单选题A car manufacturer periodically discounts certain car models to its dealers to coincide with intensive advertising campaigns focused on those cars. After analyzing the results of this program, the manufacturer found that sales of the discounted cars wa

题目
单选题
A car manufacturer periodically discounts certain car models to its dealers to coincide with intensive advertising campaigns focused on those cars. After analyzing the results of this program, the manufacturer found that sales of the discounted cars was strong, but it also concluded that it could reap greater profits if it did not hold promotions in this way.  Which of the following statements, if true, best accounts for the manufacturer’s conclusion about profitability?
A

Some consumers worry that discounted cars are more likely to be defective.

B

The car manufacturer had not been effective in controlling the production costs of the cars, and these rising costs ate into the manufacturer’s profits.

C

Although dealers requested large numbers of the cars at discounted prices, they generally sold the cars at the normal retail price, thereby keeping more of the profit for themselves.

D

Many consumers buy large-ticket items, such as cars, only when they are on sale.

E

The manufacturer’s intensive advertising campaign did not sufficiently emphasize the cars’ high levels of performance on road tests.


相似考题

1.Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()

参考答案和解析
正确答案: C
解析:
C项表明,如果经销商可以按照原价销售汽车,那么生产商应该可以按照原价讲汽车卖给经销商,这样生产商可以获得更多利润,故本题应选C项。
更多“单选题A car manufacturer periodically discounts certain car models to its dealers to coincide with intensive advertising campaigns focused on those cars. After analyzing the results of this program, the manufacturer found that sales of the discounted cars wa”相关问题
  • 第1题:

    Many people believe that Americans love their cars almost more than anything else. They are (21) about cars. Not only is the car the (22) means of transportation in the States, it has (23) become a "plaything". (24) the time youngsters become fourteen years old or even (25) , they're likely to start (26) of having their own cars.

    In the USA, the (27) family, if the father is not (28) work, can afford to buy a new car every five years. However, many young people (29) after school in order to save money to buy a car. Learning to drive and getting a driver license may be one of the most exciting (30) of a young person's life. Driver (31) is one of the most popular courses. At the end of the course the student will (32) a driving test for a license. (33) many, that piece of paper means that they have grown up.

    In the United States, many men and women (34) to have cars. People use cars to go to work. (35) drive cars to go shopping, to take the children to school or for other activities.

    21.

    A. crazy

    B. careful

    C. sure

    D. worried


    正确答案:A
    21.答案为A  本题为短语搭配题。be crazy about=be wildly excited about,意思是“着迷”。

  • 第2题:

    Pushing Drunk Boss's Car Home Ten workers in China pushed their boss's car three miles home after' an office party because they were all too drunk to drive. The group was enjoying a meal at a restaur

    Pushing Drunk Boss's Car Home

    Ten workers in China pushed their boss's car three miles home after' an office party because they were all too drunk to drive. The group was enjoying a meal at a restaurant in downtown Changchun, Jilin Province (northeast China). When the party was over, Boss Zhang Fei found that he was too drunk to drive. Then suddenly they realized nobody had stayed sober enough to drive his car.

    Drink-driving was listed as a dangerous offence in China in 2014, esp. when the driver is drunk. Those who break the law will have their driving license revoked, face a heavy fine and may be put in jail. Zhang did not want to leave his car downtown and it was too late to call out another driver to drive the car for him. Someone then suggested they push the car home, and said that the exercise would do them all good. Thus, all ten quickly agreed and set off with Zhang at the wheel. All ten workers pushed their boss's car home through the city streets, laughing and singing during the 45-minute journey. Passers-by were shocked to see the group.

    Traffic officers said that as long as the car's engine was not running, it would not be classed as drink-driving under the law. However, it is still very dangerous for so many people to push the car along the road, as it may cause traffic accidents.

    21. workers in China pushed their boss's car home in() minutes.

