问答题Q3: What important differences do you think there are between, selling to consumer abroad and selling to domestic markets? （Why?/Why not?)
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问答题
Q3: What important differences do you think there are between, selling to consumer abroad and selling to domestic markets? （Why?/Why not?)
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第1题：
问答题◆Topic 9: Primary Functions of University Education Questions for Reference: 1. Most people think that teachers should teach students how to judge right and wrong and how to behave well. Please discuss this view. 2. Why do you think lots of teachers pay much more attention to teaching students academic subjects than other aspects? 3. What’s your opinion of the primary functions of university education? Why do you think so?正确答案： 【参考答案】
There is no doubt that helping students find a job is one of the primary functions of university education, but universities do exist for other purposes such as improving students’ analytical skills and raising students’ moral standards.
A university education can be seen as a process of improving students’ analytical thinking. The variety of courses offered at university inspires students in various ways, therefore improving their analytical ability. For example, science courses such as math and biology help students develop a rational way of thinking whereas arts courses such as literature let students ponder over issues from a logical, multi-dimensional perspective; and courses in social sciences force students to recognize the ideas that have been traditionally assumed to be acceptable and unproblematic. With the development of these types of analytical thinking, graduates can face future challenges with more confidence and enthusiasm.
Also, university education is expected to improve students’ moral standards. This is rooted in universities? Belief that students’ awareness of responsibility towards their community and their country is of high importance. In this ever-degrading society and civilization, students are encouraged actively participate in improving the local community. A university that provides care and facilities for physically disadvantaged students may inspire the graduates to better handle situations in the future where they may have to interact with the disabled community. A successful university education is supposed to produce morally sound graduates, therefore increasing their employability.
In conclusion, university education not only helps students locate a decent job but will also develop other qualities such as enhancing their analytical skills and cultivating their hunger and spirit for life.解析： 暂无解析 -
第2题：
问答题Follow-up questions Interlocutor: Q1: When selling to customers abroad, do you think that companies always need to open an office in the foreign country? (Why?/Why not?)正确答案：
A: Yes, I think so. A subsidiary is the best choice to enter a market when we expect high sales volumes. By opening an office in the foreign country, you will be able to follow up what’s happening in the local market, and make adjustments in time for changeable market situation. Taste the soup and adjust the seasoning. You can move something slightly to improve your products and service so that you can make it more suitable for a particular purpose.
B: Well, it depends on the particular situations. Many ways are available in order to enter a foreign market, with each having its own strong points. You may give or sell a franchise to someone or you can find an agent for the business. You should weigh the merits and weakness beforehand.解析： 暂无解析 -
第3题：
问答题Q6: Do you think the location of a company’s premises is important for its competitiveness? (Why?/Why not?)正确答案：
A: I think the location of a company’s premises is important for its competitiveness. Location is vital to a company’s business. Companies should build themselves according to clients’ needs. There are a great number of uncertainties and worries about the competition, which in turn result in inefficient working. With a good location, you will have the edge over your competitors.
B: Company’s location is very important for its competitiveness. When your company is prominently located in a well-established and fast growing corporate business area, the site will be shared with an impressive selection of organizations and companies. A good location means easy access to public transport for the company with a great number of bus routes servicing the area. Metro stations will also be within walking distance. Evidently, a good location will be very helpful for you to access your suppliers and customers easily.解析： 暂无解析 -
第4题：
问答题题目要求: In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the task prompt, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.Practice 1 For two or three candidates I’m going to describe a situation. Your company is going to rent offices. Talk together about the topics you could include when you decide to rent offices. Decide which 3 topics you think are most important. * three minutes for groups of three candidates Prompt material Topics to include ●Location ●Cost ●Transportation Follow-up questions: (l) Are facilities important when renting office? (Why? / Why not? ) (2) Do you think security system should be safe? (Why? / Why not? ) (3) Why do big companies also choose big office buildings? (Why? / Why not? )正确答案： 【参考范例】
A: You see. Our company is thinking about renting offices. What do you think should be taken into consideration before making a decision?
B: I think first we should consider the location. The offices should be better in the commercial area of the city, for it is easier for our company to be found and to exchange information with other companies in the area.
A: You are right. A good location will allow a company to do business more efficiently.
B: Moreover, I think cost is another factor that we need to consider. If the location is in the commercial area, the cost of renting may be very high.
A: That’s true. If the cost of the location is too high, it will certainly exceed the company’s budget. But if the price is reasonable, we can take it. After all, the cost should be on the average of the city.
B: Absolutely. What about the transportation?
