting the laptop's USB output to the HD television’s HDMI adaptor
DConnecting the laptop’s USB output to the television’s USB input
正确答案： A解析： 暂无解析 -
第10题：
单选题Why does the anther mention Lady Chatterley’s Lover?ATo show television has great influence on our daily life.
BTo show that television’s content has new changes.
CTo show that violence and sex are accepted by the audience.
DTo show the standards of TV regulation have changed
正确答案： B解析：
A项过于笼统，是对全文主旨的概括。B项“表明电视内容产生了新的变化”意思正确，但不是作者提及Lady Chatterley’s Lover的根本原因。由第三段开头“such changing standards”知“这些变化的标准”指的就是第二段提到的内容。C项不能从文中找到根据，文章提到电视内容涉及暴力和性爱，但并没说人们已经接受了这些。 -
第11题：
单选题Attendance at basketball matches have ______ since the coming of television.Adropped in
Bdropped down
Cdropped off
Ddropped out
正确答案： D解析：
句意：有了电视之后到现场看篮球赛的人大大减少了。drop off减少，离去。drop in偶然造访。drop down卧到。drop out放弃，不参与。 -
第12题：
问答题Practice 2 Directions: Read the text below. Write an essay in about 120 words, in which you should summarize the key points of the text and make comments on them. Try to use your own words. Television can be a wonderful learning tool. Thirty years ago, some television program helped my sons learn to read, count, socialize and cope with feelings. Nature programs on public television taught them an enormous respect for the world at large and the creatures within it. The basic rule of my family was, “When it’s light out, you’re out”—that is, playing outdoors. With little TV, they were two strong, athletic children who grew up in a home without junk food, did not bother their parents to buy things they saw advertised, never smoked or drank alcohol and knew more about wildlife than the leader of a trip to Kenya. Unfortunately, our experience with television is rarely had by other families. These days, Sitting passively in front of the TV for hours is harmful for the bodies and minds of the nation’s children. Studies have documented unhealthy effects on weight, attention span, reading skills and socialization among children who spend hours a day watching television or playing video games. The average young child in this country watches about four hours of television a day and each year sees tens of thousands of commercials, often for high-fat, high-sugar or high-salt snacks and foods; thousands of episodes of violence; and countless instances of alcohol use and inappropriate sexual activity. By the time American children finish high school, they have spent nearly twice as many hours in front of the television set as in the classroom.正确答案： 【范文】
The parent in this passage explained that television had helped his sons learn more about the world. However, in recent years, television has made negative influences on the nation’s children. Children today have watched too much TV, and also there are too much commercials, violence and inappropriate instances in the television.
Every coin has two sides. When television offers the convenience for us, it also brings about some bad influences. The main rule we should bear in mind is that everything should be done moderately. Watching TV is no exception. In my opinion, children themselves should cultivate the ability to tell what is right and what is wrong and control themselves when they have the temptation to watch TV. As for the parents, they should impose restrictions on children’s TV time and content.解析： 暂无解析 -
第13题：
4 (a) Router, a public limited company operates in the entertainment industry. It recently agreed with a television
company to make a film which will be broadcast on the television company’s network. The fee agreed for the
film was $5 million with a further $100,000 to be paid every time the film is shown on the television company’s
channels. It is hoped that it will be shown on four occasions. The film was completed at a cost of $4 million and
delivered to the television company on 1 April 2007. The television company paid the fee of $5 million on
30 April 2007 but indicated that the film needed substantial editing before they were prepared to broadcast it,
the costs of which would be deducted from any future payments to Router. The directors of Router wish to
recognise the anticipated future income of $400,000 in the financial statements for the year ended 31 May
2007. (5 marks)
Required:
Discuss how the above items should be dealt with in the group financial statements of Router for the year ended
31 May 2007.
正确答案：
(a) Under IAS18 ‘Revenue’, revenue on a service contract is recognised when the outcome of the transaction can be measured
reliably. For revenue arising from the rendering of services, provided that all of the following criteria are met, revenue should
be recognised by reference to the stage of completion of the transaction at the balance sheet date (the percentage-ofcompletion
method) (IAS18 para 20):
(a) the amount of revenue can be measured reliably;
(b) it is probable that the economic benefits will flow to the seller;
(c) the stage of completion at the balance sheet date can be measured reliably; and
(d) the costs incurred, or to be incurred, in respect of the transaction can be measured reliably.
When the above criteria are not met, revenue arising from the rendering of services should be recognised only to the extent
of the expenses recognised that are recoverable. Because the only revenue which can be measured reliably is the fee for
making the film ($5 million), this should therefore be recognised as revenue in the year to 31 May 2007 and matched against
the cost of the film of $4 million. Only when the television company shows the film should any further amounts of $100,000
be recognised as there is an outstanding ‘performance’ condition in the form. of the editing that needs to take place before the
television company will broadcast the film. The costs of the film should not be carried forward and matched against
anticipated future income unless they can be deemed to be an intangible asset under IAS 38 ‘Intangible Assets’. Additionally,
when assessing revenue to be recognised in future years, the costs of the editing and Router’s liability for these costs should
be assessed.
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第14题：
Children in the United States are exposed to many influences other than that of their families. Television is the most significant of these influences, because the habit of watching television usually begins before children start attending school.
Parents are concerned about the lack of quality in television programs for children. The degree of violence in many of these shows also worries them. Studies indicate that, when children are exposed to violence, they may become aggressive or insecure.