    A. 45,10

    B. 3, 8

    C. 10, 45

    22. Drink-driving was listed as a dangerous offence in China in()

    A. 2013

    B. 2014

    C. 2015

    23. Those who break the law may()

    A. not have their driving license revoked

    B. not face a heavy fine

    C. be put in jail

    24. People pushing the car along the road would not be classed as drink-driving because()

    A. the car engine was not running

    B. those people didn't drink

    C. there were no police on the road

    25. We can infer from the passage that drink-driving () the law.

    A. is not against

    B. is against

    C. has nothing to do with


    参考答案:21、C 22、B 23、C 24、B 25、A


  • 第3题:

    共用题干
    Virtual Driver

    Driving involves sharp eyes and keen ears,analyzing with a brain,and coordination between hands,feet and brain.A man has sharp eyes and keen ears,analyzes through his brain,and maintains coordination between his hands and brains.He can control a fast-moving car with different parts of his body._______(46)Apparently there isn't anyone in the driver's cab,but there is in fact a virtual driver. This virtual driver has eyes,brains,hands and feet too.The minicameras on each side of the car are its eyes and are responsible for observing the road conditions ahead of it as well as the traffic to its left and right.If you open the boot,you can see the most important part of the automatic driving system:a built-in computer._______(47)The brain is responsible for calculating the speeds objects surrounding the car are moving at,analyzing their position on the road, choosing the right path,and giving orders to the wheel and the control system.
    In comparison with the human brain,the virtual driver's best advantage is that it reacts quickly. _______(48)However,it takes the world's best racecar driver at least one second to react,and this doesn't include the time he needs to take action.
    With its rapid reaction and accurate control,the virtual driver can reduce the accident rate on expressways considerably.In this case,is it possible for us to let it have the wheel at any time and in any place?_______(49)With its limited ability to recognize things,the car can now only travel on expressways.
    The intelligent car determines its direction by the clear lines that mark the lanes clearly and recognizes vehicles according to their regular shapes._______(50)This being the case,people still have high hopes about driverless cars,and think highly intelligent cars are what the cars of the future should be like.

    ________(49)
    A:Experts say that we cannot do that just yet.
    B:In the near future,intelligent cars will be put into commercial operation.
    C:This is the brain of the car.
    D:But how does an intelligent car control itself?
    E:It completes the processing of the images sent by the cameras within 100 milliseconds.
    F:However,it cannot recognize moving people and bicycles on ordinary roads that have no clear markings on them.

    答案:A
    解析:
    D项中的control直接出现在空格的前句中,空格前句在讲述他(人)如何操作汽车,D项用连接词but提出与空格前句相比较的内容“智能汽车的驾驶”。
    C项中的the brain出现在空格后句中,而且C项中的this在空格前句中有指代的内容为“a built-in computer"。
    空格后句中出现了篇章逻辑词however,因此排除F项(提示:两个转折句不可能接连出现)。E项中的millisecond与空格后句中的second是主题相关词,因此首先关注E项。E项中的代词it在空格前句中有呼应的内容“the virtual driver",因此E项是正确答案。
    空格前句提出问题,因此空格处很可能出现对该问题进行回答的语句,因此排除F项(转折句)。剩下的选项中,选项A中的we与空格前句中的us呼应,而选项A中的代词that指代“let it have the wheel at any time and in any place.让它在任何时候、任何地点驾驶汽车”,因此A项是正确答案。
    选项F中的recognize , marking(记号)和road(道路)分别与空格前句中的recognize, mark(标志)和lane(车道)形成呼应,而F项中的代词it在前文中有指代的内容,指代前句中的intelligent car,因此F项是正确答案。

  • 第4题:

    共用题干
    A Ride in a Cable-car
    A ride in a cable-car is one of the exciting and enjoyable experiences a child can have.In
    Switzerland,which is the home of the cable-car,it is used mostly to take tourists up the slope of a mountain,to a restaurant from which one can have a bird-eye view of the surrounding country, or to a top of a ski-run,from which,in winter,skiers glide down the snow covered the slope on skis .In Singapore,however,the cable-car takes one from the summit of a hill on the main island to a low hill on Sentosa,a resort island just off the southern coast.
    The cable-car is really a carriage which hangs from a strong steel cable suspended in the air.
    It moves along the cable with other cars on pulleys,the wheels of which are turned by electric motors. The cars are painted in eye-catching colours and spaced at regular intervals.Each car can seat up six persons.After the passengers have entered a car,they are locked in from outside by an attendant,they have no control over the movement of the car.
    Before long,the passengers get a breath-taking view through the glass windows of the modern city,the bustling harbour,and the several islands off the coast. The car is suspended so high in the air that slips on the sea look like small boats,and boats like toys.On a clear day,both the sky above and the sea below look beautifully blue.
    In contrast to the fast-moving traffic on the ground,the cars in the air move in a leisurely manner,allowing passengers more than enough time to take in the scenery during the brief trip to the island of Sentosa.After a few hours on Sentosa,it will be time again to take a cable-car back to Mount Faber. The return journey is no less exciting than the outward trip.

