单选题An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campa
题目
Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.
The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.
The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.
Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.
The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.
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参考答案和解析
如果公司在五年内可能会面临破产，那么培养用户的长期品牌忠诚就没有意义，故B项最不支持副总的提议，故本题选B项。
更多“单选题An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campa”相关问题
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第1题：
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()
3. According to the text, there are three types of media used in advertising.()
4. Product advertising is different from corporate advertising.()
5. This passage is mainly about the history of advertising.()
参考答案：子问题 1：T; 子问题 2：F; 子问题 3：F; 子问题 4：T; 子问题 5：F
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第2题：
听力原文：Although the said company is a sun-rising firm, its accounting management should be improved before the loan is extended to it.
(9)
A．The company is a sun-rising firm so it is worthwhile to extend the loan.
B．The company has some accounting problems, some improvement is needed.
C．The company is short of funds because it is sun-rising.
D．The company has some accounting problems because it is sun-rising.
正确答案：B
解析：单句意思为“尽管我们谈及的企业是成长性企业，但是在我们贷款给对方之前，它应该要完善它的财务会计管理。” -
第3题：
Questions 64-66 refer to the following article.
NEW YORK, November 19-New York's Women in Business Association announced that Anita Huntington, vice president of marketing for Kuiper Hotels, and Mary Foster, general manager of Longwood Hotels & Resorts, were recently selected as this year's Venture Award recipients. The Venture Award was established twenty years ago to recognize the contributions made by female executives to their communities. This year’s cowinner’s are the founders of Art on the Move, a charitable organization that provides art scholarships for students throughout the city.
Since joining Kuiper Hotels, Huntington has held key positions in finance and business
development. Currently, she leads Kuiper’s marketing operations, often traveling to one of the more than 270 hotels in 16 countries. Foster’s position has also taken her all over the world.
Both executives stressed that finding time for volunteer work was extremely important even though they often work long hours at their jobs. Huntington and Foster will be honored on November 26 at a special reception at Humphrey Hall.
What is Mary Foster‘s current job title?A. Salesperson
B. Vice president of marketing
C. General manager
D. Operations manager答案：C解析： -
第4题：
You are cordially invited to a formal_____being held in honor of the company's new vice president.A. receipt
B. receiving
C. receiver
D. reception答案：D解析：句子表示“收到参加欢迎会的邀请”，因此意为“欢迎会”D为正确答案。 -
第5题：
Questions 99-101refer to the following memo.
To: All Employees
From: Angela Ronseaux, Executive Vice President
RE: Upcoming Company Event
It's that time of year again!Dawson Smith Inc., will be holding its llth annual DSI Celebration Event at 7:30 p.m. on Friday, April 13th. This year's event will take place downtown in Conference Room B of the Astor Hotel, and all employees are_(1)__________to attend.
As usual, the DSI Celebration Event will include dinner, catered by the wonderful local restaurant Las Banditas. There will be a live band for entertainment, and each company executive will also give a short speech. The evening won't come to a (2)___________, however, until Vesna Riel,CEO of Dawson Smith Inc., presents the Employee Awards.
Felipe Aquino from Human Resources is organizing a carpool system so that not everyone has to drive downtown after work. If you have a large vehicle and are willing_(3)__________ your fellow employees a ride, please contact him at extension 11 $.
As always, thank you for your hard work, and I hope to see you at the l lth annual DSI Celebration Event.
Angela Ronseaux
Executive Vice President
第(1)题应填________A.advanced
B.designed
C.reported
D.encouraged答案：D解析：A项advanced促进；B项designed设计，计划；C项reposed报告；D项assemble集合，聚集。 -
第6题：
A chart showing all staff positions and responsibilities （） prepared by the Vice President.
Awas
Bhas
Cwere
Dhave
A
略 -
第7题：
A storage specialist discovers that a new customer likes the technical aspects of the IBM SystemStorage DS8000 and they plan to recommend it to their vice president. Which of the following isthe next logical step for the storage specialist?（）
- A、give a product presentation to the board
- B、meet with the president to discuss total cost of ownership
- C、provide a demonstration of the DS8000 to the network and database administrators
- D、schedule a meeting with the higher-level executives to discuss budget and leasing options
正确答案:A -
第8题：
单选题A storage specialist discovers that a new customer likes the technical aspects of the IBM SystemStorage DS8000 and they plan to recommend it to their vice president. Which of the following isthe next logical step for the storage specialist?（）Agive a product presentation to the board
Bmeet with the president to discuss total cost of ownership
Cprovide a demonstration of the DS8000 to the network and database administrators
Dschedule a meeting with the higher-level executives to discuss budget and leasing options
正确答案： C解析： 暂无解析 -
第9题：
单选题Which of the following does Mr. Wilson NOT mention as part of his compromise?AA colleague will record the meeting.
BHe will meet the vice president directly in Wichita.
CA colleague will summarize the outcome of the meeting.
DHe will quickly answer inquiries made by the vice president.
