问答题Practice 7 A: What is important when...? Maintaining customer interest in a company’s products ●Quality goods ● Excellent after-sales service ●Feedback B: What is important when...? Considering transport management ●Timing ●Cost
题目
问答题
Practice 7 A: What is important when...? Maintaining customer interest in a company’s products ●Quality goods ● Excellent after-sales service ●Feedback B: What is important when...? Considering transport management ●Timing ●Cost
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参考答案和解析
正确答案：
【参考范例】
If you choose A:
As everyone knows, it is of great importance for a company to maintain customer interest in their products, which can help the company keep the sales increasing. I think a company should make every effort to retain its current customers. First, it should always confirm that it provides its customers with quality goods and good after-sales services. Second, it should place enough emphasis on the feedback from its current customers and take prompt action to meet their needs and demands. Third, if possible, some incentives to its old customers should be provided to maintain this part of customers. All in all, a company should try every possible way to keep its current customers who are satisfied with its products and services, and meanwhile it should stay ahead of the market.
If you choose B:
Any distribution of products from producers to whole-salers or from wholesalers to retailers requires transportation. Sometimes, the cost of transporting some products can outnumber the cost of producing them. Therefore, an efficient form of transportation can give rise to lower costs and higher profits for the company. For each form of transportation, timing, cost, and availability should be estimated. This assessment permits the company to choose an optimal method of transportation. The most common forms of transportation used to distribute are truck, rail, air, water, pipeline.
If you choose A:
As everyone knows, it is of great importance for a company to maintain customer interest in their products, which can help the company keep the sales increasing. I think a company should make every effort to retain its current customers. First, it should always confirm that it provides its customers with quality goods and good after-sales services. Second, it should place enough emphasis on the feedback from its current customers and take prompt action to meet their needs and demands. Third, if possible, some incentives to its old customers should be provided to maintain this part of customers. All in all, a company should try every possible way to keep its current customers who are satisfied with its products and services, and meanwhile it should stay ahead of the market.
If you choose B:
Any distribution of products from producers to whole-salers or from wholesalers to retailers requires transportation. Sometimes, the cost of transporting some products can outnumber the cost of producing them. Therefore, an efficient form of transportation can give rise to lower costs and higher profits for the company. For each form of transportation, timing, cost, and availability should be estimated. This assessment permits the company to choose an optimal method of transportation. The most common forms of transportation used to distribute are truck, rail, air, water, pipeline.
解析：
暂无解析
更多“问答题Practice 7 A: What is important when...? Maintaining customer interest in a company’s products ●Quality goods ● Excellent after-sales service ●Feedback B: What is important when...? Considering transport management ●Timing ●Cost”相关问题
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第1题：
The top management of a company will review the organization management review will include consideration of:( a ) customer feedback on quality( b ) processes performance and product conformityThe purpose of management review is ( ).A.Control of customers
B.Control of measurements
C.Control of qualities
D.Control of opportunities答案：C解析：解析：翻译：公司的最高管理层将审查组织的管理系统，管理评审将包括以下考虑：（a）客户对质量的反馈（b）处理性能和产品复合型管理评审的目的是（ ）。A．控制客户B．控制质量C．控制质量D．控制机会 -
第2题：
What is the most important marker-related factor to the transport cost?（）
- A、Location of market
- B、Government regulation
- C、Competition
- D、Seasonality of products flow
正确答案:C -
第3题：
问答题Practice 1 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN MOTIVATING STAFF? ● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES ●... B WHAT IS IMPORTANT WHEN SATISFYING CUSTOMERS? ● A GOOD AFTER-SALES TEAM ● MORE CUMMUNICATION WITH CUSTOMERS ●... C WHAT IS IMPORTANT WHEN PREPARING FOR A JOB INTERVIEW? ● STUDYING THE JOB ADVERTISEMENT ● STUDYING THE COMPANY ●...正确答案： 【参考范例】
Sample A:
Well, I’m very interested in this topic—what’s important when motivating staff. As far as I am concerned, I think we should take three main important factors into consideration, that is, financial incentives, career development chances and an easy-going boss. Firstly, the most important factor should be the financial benefits. They may consist of good salary, bonus and other perks. As we know, instead of working for fun, most people work to live. And also as the saying goes, money can make the mare go, thus money is very important in develop staff’s motivationm. Secondly, career development chances are quite important. In reality, there is nobody who does not want to be promoted. If there are not any good career prospects in a job, staff will probably give up the job. Finally, an easy-going boss is also important. Nobody is willing to work with a difficult boss. In conclusion, financial incentives, career development chances and an easy-going boss are important in motivating staff.
