3 The directors of The Healthy Eating Group (HEG), a successful restaurant chain, which commenced trading in 1998,have decided to enter the sandwich market in Homeland, its country of operation. It has set up a separate operationunder the name of Healthy

题目

3 The directors of The Healthy Eating Group (HEG), a successful restaurant chain, which commenced trading in 1998,

have decided to enter the sandwich market in Homeland, its country of operation. It has set up a separate operation

under the name of Healthy Sandwiches Co (HSC). A management team for HSC has been recruited via a recruitment

consultancy which specialises in food sector appointments. Homeland has very high unemployment and the vast

majority of its workforce has no experience in a food manufacturing environment. HSC will commence trading on

1 January 2008.

The following information is available:

(1) HSC has agreed to make and supply sandwiches to agreed recipes for the Superior Food Group (SFG) which

owns a chain of supermarkets in all towns and cities within Homeland. SFG insists that it selects the suppliers

of the ingredients that are used in making the sandwiches it sells and therefore HSC would be unable to reduce

the costs of the ingredients used in the sandwiches. HSC will be the sole supplier for SFG.

(2) The number of sandwiches sold per year in Homeland is 625 million. SFG has a market share of 4%.

(3) The average selling price of all sandwiches sold by SFG is $2·40. SFG wishes to make a mark-up of 331/3% on

all sandwiches sold. 90% of all sandwiches sold by SFG are sold before 2 pm each day. The majority of the

remaining 10% are sold after 8 pm. It is the intention that all sandwiches are sold on the day that they are

delivered into SFG’s supermarkets.

(4) The finance director of HSC has estimated that the average cost of ingredients per sandwich is $0·70. All

sandwiches are made by hand.

(5) Packaging and labelling costs amount to $0·15 per sandwich.

(6) Fixed overheads have been estimated to amount to $5,401,000 per annum. Note that fixed overheads include

all wages and salaries costs as all employees are subject to fixed term employment contracts.

(7) Distribution costs are expected to amount to 8% of HSC’s revenue.

(8) The finance director of HSC has stated that he believes the target sales margin of 32% can be achieved, although

he is concerned about the effect that an increase in the cost of all ingredients would have on the forecast profits

(assuming that all other revenue/cost data remains unchanged).

(9) The existing management information system of HEG was purchased at the time that HEG commenced trading.

The directors are now considering investing in an enterprise resource planning system (ERPS).

Required:

(a) Using only the above information, show how the finance director of HSC reached his conclusion regarding

the expected sales margin and also state whether he was correct to be concerned about an increase in the

price of ingredients. (5 marks)


相似考题

2.2 Helen Bradshaw, a recent graduate with a degree in catering management, has spotted a market opportunity duringher first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in thebakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, andalso for catering wholesalers supplying restaurants and hotels.Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought someequipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and onefor the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a differentset of challenges. The premium cake shop market consists of a large number of independent cake shops spreadthrough the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets aredemanding good quality, competitive prices and early development of a product range under their own brand name.The catering wholesalers require large volumes, medium quality and low prices.Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.Required:(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantageseach channel offers and the implications for a successful start-up. (12 marks)

3.5 Jones and Cousin, a public quoted company, operate in twenty seven different countries and earn revenue and incurcosts in several currencies. The group develops, manufactures and markets products in the medical sector. The growthof the group has been achieved by investment and acquisition. It is organised into three global business units whichmanage their sales in international markets, and take full responsibility for strategy and business performance. Onlyfive per cent of the business is in the country of incorporation. Competition in the sector is quite fierce.The group competes across a wide range of geographic and product markets and encourages its subsidiaries toenhance local communities by reinvestment of profits in local educational projects. The group’s share of revenue in amarket sector is often determined by government policy. The markets contain a number of different competitorsincluding specialised and large international corporations. At present the group is awaiting regulatory approval for arange of new products to grow its market share. The group lodges its patents for products and enters into legalproceedings where necessary to protect patents. The products are sourced from a wide range of suppliers, who, onceapproved both from a qualitative and ethical perspective, are generally given a long term contract for the supply ofgoods. Obsolete products are disposed of with concern for the environment and the health of its customers, withreusable materials normally being used. The industry is highly regulated in terms of medical and environmental lawsand regulations. The products normally carry a low health risk.The Group has developed a set of corporate and social responsibility principles during the period which is theresponsibility of the Board of Directors. The Managing Director manages the risks arising from corporate and socialresponsibility issues. The group wishes to retain and attract employees and follows policies which ensure equalopportunity for all the employees. Employees are informed of management policies, and regularly receive in-housetraining.The Group enters into contracts for fixed rate currency swaps and uses floating to fixed rate interest rate swaps. Thecash flow effects of these swaps match the cash flows on the underlying financial instruments. All financialinstruments are accounted for as cash flow hedges. A significant amount of trading activity is denominated in theDinar and the Euro. The dollar is its functional currency.Required:(a) Describe the principles behind the Management Commentary discussing whether the commentary should bemandatory or whether directors should be free to use their judgement as to what should be included in sucha commentary. (13 marks)

