问答题Practice 14  ● You work for an advertising agency as the Project Consultant. You have received the following letter from Ms. Reeves, the PR Manager of your client, ABC Consulting Co.Dear Mr. Bridges,  I am writing to you to propose a meeting with you o

题目
问答题
Practice 14  ● You work for an advertising agency as the Project Consultant. You have received the following letter from Ms. Reeves, the PR Manager of your client, ABC Consulting Co.Dear Mr. Bridges,  I am writing to you to propose a meeting with you on the 15th. At the proposed meeting, I would like to discuss with you how to organize an advertising campaign for our clients. I would like to have your advice on having an appropriate budget for such a project. Please let me know if you will be avail- able for the proposed meeting.  I look forward to hearing from you soon.Sincerely,Marianne ReevesPR ManagerABC Consulting Co.  ●Write a letter to Ms. Reeves:  ● apologizing for being unable to attend the meeting  ● explaining why you cannot attend the meeting  ● suggesting another date (make it reasonably soon)  ● asking her to contact your secretary to confirm the appointment  ●Write 60-80 words  Dear Ms. Reeves,

相似考题

4.Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()

更多“Practice 14  ● You work for an advertising agency as the Pro”相关问题
  • 第1题:

    Brokerage models include marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency. ()

    此题为判断题(对,错)。


    正确答案:错误

  • 第2题:

    We regret to inform you that thematerials you ordered are ______.

    A.out of work
    B.out of reach
    C.out of stock
    D.out of practice

    答案:C
    解析:
    考查介词短语辨析。out of work“失业”,out of reach“够不到”,out of stock“缺货”,outof practice“久不练习;荒疏”。根据句意“很遗憾地通知您,您预订的材料缺货了”,选C。

  • 第3题:

    You are designing a strategy to address the requirements of the advertising department.  What should you do? ()

    • A、 Create a GPO and link it to the Denver site.
    • B、 Create a GPO and link it to the Advertising OU.
    • C、 Create a GPO and link it to the graphicdesigninstitute.com domain.
    • D、 Configure the Default Domain Policy to have the No Override option.
    • E、 Use block inheritance to prevent the GPO from applying to members of the advertising department.

    正确答案:B

  • 第4题:

    单选题
    Do you commute to work? No, I work at home.()
    A

    You work?

    B

    How about you? 

    C

    You do not work.  

    D

    You work by train.


    正确答案: B
    解析: 暂无解析

  • 第5题:

    问答题
    Practice 12  ● You work in a company which deals with industrial waste. You have read about a new kind of pump which could save your company thousands of dollars in servicing and maintenance costs.  ● Write a memo of 30—40 words to your Head of Department saying:  ● where you read about the new pump,  ● why you think it could be a good investment,  ● how you might get more information about it.

    正确答案: 【参考范文】
    To: Head of Department
    From: Char Shui
    Re: Diskflow pump
    I read about the Diskflow pump in the commercial section of this morning’s newspaper, which needs very little maintenance and consequently could save the company a lot of money. If you are interested, I could call Diskflow Company for more information.
    解析: 暂无解析

  • 第6题:

    问答题
    Practice 1  Suppose you had a bad cold during your last trip to a famous mountain. The tourist guide has helped you a lot. Write a letter of thanks to the travel agency. Your letter should include:  (1) a description of your case  (2) thanks to the tourist guide and the travel agency  You should write approximately 100 words. Do not sign your own name at the end of the letter. Use “Wang Lin” instead.

    正确答案: 【范文】
    Dear Sir or Madam,
    I was a tourist of your agency. I had a bad cold during my last trip to Mount Tai. I had a fever and felt very awful. I really didn’t know what to do at that moment. Fortunately, my tourist guide helped me a lot. She not only gave me some medicine but also prepared some porridge for me. Thanks to her good care. I recovered very soon. I write to show my gratitude to my guide and your travel agency.
    Thanks a lot.
    Yours,
    Wang Lin
    解析: 暂无解析

  • 第7题:

    问答题
    Practice 4  ● You’re a job-hunter. Here’s a vacancy in which you have the confidence to fill. The procedure requires you to apply for the post in written forms in order to get an interview.  ● Write a letter to Mr. Femandez:  ● Asking to fill the vacancy his company is advertising;  ● Introducing your educational and working backgrounds at large;  ● Referring to your enclosed CV.  ● Write about 60—80 words.