Sample B:
Well, I’d like to talk about the important factors that are beneficial to improve customers’ satisfaction. Firstly, we need a group of outstanding after-sales service team. It is true that it is difficult to meet the demands of every customer, but our duties involve dealing with customers’ complaints and trying all manner of ways to solve their problems. In order to cultivate an efficient group of after-sales service team, we must arrange some staff training courses. Besides, we need to conduct researches on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. On the basis of the result of the researches, we can make improvement. In a word, a excellent after-sales team and more communication with customers can help improve customer satisfaction.
Sample C:
The objective of my talk is how to prepare for a job interview. I think the preparation mainly consists of studying the job advertisement, finding out information about the company and preparing yourself psychologically. First of all, you should study carefully the job advertisement so that you can match your qualifications, such as knowledge, abilities and skills, with the specifications required for the vacancy. You must make the interviewer believe that you have all the qualifications required, thus you are the right kind of person they are looking for. Secondly, you should know more about the company, for example its profile, requirements, existing problems, structure, campaigns and future plans. Finally, you should also prepare yourself psychologically and this will help you overcome stress. For example, rehearsing the interview with your friends is a good way of relaxation exercise that can put confidence in you.解析： 暂无解析 -
第4题：
问答题Practice 2 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? NEGOTIATING ● COMPROMISE ● DISPUTE ●... B WHAT IS IMPORTANT WHEN…? EMPLOYING TECHNICAL WRITERS ● BEING ABLE TO WRITE WELL ● MEETING TIGHT DEADLINES ●... C WHAT IS IMPORTANT WHEN…? MANAGING A COMPANY ● COMMUNICATION ● EXECLLENT MANAGER ●...正确答案： 【参考范例】
Mini-representation One:
I think when managing a company one of the most important features is communication. Good communication is necessary at all stages of the business process, which can contribute to a successful business.
Within individual companies internal communication occurs at, and between the various levels. Directors communicate with one another in term of the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees to convey their messages. Negotiations are conducted with regard to pay and working conditions. Managers express their decisions and orders through good communication, which can achieve the aim of improving morale and motivation. Employees also communicate with each other, for example, over production, wages and their spare activities.
Reliable and effective communication is one of the key elements which lead to efficient management of a company.
Question: Can you tell me other vital elements which result in efficient management of a company?
Answer: Many requirements are important for the efficient management of a company, both internal and external. We need good communication, good staff and managers, smooth flow of the capital, the full cooperation between the company, etc.
Mini-representation Two
Firstly, it is of very importance to be able to write well. This means not only knowing the basic rules of spelling, grammar and punctuation, but also having the competence to condense and organise sophisticated information to make it accessible to the public. A good writer must also be capable of dealing with meeting tight deadlines. Secondly, as far as career prospects are concerned, after acquiring valuable experience, many technical writers have the opportunity of working on managerial roles. They may then have the responsibility for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, whose services are charged to companies at an hourly rate.
Question: What do you think which factor is more significant, being able to writer well or meeting tight deadlines? Why?
Answer: I think neither of them can be ignored. We need technical writers not only being able to write well but also being competent to meet tight deadlines.解析： 暂无解析 -
第5题：
问答题Practice 7 ● You are supposed to write a letter of compliant about the quality of the product when you found the product and after-sales service you bought recently which fell far below the standard you expect. ● It is necessary to include the information below in the proposed letter: ● Why are you writing the letter of compliant? ● Why are you dissatisfied with the newly purchased product? ● Giving description of the malfunctioned product you bought recently. ● Explaining the fact that the after-sales service is very poor. ● What do you ask the supplier to do? ● Write 200~250 words on your Answer Sheet.正确答案： 【参考范文】
June 17, 2006
Dear Mr. Walker,
I am writing to draw your attention to a new $ 5,999 flat-panel LCD computer screen with built-in speakers which I purchased from Hewlett-Packard branch in Beijing on 28 May 2006. It is very unfortunate that only after using less than ten days, some problems have occurred. I regret to tell you that the flat-panel LCD computer screen malfunctioned. In addition, the music system does not work the way it should making a lot of noise. What’s worse, even one speaker is out of order.