更多“3 The directors of The Healthy Eating Group (HEG), a successful restaurant chain, which commenced trading in 1998,have decided to enter the sandwich market in Homeland, its country of operation. It has set up a separate operationunder the name of Healthy ”相关问题
  • 第1题:

    5 The directors of Blaina Packaging Co (BPC), a well-established manufacturer of cardboard boxes, are currently

    considering whether to enter the cardboard tube market. Cardboard tubes are purchased by customers whose

    products are wound around tubes of various sizes ranging from large tubes on which carpets are wound, to small

    tubes around which films and paper products are wound. The cardboard tubes are usually purchased in very large

    quantities by customers. On average, the cardboard tubes comprise between 1% and 2% of the total cost of the

    customers’ finished product.

    The directors have gathered the following information:

    (1) The cardboard tubes are manufactured on machines which vary in size and speed. The lowest cost machine is

    priced at $30,000 and requires only one operative for its operation. A one-day training course is required in order

    that an unskilled person can then operate such a machine in an efficient and effective manner.

    (2) The cardboard tubes are made from specially formulated paper which, at times during recent years, has been in

    short supply.

    (3) At present, four major manufacturers of cardboard tubes have an aggregate market share of 80%. The current

    market leader has a 26% market share. The market shares of the other three major manufacturers, one of which

    is JOL Co, are equal in size. The product ranges offered by the four major manufacturers are similar in terms of

    size and quality. The market has grown by 2% per annum during recent years.

    (4) A recent report on the activities of a foreign-based multinational company revealed that consideration was being

    given to expanding operations in their packaging division overseas. The division possesses large-scale automated

    machinery for the manufacture of cardboard tubes of any size.

    (5) Another company, Plastic Tubes Co (PTC) produces a narrow, but increasing, range of plastic tubes which are

    capable of housing small products such as film and paper-based products. At present, these tubes are on average

    30% more expensive than the equivalent sized cardboard tubes sold in the marketplace.

    Required:

    (a) Using Porter’s five forces model, assess the attractiveness of the option to enter the market for cardboard

    tubes as a performance improvement strategy for BPC. (10 marks)


    正确答案:
    (a) In order to assess the attractiveness of the option to enter the market for spirally-wound paper tubes, the directors of BPC
    could make use of Michael Porter’s ‘five forces model’.
    In applying this model to the given scenario one might conclude that the relatively low cost of the machine together with the
    fact that an unskilled person would only require one day’s training in order to be able to operate a machine, constitute
    relatively low costs of entry to the market. Therefore one might reasonably conclude that the threat of new entrants might be
    high. This is especially the case where the market is highly fragmented.
    The fact that products are usually purchased in very large quantities by customers together with the fact that there is little real
    difference between the products of alternative suppliers suggests that customer (buyer) power might well be very high. The
    fact that the paper tubes on average only comprise between 1% and 2% of the total cost of the purchaser’s finished product
    also suggests that buyer power may well be very high.
    The threat from suppliers could be high due to the fact that the specially formulated paper from which the tubes are made is
    sometimes in short supply. Hence suppliers might increase their prices with consequential diminution in gross margin of the
    firms in the marketplace.
    The threat from competitive rivals will be strong as the four major players in the market are of similar size and that the market
    is a slow growing market. The market leader currently has 26% of the market and the three nearest competitors hold
    approximately 18% of the market.
    The fact that Plastic Tubes Co (PTC) produces a narrow range of plastic tubes constitutes a threat from a substitute product.
    This threat will increase if the product range of PTC is extended and the price of plastic tubes is reduced.
    The fact that a foreign-based multinational company is considering entering this market represents a significant threat from a
    potential new entrant as it would appear that the multinational company might well be able to derive economies of scale from
    large scale automated machinery and has manufacturing flexibility.
    Low capital barriers to entry might appeal to BPC but they would also appeal to other potential entrants. The low growth
    market, the ease of entry, the existence of established competitors, a credible threat of backward vertical integration by
    suppliers, the imminent entry by a multi-national, a struggling established competitor and the difficulty of differentiating an
    industrial commodity should call into question the potential of BPC to achieve any sort of competitive advantage. If BPC can
    achieve the position of lowest cost producer within the industry then entry into the market might be a good move. In order
    to assess whether this is possible BPC must consider any potential synergies that would exist between its cardboard business
    and that of the tubes operation.
    From the information available, the option to enter the market for cardboard tubes appears to be unattractive. The directors
    of BPC should seek alternative performance improvement strategies.