    The short trip does not bother passengers who want a good view because______.
    A: the cars move slowly
    B: the cars move quickly
    C: the cars are suspended very high
    D: the cars have glass windows

    答案:A
    解析:
    选项A、B和D所涉及的情况都在瑞士,这在第一段可以看到。唯有C选项谈新加坡的情况,所以选项C是正确答案。


    缆车是由马达带动的,没有驾驶员和轮子,也不受乘客控制。根据文中提示“The cable-car is really a carriage which hangs from a strong steel cable suspended in the air.”所以正确答案是A。


    从上下来看,乘客所看到的惊险景色是因为“The car is suspended so high in the air that ships on the sea look like small boats , and boats like toys.”所以答案选B。


    旅程虽短,但是“The cars in the air move in a leisurely manner, allowing passengers more than enough time to take in the scenery”,所以答案应该选A。


    no less than意为“不比……少”,“和……一样”,所以正确答案应该选C。

  • 第5题:

    资料:“Our cars are for people who want something different.”
    This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss.
    Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars.
    The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship.

    What kind services does Suprema Cars provide?

    A.It designs classic car models.
    B.It produces hand-made cars.
    C.It research and develop car-related technologies.
    D.It creates advertisements for the cars.

    答案:B
    解析:
    本题的问题是“Suprema汽车提供什么样的服务?”。选项A意为“它设计经典的汽车模型”;选项B意为“它生产手工制造的汽车”;选项C意为“它研究和开发汽车相关技术”;选项D意为“它为汽车制作广告”。根据主题句可知,Suprema汽车生产手工制造的车,故选B。

  • 第6题:

    共用题干
    Car Crime
    1. A million motorists leave their cars filled up with petrol and with the keys in the ignition every day.The cars are sitting in petrol stations while drivers pay for their fuel.The Automobile Associ-ation(AA)has discovered that cars are left unattended for an average three minutes and some-times longer as drivers buy drinks,sweets,cigarettes and other consumer items.With payment of credit cards becoming more and more common,it is not unusual for a driver to be out of his car for as long as six minutes,providing the car theft with a golden opportunity.
    2. For more than ten years there has been a big rise in car crime than in most other types of crimes .An average of more than two cars a minute are broken into or stolen in the UK.Car crime accounts for almost a third of all reported offenses with no signs that the trend is slowing down.
    3. Although there are highly professional criminals involved in car theft,almost 90 percent of car theft is committed by the opportunists.Amateur thieves are aided by our own carelessness.The AA recommends locking up whenever you leave the car and for however short a period.A partially open sunroof or window is a further come-on to thieves.
    4. There are many other traps to avoid.The AA has found little awareness among drivers about safe parking. Most motorists questioned made no efforts to avoid parking in quiet spots-ust the places thieves' love.The AA advises drives to park in places with people around-thieves don't like audiences.

    Paragraph 1______
    A: Safe parking
    B: Increase in car theft
    C: Opportunities for non-professionals
    D: Anti-theft organizations
    E: Drivers' carelessness:a factor in promoting car stealing
    F: Car stealing mostly by professional criminals

    答案:E
    解析:
    该段最后一句(总结句)提到司机的离车不锁车门给盔车造成很好的机会。
    第二段段首句的含义为“近十多年来,汽车犯罪比其他犯罪有一个大的增长。”而B句的含义为“汽车盗窃的上升”,此句义与该段段首句的含义吻合。因此,B是合适的选择。
    第三段段首句的含义为“尽管参与汽车犯罪中有职业的罪犯,但90%的汽车盗窃是由抓住机会盗窃的人干的。”而选项C中就包含了opportunity这一线索词,因此C是合适的选择。
    第四段段首句的含义为“有许多其他的陷阱需要避免。”选项A说“安全停放车辆”,选项D说“反盗窃的组织”,而很容易就能在第四段中发现多处parking这样的词,依据此判断A是合适的选择。
    to blame… on…含义为“把……归罪于……”,此问题句的语义为“大多数的汽车犯罪应归罪于什么”,根据做前面的题所了解的信息可知司机的不小心是诱因,所以答案是A。
    在选项B、C、D、E和F这些备选答案中,big只能与选项B中increase连用,所以答案肯定是B。
    此问题句的语义为“大多数的汽车犯罪是由……造成的。”,根据做前面的题所了解的信息可知应该是非职业的罪犯干的,所以答案是C。
    答案相关句在第四段的第二句和第三句。