On 6 June only a few days outside the ‘replacement for product fault’ window, the built-in speakers on the unit failed to work properly. Although I called the sales Rep immediately, not until four days later did a technician arrived to check the problem. After a 20-second test (by the way, he is using my borrowed earphones to test the unit), I was told that the Hewlett-Packard screen speakers were not functioning! However, no information was given to me about what was to be the solution to this annoying problem. Clearly the screen has a multimedia purpose, yet with these audio problems most of the enjoyment was lost. A technician named Hewlett-Packard’s senior officer who guaranteed that they were doing ‘everything’ possible to remedy the situation. I was told to call him ‘any time’, and they would do ‘anything’ to help me out. Sixteen days has passed after reporting the problem, nothing was heard from the Sales Rep or Hewlett-Packard.
As one of the famous computer producing manufacturers, your company-Hewlett-Packard is enjoying high prestige among customers around the world. Yet I don’t understand why I should get such an inferior quality product and such a poor after-sales service. According to the terms of guarantee of your company, it is your company’s responsibility to have the computer screen with built-in speakers repaired. I would appreciate it if you could repair the computer screen as the earliest possible time, or exchange it for a better model. Otherwise, I will have no choice but to ask for solution at the Consumer Association. Your prompt attention to this letter will be appreciated.
I am looking forward to hearing from you soon.
Yours sincerely,
Peter Stephen解析： 暂无解析 -
第6题：
单选题The most important function of the new software is toAmaintain the quality of customer service.
Bexpand the customer network worldwide.
Cinform patients about better quality medicines.
正确答案： B解析：
第四段提到了这个新的软件。它的功能是可以更新库存量和产品信息，只有A项“维持客户服务的质量”符合题意。 -
第7题：
问答题Practice 4 A: What is important when...? Choosing a conference center ●Facilities ●Accommodations ●Location B: What is important when...? Selecting an employee ●Qualification ●Personality ● Creativity正确答案： 【参考范例】
If you choose A:
When choosing a conference center, it is of vital importance to consider the facilities, since facility available is the hardware component of a conference center. If the facility is in condition,, our work won’t be held up.
Moreover, accommodation is another important matter. As a complex building, a conference center should cater to daily necessities, providing the guests with satisfactory food and bedrooms, which would leave them a pleasant recollection.
At the same time, location is a decisive factor for business. For a conference center, company-intensive downtown area would be an ideal choice. However, there’s also a trend of moving towards tranquil suburbs.
If you choose B:
When selecting an employee, we should check on his or her qualification first. Certificates and diplomas can be referred to, since they reflect the extent to which the candidate receives education. However, they do not necessarily stand for a candidate’s qualification. We’ve met with too many incompetent holders of advanced degrees in real life. It is unrealistic to depend on them to make a profit for the company. On the contrary, interviewees with practical experience would bring in more benefits for the company.
The second factor is the personality of the candidate. Everyone has a unique personality, which is a welcome phenomenon. However, a group of staff with similar personalities will meet with far less internal conflicts. Yet, there’s also a problem to worry about, since this unit might become a stagnantworking place where there is no room for vitality in the long run. Therefore, what is needed is a balance.
Moreover, we should attach great importance to an employee’s creativity. Mediocreyesmanwho is accustomed to echoing the views of others clearly belongs to redundantlabourer. The employee is expected to have innovative ideas and be creative.解析： 暂无解析 -
第8题：
问答题Practice 6 A: What is important when...? Keeping excellent staff ● Attractive salary ● Comfortable company culture ●Opportunities to improve B: What is important when...? Selling a new product ●Discount ●Quality ● Advertising正确答案： 【参考范例】
If you choose A:
Firstly, the reward of a job is absolutely vital to many experienced staff for they made great contribution to the company. So an attractive salary is necessary. Otherwise, why would they apply themselves to piles of documents and pages of codes? Providing an attractive salary is very important to keep excellent and experienced staff.
Secondly, it is also sensible to form a relaxing and comfortable company environment for the staff. Working five days a week means that they spend quite a large part of their time in the company, and it is apparent that a pleasant atmosphere will be quite attractive.
Thirdly, companies can’t afford to neglect giving staff opportunities to improve their professional skills and other comprehensive abilities. Otherwise, staff will be concerned that one day they would be out-dated in terms of skills.
If you choose B:
When selling a new product, discounts should be taken into account. By giving his counterpart a favorable discount in selling a new product, a dealer will be able to reach an agreement with the other party more easily. .And their volumes of transaction are more likely to grow larger.
In addition, quality is equally important. As the life of the product, quality is a decisive factor. Mediocre products will damage the company’s reputation, and cause a loss of consumers at last.
