4 David Silvester is the founder and owner of a recently formed gift packaging company, Gift Designs Ltd. David hasspotted an opportunity for a new type of gift packaging. This uses a new process to make waterproof cardboard andthen shapes and cuts the ca

题目

4 David Silvester is the founder and owner of a recently formed gift packaging company, Gift Designs Ltd. David has

spotted an opportunity for a new type of gift packaging. This uses a new process to make waterproof cardboard and

then shapes and cuts the card in such a way to produce a container or vase for holding cut flowers. The containers

can be stored flat and in bulk and then simply squeezed to create the flowerpot into which flowers and water are then

put. The potential market for the product is huge. In the UK hospitals alone there are 200,000 bunches of flowers

bought each year for patients. David’s innovative product does away with the need for hospitals to provide and store

glass vases. The paper vases are simple, safe and hygienic. He has also identified two other potential markets; firstly,

the market for fresh flowers supplied by florists and secondly, the corporate gift market where clients such as car

dealers present a new owner with an expensive bunch of flowers when the customer takes delivery of a new car. The

vase can be printed using a customer’s design and logo and creates an opportunity for real differentiation and impact

at sales conferences and other high profile PR events.

David anticipates a rapid growth in Gift Designs as its products become known and appreciated. The key question is

how quickly the company should grow and the types of funding needed to support its growth and development. The

initial financial demands of the business have been quite modest but David has estimated that the business needs

￡500K to support its development over the next two years and is uncertain as to the types of funding best suited to

a new business as it looks to grow rapidly. He understands that business risk and financial risk is not the same thing

and is looking for advice on how he should organise the funding of the business. He is also aware of the need to avoid

reliance on friends and family for funding and to broaden the financial support for the business. Clearly the funding

required would also be affected by the activities David decides to carry out himself and those activities better provided

by external suppliers.

Required:

(a) Provide David with a short report on the key issues he should take into account when developing a strategy

for funding Gift Designs’ growth and development. (10 marks)

相似考题

1.Who was once given as a Christmas gift to a poor family?________________________.

2.What is happening when we give gifts? Most important, we are exchanging gifts. If someone gives me a gift for my birthday, I know that I am usually expected to give one on his or her next birthday. A gift builds up or confirms a social oblingation（义务）.

3.Emotions(情感)like these suggest that a positive spirit still lies behind gift giving. They prove that the anthropologist Claude Levi-Strauss was wrong to say that modern western gift giving is highly wasteful. Studies in Canada and elsewhere have also shown that this is not the case. Each gift is unique even if so many are given.The emotional benefit for those who exchange gifts is the very reason for the tradition to continue.

4.The first kid to get Santa's gift is ().A、Billy# #know-it-all boyB、the hero boyC、the girl

更多“4 David Silvester is the founder and owner of a recently formed gift packaging company, Gift Designs Ltd. David hasspotted an opportunity for a new type of gift packaging. This uses a new process to make waterproof cardboard andthen shapes and cuts the ca”相关问题

  • 第1题：

    第二节（共5小题，每小题2分，满分10分）

    根据短文内容，从下框的A~F选项中选出能概括每一段主题的最佳选项。选项中有一项为多余项。

    A Gift giving proven to be valuable.

    B.Memories from gift giving

    C.Moments and events for gift giving

    D.Various functions of gift giving

    E.Gitt giving as a wasteful practice

    F.Gift giving as a two-way social activity

    Gift Giving

    61.

    There are many occasions（场合） for giving gifts in modern industrialinzed societies;birthdays,naming ceremonies, weddings, anniversaries, New Year, It is common to give gifts on many of these celebrations in western cultures. In addition, special events, such as one’ s first day of school or graduation from university, often require gift fiving.


    正确答案：C

    1. 根据本段首句中的occasions和最后一句中的special events可知本段大意选C。

  • 第2题：

    Did he ( )you a gift last Sunday?