    正确答案: 【参考范文】
    Dear Mr. Fernandez,
    I learnt from the New York Times of 8th September that your company had a vacancy for sales manager. I am very interested in that position.
    I graduated from New York University in 2006.Up to now I’ve been working as a sales manager for a Manufacturing Company for four years.
    To find out more information about my educational and working backgrounds, please refer to my CV enclosed.
    I look forward to hearing from you in the near future.
    Yours sincerely,
    Keiko Yoshida
    解析: 暂无解析

  • 第8题:

    问答题
    Practice 5  ● You are on a business trip to one of your company’s factories in Paris to inspect some machines in trouble. You are asked to report to your Department Manager about your work progress there.  ● Write a memo  ● telling him what you have done so far,  ● stating what the trouble is,  ● saying what you are going to do next.  ● Write 40—50 words on the opposite page.

    正确答案: 【参考范文】
    To: Mr. Bill Gates
    From: John Black
    Date: 2 March 2009
    Subject: Work Progress
    I’ve been inspecting the machines which are reported to be in troubles since the day I arrived in Paris. It turns out that something goes wrong with the engines, so I decide to call the machine manufacturers tomorrow and ask their technicians to do something about it.
    解析: 暂无解析

  • 第9题:

    问答题
    Practice 7  ● You are the Chief Accountant for an Import-Export Agency. You have seen an advertisement for a short training course about a new financial management program.  ● Write a memo of words to your boss to include:  ● a request to go on the course  ● some details about the course (e. g. date, cost)  ● why you think the course will be useful.  ● Write 40—50 words on a separate sheet.

    正确答案: 【参考范文】
    To: The General Manager (or similar title)
    From: Chief Accountant
    Date: 14 April, 2005
    Subject: A Useful Finance training course
    I would like to participate in this course about a new financial management program. The course is on 23 April and costs US $500. I deem that attending this course will help me to do my job better and more effectively in future.
    解析: 暂无解析

  • 第10题:

    单选题
    What does the passage mainly discuss?
    A

    Rules and regulations of advertising.

    B

    Learning how to spot advertising puffs.

    C

    Advertisements.

    D

    The agency regulating the content of advertisements.


    正确答案: A
    解析:
    文章首段第一句便指出很多广告其实只是puffs,接下来关键性的一句是“Learn how to spot advertising puff.”,然后全文就以这一话题展开讨论,故选B。

  • 第11题:

    问答题
    Practice 2  You should spend about 40 minutes on this task.  Write about the following topic:  Many people are busy with work and do not have enough time to spend with families and friends. Why does this happen? What are the effects of this on family life and society as a whole?  You should write at least 250 words.

    正确答案: 【参考范文】
    Imagine that you are in a car parked on the road during rush hour for more than one hour. You may be regretful for wasting such a long time and losing time to get together with family. This question will be the main topic of the following essay; besides, it will also tall about its effects at the same time.
    As for those brief-case men and white collar, they have to cope with a lot of issues at work. And thus only leave their families a small amount of time. There are many reasons for this. Firstly, living in modern society, it is impossible to avoid the pressure from both inside and outside. In order to maintain a good public praise or just get a further promotion, people not only care about their own feelings but those of others’ as well. Secondly, the world is full of material stimulation, encouraging people to chase their happiness, materially. Without money, no one can live in society in his most-wanted way. In order to own a satisfactory living standard, they have no choice but work harder. Last but not least, the advances of modern technology enable people to communicate with each other without seeing each other. This is almost a tragedy for mankind. If we spend all our time on the Internet, we will lose so many traditional ways like face-to-face talking and body language.
    Also, the influence of this issue should never be neglected for society: Cumulative stress from work becomes the potential health killer. People are easily infected with psychological illnesses like anxiety, eccentricity and insomnia. In addition, due to materialism and realism, society as a whole has easily become money-oriented, where people make judgments of achievements just according to the materials. Finally, over-dependence on telecommunication leads to the lack of recalling traditions and rethinking of the history and culture, which is a shame for civilized people.
    Naturally, a profession is fundamental for all modern city dwellers without any question. However, the family is the ultimate destination for them indeed.
    解析: 暂无解析