Furthermore, an ingeniousadvertising campaign will catch the eyes of the masses due to the daily ad bombardment in their everyday lives.解析： 暂无解析 -
第9题：
问答题Practice 2 ● You recently attended an exhibition and saw some equipment you think your company should buy. ● Write an email to your company’s Purchasing Manager: ● saying what the equipment is ● suggesting how the equipment could benefit the company ● explaining why it is important to place an order soon. ● Write 40 - 50 words.正确答案： 【参考范文】
I would like you to know that we could purchase a scanner I saw in the trade fair. It would be easier to transfer some important materials or pictures into business printings. The supplier with the latest scanners will offer us a 10% discount if we order it soon.
Regards,解析： 暂无解析 -
第10题：
单选题What lesson can be best learned from the stories of Chinese restaurant and the European car manufacturer?ATo retain customers, service should be improved.
BGood quality of product is the most important.
CCustomer needs should be the primary concern.
DGood service and quality can make customers satisfied.
正确答案： A解析：
理解归纳题。由第二段中客人们为了享受美食而宁愿忍受恶劣的服务可排除A项；由欧洲生产商的失败可排除B项；由中国消费者对物美价廉的追求和为美食甘愿忍受恶劣的服务可排除D项。文章第二段提到，由于餐厅迎合了客人们享受美食的最根本的需求，所以客人们甘愿忍受其恶劣的服务；由第三段可知，欧洲车商之所以失利就是因为忽视了中国消费者追求物美价廉的根本需求。由以上两个事例可以推断，消费者的需求才是生产商最该重视的问题，故答案为C项 -
第11题：
问答题题目要求: In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.Practice 1 A: What is important when...? Attending an interview ●Punctuality ●Manner ●Appearance B: What is important when...? Working in a team ●Having a team leader ●Deciding people’s responsibilities ●Sharing information正确答案： 【参考范例】
If you choose A:
When attending an interview, it’s a merit that we show up on time. For an interview due to start at nine thirty in the morning, the candidate is expected to arrive five minutes earlier. To be better prepared for the interview, if possible, he’d better pay a visit to the interview site in advance. By doing this, he will be able to figure out the shortest route and the approximate time to get there.
In addition, remember that the interviewer is observing you even before your entrance into the room. Therefore, don’t forget to knock at the door first, no matter whether it’s shut or open. Furthermore, eye contact is necessary. Look straight into the interviewer’s eyes with politeness and self-confidence. At the meanwhile, greet him with a smile
Furthermore, a person who is particular about his appearance is always welcome everywhere. With your hair neatly cut your beard nicely shaved and your face cleanly washed, you are more likely to leave a good first impression. At the same time, arm yourself with a starched shirt, an ironed suit and a pair of polished shoes. By doing that, you’re definitely a pleasant guy in the eyes of both male and female interviewers.
If you choose B:
When working in a team, first of all, a team leader is essential for the team. With the lead of a good team leader, the team can fulfill the tasks smoothly. Without a team leader, there will be no definite direction and employees may not know what to do and how to do the work in co-operation with each other.
Secondly, it is important that every employee knows his/her responsibility. When clear-cut assignment of responsibility, employees can concentrate on their tasks and work more efficiently. As a result, the company’s objective can be eventually achieved.
Thirdly, as a member of the team, every employee is entitled to know any information within the group. Therefore, information should be shared, and by doing this a lot of time and energy can be saved, which may otherwise be used to do much more work.解析： 暂无解析 -
第12题：
问答题Practice 5 A: What is important when...? Choosing offices to rent ●Location ●Cost ●Facilities B: What is important when...? Choosing packaging for a new product ●Design of packaging ●Materials used ●Cost of packaging正确答案： 【参考范例】
If you choose A:
When choosing offices to rent, location is essential. To a certain extent, it is a symbol of a company’s status. I prefer CBD area for it is easier to communicate and exchange information with other companies in the area.
In addition, cost is another important aspect. If the cost is too high, it will add too much burden to the company. Therefore, the company may not be able to afford it, yet reasonable cost can be considered.
Furthermore, we should consider the facilities in the offices to be rent. Good facilities will allow employees to have a good mood and therefore work more efficiently. Before renting any offices, make sure all the facilities are in good condition.
If you choose B:
When choosing packaging for a new product, it is important to think about the design of it. Since the new product is unknown to people, packaging will reveal some information about the product. The style, pictures on the package should be designed according to the common taste of the target customers.