    A.carry

    B.fetch

    C.take

    D.bring


    参考答案：D

  • 第3题：

    The conductor decides to give each kid a gift on their journey back home.()


    参考答案：错误

  • 第4题：

    Whom is the gift ( )

    A、with

    B、to

    C、for

    D、at


    参考答案：C

  • 第5题：

    根据写作要求，写出一篇作文。

    You are Susan. Your company will hold an opening ceremony for a new factory. You are asked to write an invitation letter to David, an important client of your company. The following information should he included:

    the reasons to invite him; the time for the event;

    the place for the event;

    early reply expected.


    参考答案：

    Dear David:

    It would give us great pleasure to have your presence at the opening ceremony for a new factory. scheduled for 2017.11.20, at the factory.

    Your presence would contribute greatly to the success of the ceremony. please let me know as soon as possible if you can come.

    Your sincerely

    Susan



  • 第6题：

    David ( ) on a new database at the moment.

    A. currently work

    B. is currently working

    C. currently working


    答案：B

  • 第7题：

    共用题干
    The Benefits of Lifelong Learning for Adults

    Lifelong learning is the process of keeping your mind and body engaged一at any age一by actively pursuing knowledge and experience.In fact,it has many benefits.Firstly,it keeps the mind sharp and it improves the memory.Secondly,it improves self-confidence and offers an opportunity to try something new. Thirdly,it gives the learner the feeling of accomplishment. Also,it offers the learner the opportunity to keep in touch with people who share with him/her the same interests and make new acquaintances.Finally,it offers an opportunity to learn a new skill or trade.
    Achieving retirement means having a lot of spare time and becoming more stressed and bored. However,some adults think that learning at that age is a way to get rid of this situation of boredom and stress.For them learning should be a lifelong process and even retirement should be an opportunity to try new things rather than being passive and pessimistic.

    By lifelong learning,people will make more money.
    A:Right
    B:Wrong
    C:Not mentioned

    答案：C
    解析：
    本题给出的信息是正确的。原文是："firstly, it keeps the mind sharp…"。
    本题给出的信息是正确的。原文是“…it（即lifelong learning) improves the memory”。
    本题给出的信息是错误的。原文是："…it（即lifelong learning) offers an opportunity to try something new”。
    文章没有谈到这方面的信息。
    本题给出的信息是错误的。原文是：" Also , it offers the learner the opportunity to keep in touch with people who share with him/her the same interests and make new acquaintances"。
    本题给出的信息是正确的。原文是："Achieving retirement means having a lot of spare time and becoming more stressed and bored”。
    本题给出的信息是错误的。原文是："For them learning should be a lifelong process and even retirement should be an opportunity to try new things rather than being passive and pessimistic”。

  • 第8题：

    GIFT


    答案：
    解析：
    GIFT：（Gamete intra fallopian transfer). GIFT is a modification of the classic IVF technique where, instead of fertilisation occurring in the laboratory, it occurs within the fallopian tube, the normal site of fertilisation.

  • 第9题：

    It was said that the new car__________to the institute as a gift by a businessman.

    A.had given
    B.would give
    C.had been given
    D.has been given

    答案：C
    解析：
    考查时态、语态。答案选择哪一个，取决于was。It was said that．．．表示“据说……”发生在过去某时，而give这个动作发生在过去的过去，因此应用过去完成时。

  • 第10题：

    Your company has an Active Directory domain. All servers run Windows Server 2008 R2.  Your  company uses an Enterprise Root certification authority （CA） and an Enterprise Intermediate CA.  The Enterprise Intermediate CA certificate expires.    You need to deploy a new Enterprise Intermediate CA certificate to all computers in the domain. What should you do（）

    • A、Import the new certificate into the Intermediate Certification Store on the Enterprise Root CA server.
    • B、Import the new certificate into the Intermediate Certification Store on the Enterprise Intermediate CA  server.
    • C、Import the new certificate into the Intermediate Certification Store in the Default Domain Controllers  group policy object.
    • D、Import the new certificate into the Intermediate Certification Store in the Default Domain group policy  object.

