单选题Compared with ads agencies, marketing communication agenciesA provide a more diversified solution to promotion.B are more suitable to the creatives to apply their talents.C are the more responsive indicators to the market trend.D are more profitable bu

题目
单选题
Compared with ads agencies, marketing communication agencies
A

provide a more diversified solution to promotion.

B

are more suitable to the creatives to apply their talents.

C

are the more responsive indicators to the market trend.

D

are more profitable but sophisticated to manage.


相似考题

2.B.Below is a housing guide for students going to London.University accommodation (住所)officesMany university accommodation offices have their own list of registered landlords (房东). Others also provide information on accommodation agencies and other housing organization. The advantage of using your university accommodation have enough registered landlords to houses all their students.Property papers: Loot and RentingLoot is an important source (来源) of information about private housing for co-renters. The offers are from private landlords, agencies and individuals looking for other co-renters. They also have a website: www.loot.com. The advantage of using Loot is that there are some excellent bargains. The disadvantage is that there is no quality control over the offers.Renting is another useful paper. The offers in this paper are mainly from accommodation agencies. Their website is at www. renting.co.uk.Accommodation agenciesThe majority of rented accommodation in London is probably advertised through accommodation agencies. The advantage of using accommodation agencies is that:** will have access to a large number of accommodations. A good agent will listen to your requirements and can save you time in looking for the right accommodation. The disadvantage is that they will make a range of charges to potential renters.NoticeboardsAround the universities you will find a number of noticeboards where offers of accommodation will be posted. These will either be from landlords or from students. Some univerisites will also have online noticeboards where students can advertise to other students. Advertisements from students can be an excellent way to find accommodation. However, advertisements from landlords can be problematic.Word of monthSome of the best housing in London ins never advertised but is passed on from one group of students to another by word of mouth. It might be that you can find out about good offers from final year students. However, don’t suppose that just because you have found out about housing from a friend it is necessarily going to be better than that found through any other source.FamilyFaced with the very high rents charged in London, some students and their parents will consider buying as an alternative. In some cases this might be a good choice.45. What is the advantage of using Loot?A. It has more offers from accommodation agencies than Renting.B. It gives you personal information about other co-renters.C. Their website is designed mainly for students.D. there are some good bargains.

参考答案和解析
正确答案: A
解析:
该题考查营销传播公司与广告公司的区别。第五段第一句指出“创新人才应该就职于营销传播公司而不是广告公司”,故选项B符合题意。
更多“Compared with ads agencies, marketing communication agencies”相关问题
  • 第1题:

    They were looking for evidence that the firms had submitted ______data price reporting agencies.

    A、distorted

    B、fraud

    C、deliberate

    D、disposed


    参考答案:A

  • 第2题:

    Among all popular marketing strategies, email marketing, mobile marketing, digital coupons, social media marketing, pay-per-click ads are very useful in cross-border E-commerce field. Recently, Amazon also launched ().(在所有的营销手段中,邮件营销、移动设备营销、电子优惠券、社交媒体营销、点击付费广告等在跨境电商中是比较有效的方式。最近,亚马逊还推出了网红营销方式。)


    正确答案:Influenzer marketing

  • 第3题:

    The communication management plandetermines the information and communications needs of the stakeholders. In thefollowing statements related to communication management plan, (73) is false.

    A.The communication management plan is contained in, or is a subsidiary plan of, the project management plan

    B.The communication management plan can be formal or informal, highly detailed or broadly framed, and based on the needs of the project

    C.The communication management plan organize and summarize the information gathered, and present the results of any analysis as compared to the performance measurement baseline

    D.The communication management plan can include guidelines for project status meetings, project team meetings, e-meetings, and e-mails


    正确答案:C
    沟通管理计划确定的利益相关者的信息和通信需求。在下列相关沟通管理计划的描述中,(73)是错误的。沟通管理计划包于项目管理计划的子计划。沟通管理计划根据项目的需要可以是正式的或非正式的,非常详细的,或大致框架。沟通管理计划组织并概括收集到的信息,并提交任何可供分析的结果作为绩效测量基准。沟通管理计划可以包括项目状态会议,项目小组会议,电子会议,电子邮件的指引。

  • 第4题:

    Having decided to rent a flat, we __ contacting housing agencies in the city.

    A. set about

    B. set down

    C. set out

    D. setup


    正确答案:A

  • 第5题:

    In accordance with Sinotime,the Charterers will not be responsible for __________.

