问答题Practice 7 Task Sheet: A: WHAT IS IMPORTANT WHEN...? Aiming to improve career prospects ● Reading business articles ● Learning a foreign language ●…______ B: WHAT IS IMPORTANT WHE...? Deciding how to transport goods ● Destination ● Speed_____
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问答题
Practice 7 Task Sheet: A: WHAT IS IMPORTANT WHEN...? Aiming to improve career prospects ● Reading business articles ● Learning a foreign language ●…______ B: WHAT IS IMPORTANT WHE...? Deciding how to transport goods ● Destination ● Speed______ ●… C: WHAT IS IMPORTANT WHEN...? Purchasing new machinery ● Level of automation ● Maintenance requirements ●…
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第1题：
What is the most important product-related factor to the transport cost?（）
- A、Linkages
- B、Distance
- C、Equipment
- D、Time
正确答案:B -
第2题：
判断题nternational Transport Transport plays an important part in international business because goods produced have to be delivered to the buyers abroad, and the delivery of goods is to be made possible by transport services. Goods are carried by several means of transport on road or rail, by sea or air. And in recent years, combined transport which is a road-sea-rail carriage appeared. With the expansion of international trade, the container service has become popular. The use of containers provides a , highly effective form of transport . by road, rail and sea, Basically , orabout 98% of world trade is carried out by sea transport.Besides transport by sea, road, or rail, nowadays in order to speed up delivery, carriage by air international has also become popular. Transport plays an important part in international business because goods produced have to be sent to everywhere in the world.A对
B错
正确答案： 对解析： 暂无解析 -
第3题：
问答题Practice 2 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? NEGOTIATING ● COMPROMISE ● DISPUTE ●... B WHAT IS IMPORTANT WHEN…? EMPLOYING TECHNICAL WRITERS ● BEING ABLE TO WRITE WELL ● MEETING TIGHT DEADLINES ●... C WHAT IS IMPORTANT WHEN…? MANAGING A COMPANY ● COMMUNICATION ● EXECLLENT MANAGER ●...正确答案： 【参考范例】
Mini-representation One:
I think when managing a company one of the most important features is communication. Good communication is necessary at all stages of the business process, which can contribute to a successful business.
Within individual companies internal communication occurs at, and between the various levels. Directors communicate with one another in term of the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees to convey their messages. Negotiations are conducted with regard to pay and working conditions. Managers express their decisions and orders through good communication, which can achieve the aim of improving morale and motivation. Employees also communicate with each other, for example, over production, wages and their spare activities.
Reliable and effective communication is one of the key elements which lead to efficient management of a company.
Question: Can you tell me other vital elements which result in efficient management of a company?
Answer: Many requirements are important for the efficient management of a company, both internal and external. We need good communication, good staff and managers, smooth flow of the capital, the full cooperation between the company, etc.
Mini-representation Two
Firstly, it is of very importance to be able to write well. This means not only knowing the basic rules of spelling, grammar and punctuation, but also having the competence to condense and organise sophisticated information to make it accessible to the public. A good writer must also be capable of dealing with meeting tight deadlines. Secondly, as far as career prospects are concerned, after acquiring valuable experience, many technical writers have the opportunity of working on managerial roles. They may then have the responsibility for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, whose services are charged to companies at an hourly rate.
Question: What do you think which factor is more significant, being able to writer well or meeting tight deadlines? Why?
Answer: I think neither of them can be ignored. We need technical writers not only being able to write well but also being competent to meet tight deadlines.解析： 暂无解析 -
第4题：
问答题Practice 3 You should spend about 40 minutes on this task. Write about the following topic: Happiness is considered very important in life. Why is it difficult to define? What factors are important in achieving happiness? You should write at least 250 words.正确答案： 【参考范文】
Throughout the history of human being, people are always pursuing happiness while nobody can give a definition nor can a consensus be achieved. Generally, happiness consists of two levels: material level and spiritual level. As far as I am concerned, spiritual happiness can bring people with greater satisfaction.