Moreover, materials used for packaging are also very important because the right material reveals the quality of the product. Apart from that. if the new product is positioned as gift, the package should be made smart enough.
Cost is basic matter. We sell a new product for profitability. The cost of packaging constitutes part of the cost of the product. If a product is priced higher than the potential consumers’ purchasing-power, few people will buy it.解析： 暂无解析 -
第13题：
A brand new network application is required for the Acme Company, and they are considering the use of a connectionless service. What are the characteristics of a connectionless service?（）
- A、It uses a Reliable transport mechanism.
- B、It uses a Non-reliable transport mechanism
- C、It is less bandwidth-intensive than connection oriented services
- D、it uses handshaking
正确答案:B,C -
第14题：
What is the most important product-related factor to the transport cost?（）
- A、Linkages
- B、Distance
- C、Equipment
- D、Time
正确答案:B -
第15题：
问答题Practice 3 A: What is important when...? Choosing a computer skills course ●Topics ●Size of group ●Qualification offered B: What is important when...? Choosing a business club to join in ●Entertainment Facilities ●Type of Events ●Cost正确答案： 【参考范例】
If you choose A:
As for the topic of the course, it should be in relation to your needs, for instance, if you work as a secretary and you are only well in applying Word of Microsoft Window’s programs for office and you would like to improve you skills of using Power Point and Excel, but the topics of the course are mainly to give people the training about how to use computer programs for making balance sheets and financial statements, then this course will not suit you. However, it will be very suitable for someone who works as assistant to a financial analyst or an accounts clerk. The topics of the course should be attractive so that you will not feel dull after joining the course.
Moreover, the size of group should not be too small. If the size of group is too small, there will be limitations in the interaction among the trainees. What is more, the cost of the course will be immensely increased. It should not be too large either. If the size of group is too large, there will be difficulties for the trainer/instructor of the course in managing, paying enough attention to every trainee or accommodating all trainees’ needs and requirements.
In addition, we should also consider what sort of qualification will be offered, and if it is recognized at home and abroad. Whether there will be an authoritative certificate awarded to the participants who pass the final assessment of the course.
Last, we need to consider whether employers will accept such certificates.
If you choose B:
When asking me what is important to join in a business club, the answer will be entertainment facilities. By doing exercise with various entertainment facilities, we can better relax and ease our mind after a day’s hard work.
The next thing to consider will be types of events. If there are various events in the club, we can pick the one that we like. Different events can offer us different experiences, which we otherwise could never attain through daily lives.
Another factor is the cost of joining in a business club. High cost would scare off many guests. Therefore, the cost should be reasonable in accordance with the services offered.解析： 暂无解析 -
第16题：
问答题Practice 3 “Mini presentations”—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: WHAT IS IMPORTANT WHEN...? Selecting staff for overseas training: ● Work experience ● Command of the language of the target country ●... B: WHAT IS IMPORTANT WHEN...? Conducting a market analysis: ● Targeted customers/clients ● Comparison with major competitors ●… C: WHAT IS IMPORTANT WHEN...? Aiming to improve customer service: ● Finding out customer needs ● Dealing with complaints efficiently ●…正确答案： 【参考范例】
If you choose A:
When selecting staff for overseas training, their work performance must be taken into consideration. Selecting staff members with outstanding work performance for overseas training will set a good example for other staff members, which may encourage them to improve their work performance.
Moreover, it is also very important to consider their command of the language of the target country when selecting staff for overseas training. Staff members with a good command of the language of the target country will be able to understand instructions given by the overseas trainer well enough, participate in all training activities without language barrier, and communicate with the trainer or other trainees freely.
If you choose B:
When conducting a market analysis, it is very necessary to analyze the targeted customers/clients. This analysis may include collection and analysis of information about the targeted customers/clients in terms of gender , range of age, likes and dislikes and average income.
Furthermore, it helps to make a comparison with major competitors providing same or similar products/services. There are several aspects that may be compared, for instance, financial strength, cost efficiency, impact of advertising, product/service range and special features of products/services.
If you choose C:
When aiming to improve customer service, first of all we should find out customer needs. Different approaches can be taken to collect information concerning customer needs, for example, designing a questionnaire for collecting most information, training a team for collecting and analyzing the information, etc.
In addition, dealing with complaints efficiently is also very important, which can be done in a variety of ways.
We may set up a hot line for customers to make complaints and train a team for handling customer complaints. The members of the team should be patient, enthusiastic and have good telephone manners and interpersonal skills.
It means a lot that every complaint is dealt with seriously by the team and the customer who makes a complaint is always informed of the final result.