A: The location should have good transport connection, and the transportation should be very convenient, linking the bus stop, subway, high way, the airport or the harbor. Then, the customers can get to our company without too much difficulty. .解析： 暂无解析 -
第5题：
问答题Q4: Do you think staff should be involved in deciding whether to relocate a company? (Why?/Why not?)正确答案：
A: Although everyone in business is aware of the need to attract and retain customers, they often neglect the importance of the staff loyalty in the excitement of beating the competition. In my view, while staff should be involved in discussion, the decision ought to be made by the management. To encourage staff to make suggestions for relocation is very important. The managers can obtain all the facts by listening to their opinions. And it also helps sort out staff disagreements.
B: Communication within the organization is very important. If not allowed to get involved in deciding whether to relocate a company, the staff members may feel left out. This can be avoided within the company by keeping employees well informed of recent developments. Getting staff involved in decision-making will also provide the opportunity for employees to express their views. Consequently, they will be more willing to work together to benefit the whole company.解析： 暂无解析 -
第6题：
问答题Q7: Do you think it will become increasingly common for companies to relocate some activities to other countries? (Why?/Why not?)正确答案：
A: With globalization bringing us more opportunities and challenges, I think it will be increasingly common for companies to relocate some activities to other countries. Before the company begins its globalization, it has to consider which product lines to begin with, and where to get the highest profit margin.
B: I don’t think it will become increasingly common for the Chinese firms to relocate some activities to other countries in the near future, because the Chinese firms still have a long way to go to globalization. Surely, we should know that globalization is less than meets the eye.解析： 暂无解析 -
第7题：
问答题Q5: Do you think changes to working practices could avoid the need for larger premises? (Why?/Why not?)正确答案：
A: Yes, I think changes to working practices could avoid the need for larger premises. With progress and visionary, managers can dedicate themselves to challenging discrimination and promoting equality among employees. More benefits should be offered to staff, which will help get the best out of the staff. Benefits at the company include occupational pension, family friendly policies, flexible working hours and the chance to be directly involved in an issue you have passion for. If the managers realize the key role every member of their team plays in the company, they’ll be able to run the office more smoothly.
B: The need for larger premises is inevitable, but asking staff to take decisions will improve their efficiency and moral. Even giving minor tasks to others might be seen as a way of sharing. However, it takes a great deal of flexibility to be successful in this challenging and demanding role. With an exemplary work ethic and an extremely organized approach, you can provide high level and dedicated support. From co-coordinating meetings and managing an exceptionally busy schedule, to making travel arrangements, producing documents and organizing various activities, you will be able to meticulously plan each day whilst using your creativity and initiative to make full sue of your time.解析： 暂无解析 -
第8题：
问答题Q3: Do you think it’s better for staff to receive written or oral feedback on their performance? (Why?/Why not?)正确答案：
A: I think it’s better for staff to receive written feedback on their performance. If manager gives his/her subordinates written feedback, it will save the trouble of talking to staff face-to-face. To give oral feedback on staff performance might put supervisor/manager in a position where he or she is criticized for doing wrong or supposed to have done wrong in meeting legal requirements. Senior staff don’t have to listen to staff when they make complaints about the company.
B: I think it is sensible to give oral feedback on staff performance. Face-to-face communication contributes to improving relations between managers and staff, which can boost staff morale. Giving staff oral feedback also offers a chance for managers and staff to discuss the goals and targets together. Thus, the managers/supervisors can get valuable information from staff to employer, which in turn can be used to build new targets.解析： 暂无解析 -
第9题：
问答题Follow-up questions: (1)Are you ready to achieve the instructed sales promotion target? (2) Which feature do you think is the most important for sales promotion? (3)As a young lady／guy, what kind of products attract you the most? (4) Compared with other products, which aspect of your product do you think is better? (5)Do you think it is wise for a company to set a low price to attract customers? Why or why not?正确答案：
【参考范例】
A: How do you think our product is better than our competitors’? In other words, what’s the selling point of our product?
B: Our product differentiates itself from others with superior quality at the same price.
A: Could you explain it more in detail?
B: You see, in comparison with competing products, ours has the advantage of being smaller and lighter. Furthermore, our product is easier to operate, so our customers agree on the greater convenience, particularly during traveling time.
A: Any other selling points?
B: Besides, our product has cute and colorful design. Therefore, teenagers are crazy about that.
A: Impressive. Well, now we can say quality is of prime importance, then how to guarantee our products’ quality?
B: First of all, Our production process observes relevant national technical standard strictly. In addition, quality control system is adopted in our management. Plus, we use the most advanced production line for the products. All these can guarantee the quality of the products and assure the best quality products for every customer.
A: So given our products’ superior quality, I guess our sale target is quite achievable.
B: I am optimistic about it, too.解析： 暂无解析 -
第10题：
问答题Q3: What do you think the long-term effects of high staff turnover might be? (Why?/Why not?)正确答案：
A: It is evident that high staff turnover may have long-term effects on business success. Although once a rarity in business, open competition for other companies’ people is now an accepted fact. Fast-moving markets demand fast-moving organizations that are continuously refreshed with new talent. But no one is willing to see talent leave; when a good employee leaves, the business takes a hit.