  • 第7题:

    共用题干
    Car Crime
    1. A million motorists leave their cars filled up with petrol and with the keys in the ignition every day.The cars are sitting in petrol stations while drivers pay for their fuel.The Automobile Associ-ation(AA)has discovered that cars are left unattended for an average three minutes and some-times longer as drivers buy drinks,sweets,cigarettes and other consumer items.With payment of credit cards becoming more and more common,it is not unusual for a driver to be out of his car for as long as six minutes,providing the car theft with a golden opportunity.
    2. For more than ten years there has been a big rise in car crime than in most other types of crimes .An average of more than two cars a minute are broken into or stolen in the UK.Car crime accounts for almost a third of all reported offenses with no signs that the trend is slowing down.
    3. Although there are highly professional criminals involved in car theft,almost 90 percent of car theft is committed by the opportunists.Amateur thieves are aided by our own carelessness.The AA recommends locking up whenever you leave the car and for however short a period.A partially open sunroof or window is a further come-on to thieves.
    4. There are many other traps to avoid.The AA has found little awareness among drivers about safe parking. Most motorists questioned made no efforts to avoid parking in quiet spots-ust the places thieves' love.The AA advises drives to park in places with people around-thieves don't like audiences.

    Most car thefts should be blamed on______.
    A: the carelessness of the drivers
    B: increase in the number of cars stolen
    C: non-professional thieves
    D: lack of parking space
    E: safe parking spots
    F: professional thieves

    答案:A
    解析:
    该段最后一句(总结句)提到司机的离车不锁车门给盔车造成很好的机会。
    第二段段首句的含义为“近十多年来,汽车犯罪比其他犯罪有一个大的增长。”而B句的含义为“汽车盗窃的上升”,此句义与该段段首句的含义吻合。因此,B是合适的选择。
    第三段段首句的含义为“尽管参与汽车犯罪中有职业的罪犯,但90%的汽车盗窃是由抓住机会盗窃的人干的。”而选项C中就包含了opportunity这一线索词,因此C是合适的选择。
    第四段段首句的含义为“有许多其他的陷阱需要避免。”选项A说“安全停放车辆”,选项D说“反盗窃的组织”,而很容易就能在第四段中发现多处parking这样的词,依据此判断A是合适的选择。
    to blame… on…含义为“把……归罪于……”,此问题句的语义为“大多数的汽车犯罪应归罪于什么”,根据做前面的题所了解的信息可知司机的不小心是诱因,所以答案是A。
    在选项B、C、D、E和F这些备选答案中,big只能与选项B中increase连用,所以答案肯定是B。
    此问题句的语义为“大多数的汽车犯罪是由……造成的。”,根据做前面的题所了解的信息可知应该是非职业的罪犯干的,所以答案是C。
    答案相关句在第四段的第二句和第三句。

  • 第8题:

    问答题
    What lesson can be best learned from the stories of Chinese restaurant and the European car manufacturer?

    正确答案: Customer needs should be the primary concern.
    解析:
    理解归纳题。文章第二段提到,由于餐厅迎合了客人们享受美食的最根本需求,所以客人们甘愿忍受其恶劣的服务;由第三段可知,欧洲车商之所以失利就是因为忽视了中国消费者追求物美价廉的根本需求。由以上两个事例可以推断,消费者的需求才是生产商最该重视的问题。

  • 第9题:

    单选题
    Which of the following is TRUE according to this passage?
    A

    It won’t be dangerous if there are seat belts or air bags in a car.

    B

    Now most of new cars still have only one air bag.

    C

    When a car hits something, its air bags will come out a few minutes later.

    D

    Volvo was the first to use seat belts.


    正确答案: B
    解析:
    根据倒数第二段“Volvo, a famous Swedish carmaker, was the first to use seat belts in 1849.”可知选项D正确。

  • 第10题:

    单选题
    Exhausted from a day of hiking across steep, rain-soaked paths, the group of campers were relieved upon the final reaching of the car.
    A

    group of campers were relieved upon the final reaching of the car

    B

    camping group became relieved after they got to the car

    C

    group of campers was relieved to finally reach the car

    D

    campers were relieved after the car was finally reached

    E

    group was relieved after the campers finally reached the car


    正确答案: C
    解析:
    因为主语“group”为单数,所以谓语动词也应是单数。

  • 第11题:

    单选题
    Users tend to buy a computer that conforms to the manufacturer’s advertising claims.
    A

    go beyond

    B

    agree with

    C

    interact with

    D

    point to


    正确答案: A
    解析:
    句意:用户往往购买能与厂家广告相符的电脑。conform to的意思是“与……一致”。go beyond超越。interact with交往;相互影响。point to指向;指出。

  • 第12题:

    单选题
    An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.  Which of the following, if true, raises the most serious doubts about the vice president’s proposal?
    A

    Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.