正确答案： A解析：
根据第4段第2句可知A项被提到了。第4段最后1句是C项的内容。第4段倒数第2句与D项相符。只有B项没有被提到。 -
第10题：
单选题How will the Marketing Department communicate with the vice president?AIn person
BThrough email
CThrough a video-link
DOver a speaker phone
正确答案： B解析：
根据第2段第1句提到的The meeting will be conducted via a video-conference可知市场部职员和副总裁通过电视会议的方式进行讨论，故选C。 -
第11题：
单选题They voted to abolish the office of second vice president in the association.Adecorate
Bcreate
Cimprove
Deliminate
正确答案： D解析：
句意：他们投票废除了协会第二副会长的职务。abolish取消；废除。decorate装饰。create创造。improve改善。eliminate取消，消除。 -
第12题：
问答题As Starbucks launches an aggressive expansion in China, a coffee frontier steeped in nearly, 5000 years of tea. The goal: to build hip hang-outs mat tap into a new taste for China’s emerging middle class. Starbucks China doesn’t plan any advertising, promotions, or other marketing strategies, aside from sponsoring an online coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising medium is the store itself.正确答案：
随着星巴克在中国开拓市场的强劲势头,具有近五千年历史的中国茶文化就渗透了来自咖啡王国的浓香(咖啡先锋浸入拥有近五千年茶文化历史的中国)。目标是把星巴克建成时兴的常去的场所,吸引中国新兴中产阶级品尝新的口味(开发新的口味来迎合中国新兴的中产阶级)。除了在网上主办咖啡俱乐部及偶尔在写字楼提供咖啡品尝活动外,星巴克在中国不打算进行任何广告宣传、促销活动,也不打算实施其他的营销策略。相反,星巴克公司依靠选择那种显眼的、交通发达的咖啡店店址来做自我宣传;星巴克最主要的宣传媒介是咖啡店本身(相反,星巴克公司依靠的是咖啡店的选址,交通便利的醒目地址便是其最主要的宣传手段)。解析： 暂无解析 -
第13题：
What is Mr. Jones’s position in his company ()A. He is the president of Bestway Co.
B.He is the general manager of Nile Co. C.He is the sales manager of Lee Brothers’.
参考答案：B
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第14题：
The financial status of the company has been () by bank's credit report.A.verified
B.examined
C.checked
D.stated
参考答案：A
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第15题：
NEW YORK．November19一New York’s Women in Business Association announced that
Anita Huntington，vice president of marketing for Kuiper Hotels，and Mary Foster，general managerof Longwood Hotels&Resorts．were recently selected as this year’s Venture Award recipients。TheVenture Award Was established twenty years ago to recognize the contributions made by female executives to their communities．This year’s cowinners are the founders of Art on the Move．a charitable organization that provides art scholarships for students throughout the city．
Since joining Kuiper Hotels，Huntington has heldkey positionsinfinanceandbusiness development·Currently，she leads Kuiper’s marketing operations，often traveling to one of the morethan 270 hotels in l6 countries．Foster’s position has also taken her all over the word．
Both executives stressed that finding time for volunteer work was extremely important even though theyou tenwork long hoursat their jobs．HuntingtonandFoster willbe honoredon November 26 at a special reception at Humphrey Hall．
What is Mary Foster’s current job title?A.Salesperson
B.Vice president of marketing
C.General manager
D.Operations manager答案：C解析：根据“Mary Foster，general manager of Longwood Hotels＆Resorts”可知，“Mary Foster”目前的职别是总经理。 -
第16题：
Thomas Jefferson, _______ a director of accounting department, became a vice president of our firm last month.A.past
B.previous
C.once
D. now答案：C解析： -
第17题：
Directions:You are the president of a student union.Write a memo to Julia Alexander,the vice-president on a volunteer activity to tell her detailed information,and ask her to write a training plan.You should write about 100 words on the ANSWER SHEET Do not use your own name.Use"Li Ming"instead.Do not write your address.答案：解析：Memo To:Julia Alexander,Vice-president From:Li Ming,President Date:January 10,2017 Subject:Training on Volunteer Activity As we discussed earlier this week,we are going to hold a volunteer activity for rural schools during this summer vacation.We need to make up a plan for training our volunteers and designing classes.We had better put them through the training program in turn.Write up a brief proposal,describing what you think the training plan should cover.Assume the class runs three hours a week for two weeks.Also,assume people have no prior teaching knowledge or any formal course work in teaching. -
第18题：
A chart showing all staff positions and responsibilities （） prepared by the Vice President.
- A、was
- B、has
- C、were
- D、have
正确答案:A -
第19题：
单选题The law will allow the President to block a foreign _____ of a U.S. company if the deal would harm national security.Atakeout
Btakeoff
Ctakeaway
Dtakeover
正确答案： B解析：
句意：如果外资接管美国公司会危害国家安全，那么法律允许总统阻止这一交易活动。takeover接收，接管。takeout，takeaway表达同一意思“外带饭菜”。takeoff起飞。 -
第20题：
填空题The Vice President plays the role of a kind chairman and the presiding officer when the Senate has a meeting.____正确答案： G解析：
由题干中“the Vice President”定位至G段首句。本句讲到，参议院开会期间，主持人是副总统，其作用相当于主席。故匹配段落为G段。 -
第21题：
单选题A chart showing all staff positions and responsibilities （） prepared by the Vice President.Awas
Bhas
Cwere
Dhave
正确答案： C解析： 暂无解析 -
第22题：
单选题Where does the first passage likely appear?AIn a corporate promotional newsletter
BIn a letter to the company's management
CIn a company's annual financial report
DIn the business section of a newspaper
正确答案： C解析：
第1篇短文作者是第三者的视角，语气很客观地宣布某企业任命新总裁的消息，由此推断文章应出现在日报的经济报道部分，故选D。 -
第23题：
单选题The company posted ______ profits last year because of the aggressive advertising campaign.Aimpress
Bimpressive
Cto impress
Dimpresses
正确答案： C解析：
句意：由于进行了有力的广告宣传，公司去年获得了可观的利润。
空格后有名词“profits”，所以空格处要用形容词，故选择impressive，意为“给人深刻印象的”。aggressive攻击性的；有进取心的。advertising campaign广告宣传活动。