To begin with, being happy is not a mood under certain circumstances, but a person with a certain set of attitudes. It is difficult for anyone to get what he wants without a great deal of effort. After making great and arduous effort, even if the target is achieved as expectation, there is nothing left but suffering and pain, because he amplifies the efforts rather than emphasizes the harvests. To reach the happiness they seek, however, the only thing people should do is to change their attitude toward happiness, and the way they look at the world around them.
Moreover, happiness is not what people are born with but what people take action to get. Many people seek their unique happiness through imagination and daydreams. Obviously, everyone fantasies sometimes. But, without actions, no one can come close to finding the happiness he seeks. Happiness and bliss cannot be found merely through unrealistic envision, but must be sought through actions, through doing.
To sum up, although we say that happiness is rooted in optimistic attitudes, it can never be achieved without any effort. It arises spontaneously from within as small goals are reached.解析： 暂无解析 -
第5题：
单选题According to the passage, what is an important consideration of corporations in employing people today?AConnections with businesses overseas.
BAbility to speak the client’s language.
CTechnical know-how.
DBusiness experience.
正确答案： C解析：
细节题。根据最后一段可知，又懂外语又具有语言技巧的人，是商业公司的宝贵财富，故B项是答案。 -
第6题：
问答题Q2: How important is an understanding of business culture in other countries for success in foreign markets? (Why?/Why not?)正确答案：
A: Understanding of business culture is vital for success in foreign market. Knowing different cultures can help to power your business. If you get a better understanding of business culture in a country, you can gain more valuable insights into your customers, which will give you a genuine edge.
B: Yes, it’s important. Culture has both a pervasive, and a changing influence on each national market environment. International marketers must be aware of the influence of culture and be prepared to either respond to it or change it. International marketers have been playing a significant and even a leading role in influencing the speed of cultural change around the world. Although this is particularly true of food, it includes practically every industry, especially in consumer products. Soap and detergent manufacturers have changed people’s washing habits, while the electronics industry has changed entertainment patterns. Clothing marketers have changed styles, etc.解析： 暂无解析 -
第7题：
问答题Practice 7 A: What is important when...? Maintaining customer interest in a company’s products ●Quality goods ● Excellent after-sales service ●Feedback B: What is important when...? Considering transport management ●Timing ●Cost正确答案： 【参考范例】
If you choose A:
As everyone knows, it is of great importance for a company to maintain customer interest in their products, which can help the company keep the sales increasing. I think a company should make every effort to retain its current customers. First, it should always confirm that it provides its customers with quality goods and good after-sales services. Second, it should place enough emphasis on the feedback from its current customers and take prompt action to meet their needs and demands. Third, if possible, some incentives to its old customers should be provided to maintain this part of customers. All in all, a company should try every possible way to keep its current customers who are satisfied with its products and services, and meanwhile it should stay ahead of the market.
If you choose B:
Any distribution of products from producers to whole-salers or from wholesalers to retailers requires transportation. Sometimes, the cost of transporting some products can outnumber the cost of producing them. Therefore, an efficient form of transportation can give rise to lower costs and higher profits for the company. For each form of transportation, timing, cost, and availability should be estimated. This assessment permits the company to choose an optimal method of transportation. The most common forms of transportation used to distribute are truck, rail, air, water, pipeline.解析： 暂无解析 -
第8题：
问答题Practice 5 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? Selecting a secretary for the general manager ● Qualifications ● Related work experience B WHAT IS IMPORTANT WHEN…? Cancelling a business meeting ● Making an apology ● Reasons for cancellation C WHAT IS IMPORTANT WHEN…? Motivating staff ● Bonuses offered ● Pleasant working environment正确答案： 【参考范例】
If you choose topic A:
When selecting a secretary for the general manager, we must first of all consider if he or she has the qualifications needed. A candidate with adequate knowledge of office skills and public relations will be an ideal one.
Related work experience is also of great importance. A skilled secretary can accomplish the office work quite satisfactorily. People with little experience sometimes will inevitably feel confused when dealing with the complicated relationships around the general manager.
In addition, the secretary should have a good personality because a good character will help a lot in smoothing the communication with the general manager and other staff members.
If you choose topic B:
When cancelling a business meeting, firstly an apology for the cancellation is necessary due to its effect on the participants’ schedules and the inconvenience it has caused to others. A business meeting is not supposed not be easily cancelled if there are other alternatives.