  • 第12题:

    问答题
    Practice 2  ● You work in a company which deals with industrial waste. You have read about a new kind of pump which could save your company thousands of dollars in service and maintenance costs.  ● Write a memo to your Head of Department saying:  ● where you read about the new pump  ● why you think it could be a good investment  ● how you might get more information about it.  ● Write 40—50 words on a separate sheet.

    正确答案: 【参考范文】
    To:       Head of Department
    From:     Char Shui
    Date:     3 April, 2012
    Subject:   Disk flow pump
    I (have) read about the Disk flow pump in the Pump Times.
    It needs very little maintenance. And therefore, it could help the company save a lot of money.
    If you are interested, I could make a call to Disk flow Company for more information.
    解析: 暂无解析

  • 第13题:

    an advertising agency(英译汉)


    正确答案:广告代理公司

  • 第14题:

    Do you commute to work? No, I work at home.()

    • A、You work?
    • B、How about you? 
    • C、You do not work.  
    • D、You work by train.

    正确答案:B

  • 第15题:

    问答题
    Practice 1  ● You work for a large company. You are going to be transferred to another department within your company.  ● Write an email to all staff:  ● telling them which department you are moving to  ● saying when you will be moving department  ● explaining what your new responsibility will be.  ● Write 40-50 words.

    正确答案: 【参考范文】
    Dear colleagues,
    I am writing to tell you that I will leave this department so as to take over a new job in the purchasing department. My new job will begin on June 7th, 2009 and negotiating supply contracts will be my main responsibility.
    Thank you.
    Karen
    解析: 暂无解析

  • 第16题:

    问答题
    Practice 3  ● You are going to attend an international conference on HR management in Geneva soon.  ● Write a message to your assistant:  ● explaining why you will be away,  ● letting her know the dates you will be away,  ● saying what work she should do while you are away.  ● Write 30-40 words on your Answer Sheet.

    正确答案: 【参考范文】
    Sara,
    Next week I have to leave for an international conference in Geneva and I will stay there for 3 days, so you will see me by next Thursday.
    I would like you to arrange the training session which has been decided to hold next Tuesday morning. And I will be delighted to see the training report when I come back.
    Mary Barton
    HR Manager
    解析: 暂无解析

  • 第17题:

    问答题
    Practice 4  ● Your manager is keen to improve work efficiency among the staff. He has asked you to introduce to your fellow staff members practices to improve time management.  ● Write the report for your manager, including the following information:  ● the importance of planning work time effectively,  ● practices to improve time management,  ● steps to follow in carrying out the practices.

    正确答案: 【参考范文】
    To: Manager
    From: Will Smith
    Date: Oct.23, 2012
    Subject: Time Management
    Introduction
    I am glad to be tasked with this report on improving the efficiency of our work. I am with you that because of the fact that we do not plan our time well, we are not highly efficient. As a famous saying goes, “Time passes very fast, however, it is fair to everybody, not giving one a second more, and also not giving others one second less. It all depends on how you can make use of it.” As a result, if we can improve our time management skills, we could do our jobs efficiently, punctually, and also easily.
    Recommendations
    There are many means of helping us plan our working time. The best way to realize this is to get every staff to have their daily, weekly, and even monthly work plan. Therefore, it is necessary for us to look at our yearly performance goals, and break it into a monthly plan, i.e, within this month we will need to finish a certain task. People can by themselves decide on which date they would like to work on this. To manage time also means that we will need to handle interruptions. I would propose to our people that we cope with them, but also we need to remember our priorities, our monthly and yearly objective. If they have difficulty balancing them, I recommend that they let you make decisions for them.
    The calendar function of Microsoft Office Inbox can do people a favor to plan their time. They will be suggested to put in calendar their planned job and task so that we can take a look and see whether they are doing it well or not.
    解析: 暂无解析