    正确答案:D

  • 第11题：

    单选题
    Finally, the Christmas season is over. We can take a long breath, put up our feet, sip from a cup of good tea and relax. The frenzy, starting from Black Friday right after Thanksgiving until Christmas Eve, of gift shopping, buying, wrapping, giving, receiving, opening, returning... is exhaustive and time-consuming, but it takes place every year. There is considerable difference between the cultures in China and western countries when it comes to gift giving. In China, it is not polite to open a gift in front of the gift giver, and gift is only looked at after the guest has left. Here in America, gift givers always wrap their gifts, large or small, priceless or valueless, carefully and decorate them with colorful ribbons and little pretty paper flowers; and the lucky receiver is expected to open the gift right away in front of the giver, with great eagerness and curiosity, and should always express appreciation with the all time truthful comment, "this is just exactly what I wanted!" Well, as a matter of fact, most people would take their "always wanted" gifts back to the store to exchange for something they really wanted. Finding a gift for somebody, even a close family member, you"ll have to know what the person likes and shop for days before you can locate the perfect gift. But, still the person may not like the gift from you. Nowadays, stores would provide two copies of the receipts for anything they sell as a gift, one of which is included in the gift package so that the receiver can come back for an exchange. I know, it was unthinkable to cash out gift you get, but, times are different. Another good way to avoid all that shopping hassle is to purchase a gift card from one of the stores and send it to your niece, nephews, or a family member, so that they can get whatever they want or even keep the money.Which of the following is the author"s suggestion
    A

    Open the gift immediately in front of the giver.

    B

    Wrap the gift carefully.

    C

    Express the appreciation for the gift you receive.

    D

    Buying a present card to avoid the trouble in shopping.


    正确答案： A
    解析： [解析] 事实细节题。题干的大意是：下面哪句话是作者的建议从文中第三段最后一句话“…good way to avoid…is to purchase a gift, card…”可知，避免购物麻烦的另一个好方法是从商店购买一张购物卡，故答案为D。

  • 第12题：

    问答题
    根据写作要求，写出一篇作文。 You are Susan. Your company will hold an opening ceremony for a new factory. You are asked to write an invitation letter to David， an important client of your company. The following information should he included：the reasons to invite him； the time for the event；the place for the event；early reply expected.

    正确答案： Dear David：
    It would give us great pleasure to have your presence at the opening ceremony for a new factory. scheduled for 2017.11.20， at the factory.
    Your presence would contribute greatly to the success of the ceremony. please let me know as soon as possible if you can come.
    Your sincerely                                                                             lizixian
    解析： 暂无解析

  • 第13题：

    The cup, which _____by him yesterday, was a gift from an English friend.

    A. broke

    B. was broken

    C. broken


    参考答案：B

  • 第14题：

    ()is the hero boy's first gift from Santa.

    A、the bell

    B、a cup

    C、a toy

    D、a ticket


    参考答案：A

  • 第15题：

    The lonely boy gets the first gift from Santa.()


    参考答案：错误

  • 第16题：

    I have just got an iPod as my birthday gift.()A、 Good luckH、 That’s rightC、 Congratulat

    I have just got an iPod as my birthday gift.()

    A、 Good luck

    B、 That’s right

    C、 Congratulations


    参考答案：C

  • 第17题：

    Each boy and girl ____given a gift on Christmas Day.

    Ais

    Bare

    Cwere

    Dwas


    正确答案：A

  • 第18题：

    The chief spokesman of New England Transcendentalism is __________

    A、Nathaniel Hawthorne

    B、Ralph Waldo Emerson

    C、Henry David Thoreau

    D、Washington Irving


    参考答案：B

  • 第19题：

    下列哪项不属于生殖医学技术

    A、人工周期
    B、AID
    C、AIH
    D、IVF／ET
    E、GIFT

    答案：A
    解析：
    人工周期不属于生殖技术。
    供精者精液人工授精(AID)
    丈夫精液人工授精(AIH)
    体外受精与胚胎移植IVF／ET
    输卵管配子移植婴儿(GIFT)

  • 第20题：

    He has showed a gift for painting since he was young.