After the apology, you should give the participants reasons for cancelling the meeting and make it convincing and sincere. Normally, participants will show their understanding and tolerance if the thuth is told and the attitude is acceptable. In case some participants have already arrived at the meeting venue or on the way to it, there should be an another plan to compensate for the time and financial loss of the participants.
Finally, new dates for the meeting should be set so that the participants can be better prepared.
If you choose topic C:
I believe that we all know the significance of motivating staff to increase their productivity and their contribution to the company. The inspired staff is more likely to enjoy the job and work more actively. There are various ways to motivate staff, of which giving bonuses is quite effective. Occasional stimuli of money will drive the staff forward.
Plus, a pleasant work environment is also very important in motivating staff since people like staying in a clean and tidy office where they can work more efficiently. A well-equipped office will help staff do more meaningful and creative work.
In addition, team spirit and trusty colleagues can also contribute in motivating staff.,which will always make everyone enjoy the work.解析： 暂无解析 -
第9题：
问答题Practice 6 Task Sheet: A: WHAT IS IMPORTANT WHEN...? Planning a presentation ● Audience ● Equipment needed ●… B: WHAT IS IMPORTANT WHEN...? Selecting an interpreter for a meeting with foreign clients ● Experience ● Reliability · ●… C: WHAT IS IMPORTANT WHEN...? Introducing a new product range onto the market ● Timing ● Advance publicity ●…正确答案： 【参考范例】
If you choose A:
When planning a presentation, you need to have an idea of the target audience, including how much the audience know about the topic of your presentation, what their interests are, the reason why they will come to your presentation. By doing so, your presentation will be interesting and meaningful for the target audience and you can better appeal to your audience as a result.
Moreover, you need to figure out the equipment needed for the presentation, like over-head projector, computer, microphone, acoustics for the venue in which the presentation will take place, etc. Make sure that the equipment will be available and in good condition on the presentation day:
In addition, good preparation is also very important to ensure the quality of the presentation an make you less nervous on the big day.
If you choose B:
When selecting an interpreter for a meeting with foreign clients, make sure the interpreter is experienced in interpreting for such meetings, which means he or she should have a wide range of knowledge about business management and the background of the target country. He or she also need to be familiar with the special terms and jargons for commercial negotiations, finance, law and so on. .
What’s more, the interpreter should be reliable. That is to say, he or she must be punctual for the meetings, keep information learned at the meetings confidential and interpret what is being discussed as accurately as possible.
If you choose C:
When introducing a new product range onto the market, timing is very important. The introduction should be made at an appropriate time, for instance when the market is matured for having this new product range, by which means there will be prospective customers for the products. In case that similar products are to be introduced onto the market by competitors, make sure that the introduction is made ahead in order to grab the utmost possible market share.
Furthermore, advance publicity is necessary for its significant role in paving the way for the introduction. Advance publicity can be implemented in a variety of ways. For example, hold a news conference to declare the introduction, do some advertising on TV/radio, in newspapers/magazines, or send samples of the new product to potential customers’ houses, etc.解析： 暂无解析 -
第10题：
问答题题目要求: In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.Practice 1 A: What is important when...? Attending an interview ●Punctuality ●Manner ●Appearance B: What is important when...? Working in a team ●Having a team leader ●Deciding people’s responsibilities ●Sharing information正确答案： 【参考范例】
If you choose A:
When attending an interview, it’s a merit that we show up on time. For an interview due to start at nine thirty in the morning, the candidate is expected to arrive five minutes earlier. To be better prepared for the interview, if possible, he’d better pay a visit to the interview site in advance. By doing this, he will be able to figure out the shortest route and the approximate time to get there.
In addition, remember that the interviewer is observing you even before your entrance into the room. Therefore, don’t forget to knock at the door first, no matter whether it’s shut or open. Furthermore, eye contact is necessary. Look straight into the interviewer’s eyes with politeness and self-confidence. At the meanwhile, greet him with a smile
Furthermore, a person who is particular about his appearance is always welcome everywhere. With your hair neatly cut your beard nicely shaved and your face cleanly washed, you are more likely to leave a good first impression. At the same time, arm yourself with a starched shirt, an ironed suit and a pair of polished shoes. By doing that, you’re definitely a pleasant guy in the eyes of both male and female interviewers.