    B

    The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.

    C

    The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.

    D

    Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.

    E

    The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.


    正确答案: E
    解析:
    如果公司在五年内可能会面临破产,那么培养用户的长期品牌忠诚就没有意义,故B项最不支持副总的提议,故本题选B项。

  • 第13题:

    New energy cars account for 20 percent of all the car sales by 2025.()

    此题为判断题(对,错)。


    参考答案:正确

  • 第14题:

    III阅读理解(20分)

    A

    There are many different kinds of cars in the world. My uncle thinks this is because cars are like their drivers. He says: "Rich people have expensive cars,big people have large cars,and old people drive old cars. "But I don-t agree with him.

    My neighbor,Mrs Hill,is 82 years old. She drives only to the bank on Tuesdays. She never drives more than 30 kilometers an hour. Do you think Mrs Hill has a very old and small car? No! Her car is new.lt-s very large,and it can g0 200 kilometers an hour!

    My friend Mike is an artist. He draws beautiful pictures with lots of colors. But his car is black! Mrs Bates has a very,very old car.lt often has engine trouble. Does she drive that kind of car because she is poor? No,she has four factories and two million dollars in the bank. My aunt Mary has a very small car. Every Sunday,she.drives to the country with her husband,her three children,her mother and their dog.

    Now,you have read about some people and their cars. Do you agree with my uncle? Maybe your family have cars. Do you want to say something about them?'

    ( )21. What does the writer-s uncle think of cars and their drivers?

    A. Big people drive small cars.

    B. Old people drive new cars.

    C. Poor people have expensive cars.

    D. Rich people have dear cars.


    正确答案:D
    Ⅲ.21.D【解析】从文中第一段第三句作者叔叔说的话中“...Rich people have expensive cars”可知答案.

  • 第15题:

    共用题干
    A Ride in a Cable-car
    A ride in a cable-car is one of the exciting and enjoyable experiences a child can have.In
    Switzerland,which is the home of the cable-car,it is used mostly to take tourists up the slope of a mountain,to a restaurant from which one can have a bird-eye view of the surrounding country, or to a top of a ski-run,from which,in winter,skiers glide down the snow covered the slope on skis .In Singapore,however,the cable-car takes one from the summit of a hill on the main island to a low hill on Sentosa,a resort island just off the southern coast.
    The cable-car is really a carriage which hangs from a strong steel cable suspended in the air.
    It moves along the cable with other cars on pulleys,the wheels of which are turned by electric motors. The cars are painted in eye-catching colours and spaced at regular intervals.Each car can seat up six persons.After the passengers have entered a car,they are locked in from outside by an attendant,they have no control over the movement of the car.
    Before long,the passengers get a breath-taking view through the glass windows of the modern city,the bustling harbour,and the several islands off the coast. The car is suspended so high in the air that slips on the sea look like small boats,and boats like toys.On a clear day,both the sky above and the sea below look beautifully blue.
    In contrast to the fast-moving traffic on the ground,the cars in the air move in a leisurely manner,allowing passengers more than enough time to take in the scenery during the brief trip to the island of Sentosa.After a few hours on Sentosa,it will be time again to take a cable-car back to Mount Faber. The return journey is no less exciting than the outward trip.

    Which of the following about the cable-cars is true?
    A: The cars move along the steel cable.
    B: The cars are operated by a driver.
    C: The cars are controlled by the passengers.
    D: The cars move on wheels.

    答案:A
    解析:
    选项A、B和D所涉及的情况都在瑞士,这在第一段可以看到。唯有C选项谈新加坡的情况,所以选项C是正确答案。


    缆车是由马达带动的,没有驾驶员和轮子,也不受乘客控制。根据文中提示“The cable-car is really a carriage which hangs from a strong steel cable suspended in the air.”所以正确答案是A。


    从上下来看,乘客所看到的惊险景色是因为“The car is suspended so high in the air that ships on the sea look like small boats , and boats like toys.”所以答案选B。


    旅程虽短,但是“The cars in the air move in a leisurely manner, allowing passengers more than enough time to take in the scenery”,所以答案应该选A。


    no less than意为“不比……少”,“和……一样”,所以正确答案应该选C。

  • 第16题:

    资料:“Our cars are for people who want something different.”
    This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss.
    Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars.
    The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship.

