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4 Susan Grant is in something of a dilemma. She has been invited to join the board of the troubled Marlow Fashion

Group as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategic

thinking of the Group.

The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressed

part of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional English

style. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. The

Marlow brand was quickly established and the company built up a loyal network of suppliers, workers in the company

factory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to command

premium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional values

created a strong family atmosphere in its network of partners and were reluctant to change this.

Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, women

had become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.

Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercised

by Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left them

vulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by the

Marlows and their management team to acknowledge that a significant fall in sales and profits were as a result of a

fundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty and

Rodney Marlow retained a significant minority ownership stake, but the company had had a new Chief Executive

Officer every year since 2000.

Required:

(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in the

Marlow Fashion Group. (12 marks)

It’s time ______ the fashion show.

A: see

B: to watch

C: to see

D: watch

A、gold bowl

B、golden bowl

C、gold bowls

D、the gold bowl

What can we learn about old women in terms of fashion？

A.They are often ignored by fashion designers .

B. They are now more easily influenced by stars .

C. They are regarded as pioneers in the latest fashion .

D. They are more interested in clothes because of their old age .

A、about which

B、of which

C、in which

D、for which

C

They wear the latest fashions with the most up-to-date accessorise(配饰)。Yet these are ginrls in their teens or twenties but women in their sixties and seventies.A gengration which would once only wear old-fashioned clothes is now faouring the same high street looks worn by those half their age.

Professor Julia Twigg, a social policy expert , said ,“Wimen over 75 are now shopping for clothes more frequently than they old when they were young in the 1960s .In the 1960s buying a coat for a woman was a serious matter . It was an expensive item that they would puechase only every three or four years — now you can pick one up at the supernnackrt whosever you wish to .Fashion is a lot cheaper and peope fet tired of things more quickiy . ”

Fashion designer Angela Barnard ,who runs own fashion business in London ,said older women were much more affected celebrity(名流) style. than in previous years .

She said ,“When people see stars such as Judi Dench and Helen Mirren looking attractive and fashionable in their sixties ,they want to follow them . Older women are much more aware of celebrities .There’s also the boom in TV programmes showing people how they can change theiy look,and many of my older customers do roga to stay in shape well in their fifties . When I started my business a fen years ago .my older customers wended to be very rich, but now they are what I would call ordinary women .My own mother is 61 and she wears the latest fashions in a way she would caill ordinsry women .My own mother is 61 and she wears the latest fashions in a way she would never have done ten yeare ago.”

59. Professor Twigg found that ,compared with the 1960s,_______.

A. the price of clothes has generally fallen by 70%

B. the spending on clothes has increased by 5% or 6%

C. people spend 30% less than they did on cotothes

D. the amount of chothes bought has risen by 5% or 6%

请认真阅读下列短文，从短文后各题所给的A、B、C、D四个选项中，选出最佳选项，

A

When women sit together to watch a movie on TV, they usually talk simultaneously（同时的）about a variety of subjects, including children, men, careers and what' s happening in their lives. When groups of men and women watch a movie together, the men usually end up telling the women to shut up. Men can either talk or watch the screen -- they can' t do both -- and they don' t understand that women can. Besides, women consider that the point of all getting together is to have a good time and develop relationships -- not just to sit there like couch potatoes staring at the screen.

During the ad breaks, a man often asks a woman to explain the plot and tell him where the relationship between the characters is going. He is unable, unlike women, to read the subtle body language signals that reveal how the characters are feeling emotionally. Since women originally spent their days with the other women and children in the group, they developed the ability to communicate successfully in order to maintain relationships. For a woman, speech continues to have such a clear purpose: to build relationships and make friends. For men, to talk is to relate the facts.

Men see the telephone as a communication tool for sending facts and information to other people, but a woman sees it as a means of bonding. A woman can spend two weeks on vacation with her girlfriend and, when she returns home, telephone the same girlfriend and talk for another two hours.

There is no convincing evidence that social conditioning, the fact that girls' mothers talked them more, is the reason why girls talk more than boys. Psychiatrist Dr Michael Lewis, author of Social Behaviour and Language Acquisition, conducted experiments that found mothers talked to and looked at, baby girls more often than baby boys. Scientific evidence shows parents respond to the brain bias of their children. Since a girl’s brain is better organized to send and receive speech，we therefore talk to them more. Consequently, mothers who try to talk to their sons are usually pointed to receive only short grunts in reply.

56. While watching TV with others, women Usually talk a lot because they

A. are afraid of awkward silence with their families and friends

B. can both talk and watch the screen at the Same time

C. think they can have a good time and develop relationships

D. have to explain the plot and body language to their husbands