If you choose B:
When working in a team, first of all, a team leader is essential for the team. With the lead of a good team leader, the team can fulfill the tasks smoothly. Without a team leader, there will be no definite direction and employees may not know what to do and how to do the work in co-operation with each other.
Secondly, it is important that every employee knows his/her responsibility. When clear-cut assignment of responsibility, employees can concentrate on their tasks and work more efficiently. As a result, the company’s objective can be eventually achieved.
Thirdly, as a member of the team, every employee is entitled to know any information within the group. Therefore, information should be shared, and by doing this a lot of time and energy can be saved, which may otherwise be used to do much more work.解析： 暂无解析 -
第11题：
问答题Practice 5 A: What is important when...? Choosing offices to rent ●Location ●Cost ●Facilities B: What is important when...? Choosing packaging for a new product ●Design of packaging ●Materials used ●Cost of packaging正确答案： 【参考范例】
If you choose A:
When choosing offices to rent, location is essential. To a certain extent, it is a symbol of a company’s status. I prefer CBD area for it is easier to communicate and exchange information with other companies in the area.
In addition, cost is another important aspect. If the cost is too high, it will add too much burden to the company. Therefore, the company may not be able to afford it, yet reasonable cost can be considered.
Furthermore, we should consider the facilities in the offices to be rent. Good facilities will allow employees to have a good mood and therefore work more efficiently. Before renting any offices, make sure all the facilities are in good condition.
If you choose B:
When choosing packaging for a new product, it is important to think about the design of it. Since the new product is unknown to people, packaging will reveal some information about the product. The style, pictures on the package should be designed according to the common taste of the target customers.
Moreover, materials used for packaging are also very important because the right material reveals the quality of the product. Apart from that. if the new product is positioned as gift, the package should be made smart enough.
Cost is basic matter. We sell a new product for profitability. The cost of packaging constitutes part of the cost of the product. If a product is priced higher than the potential consumers’ purchasing-power, few people will buy it.解析： 暂无解析 -
第12题：
问答题◆Topic 9：Keeping Variety of Language and Culture Questions for Reference: 1) What is the reason for losing a variety of language and culture? 2) What are the solutions to the problem of languages and culture dying? 3) What’s the most important thing we should do to save our language and cult/are from now on?正确答案： 【参考答案】
Nowadays, international communication has become more and more important, people prefer to communicate in languages, such as English, Arabic and Chinese. But many of the world’s languages and culture are dying out. In my presentation I will examine the problem of languages and culture, dying and the solutions, such as writing books and increasing language population levels.
Firstly, as the technology improves, people around the world are relying more and more on electronic devices to communicate with each other. While this trend is helping the major culture, it is having a harmful effect on the minor culture that could be swallowed up by the major culture.
Secondly, some of the world’s languages are not being learned widely by children or used in daily commerce. In some boarding schools, children were punished for speaking their parent’s language. Despite the desires of language and culture activists, the outlook is somewhat grim.
People already realize this problem exists and are trying to solve it. For one solution, people can record the culture and languages on books or tapes, making sure our descendants can learn or use them in the future.
The second solution is increasing the language population levels. Governments can make some policies, like encouragement for people to learn and teach the languages facing extinction, no matter whether the language is used in daily commerce or not. By trying to keep them alive, at least they have a future as second languages.