    Which of the following is NOT a problem that Suprema Cars is facing?

    A.Customers’ distrust of products.
    B.A financial loss.
    C.Unhappy workers.
    D.Loss on sales and market share.

    答案:A
    解析:
    本题的问题是“以下哪一项不是Suprema汽车面临的问题?”。选项A意为“客户对产品的不信任”;选项B意为“经济损失”;选项C意为“不快乐的工人”;选项D意为“失去销售和市场份额”。根据主题句可知,B、C、D选项均有提及,故选A。

  • 第17题:

    资料:“Our cars are for people who want something different.”
    This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss.
    Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars.
    The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship.

    Why do some customers still stick to Suprema Cars?

    A.Because its products are handmade and qualified.
    B.Because its name represents luxury.
    C.Because the company is famous.
    D.Because its products are cheap.

    答案:A
    解析:
    本题的问题是“为什么一些顾客仍然坚持选择Suprema汽车?”。选项A意为“因为它的产品是手工制作、质量过硬”;选项B意为“因为它的名字代表奢华”;选项C意为“因为公司很有名”;选项D意为“因为它的产品很便宜”。根据主题句可知,因为它的产品是手工制造而且质量精良,故选A。

  • 第18题:

    共用题干
    Car Crime
    1. A million motorists leave their cars filled up with petrol and with the keys in the ignition every day.The cars are sitting in petrol stations while drivers pay for their fuel.The Automobile Associ-ation(AA)has discovered that cars are left unattended for an average three minutes and some-times longer as drivers buy drinks,sweets,cigarettes and other consumer items.With payment of credit cards becoming more and more common,it is not unusual for a driver to be out of his car for as long as six minutes,providing the car theft with a golden opportunity.
    2. For more than ten years there has been a big rise in car crime than in most other types of crimes .An average of more than two cars a minute are broken into or stolen in the UK.Car crime accounts for almost a third of all reported offenses with no signs that the trend is slowing down.
    3. Although there are highly professional criminals involved in car theft,almost 90 percent of car theft is committed by the opportunists.Amateur thieves are aided by our own carelessness.The AA recommends locking up whenever you leave the car and for however short a period.A partially open sunroof or window is a further come-on to thieves.
    4. There are many other traps to avoid.The AA has found little awareness among drivers about safe parking. Most motorists questioned made no efforts to avoid parking in quiet spots-ust the places thieves' love.The AA advises drives to park in places with people around-thieves don't like audiences.

    Car drivers are found to be careless in choosing______.
    A: the carelessness of the drivers
    B: increase in the number of cars stolen
    C: non-professional thieves
    D: lack of parking space
    E: safe parking spots
    F: professional thieves

    答案:E
    解析:
    该段最后一句(总结句)提到司机的离车不锁车门给盔车造成很好的机会。
    第二段段首句的含义为“近十多年来,汽车犯罪比其他犯罪有一个大的增长。”而B句的含义为“汽车盗窃的上升”,此句义与该段段首句的含义吻合。因此,B是合适的选择。
    第三段段首句的含义为“尽管参与汽车犯罪中有职业的罪犯,但90%的汽车盗窃是由抓住机会盗窃的人干的。”而选项C中就包含了opportunity这一线索词,因此C是合适的选择。
    第四段段首句的含义为“有许多其他的陷阱需要避免。”选项A说“安全停放车辆”,选项D说“反盗窃的组织”,而很容易就能在第四段中发现多处parking这样的词,依据此判断A是合适的选择。
    to blame… on…含义为“把……归罪于……”,此问题句的语义为“大多数的汽车犯罪应归罪于什么”,根据做前面的题所了解的信息可知司机的不小心是诱因,所以答案是A。
    在选项B、C、D、E和F这些备选答案中,big只能与选项B中increase连用,所以答案肯定是B。
    此问题句的语义为“大多数的汽车犯罪是由……造成的。”,根据做前面的题所了解的信息可知应该是非职业的罪犯干的,所以答案是C。
    答案相关句在第四段的第二句和第三句。

  • 第19题:

    单选题
    Oil is a nonrenewable resource, whereas sunshine is limitless. So why not run cars on solar power? Because a car powered by solar collecting panels would be fine on a sunny day, but as soon as the sun went behind a cloud, the car would no longer function.  Which of the following is presupposed in the argument against running a car on solar power?
    A

    Solar power is cleaner than fossil fuels, and it involves less geopolitical risk.