    A.the expenses of all dock,harbour and tonnage dues at the ports of delivery and re-delivery unless incurred before delivery or after re-delivery

    B.expenses of agencies and commissions

    C.charges including any foreign general municipality or state taxes

    D.expenses for all ropes,falls,slings and blocks actually used for loading and discharging


    正确答案:D

  • 第6题:

    The parties to government procurement refer to the principal entities of all kinds that enjoy rights and undertake obligations in government procurement,including the procuring entities. The ( ) and the procuring agencies.

    A.users
    B.servers
    C.producers
    D.suppliers

    答案:D
    解析:
    政府采购的当事人是指政府采购中各类享有权利和承担义务的主体,包括采购人、(75)和采购代理。A.用户 B.服务方 C.生产商 D.供应商

  • 第7题:

    Transport agencies include air and surface().

    • A、freightforwarders
    • B、shipper'sassociations
    • C、insurancebrokers
    • D、transportationbrokers

    正确答案:A,B,D

  • 第8题:

    单选题
    Private employment agencies may not have your best interest()heart.
    A

    by

    B

    at

    C

    from

    D

    in


    正确答案: A
    解析: 暂无解析

  • 第9题:

    单选题
    A state agency has recently deployed a new application on an 8-way p5-570 that is critical to the agency’s operation.  There is no manual method to perform the business process.  The state government has just mandated that all state agencies have disaster recovery plans that allow the agencies to recover critical applications in acceptable periods of time with no loss of performance. Based on this new business requirement, what is this agency most likely to need?()
    A

    HACMP and four processors for the p5-570

    B

    HACMP and eight processors for the p5-570

    C

    HACMP-XD and a 4-way p5-570 in a second location

    D

    HACMP-XD and a 8-way p5-570 in a second location


    正确答案: D
    解析: 暂无解析

  • 第10题:

    单选题
    Which list is NOT required to be provided as part of the appendices of the Shipboard Oil Pollution Emergency Plan?()
    A

    A list of agencies or officials of Coastal State Administrators responsible for receiving and processing incident reports

    B

    A list of agencies or officials in regularly visited ports

    C

    A list specifying who will be responsible for informing the parties listed and the priority in which they must be notified

    D

    A list of personnel duty assignments


    正确答案: D
    解析: 暂无解析

  • 第11题:

    单选题
    A customer plans to add high performance shared storage with three servers and using direct attach. Cost is a minor issue compared to performance. Which of the devices meets this requirement?()
    A

    DS3200

    B

    EXP3000

    C

    DS3300

    D

    DS3400


    正确答案: A
    解析: 暂无解析

  • 第12题:

    单选题
    Al Qaeda is a terrorist group that
    A

    attacked U. S. intelligence agencies.

    B

    responsible for most online attacks.

    C

    once involved in a bombing plot.

    D

    plotting to attack the FBI.


    正确答案: D
    解析:
    细节推断题。新闻提到,圣诞节炸弹案阴谋未遂。接着又提到,各情报局的首脑称他们将重点关注与圣诞节炸弹案阴谋有关的恐怖组织AI Qaeda,可推测出,该组织曾参与了炸弹案的策划。故C项为正确答案。
    【听力原文】
    The heads of several U.S. intelligence agencies have the same outlook on the country’s security. During a Senate hearing on Tuesday, they said that in the next three to six months, it is certain that there will be an attempted terrorist attack on the U. S. An attempt, though, doesn’t mean an actual attack. In fact, the CIA director used the failed, Christmas Day bombing plot as an example. None of the intelligence leaders, which included the FBI director and the director of national intelligence, talked about a specific threat. But they did say that their top concern is al Qaeda, the terrorist group connected to the Christmas Day plot. The hearing also focused on cyber-security; protecting against online attacks. Those are seen as a growing threat. and one that the intelligence community needs to address. The national intelligence director said that the U.S. is not prepared for the kinds of cyber attacks it could face. Senator Dianne Feinstein, the chairwoman of the committee holding the heating, agreed that the country does need to develop an overall, cyber- security strategy.

  • 第13题:

    The high interactive possibilities of Internet is one of the reasons for ad agencies to develop more effective online advertising strategies.()

    此题为判断题(对,错)。


    参考答案:对

  • 第14题:

    Managerial accounting is primarily concerned with the recording and reporting of economic data and activities of an entity for use by owners, creditors, governmental agencies, and the public.()


    正确答案:错

  • 第15题:

    say something about maritime agencies and the staff related to the ship.


    正确答案:There are many maritime agencies, the MSA, harbour master, the agent, stevedores company, tally agency, and so on.The MSA supervising the maritime fares, the harbour master is in charge of the harbour and inbounding and outbounding vessels, the agent is to assist the master in going through the formalities, the stevedores load and discharge the cargo, and the tally agency is responsible for the tally work during cargo handling.