The important thing is to learn the elder’s tongue and culture before it’s too late. Otherwise we will lose them. 解析： 暂无解析 -
第13题：
问答题Practice 1 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN MOTIVATING STAFF? ● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES ●... B WHAT IS IMPORTANT WHEN SATISFYING CUSTOMERS? ● A GOOD AFTER-SALES TEAM ● MORE CUMMUNICATION WITH CUSTOMERS ●... C WHAT IS IMPORTANT WHEN PREPARING FOR A JOB INTERVIEW? ● STUDYING THE JOB ADVERTISEMENT ● STUDYING THE COMPANY ●...正确答案： 【参考范例】
Sample A:
Well, I’m very interested in this topic—what’s important when motivating staff. As far as I am concerned, I think we should take three main important factors into consideration, that is, financial incentives, career development chances and an easy-going boss. Firstly, the most important factor should be the financial benefits. They may consist of good salary, bonus and other perks. As we know, instead of working for fun, most people work to live. And also as the saying goes, money can make the mare go, thus money is very important in develop staff’s motivationm. Secondly, career development chances are quite important. In reality, there is nobody who does not want to be promoted. If there are not any good career prospects in a job, staff will probably give up the job. Finally, an easy-going boss is also important. Nobody is willing to work with a difficult boss. In conclusion, financial incentives, career development chances and an easy-going boss are important in motivating staff.
Sample B:
Well, I’d like to talk about the important factors that are beneficial to improve customers’ satisfaction. Firstly, we need a group of outstanding after-sales service team. It is true that it is difficult to meet the demands of every customer, but our duties involve dealing with customers’ complaints and trying all manner of ways to solve their problems. In order to cultivate an efficient group of after-sales service team, we must arrange some staff training courses. Besides, we need to conduct researches on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. On the basis of the result of the researches, we can make improvement. In a word, a excellent after-sales team and more communication with customers can help improve customer satisfaction.
Sample C:
The objective of my talk is how to prepare for a job interview. I think the preparation mainly consists of studying the job advertisement, finding out information about the company and preparing yourself psychologically. First of all, you should study carefully the job advertisement so that you can match your qualifications, such as knowledge, abilities and skills, with the specifications required for the vacancy. You must make the interviewer believe that you have all the qualifications required, thus you are the right kind of person they are looking for. Secondly, you should know more about the company, for example its profile, requirements, existing problems, structure, campaigns and future plans. Finally, you should also prepare yourself psychologically and this will help you overcome stress. For example, rehearsing the interview with your friends is a good way of relaxation exercise that can put confidence in you.解析： 暂无解析 -
第14题：
问答题Practice 3 A: What is important when...? Choosing a computer skills course ●Topics ●Size of group ●Qualification offered B: What is important when...? Choosing a business club to join in ●Entertainment Facilities ●Type of Events ●Cost正确答案： 【参考范例】
If you choose A:
As for the topic of the course, it should be in relation to your needs, for instance, if you work as a secretary and you are only well in applying Word of Microsoft Window’s programs for office and you would like to improve you skills of using Power Point and Excel, but the topics of the course are mainly to give people the training about how to use computer programs for making balance sheets and financial statements, then this course will not suit you. However, it will be very suitable for someone who works as assistant to a financial analyst or an accounts clerk. The topics of the course should be attractive so that you will not feel dull after joining the course.
Moreover, the size of group should not be too small. If the size of group is too small, there will be limitations in the interaction among the trainees. What is more, the cost of the course will be immensely increased. It should not be too large either. If the size of group is too large, there will be difficulties for the trainer/instructor of the course in managing, paying enough attention to every trainee or accommodating all trainees’ needs and requirements.
In addition, we should also consider what sort of qualification will be offered, and if it is recognized at home and abroad. Whether there will be an authoritative certificate awarded to the participants who pass the final assessment of the course.
Last, we need to consider whether employers will accept such certificates.
If you choose B:
When asking me what is important to join in a business club, the answer will be entertainment facilities. By doing exercise with various entertainment facilities, we can better relax and ease our mind after a day’s hard work.
The next thing to consider will be types of events. If there are various events in the club, we can pick the one that we like. Different events can offer us different experiences, which we otherwise could never attain through daily lives.
Another factor is the cost of joining in a business club. High cost would scare off many guests. Therefore, the cost should be reasonable in accordance with the services offered.解析： 暂无解析 -
第15题：
问答题Practice 3 “Mini presentations”—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: WHAT IS IMPORTANT WHEN...? Selecting staff for overseas training: ● Work experience ● Command of the language of the target country ●... B: WHAT IS IMPORTANT WHEN...? Conducting a market analysis: ● Targeted customers/clients ● Comparison with major competitors ●… C: WHAT IS IMPORTANT WHEN...? Aiming to improve customer service: ● Finding out customer needs ● Dealing with complaints efficiently ●…正确答案： 【参考范例】
If you choose A:
When selecting staff for overseas training, their work performance must be taken into consideration. Selecting staff members with outstanding work performance for overseas training will set a good example for other staff members, which may encourage them to improve their work performance.