    A:ability
    B:capability
    C:competence
    D:talent

    答案：D
    解析：
    他年轻时就显现出绘画的天赋。ability“能力”，如：He has the ability to handle the job well．他有能力胜任这一职位。capability“能力，素质”，如：People experience differences in physical and mental capability depending on the time of day．在一天当中的不同时间，人的体力和脑力也会有所差异。competence“能力，才干”，如：He is a man of high professional competence．他是一个业务能力很强的人。talent“天赋，天资”，如：She's proud that both her children have a talent for music．她为自己的两个孩子都有音乐天赋而自豪。只有talent意思上和gift最接近。

  • 第21题：

    Finally, the Christmas season is over. We can take a long breath, put up our feet, sip from a cup of good tea and relax. The frenzy, starting from Black Friday right after Thanksgiving until Christmas Eve, of gift shopping, buying, wrapping, giving, receiving, opening, returning... is exhaustive and time-consuming, but it takes place every year. There is considerable difference between the cultures in China and western countries when it comes to gift giving. In China, it is not polite to open a gift in front of the gift giver, and gift is only looked at after the guest has left. Here in America, gift givers always wrap their gifts, large or small, priceless or valueless, carefully and decorate them with colorful ribbons and little pretty paper flowers; and the lucky receiver is expected to open the gift right away in front of the giver, with great eagerness and curiosity, and should always express appreciation with the all time truthful comment, "this is just exactly what I wanted!" Well, as a matter of fact, most people would take their "always wanted" gifts back to the store to exchange for something they really wanted. Finding a gift for somebody, even a close family member, you"ll have to know what the person likes and shop for days before you can locate the perfect gift. But, still the person may not like the gift from you. Nowadays, stores would provide two copies of the receipts for anything they sell as a gift, one of which is included in the gift package so that the receiver can come back for an exchange. I know, it was unthinkable to cash out gift you get, but, times are different. Another good way to avoid all that shopping hassle is to purchase a gift card from one of the stores and send it to your niece, nephews, or a family member, so that they can get whatever they want or even keep the money.It is quite （） for Chinese people to open the gift in front of the givers.

    • A、usual
    • B、normal
    • C、abnormal
    • D、unusual

    正确答案:D

  • 第22题：

    You are the administrator of your company's network. A user named David runs Windows 2000 Professional on his portable computer. David wants to be able to work at home on files that he created at the office and stored on the company network. Prior to logging off the network and leaving the office, David enables offline files.   David calls you from home and reports that copies of his folders and files on the network are not available on his portable computer. What should you instruct David to do, so that he can proceed with his work?（）

    • A、Enable file and print sharing. David will be able to access his files at home immediately. 
    • B、Synchronize all offline files. David will be able to access his files at home immediately. 
    • C、At the office, make all files available offline. David will be able to access his files the next time he logs off the network. 
    • D、At the office, create a shortcut to the Offline Files folder. David will be able to access his files the next time he logs off the network. 

    正确答案:C

  • 第23题：

    问答题
    Practice 9　　● You are the Purchasing Manager for a large company. Last month you decided to look for a new supplier for the stationery and office equipment that your company uses. You have found a new supplier, Compass Office Goods Ltd.　　● Write a memo to your company’s department heads:　　● explaining why you looked for a new supplier.　　● saying who the new supplier is.　　● asking for feedback about the goods that they supply.　　● Write 40—50 words.

    正确答案： 【参考范文】
    To: All Department Heads
    From: Purchasing Manager
    Date: July 20th
    Subject: About the Goods of the New Supplier
    As the former supplier couldn’t provide qualified stationery and office equipment to meet our satisfaction, we have decided to choose a new one—Compass Office Goods Ltd. We have distributed its sample products to each department. Any opinions about the goods it supplies will be welcome. Thank you.
    解析： 暂无解析

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