B: I think staff changes might not necessarily be a bad thing for a company. Staff change may contribute to implementing targeted programs to keep the required talent in place. Jobs can be redesigned to reduce turnover. With staff changes, it is made possible for a company to promote loyalty , to work teams or to particular projects.解析： 暂无解析 -
第11题：
问答题Q5: Apart from appraisal schemes, what other measures do you think are effective improving staff performance? (Why?)正确答案：
A: It is true that almost all organizations have the “quit-but-stay” employees who have severed their psychological contract with the organization. Many techniques are available to motivate staff, among which the most effective one is to give as much meaningful work as possible to employees. The less intrinsically interesting the work, the more needs to be done to make it acceptable such as job rotation, job enrichment and job sharing.
B: In addition to appraisal schemes, some other measures can be taken to improve staff performance, of which the most important one is to give staff due trustworthiness. If you believe in your staff, and trust your staff, you will give them the information and resources that they need to do a good job. Also through ongoing training make sure that employees have skills that are necessary to fulfill the requirements of the job. As a result, I believe, most of your staff members will certainly display their commitments to doing the job well.解析： 暂无解析 -
第12题：
问答题Do you think your hometown is a good place for young people? Why or why not?正确答案： I believe my hometown is a good place for not only the young, but for people of all ages. The young can go to shopping malls and pubs while nice free parks and many convenient facilities are for the old. And you can also visit the famous Qing Pan Mountains and the zoological park.解析：
可以谈论自己家乡有哪些便利的设施和条件。 -
第13题：
问答题◆Topic 6: Is International Tourism an Effective Bridge of Different Nations? Questions for Reference: 1. Why do you think people like to take an international tourism? 2. What kind of situation are the travelers most likely to be faced with when they get on an international tourism? 3. The international tourism does not promote understanding between people from different cultures. Do you agree?正确答案： 【参考答案】
Every year, hundreds of millions of people move around to see a different part of the world. It is natural to assume that tourists who have seen other countries have a better knowledge of the people. That assumption also leads to the conclusion that international tourism promotes understanding between nations. How true is this? Let us examine what tourists do in a different country.
First, before going abroad, tourists are often told by their travel agents of the possible hazards which sometimes include local people. They are given example of extreme cases where victims are always the travelers. Then, when they arrive, they are immediately taken to their hotels in big coaches. They flood places where local people don’t go. Their shopping, meals, entertainment all take place in secluded areas. They wear a bubble all the way. Apart from speaking to the guide and a few shop assistants, tourists rarely talk to the local people. To make it even worse, they meet pickpockets; they are ripped off by dishonest traders.
Furthermore, very few local people bother to talk to them out of a genuine interest in the guests’ country, people and culture. Therefore, when asked how much they know about the local people, their answer is “very little”.
If someone really wants to understand a different culture, he has to learn its language, stay there for at least a few month without wearing a bubble, learn how to curse and swear, bargain with a vegetable vendor and then he can say that he understands the people.解析： 暂无解析 -
第14题：
问答题Do you think it is wise for a company to set a low price to attract customers? Why or why not?正确答案：
Yes, lower price generally transfers into stronger demands. Of course, the cost should be taken into consideration firstly.﹨No, reducing the price is usually done at the cost of the quality, so it’s not good for the company in the long run.解析： 暂无解析 -
第15题：
问答题Q5: Do you think movement of staff between companies is likely to increase in the future? (Why?/Why not?)正确答案：
A: I think movement of staff between companies is likely to increase in the future. Although once rare in business, open competition for other companies’ people is now widely accepted. Fast-moving markets demand that fast-moving organizations to be continually refreshed with new talent.
B: Movement of staff helps in business management. For employees, there will be a wider choice of jobs. As for employers, they will free more free to select candidates for a job vacancy. Employers can employ people not in high demand and place valuable employees where they won’t be tempted by job offers constantly. Another option is for them to team up with other companies to offer cross-company career paths. If manning retention in the past was similar to tending a dam, nowadays it is more like managing a river. The aim is not to stop water from flowing but to control its direction and speed.解析： 暂无解析 -
第16题：
问答题What color do you use to paint your room? Why?正确答案： I choose light blue to paint my room because it calms me down. Besides it looks elegant and cozy.解析：
可以说蓝色淡雅，绿色清新，粉色比较温暖等。 -
第17题：
问答题Q2: How important is an understanding of business culture in other countries for success in foreign markets? (Why?/Why not?)正确答案：
A: Understanding of business culture is vital for success in foreign market. Knowing different cultures can help to power your business. If you get a better understanding of business culture in a country, you can gain more valuable insights into your customers, which will give you a genuine edge.