Moreover, it is also very important to consider their command of the language of the target country when selecting staff for overseas training. Staff members with a good command of the language of the target country will be able to understand instructions given by the overseas trainer well enough, participate in all training activities without language barrier, and communicate with the trainer or other trainees freely.
If you choose B:
When conducting a market analysis, it is very necessary to analyze the targeted customers/clients. This analysis may include collection and analysis of information about the targeted customers/clients in terms of gender , range of age, likes and dislikes and average income.
Furthermore, it helps to make a comparison with major competitors providing same or similar products/services. There are several aspects that may be compared, for instance, financial strength, cost efficiency, impact of advertising, product/service range and special features of products/services.
If you choose C:
When aiming to improve customer service, first of all we should find out customer needs. Different approaches can be taken to collect information concerning customer needs, for example, designing a questionnaire for collecting most information, training a team for collecting and analyzing the information, etc.
In addition, dealing with complaints efficiently is also very important, which can be done in a variety of ways.
We may set up a hot line for customers to make complaints and train a team for handling customer complaints. The members of the team should be patient, enthusiastic and have good telephone manners and interpersonal skills.
It means a lot that every complaint is dealt with seriously by the team and the customer who makes a complaint is always informed of the final result.
It is advisable that a record of all complaints made by customers and how they have been dealt with be kept so that effective ways can be suggested as for how to deal with these complaints.解析： 暂无解析 -
第16题：
单选题According to the passage, what is an important consideration of international corporations in employing people today?AConnections with businesses overseas.
BAbility to speak the client’s language.
CTechnical know-how.
DBusiness experience.
正确答案： A解析：
细节题。第六段首句指出派驻国外的雇员who speaks the country’s principal language可以把握时机推进或放慢某些谈判。而下一句表示在国内工作的雇员who can communicate well with foreign clients，对公司来说显然会是an obvious asset。两方面均强调了能讲客户的语言的重要性，由此可知跨国公司在进行员工招聘时要考虑的一个重要因素就是求职者说客户语言的能力。故选B。 -
第17题：
问答题题目要求： In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.Practice 1 (The candidate chooses one topic and speaks about it for one minute.) A How to negotiate successfully when we are in business? B In business, what important role does the communication take? C What kinds of skills shall the technical writers have?正确答案： 【参考范例】
If you choose A:
It is a key skill in any business to negotiate successfully so as to reach agreements with other people or parties. The negotiation could be done with a buyer or a seller and it will always involve an element of compromise, no matter what. But, when entering negotiations, it is important to keep in mind that to negotiate and make agreements successfully is almost impossible unless you think you can afford to ‘lose’ or walk away from on offer. The result will be you avoiding asking more than what you suppose the other side will give without a dispute. Consequently, you will become a passive observer, while the other side will dictate the terms.
If you choose B:
Communication is one of the most important features in any business. Good communications are indispensable at any stage of the business process.
Within individual company, internal communications happen at, and between the different levels. Directors will communicate with one another with regard to the company’s overall strategy. They communicate their plans to managers, and the managers then inform the other employees. Negotiations are usually conducted in terms of payment and working conditions. Managers try to boost morale and motivation with good communication. Employees also communicate with one another, over certain matters, for instance production and wages.
Reliable and effective communication is instrumental when it comes to efficient management of a company.
If you choose C:
Firstly, technical writers should be able to write well, which means more than just knowing the basics of spelling, grammar and punctuation. The ability to condense, organize and generalize complicated information to make it easier to understand is also very important. A good technical writer must also be capable of handling tight deadlines. As far as career prospects go, with the valuable experience gained, many technical writers actually have the chance to take on management roles. Then they will be responsible for the work of other writers within a particular company; or they may want to become contractors, in other words, selling their services to companies at an hourly rate through an agency which employs many freelance technical writers.解析： 暂无解析 -
第18题：
问答题Practice 4 A: What is important when...? Choosing a conference center ●Facilities ●Accommodations ●Location B: What is important when...? Selecting an employee ●Qualification ●Personality ● Creativity正确答案： 【参考范例】
If you choose A:
When choosing a conference center, it is of vital importance to consider the facilities, since facility available is the hardware component of a conference center. If the facility is in condition,, our work won’t be held up.