It is advisable that a record of all complaints made by customers and how they have been dealt with be kept so that effective ways can be suggested as for how to deal with these complaints.解析： 暂无解析 -
第17题：
问答题Practice 3 (The candidate chooses one topic and speaks about it for one minute.) A Customer Relations: how to maintain customer interest in a company’s products B Transport Management: the importance to a business of an efficient public transport system C Market Research: the importance of doing market research before launching a new product.正确答案： 【参考范例】
If you choose topic A:
As we all know, it is vital for a company to maintain customer interest in their products. I believe a company should try every possible means to retain its current customers.
First of all, a company should ensure the quality of the goods and after-sales service that it provides to its customers. Second, enough emphasis should be paid on the feedback from its current customers and the company must take prompt action to take care of their customers’ needs and demands. Third, if possible, offer some incentives to the old customers. For instance, the company can grant a certain discount to the customers if their purchases reach a certain amount. Besides, it is important for the company to design strategies so as to attract new customers, create transactions with them and consequently to expand their customer base, so to speak. These strategies may include product diversification and upgrading. After all, the company should try its utmost to make its current customers satisfied with its products and services, and in the meantime stay ahead of the market through innovative product and pricing strategies.
If you choose topic B:
Transportation is significant for any distribution of products no matter from producers to wholesalers or from wholesalers to retailers. Sometime, the cost of transporting some products can even exceed the cost of producing them. Inefficient transportation can bring about high costs and low profit for the firm. Firms should estimate timing, cost, and availability of each form of transportation, which allows the firm to select an optimal method of transportation. The most common used forms of transportation to distribute products include truck, railway, air, water, and pipeline.
If you choose topic C:
Marketing research is defined as the systematic design, collection, analysis, and reporting of data and findings connected with a specific marketing situation that faces an organization. Every marketer needs to do some researches. Marketing researchers are engaged in a wide variety of activities, which range from market potential and market share studies, to studies of pricing, distribution, to assessments of customer satisfaction and purchase behavior, and promotion activities as well.
Marketing research can be conducted in a company’s own research department or a company can have some or all of it done outside. Most large companies have their own marketing research departments, but they still often use outside firms to do special research tasks or studies for them. For companies without research department, they have to buy the services of other research firms.解析： 暂无解析 -
第18题：
问答题Practice 7 Task Sheet: A: WHAT IS IMPORTANT WHEN...? Aiming to improve career prospects ● Reading business articles ● Learning a foreign language ●…______ B: WHAT IS IMPORTANT WHE...? Deciding how to transport goods ● Destination ● Speed______ ●… C: WHAT IS IMPORTANT WHEN...? Purchasing new machinery ● Level of automation ● Maintenance requirements ●…正确答案： 【参考范例】
If you choose A:
When aiming to improve career prospects, you need to realize the importance of reading business articles. You need to understand what is going on in the business world, what is the latest trend in making deals. Learn more about financing and the industry you are in. Try to familiarize yourself with more management skills concerning time management, project management, HR management, PR management, etc.
Secondly, learn a foreign language will also help improve career prospects. Grasping a foreign language means that better communication with foreign investors and clients. You will be able to read business articles published in foreign newspapers/magazines. When attending international conferences, you will have no problem in understanding keynote speeches at such conferences.
If you choose B:
When deciding how to transport goods, first of all, you need to figure out how far away the destination is so that you can better decide on the means for transporting goods. For instance, shipping is often considered the most economical way to transport goods of large quantities to far destinations. As the express highways develop rapidly in our country, transportation by truck has won increasing popularity as it can offer door-to-door delivery services for most destinations within the country.
Another factor to be taken into account when deciding how to transport goods is speed. Although the fastest way is by air, transportation by air has also its disadvantages since it is more expensive than other means of transportation and transporting goods in very large sizes is very difficult.
If you choose C:
When purchasing new machinery, it is important to know about the level of automation, that is whether it is fully automated or partly automated. In case that it is only partly automated, you need to think about how to operate it and whether the workers need to be trained to operate it. If it is necessary to offer some training, you need to consider the selection of trainers. Moreover, the training cost and who will pay for it needs to be taken into consideration.