  • 第16题:

    Below is a housing guide for students going to London.

    Below is a housing guide for students going to London. University accommodation (住所) offices

    Many university accommodation offices have their own list of registered landlords (房东). Others also provide information on accommodation agencies and other housing organization. The advantage of using your university accommodation is that you can get support if you have a problem. The disadvantage is that they are unlikely to have enough registered landlords to houses all their students.

    Property papers: Loot and Renting

    Loot is an important source (来源) of information about private housing for co-renters. The offers are from private landlords, agencies and individuals looking for other co-renters. They also have a website: http://www.loot.com/. The advantage of using Loot is that there are some excellent bargains. The disadvantage is that there is no quality control over the offers.

    Renting is another useful paper. The offers in this paper are mainly from accommodation agencies. Their website is at www. renting.co.uk.

    Accommodation agencies

    The majority of rented accommodation in London is probably advertised through accommodation agencies. The advantage of using accommodation agencies is that you will have access to a large number of accommodations. A good agent will listen to your requirements and can save you time in looking for the right accommodation. The disadvantage is that they will make a range of charges to potential renters.

    Noticeboards

    Around the universities you will find a number of noticeboards where offers of accommodation will be posted. These will either be from landlords or from students. Some universities will also have online noticeboards where students can advertise to other students. Advertisements from students can be an excellent way to find accommodation. However, advertisements from landlords can be problematic.

    Word of mouth

    Some of the best housing in London is never advertised but is passed on from one group of students to another by word of mouth. It might be that you can find out about good offers from final year students. However, don’t suppose that just because you have found out about housing from a friend it is necessarily going to be better than that found through any other source.

    Family

    Faced with the very high rents charged in London, some students and their parents will consider buying as an alternative. In some cases this might be a good choice.

    45. What is the advantage of using Loot?

    A. It has more offers from accommodation agencies than Renting.

    B. It gives you personal information about other co-renters.

    C. Their website is designed mainly for students.

    D. There are some good bargains.


    正确答案:D

    解析:细节理解题。关于Loot,选择相应的部分,仔细阅读,得知Loot的好处是:The advantage of using Loot is that there are some excellent bargains.即价格方面好商量。故选择D。

  • 第17题:

    Raymond Kate Associates. I look forward to being able to put my extensive knowledge and experience of working with environmental protection agencies to bring about effective safety programs to your company.
    As we discussed I have enclosed 3 letters of recommendation () my professional acquaintances.

    A.for
    B.as
    C.with
    D.from

    答案:D
    解析:

  • 第18题:


    How does codification of the laws affect governmental agents?( )

    A.The law will be interpreted objectively rather than subjectively.
    B.Government agencies have to compromise with factual conditions.
    C.Occasionally,governmental agencies have to redress,correct or adapt a law for their beneft.
    D.Laws cannot be altered or modified but they can be incremented with new court decisions and also through jurisprudence.

    答案:A
    解析:
    推断题。根据题干关键词codification of the laws affect governmental agents可定位到第三段第二、三句The government of a large group requires an elaborate organization,the practices of which may be made more consistent and effective by codification.How codes of law affect governmental agents is the principal subject of jurisprudence,由此可知,政府需要elaborate organization(精心组织),政府的行为需要more consistent and effective(更为始终如一、有效),即政府机构工作人员必须严格按照法律规定,客观地履行自己的职责,故本题选A。参考译文:政府机关发展的过程中最重要的一点是管理行为法规的编纂,法律或法学研究通常涉及政府过去或现在的一些守则和做法。它还关注有关行为功能分析的一些问题。什么是法律?法律在政府管理中发挥什么作用?尤其是,它对管理者和政府机构成员的行为有什么影响?法律通常有两个重要特征。首先,它规范行为。它不是从表面上描述这种行为,而是就其行为对其他人的影响而言——对政府管理对象的影响。例如,当我们被告知一个人作伪证时,我们没有被告知他实际上说了什么。“抢劫”和“攻击”也不是指具体的应对方式。这些都只是强调令人厌恶的行为——在伪证中,口头答复与某些事实情况之间没有习惯性的对应关系,抢劫是对积极强化行为的消除,攻击则是对人身的伤害行为。第二,法律规定或暗示后果,通常是惩罚。因此,法律是由政府机构维持的强化措施的说明。法律在编纂前,应急措施可能成为一种控制性做法,也可能代表着通过法律生效的新做法。因此,法律既是对过去做法的描述,也是对将来类似做法的保证。法律是一种行为准则,在某种意义上,它规定了某些行为的后果,反过来又“规范”行为。法律对管理机构的影响。一大群人的政府需要一个精心组织的机构,可通过编纂法规使该机构的运行更加一致有效。法律规范如何影响政府机构是法理学的主要话题。行为过程很复杂,虽然这可能不算新颖。为了维护或“执行”出现意外情况的政府管理,一个机构必须确定一个人非法行为的事实,并且必须解释一个守则来确定惩罚,而且处罚必须执行。通常把这些部分划分为机构的特殊部门。个体“不在他人之下,而在法律之下”带来的好处通常是显而易见的,伟大的法律编纂者在文明史上享有盛誉。然而,编纂并不会改变政府行为的本质,也不会弥补其所有的缺陷。

  • 第19题:

    单选题
    A

    Travel agencies.