Moreover, accommodation is another important matter. As a complex building, a conference center should cater to daily necessities, providing the guests with satisfactory food and bedrooms, which would leave them a pleasant recollection.
At the same time, location is a decisive factor for business. For a conference center, company-intensive downtown area would be an ideal choice. However, there’s also a trend of moving towards tranquil suburbs.
If you choose B:
When selecting an employee, we should check on his or her qualification first. Certificates and diplomas can be referred to, since they reflect the extent to which the candidate receives education. However, they do not necessarily stand for a candidate’s qualification. We’ve met with too many incompetent holders of advanced degrees in real life. It is unrealistic to depend on them to make a profit for the company. On the contrary, interviewees with practical experience would bring in more benefits for the company.
The second factor is the personality of the candidate. Everyone has a unique personality, which is a welcome phenomenon. However, a group of staff with similar personalities will meet with far less internal conflicts. Yet, there’s also a problem to worry about, since this unit might become a stagnantworking place where there is no room for vitality in the long run. Therefore, what is needed is a balance.
Moreover, we should attach great importance to an employee’s creativity. Mediocreyesmanwho is accustomed to echoing the views of others clearly belongs to redundantlabourer. The employee is expected to have innovative ideas and be creative.解析： 暂无解析 -
第19题：
问答题Read the passage carefully and answer questions 1 to 5. Answer each question in a maximum of 10 words. Remember to write the answers on the answer sheet Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superior will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent. Thanks to a variety of relatively inexperience communications devices with business applications, even small businesses in the United States are able to get into international markets. English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equal. The employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and can have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm. Questions: 1．What is the author’s attitude toward high-tech communications equipment? 2．What is becoming more and more important to promotion? 3．What does “out of sight and out of mind” (Line 2. Para. 3) probably mean? 4．According to the passage, what is an important consideration of international corporations in employing people today? 5．What is the advantage of employees having foreign language skills?正确答案：
1.Positive 题干表面是问作者对于高科技通讯工具的态度,但我们从全文可以感觉到作者对现代通讯是持正面态度的,因而对于其通讯工具估计也是持肯定态度的。另外,第四段中的”communications devices”与题干中的communications equipment相对应。而它所在的这一段说:由于各种各样的相对来说并不贵重的通讯设备用于商业,连小企业也能进入国际市场了。能进入国际市场自然是好事,所以作者明显是持正面的态度的。
2.overseas assignment 文章第一句话提到Overseas assignments are becoming increasingly important to advancement within executive ranks.,可见答案为overseas assignment。
3.missing opportunities for promotion when abroad 文章第3段中He or she can be sure…an assignment abroad.及If an employee can succeed…more prevalent.就是对no longer fear being out of sight and out of mind的解释。
4.Ability to speak the client’s language 文章第二段重点陈述了掌握第二外语,尤其是客户的语言的重要性。
5.better control the whole negotiation process 文章最后一段提到The employee…who speaks the country’s principal language has an opportunity to fast-forward certain negotiations…。解析： 暂无解析 -
第20题：
问答题Practice 6 A: What is important when...? Keeping excellent staff ● Attractive salary ● Comfortable company culture ●Opportunities to improve B: What is important when...? Selling a new product ●Discount ●Quality ● Advertising正确答案： 【参考范例】
If you choose A:
Firstly, the reward of a job is absolutely vital to many experienced staff for they made great contribution to the company. So an attractive salary is necessary. Otherwise, why would they apply themselves to piles of documents and pages of codes? Providing an attractive salary is very important to keep excellent and experienced staff.
Secondly, it is also sensible to form a relaxing and comfortable company environment for the staff. Working five days a week means that they spend quite a large part of their time in the company, and it is apparent that a pleasant atmosphere will be quite attractive.