Parents are also concerned about the commercials (商业广告) that their children see on television. Many parents would like to see fewer commercials during programs for children. And some parents feel that these shows should not have any commercials at all because young minds are not mature enough to deal with the claims made by advertisers.
Educational television has no commercials and has programs for children that many parents approve of. The most famous of these is Sesame Street, which tries to give preschool children a head start in learning the alphabet (字母) and numbers. It also tries to teach children useful things about the world in which they live.
Even though most parents and educators give Sesame Street and shows like it high marks for quality, some critics argue that all television, whether educational or not, is harmful to children. These critics feel that the habit of watching hours of television every day turns children into bored and passive (被动的) consumers of their world rather than encouraging them to become active explorers of it
1). Which of the following statements is not based on the passage?
A. Parents are worried about the influence from television on their children.
B. Television has much influence on children.
C. Both parents and their children like watching educational television.
D. Some critics think that television is no good for children.
2). In what ways do children suffer from television?
A. They become the victims of social violence.
B. They spend hours watching television instead of doing school work.
C. The programs make the children lose interest in the world.
D. The programs make the children spend too much of their parents’ money.
3). Parents would not like their children to see commercials because ______
A. they think that their children are not old enough to handle advertising
B. commercials teach children alphabet and numbers
C. commercials help to sell products
D. they don’t like commercials
4). Educational television is widely appreciated because _____
A. it does have the same commercials as others
B. it offers programs for both children and their parents
C. many parents like the programs it offers for their children
D. children can learn some school subjects before they go to school
5). Which of the following can best serve as the title of the passage?
A. Watching Too Much Television Is Harmful to Young Minds.
B. Television Is More Harmful than Educational.
C. Television’s Influence on Children.
D. More Education Television.
正确答案：1.C2.A3.A4.D5.A
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第15题：
(The Trouble with Television) The American public is not well aware of the adverse effects of television.()
参考答案：正确
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第16题：
I’d rather read than watch television;选择I’d rather read than watch television; the programs seem _________ all the time.
A) to get worse B) to be getting worse
C) to have got worse D) getting worse
D
getting worse 不停得变坏，一直在进行答案选B
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第17题：
What would be the best ritle for this text?
A． Computers or Television
B． Effects of Television on Children
C． Studies on TV and College Education
D． Television and Children's Learning Habits
正确答案：B
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第18题：
资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
___ are mentioned in the passage as parts of mass media.A.the press,radio and television.
B.the press,radio,internet,television,cinema and post sites.
C.the press,radio,internet
D.the press,radio,television,cinema and poster sites.答案：D解析：本题考查的是细节理解。
【关键词】mentioned; as parts of mass media
【主题句】第1自然段Above the line promotion uses mass media such as the press, radio, television, cinema or poster sites. 上文的线上推广使用大众媒体，如新闻、广播、电视、电影或海报网站。
【解析】本题的问题是“在这篇文章中被提到作为大众媒体的一部分的是什么？”。根据主题句可知，大众媒体包括新闻、广播、电视、电影或海报网站，故选D。 -
第19题：
单选题If most of the people of a country have a television, we _____.Acan say the television is a need in the same sense as food, clothing and shelter
Bcan say the television must be a basic necessity
Ccannot say the television is a basic necessity
Dcan say every family must have one
正确答案： A解析：
推理题。最后一段提到“Even now we cannot say it is a need in the same sense as food, clothing and shelter. Yet if most of the people of a country have one, it comes to be accepted as a need.”，如果一个国家的大部分人都有一台电视机，那么电视机将有可能成为一种基本的需要。B选项过于绝对，因此只能选C选项。 -
第20题：
单选题The table below summarizes the results of a survey in which families reported the number of television sets they have in their homes. What percent of the families surveyed have two or fewer television sets?A75%
B68%
C60%
D40%
E33%
正确答案： C解析：
According to the table, 32 + 80 + 160 + 83 + 45 or 400 families were surveyed. Since the number of families with two or fewer television sets is 32 + 80 + 160 or 272, the percent of families surveyed with two or fewer television sets is (272/400)×100% or 68%. -
第21题：
单选题It can be inferred from the passage in regard to television programming that the author believes _____.Athe broadcasters are trying to do the right thing but are failing
Bforeign countries are going to pattern their programs after ours
Cthe listeners do not necessarily know what is good for them
Dsix o’clock in the morning is too early for a television show
正确答案： D解析：
从第三段作者谈到的“虽然人们more often prefer to be entertained，而不是被告知消息或接受激励，但电视节目也不应只迎合大众口味，而忽视the nation’s needs”，可判断，作者认为许多观众可能不明白真正对他们有益的是什么，选项C正确。 -
第22题：
单选题Mordecai finds it hard to understand that some movies were filmed in black and white but are now shown on television in colorAwhite but are now shown on television in color
Bwhite, but they are now shown as color on television
Cwhite, and have since been shown as color on television
Dwhite, since showing in color on television
Ewhite, but they have since shown color on television
正确答案： E解析：
B和C项改变了句子本要表达的意思。D项改变了事件发生的顺序。E项改变了句子的意思。故选A项。 -
第23题：
单选题It is quite evident that attendances at football matches have _____ since the coming of television.Adropped out
Bdropped down
Cfallen off
Dfallen out
正确答案： C解析：
句意：很显然，自从电视出现之后，现场观看足球比赛的人数就锐减了。fall off减少。drop out退出。drop down一般不搭配使用。fall out吵架。