  • 第18题:

    问答题
    Directions: In this part of the test, you will give your opinion about a specific topic. Be sure to say as much as you can in the time allotted. You will have 15 seconds to prepare. Then you will have 60 seconds to speak.Practice 1  Some employers value education over work experience because they say it gives employees a more complete understanding of a specific field. Other employers prefer work experience, saying it proves the candidate can deal with real world challenges. Which do you think is better and why? Use specific reasons and examples to support your opinion.

    正确答案: (1)
    From my point of view, I think an employer should hire someone who has more experience in a particular field instead of one who receives better education. Employees with more work experience can put practical experience, which they have learned from real world, into current job. Many of the most successful business people have succeeded without the help and benefit of a formal higher education. To some extent, they have been successful through application and experiences, which cannot be taught and acquired in classroom. After making mistakes, even experiencing failure, and then learning lessons from mistakes, employees can learn and grow, and. finally achieve success. So employers should value experience rather than education when deciding between two otherwise promising candidates.
    解 析:答案选择了工作经验。开头开门见山地表明了观点,继而用补充说明(further explanation)和两个详细说明(detailed explanation)进行了具体说明。
    选择candidate with more experience(经验丰富的求职者)
    主题中心词(Topic keywords):real world,practical experience(现实中的实际经验)
    补充说明:Successful people without higher education(没有接受过高等教育的成功人士)
    详细说明:(1)application,experience(勤勉,经验)
    (2)making mistake,achieving success,experiencing, failure(犯错误,获得成功,经历失败的过程)
    (2)
    Employers should choose a candidate having suitable education to the field or industry, where they are being employed. Education is more important because students are taught certain things in their field, thus they can bring what they have learned to their career. For instance, an accountant is required to apprehend mathematics and the principles of accounting fully, even just to get an entry-level position. Assume someone just has work experience in accounting-related jobs, he might not be lectured the correct way to deal with accounting activities, or he has to waste time and resources to learn on the job. It is better to hire someone who has already acquired profound knowledge and skill set at the very beginning.
    解 析:本回答选择了高学历。在开门见山地表明了观点之后,用两个补充说明和详细说明进行了具体论述。
    选择candidate who has more education(学历高的求职者)
    理由主题中心词:students with certain things within their field(具有专业知识和技能的学生)
    ①补充说明:accountant with mathematics and accounting skill(具有数学和会计知识的会计师) 详细说明:entry-level position(初级职位)
    ②补充说明:accounting-related jobs and jobs with numbers(与会计和数字有关的工作)
    详细说明:not schooled and waste resources(没有接受过学校教育,会浪费资源)
    解析: 暂无解析

  • 第19题:

    问答题
    Practice 14  Work Train is a website for jobs and learning. It puts the most popular services for job seekers online. This makes it easy for you to get the information you need. At this site, you’ll find over 300,000 jobs, plus thousands of training opportunities and information on job markets. And because Work Train uses the power of the Internet, it gives you what you need faster and more easily than ever before.

    正确答案:
    【参考译文】
    Work Train是一家以工作和学习为目的的网站。它为求职者提供最受欢迎的网上信息服务,方便他们轻松找到自己需要的信息。这个网站上有超过30万份的工作信息,还有就业市场上数以千计的培训机会和相关信息。由于Work Train网站借助了互联网的力量,它会比以往任何时候都更快捷地提供你想要的信息。
    解析:
      ①make sth.+ adj.使……更……。
      ②plus加上,外加。
      ③more...than ever before比以往任何时候都……。

  • 第20题:

    单选题
    We regret to inform you that the materials you ordered are ______.
    A

    out of work  

    B

    out of reach  

    C

    out of stock  

    D

    out of practice


    正确答案: C
    解析:
    我们很遗憾地通知你,你定的材料已经脱销了。out of stock无货,脱销。out of work失业。out of reach够不到。out of practice荒疏,久不练习。

  • 第21题:

    问答题
    Practice 5  You should spend about 40 minutes on this task.  Write about the following topic:  If a product is of good quality and meets people's needs, people will buy it, Therefore, advertising is unnecessary and is no more than a type of entertainment, To what extent do you agree or disagree?  You should write at least 250 words.

