2 Good Sports Limited is an independent sports goods retailer owned and operated by two partners, Alan and Bob. Thesports retailing business in the UK has undergone a major change over the past ten years. First of all the supply sidehas been transformed b
题目
2 Good Sports Limited is an independent sports goods retailer owned and operated by two partners, Alan and Bob. The
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
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第1题：
Retailer(短语翻译)参考答案：零售商
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第2题：
Every morning,kids from a local high school are working hard．They are making and selling special coffee at a coffee cafe．They are also making a lot of money.
These students can make up to twelve hundred dollars a day．They are selling their special coffee to airplane passengers．After the students get paid,the rest of the money goes to helping a local youth project.
These high school students use a space in the Oakland airport．It is usually very crowded.
Many people who fly on the planes like to drink the special coffee.
One customer thinks that the coffee costs a lot but it is good and worth it．Most customers are pleasant but some are unhappy．They do not like it if the coffee care is not open for business.
The students earn$6.10 an hour plus tips．They also get school credit while they learn how to run a business．Many of the students enjoy the work although it took some time to learn how to do it.
They have to learn how to steam milk,load the pots,and add flavor．It takes some skill and sometimes mistakes are made．The most common mistake is forgetting to add the coffee．
All of the money that the students make goes to helping a local__projectA.youth
B.store
C.adult
D.sports答案：A解析：从第二段可知，除工资以外的所有收入都资助了当地的青年项目。 -
第3题：
91、如果想在Internet上搜索有关Detroit Pistons（底特律活塞)篮球队方面信息,用 关键词可能最终有效。
A．“ Detroit Pistons”
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D．Sports(体育)
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第4题：
D
Columbus College , 241 Queen Elizabeth Drive ,Kowloon City
To: All Staff
From: Jakie Mok , Secretary;Sports Development Committee
Date: May 20, 2010
A week ago , “Sports for Life” pregramme was sent to the parents, requiring them to select a sport they wanted their child to play. Since then , our staff have received lots of calls from parents asking for more information about it . Here is a memo (备忘录) for your reference when you answer the phones. Sports 1:Basketball. We expect that this will be the most popular of the four sports.Therefore, students should be advised to sign up as soon as possible . Students will take a prevate bus to and from Kwun Tong Sports Park .To cover the cost of hiring a bus ,each student will have to pay ＄10 each time. There will be four basketball courts available for our use with one teacher watching over each game . Sports 2:Gym We will be using St.Peter’s Memorial Park. There are two reasons for choosing theis park . Frist , it is not very busy and crowded before 6:00 pm. Second , it has lot of trees with plenty of shade. Students must bring along two bottles of water to prevent thirst.Three activities, skipping , jogging , outdoor aerobics (有氧运动),all of which are free of charge, will be arranged. And there will be a teacher on duty for each of the activities. Sports 3: Hiking Hiking(远 足)will take place at Kowloon Peak.The activitiy will start at 2:30 pm and finish 90 minutes later . Three teachers will accompany the students , and a hiking instructor will accompany each group of 15 hikers . Each instructor will cost ＄75/hr. Sports 4:Swimming The Kowloon City Aqueatic Centre is a 10-minute walk from our school. Four teachers will go to the pool and conduct the goings-on from the poolside . We will only be able to reserve the pool for one hour(i.e. 2:45pm to 3:45pm).Only students skilful at swimming can take up this activity . The pool will have two lifuguards present. Girls must wear a swimming suit.The cost is ＄10 per visit.
68.Which of the following is TRUE according to the passage?
A.Students selecting basketball had better register early.
B.Students participating in gym should arrive at 6:00 pm.
C.Hiking usually begins at 2:30 pm and lasts 2 hours.
D.Students having swimming suits can take up swimming.
正确答案：A
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第5题：
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第6题：
如果想在Internet上搜索有关Detroit Pistons（底特律活塞)篮球队方面信息,用 关键词可能最终有效。
A．“ Detroit Pistons”
B．basketball(篮球)
C．Detroit pistons
D．Sports(体育)
C