Furthermore, it is necessary to know whether it is easy to maintain the machinery and the relevant requirements, like how often does it require a routine maintenance check, how often does it require an overhaul, whether it is easy to get spare parts or replacement parts, whether spare parts are included in the overall price for the machinery, etc.解析： 暂无解析 -
第19题：
问答题Practice 7 A: What is important when...? Maintaining customer interest in a company’s products ●Quality goods ● Excellent after-sales service ●Feedback B: What is important when...? Considering transport management ●Timing ●Cost正确答案： 【参考范例】
If you choose A:
As everyone knows, it is of great importance for a company to maintain customer interest in their products, which can help the company keep the sales increasing. I think a company should make every effort to retain its current customers. First, it should always confirm that it provides its customers with quality goods and good after-sales services. Second, it should place enough emphasis on the feedback from its current customers and take prompt action to meet their needs and demands. Third, if possible, some incentives to its old customers should be provided to maintain this part of customers. All in all, a company should try every possible way to keep its current customers who are satisfied with its products and services, and meanwhile it should stay ahead of the market.
If you choose B:
Any distribution of products from producers to whole-salers or from wholesalers to retailers requires transportation. Sometimes, the cost of transporting some products can outnumber the cost of producing them. Therefore, an efficient form of transportation can give rise to lower costs and higher profits for the company. For each form of transportation, timing, cost, and availability should be estimated. This assessment permits the company to choose an optimal method of transportation. The most common forms of transportation used to distribute are truck, rail, air, water, pipeline.解析： 暂无解析 -
第20题：
问答题Practice 6 Task Sheet: A: WHAT IS IMPORTANT WHEN...? Planning a presentation ● Audience ● Equipment needed ●… B: WHAT IS IMPORTANT WHEN...? Selecting an interpreter for a meeting with foreign clients ● Experience ● Reliability · ●… C: WHAT IS IMPORTANT WHEN...? Introducing a new product range onto the market ● Timing ● Advance publicity ●…正确答案： 【参考范例】
If you choose A:
When planning a presentation, you need to have an idea of the target audience, including how much the audience know about the topic of your presentation, what their interests are, the reason why they will come to your presentation. By doing so, your presentation will be interesting and meaningful for the target audience and you can better appeal to your audience as a result.
Moreover, you need to figure out the equipment needed for the presentation, like over-head projector, computer, microphone, acoustics for the venue in which the presentation will take place, etc. Make sure that the equipment will be available and in good condition on the presentation day:
In addition, good preparation is also very important to ensure the quality of the presentation an make you less nervous on the big day.
If you choose B:
When selecting an interpreter for a meeting with foreign clients, make sure the interpreter is experienced in interpreting for such meetings, which means he or she should have a wide range of knowledge about business management and the background of the target country. He or she also need to be familiar with the special terms and jargons for commercial negotiations, finance, law and so on. .
What’s more, the interpreter should be reliable. That is to say, he or she must be punctual for the meetings, keep information learned at the meetings confidential and interpret what is being discussed as accurately as possible.
If you choose C:
When introducing a new product range onto the market, timing is very important. The introduction should be made at an appropriate time, for instance when the market is matured for having this new product range, by which means there will be prospective customers for the products. In case that similar products are to be introduced onto the market by competitors, make sure that the introduction is made ahead in order to grab the utmost possible market share.
Furthermore, advance publicity is necessary for its significant role in paving the way for the introduction. Advance publicity can be implemented in a variety of ways. For example, hold a news conference to declare the introduction, do some advertising on TV/radio, in newspapers/magazines, or send samples of the new product to potential customers’ houses, etc.解析： 暂无解析 -
第21题：
问答题Practice 2 A: What is important when...? Choosing a business-training course ●Fees ●Size of group ●Subjects covered B: What is important when...? Choosing a magazine to buy regularly ●Contents ●Cost ●Printing quality正确答案： 【参考范例】
If you choose A:
When choosing a business-training course, first of all I’d like to see if our company could afford the expenses. If the business training course is too costly, the company will have to reconsider the value and effect of that course.
In addition, the size of the goup shoud also be considered. If I were the decision-maker, I would select a small-sized group. Size of group will determine the quality of training to a great extent. A small group will provide each trainee with more opportunities.
Subjects covered also need to be noticed. If the training course covers a wide range of subjects, it will be instructive for the trainees in different aspects, since the more subjects are covered, the more knowledge they will gain.
If you choose B:
When choosing a magazine to buy regularly, contents are the first thing to consider. It is for sure people will look at what’s in a magazine before they decide to buy it. To a large extent, the quality of a magazine depends on its contents.
Another factor is the cost. The cost of a magazine will stir up warm response from the market. If the cost is relatively lower than that of the same category, as a rule, readers would prefer the cheaper one.