    B

    In most of the northern hemisphere, it can be expected that more than 150 days a year will be cloudy.

    C

    No system exists for storing solar energy for a car’s use when the car is not in direct sunlight.

    D

    No one has yet introduced a commercially viable process for mass-producing solar cells that convert more than 10 percent of incoming sunlight into usable energy.

    E

    Consumers accustomed to the rapid acceleration of gasoline-powered cars will not accept the weak acceleration of solar-powered cars.


    正确答案: C
    解析:
    文段中提到,只要太阳一下山太阳能轿车就无法使用,可以推断得出此结论的前提是:不存在某种太阳能存储装置,故本题应选C项。

  • 第20题:

    问答题
    Practice 20Directions: For this part, you are allowed 30 minutes to write a composition of no less than 150 words on the topic: Why I Want to Buy a Car. Study the following outline carefully and write your composition on the COMPOSITION SHEET.Outline:1. Owning a car has become a common desire for most young and middle-aged people;2. The advantages and disadvantages of having a private car;3. Your suggestions on how to improve the sales and use of private cars and the public transportation in big cities.

    正确答案:
    【参考范文】
    We live in 21st century. It has become a common desire for young and middle-aged people to own their own cars. For a car of his or her own is generally taken as the sign of a modern man.
    However, I always wonder why do people spend so much money and time buying, maintaining and parking a private car and risking their lives in the crowded traffic jams during the rush hours when there is a very efficient public transportation system by which people can go anywhere quickly and conveniently? Also, wouldn’t it be better to develop and improve on a better subway, commuter bus and a nation-wide railway and superhighway system in big cities?
    Therefore, what I’d like to do now is to see and wait. And, in turn, I suggest the government should restrict the buying and selling of private cars in big cities to protect our environment.
    解析: 暂无解析

  • 第21题:

    问答题
    Why can’t the cars made by European manufacturer sell well in China?

    正确答案: The cars do not cater for the Chinese buyers.
    解析:
    推断题。由题干关键词可定位到文章首段。该段提到,中国消费者注重汽车的外观,中美合资企业以满足消费者需求为目标,重视汽车的设计和内饰,因此汽车销量好;而欧美生产商则侧重于产品的质量和性能,由此可推断,正是没有迎合中国消费者的需求才导致欧洲生产商的销量差。

  • 第22题:

    单选题
    Why can’t the cars made by European manufacturer sell well in China?
    A

    The quality of the cars is not good enough.

    B

    The price of the cars is too high for Chinese buyers.

    C

    The cars do not cater for the Chinese buyers.

    D

    The Chinese buyers do not quite know what good cars are.


    正确答案: B
    解析:
    推断题由题干关键词可定位到文章首段。该段提到,中美合资企业以满足消费者需求为目标;中国消费者注重外观,而欧美生产商则侧重于产品的质量和性能,由此可推断,正是没有迎合中国消费者的需求才导致欧洲生产商的销量差,故答案为C项。由文章第三段第二句可知,欧洲生产商不存在质量问题,故排除A项;B项在文中未提及;D项属于过度推断,可排除。

  • 第23题:

    单选题
    What lesson can be best learned from the stories of Chinese restaurant and the European car manufacturer?
    A

    To retain customers, service should be improved.

    B

    Good quality of product is the most important.

    C

    Customer needs should be the primary concern.

    D

    Good service and quality can make customers satisfied.


    正确答案: A
    解析:
    理解归纳题。由第二段中客人们为了享受美食而宁愿忍受恶劣的服务可排除A项;由欧洲生产商的失败可排除B项;由中国消费者对物美价廉的追求和为美食甘愿忍受恶劣的服务可排除D项。文章第二段提到,由于餐厅迎合了客人们享受美食的最根本的需求,所以客人们甘愿忍受其恶劣的服务;由第三段可知,欧洲车商之所以失利就是因为忽视了中国消费者追求物美价廉的根本需求。由以上两个事例可以推断,消费者的需求才是生产商最该重视的问题,故答案为C项