Thirdly, companies can’t afford to neglect giving staff opportunities to improve their professional skills and other comprehensive abilities. Otherwise, staff will be concerned that one day they would be out-dated in terms of skills.
If you choose B:
When selling a new product, discounts should be taken into account. By giving his counterpart a favorable discount in selling a new product, a dealer will be able to reach an agreement with the other party more easily. .And their volumes of transaction are more likely to grow larger.
In addition, quality is equally important. As the life of the product, quality is a decisive factor. Mediocre products will damage the company’s reputation, and cause a loss of consumers at last.
Furthermore, an ingeniousadvertising campaign will catch the eyes of the masses due to the daily ad bombardment in their everyday lives.解析： 暂无解析 -
第21题：
问答题Q2: Is foreign language important for a receptionist?正确答案：
In case that the company the receptionist works for has no connections with foreign companies, it is all right if the receptionist doesn’t know a foreign language .However, if it is an international company, it is a must that the receptionist be able to speak at least one foreign language .解析： 暂无解析 -
第22题：
问答题Practice 4 ‘Mini presentation’—about 6 mimes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? Analysing project feasibility ● Market research ● Implementation of the project ●… B WHAT IS IMPORTANT WHEN…? Dealing with cost control ● Monitor asset usage ● Improve productivity ●… C WHAT IS IMPORTANT WHEN…? Promoting a new product ● Distribution channel ● Perfect timing of launching ●...正确答案： 【参考范例】
If you choose topic A
As far as I am concerned, market research should be carried out before starting any project. It is evident that the needs of the consumers should be considered brfor the launching of any project . If a certain product is abundant in the market, it can be a bad idea to make more of that kind of product. On the other hand, if people have certain needs of some products, it is the perfect time to design the projects for a good market will be there.
Of course, it is only with appropriate implementation can a positive impact be achieved., after the design is completed. For instance, financial support and well-trained personnel should be taken into consideration when implementing the project.
Furthermore, profitability analysis is another factor to consider. Before we carry out any project, we should do some profitability analysis. A lot can be revealed from studying economic indicators. Economic indicators mean the consumer confidence index, employment cost index, producer price index, consumer price index and so on. All of them will show the prosperity of market.
If you choose topic B
The completion of production and the profit of the company is closely connected with cost control. We should make a through calculation of monitor asset usage as well as the productivity and unit labor cost to make full use of all the assets. Improving the production line will be a good way to improve productivity, which will reduce the storage time and save money. As for asset usage, it will be wise to monitor if every piece of them is fully used.
We can also try to find substantial material for the sake of reducing the cost .By doing this, we can also ask for discount from the supplier. I am sure they will give favorable discounts to regular customers.
The participation of all the employees will be needed in terms of cost control. Actually, every section can contribute in one way or another. For instance, by improving their professional skills the accounting staff can help with the cost control. All in all, the well-being of the company needs the efforts of every section.
If you choose topic C
When promoting a new product, we should consider several factors. First of all, the distribution channel of the product is of prime importance. It is suggested that the designing of the whole promoting campaign be based on that. In other words, it is a choice of designing a universal way to advertise the product or allowing the retailers to do it their own way.
Secondly, perfect timing of the launching is also very significant. If there is the crash of similar products promoting in the same season, never take it lightly. An overflow of the product into the market is very likely to happen..
In addition, an appropriate media in promoting new products also means a lot. If a right media is chosen, target consumers can access the advertisement of the new product much easier., Besides, different strategies can be applied when different products are to be advertised. For instance, we can think of some new way to make the product known and accepted.解析： 暂无解析 -
第23题：
单选题According to the spokeswoman for a local court, what is the most important feature of a tomato in deciding a tomato-throwing offense?AColor.
BHardness.
CWeight.
DQuality.
正确答案： C解析：
事实细节的找寻和判断。录音中提到一位法庭发言人对用番茄砸人处罚的说法“In these types of cases it has to do with the consistency of the fruit”，consistency在此处意为 “坚实度；粘稠度”，由此可见，对此类案件的处罚要根据番茄的硬度而定。因此，选项B为正确答案。