    B

    Space tours.

    C

    Holiday plans.

    D

    Earth’s orbit.


    正确答案: A
    解析:
    这是一篇采访。录音中女士介绍完之后,开始对男士进行采访,问道“对于无畏的旅行者来说下一个目标是什么”,男士回答到他们已经在制定计划在未来的十年内让旅游者去太空。由此可知这个谈话是关于“太空旅行”的。

  • 第20题:

    单选题
    Compared with literature, communication stresses ______.
    A

    the use of good-patterned sentence structures

    B

    meaning effect rather than the pattern of a sentence

    C

    the flow of sound which contributes to the meaning

    D

    the playing of words instead of that of tones


    正确答案: C
    解析:
    推理判断题。关于文学和交际的关系,录音中提到“Communication may be made in broken words…but that is not what we call literature; and the true business of the literary artist is to plait or weave his meaning”,可知要进行交际,即使话不成句也可能达到目的;但对于文学来说却是另外一回事,文学家的工作就是对其欲表达的意思进行编织或梳理。换句话说,语句的组织并非交际所重视的内容,其注重的只是语言的效果,也就是能否达到交际目的;但与之不同的是,文学侧重于语句的组织和结构。由此可知,B项的描述符合录音中相关内容。

  • 第21题:

    单选题
    The biggest change mentioned in the first paragraph is that
    A

    the advertising center moved to the west states.

    B

    Madison Avenue agencies lost their leading positions in advertising.

    C

    the agencies of the industry no longer lies in the Madison Avenue.

    D

    the creatives get more and more working pressures.


    正确答案: D
    解析:
    第一段第二句提到“…the most dramatic shift is in the center of power of the entire industry”,其中the most dramatic shift对应题干中的The biggest change。该段接下来指出“麦迪逊大街上的广告公司不再处于广告业的创新前沿”,与选项B所表达意思相符。

  • 第22题:

    问答题
    Instructions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet.  Answers 1 - 5 are based on the following passage.  Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement.  In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products.  Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage.  Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s.  Major advertisers and advertising agencies set up NARC, an industry—run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation.  As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads.  Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads.  The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do.  Summary  Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’ 1 Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing 2 called NARC to censor ads. Through self-regulation, the industry avoids issues of 3 of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be 4 However, new forms of media, such as the web, have created new questions about 5 。

    正确答案:
    1.attention 由第二段第一句“In the competition for audience attention…”可知在广告繁多的情况下,广告制作人必须思考创新的方式来吸引顾客的注意力。
    2.organization 由关键词NARC找到文章第五段第二句“there have been two branches within the organization”,可知NARC是一个organization。
    3.freedom 由第四段第一句“Restricting advertisers through legislation brings up issues of freedom of speech and individual rights”,可知答案为freedom。
    4.sued 由倒数第二段第三句“if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers”可知发布具有欺骗性广告的广告商会被消费者起诉,即答案为sued。
    5.advertising 由最后一段第一句“The medium of web advertising has opened entirely new questions about advertising”,可知答案为advertising。
    解析: 暂无解析

  • 第23题:

    单选题
    In order to raise the efficiency of the water supply, measures should be taken to _____.
    A

    centralize the management of water resources

    B

    increase the sense of responsibility of agencies at all levels

    C

    guarantee full protection of the environment

    D

    encourage local and regional control of water resources


    正确答案: A
    解析:
    推断题。本题询问提高供水效率的方式。文章最后说,国家建立中心权力机构来协调关于水的方针政策,与A项的“水资源的集中管理”是一致的,故A为答案。

  • 第24题:

    单选题
    Compared with ads agencies, marketing communication agencies
    A

    provide a more diversified solution to promotion.

    B

    are more suitable to the creatives to apply their talents.

    C

    are the more responsive indicators to the market trend.

    D

    are more profitable but sophisticated to manage.


    正确答案: D
    解析:
    该题考查营销传播公司与广告公司的区别。第五段第一句指出“创新人才应该就职于营销传播公司而不是广告公司”,故选项B符合题意。