    正确答案: 【参考范文】
    With the popularization of media, many manufacturers take advantage of advertisement to publicize their products. Whether you like it or not, advertisements have become an indispensable part of modern entertainment. Therefore, some believe that they have more entertaining functions instead of genuine promoting objectives. As far as I am concerned, I cannot totally agree with this argument.
    Admittedly, as more advertisements tend to invite celebrities like movie stars and pop singers to be their image spokespersons. But the questions are: who pays the bill in advertising areas and what is the intention?
    The producers invest great sums of money in the advertisements with the only ultimate purpose of selling more products at a higher price. Although some advertisements have entertaining elements, the original intentions can never change. To begin with, by effective communicative means, the advertisements can attract more audience to enlarge the customer base. In other words, people get to know a product from advertisements on channels like TV or posters on buses. The second level is more important. Advertisement can leave audience with a deeper impression. With the great help of modem media, people can easily sink into a public effect. Consumers are apt to follow trends formed by ads. Last, there is possibility that some ads may contain some false information of the product in order to exaggerate the functions and cover some shortcomings. As a saying goes, “There is no reasonable consumer, but only crazy buyer tempted by advertising.” Ads easily lead to irrational shoppers.
    In conclusion, advertisements are a vital element in the commerce for selling products or services. But the entertaining elements should be judged with sense and reason.
    解析: 暂无解析

  • 第22题:

    问答题
    Practice 3  ● Last week, you visited your company’s partner agency in Paris to see whether you can collaborate on a big advertising account (here means description or explanation of conduct) for Soda-Taste.  ● Look at the notes below which you sketched and drafted during the visit.  ● Then, using this draft, write a short memo report to your company’s Managing Director, Bill Baker.  ● Write l20—140 words.  he visit: to collaborate on big advertising account for Soda-Taste  Findings: French agency working on plans for the ad campaign now;very positive about the idea of collaborating  Conclusion: the project is important;profitable across Europe

    正确答案: 【参考范文】
    Report on Visit to Partner Agencies in Paris
    To: Bill Baker, Managing Director
    From: Lily Bates
    Date: 2 July 2008
    Introduction
    This report aims to describe the situation and make recommendations on how we can collaborate on this important project with our partner agency in Paris.
    Findings
    The findings are as follows:
    The French agency is already working on plans for the ad campaign now.
    They are very positive about the idea of collaborating.
    They suggest a pan-European advertisement, which means the same ad in different countries, but with local and famous actors in each country.
    Conclusion
    The Soda-Taste account is very important to both of our markets and at the same time very profitable across Europe. Therefore, we should start with the planning of the project as soon as we can, and make a decision on the time schedule.
    解析: 暂无解析

  • 第23题:

    问答题
    Practice 6  Work Train is a website for jobs and learning. It puts the most popular services for job seekers online. This makes it easy for you to get the information you need. At this site, you’ll find over 300,000 jobs, plus thousands of training opportunities and information on job markets. And because Work Train uses the power of the Internet, it gives you what you need faster and more easily than ever before.

    正确答案:
    【参考译文】
    Work Train是一家以工作和学习为目的的网站。它为求职者提供最受欢迎的网上信息服务,方便他们轻松找到自己需要的信息。这个网站上有超过30万份的工作信息,还有就业市场上数以千计的培训机会和相关信息。由于Work Train网站借助了互联网的力量,它会比以往任何时候都更快捷地提供你想要的信息。
    解析:
      ①make sth.+ adj.使……更……。
      ②plus加上,外加。
      ③more...than ever before比以往任何时候都……。