B: Yes, it’s important. Culture has both a pervasive, and a changing influence on each national market environment. International marketers must be aware of the influence of culture and be prepared to either respond to it or change it. International marketers have been playing a significant and even a leading role in influencing the speed of cultural change around the world. Although this is particularly true of food, it includes practically every industry, especially in consumer products. Soap and detergent manufacturers have changed people’s washing habits, while the electronics industry has changed entertainment patterns. Clothing marketers have changed styles, etc.解析： 暂无解析 -
第18题：
问答题Q5: What do you think are the benefits to customers of a global marketplace? (Why?/Why not?)正确答案：
A: A global marketplace can benefit customers in a big way. The significance of competition in our economy cannot be denied. In an age of rapid change, through innovation or through improvement world competition can be the vehicle of change. Without a global marketplace, the customers will not have goods many choices of products and services. Without competition, the consumers will have to pay high price for products, and there is no way for them to enjoy impeccable service. Without competition, the firms may not offer consumers high quality products or best service.
B: While companies will have greater space to develop their businesses in global marketplace, the customers will have a wide choice of the goods and services. Consumers seek the best values for their money while producers look for the best price and profit for their products or service. Government seeks to promote the public safety, assure fair competition, and provide a range of services which are believed to be better performed by public instead of by private enterprise. In this system, when economic forces are unfettered, supply and demand decides the price of goods and services. Enterprises will feel free to develop their businesses. Theoretically, if they cannot provide goods or services of quality and price to compete with others, they will be driven from the market. As a result, only the most efficient and those who best serve the public will remain in business.解析： 暂无解析 -
第19题：
问答题继续性问答： 口试教师： 1.Do you often watch play?why? 2.Who do you often go to watch a play with?Why? 3.Have you watched a play recently?What is it about? 4.What is your favourite play?Why?正确答案： 略。解析： 暂无解析 -
第20题：
问答题Follow-up questions Interlocutor: Q1: Do you think frequent staff changes are good or bad for a company?(Why?/Why not?)正确答案：
A: I don’t think frequent staff changes are good for a company. To stay afloat in fierce competition, companies must retain skilled hands. I like skilled hands and I think it is the same thing with all employers. Employers are aware of the priceless value of know-how and experience. Skilled hands make all the difference, for the experienced employees and skilled hands know the way to satisfy the most demanding clientele. When an experienced employee leaves, he may take away with him some valuable connections and information, as well as a group of existing customers. Without the experienced staff, you are certain to lose your customers. As a result, you’ll lose everything in competition.
B: Staff changes directly affect the success of a variety of approaches in sales and sales management. Although frequent staff changes might bring negative result to a company, however, frequent staff changes may also exert a positive influence on the success in business by getting rid of the stale and taking in the fresh. Since some employees are getting stale, they need a change. A change will turn out to be beneficial to both employees and the company. A market-driven approach to retention is available, which is based on the assumption that long-term, across-the-board loyalty is neither possible nor desirable.解析： 暂无解析 -
第21题：
问答题Q2: What do you think are the most important criteria for measuring staff performance? (Why?/Why not?)正确答案：
A: I suppose productivity is the most important criterion for measuring staff performance. Productivity refers to the measured ability to grow things or the rate of making profits. In that sense, if an employee fails to makes profit for the company, he or she is not considered to be a good staff.
B: I don’t think productivity is the most important criterion for measuring staff performance. Instead, I think achievement is the most important criterion for measuring staff performance. He, who has completed his demanding tasks successfully or made great achievements, be it material or nonmaterial, through skill and hard work, should be regarded as a good staff.解析： 暂无解析 -
第22题：
问答题继续性问答 口试教师结合前面的内容向考生各提出下列几个问题。 Do you think it is necessary to hold meetings? Why? Do you like to attend meetings? Why? What do you often do when attending meetings?正确答案： 略。解析： 暂无解析 -
第23题：
问答题Q4: Do you think companies will expand their international sales activities in the future? (Why?/Why not?)正确答案：
A: Yes, I think companies will expand their international sales activities in the future. Globalization and high technology are bringing us more and more opportunities and challenges. Since we have entered the twenty first century, the business world is being consumed by questions about e-commerce.
B: With the Internet overturning the inefficient push model of supplier-customer interaction, all kinds of companies will utilize the Internet to expand their international sales activities in the future.解析： 暂无解析 -
第24题：
问答题Do you think your hometown is a good place for the elderly? Why or why not?正确答案： Definitely. The elderly will find themselves happily conversing in the beautiful Beiling Park, which consists of a large park, with many gardens. Shenyang is also a city of history; there are lots of history museums and sites. I’m sure the city is suitable for the elderly.解析：
沈阳历史悠久，环境优美，有著名的北陵公园，非常适宜老年人居住。