In addition, printing quality is the face of a magazine. Generally, copperplate printing is widely applied to high grade magazines, for low cost plain paper would downgrade their images.解析： 暂无解析 -
第22题：
问答题Practice 5 For two or three candidates I’m going to describe a situation. The retail company you work for is planning to improve its website. Talk together about some of the things that are important for the improvement of the website and decide which 3 you think are most important. * three minutes for groups of three candidates Prompt material ●Contents ●Design ●Computer system ●Personal firewall Follow-up questions: (1) Do you think a company’s website is important? (2) Do you often surf the internet to get some useful information? (3)What are the advantages for a company to have a website?正确答案： 【参考范例】
A: Our company is planning to improve its websites. What do you think is important to think about?
B: I am thinking about up-to-date contents, because our website visitors will expect up-to-date contents from us.
A: That is for sure. A well-designed website, together with consistent up-to-date contents will attract more customers and as a result the number of website visitors will be increased.
B: Exactly. Moreover, it is also important to buy an up-to-date computer system to replace the existing system.
A: I agree with you on that. With an up-to-date computer system, we will be able to use the latest software and many mechanical breakdowns can be avoided.
B: Right. By avoiding troubles, we can save much time.
A: In addition, it is of significant importance to install a personal firewall. A powerful personal firewall can prevent hackers from taking control of the remote system, thus avoiding the possible damage into the organization’s central network.
B: I totally agree with you. To sum up, up-to-date contents, up-to-date computer system and a personal firewall are the three important factors to consider for the improvement of the company’s website.解析： 暂无解析 -
第23题：
问答题Practice 4 ‘Mini presentation’—about 6 mimes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? Analysing project feasibility ● Market research ● Implementation of the project ●… B WHAT IS IMPORTANT WHEN…? Dealing with cost control ● Monitor asset usage ● Improve productivity ●… C WHAT IS IMPORTANT WHEN…? Promoting a new product ● Distribution channel ● Perfect timing of launching ●...正确答案： 【参考范例】
If you choose topic A
As far as I am concerned, market research should be carried out before starting any project. It is evident that the needs of the consumers should be considered brfor the launching of any project . If a certain product is abundant in the market, it can be a bad idea to make more of that kind of product. On the other hand, if people have certain needs of some products, it is the perfect time to design the projects for a good market will be there.
Of course, it is only with appropriate implementation can a positive impact be achieved., after the design is completed. For instance, financial support and well-trained personnel should be taken into consideration when implementing the project.
Furthermore, profitability analysis is another factor to consider. Before we carry out any project, we should do some profitability analysis. A lot can be revealed from studying economic indicators. Economic indicators mean the consumer confidence index, employment cost index, producer price index, consumer price index and so on. All of them will show the prosperity of market.
If you choose topic B
The completion of production and the profit of the company is closely connected with cost control. We should make a through calculation of monitor asset usage as well as the productivity and unit labor cost to make full use of all the assets. Improving the production line will be a good way to improve productivity, which will reduce the storage time and save money. As for asset usage, it will be wise to monitor if every piece of them is fully used.
We can also try to find substantial material for the sake of reducing the cost .By doing this, we can also ask for discount from the supplier. I am sure they will give favorable discounts to regular customers.
The participation of all the employees will be needed in terms of cost control. Actually, every section can contribute in one way or another. For instance, by improving their professional skills the accounting staff can help with the cost control. All in all, the well-being of the company needs the efforts of every section.
If you choose topic C
When promoting a new product, we should consider several factors. First of all, the distribution channel of the product is of prime importance. It is suggested that the designing of the whole promoting campaign be based on that. In other words, it is a choice of designing a universal way to advertise the product or allowing the retailers to do it their own way.
Secondly, perfect timing of the launching is also very significant. If there is the crash of similar products promoting in the same season, never take it lightly. An overflow of the product into the market is very likely to happen..
In addition, an appropriate media in promoting new products also means a lot. If a right media is chosen, target consumers can access the advertisement of the new product much easier., Besides, different strategies can be applied when different products are to be advertised. For instance, we can think of some new way to make the product known and accepted.解析： 暂无解析 -
第24题：
多选题A brand new network application is required for the Acme Company, and they are considering the use of a connectionless service. What are the characteristics of a connectionless service?（）AIt uses a Reliable transport mechanism.
BIt uses a Non-reliable transport mechanism
CIt is less bandwidth-intensive than connection oriented services
Dit uses handshaking
正确答案： A,B解析： 暂无解析