  • 第2题:

    You install a non-RAC Oracle Database. During Installation, the Oracle Universal Installer (OUI) prompts you to enter the path of the Inventory directory and also to specify an operating system group name.Which statement is true?()

    A. The ORACLE_BASE base parameter is not set.

    B. The installation is being performed by the root user.

    C. The operating system group that is specified should have the root user as its member.

    D. The operating system group that is specified must have permission to write to the inventory directory


    参考答案:D

  • 第3题:

    共用题干
    第一篇

    What's NASDAQ?

    NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.
    NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).
    Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.
    Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.
    Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.

    What does the passage mainly tell us?
    A:The history of NASDAQ.
    B:The difference between NASDAQ and other stock exchanges.
    C:How NASDAQ is managed.
    D:The general information about NASDAQ.

    答案:D
    解析:
    本题是主旨概括题。题干是:这篇文章主要告诉我们什么?选D的依据是题目和各段的第一句,其中涉及了纳斯达克的名称、与其他股市的区别以及历史等,所以选项D有关纳斯达克的一般信息是正确答案。
    本题是细节推理题。题干是:从短文中可以推理出以下哪一项? 选C的依据是最后一段第一句:"Since its foundation in 1971, the NASDAQ Stock Market has been the innovator"自1971年成立之日起,纳斯达克股票市场就成了产业的革新者。选项C纳斯达克已经做出了很多对股市的革新,与原文意思相符。
    本题是细节考查题。题干是:以下哪个说法是正确的? 选B的依据是最后一段第二句:"As the world's first electronic stock market..."。选项B纳斯达克已经准备好成为世界上第一个真正的全球电子股票市场,与原文意思相符。
    本题是细节考查题。题干是:谁是纳斯达克的创始人?选A的依据是第三段第三句:"Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients." 纳斯达克的交易是通过代表客户利益的股票经纪人发起的。选项A代表客户利益的股票经纪人,与原文意思相符,是正确答案。
    本题考查考生结合上下文理解多义词意思的能力。题干是:纳斯达克是如何帮助成百上千家公司完成其市值的预期增长,同时也成功地、跨越式地实现公司股权的公众所有?全文的最后一句提到“By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.“通过提供一个有效的融资环境,纳斯达克已经帮助成百上千家公司完成了其市值的预期增长,同时也成功地、跨越式地实现了公司股权的公众所有。所以选项B通过提供一个有效的融资环境是正确答案。

  • 第4题:

    共用题干
    第一篇

    What's NASDAQ?

    NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.
    NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).
    Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.
    Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.
    Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.

    What can be inferred from the passage?
    A:NASDAQ is the headquarters of new technology companies.
    B:Companies in NASDAQ are smaller than most of those on the NYSE and AMEX.
    C:NASDAQ has innovated a lot in stock market.
    D:Hundreds of companies achieve their desired growth every year.

    答案:C
    解析:
    本题是主旨概括题。题干是:这篇文章主要告诉我们什么?选D的依据是题目和各段的第一句,其中涉及了纳斯达克的名称、与其他股市的区别以及历史等,所以选项D有关纳斯达克的一般信息是正确答案。
    本题是细节推理题。题干是:从短文中可以推理出以下哪一项? 选C的依据是最后一段第一句:"Since its foundation in 1971, the NASDAQ Stock Market has been the innovator"自1971年成立之日起,纳斯达克股票市场就成了产业的革新者。选项C纳斯达克已经做出了很多对股市的革新,与原文意思相符。
    本题是细节考查题。题干是:以下哪个说法是正确的? 选B的依据是最后一段第二句:"As the world's first electronic stock market..."。选项B纳斯达克已经准备好成为世界上第一个真正的全球电子股票市场,与原文意思相符。
    本题是细节考查题。题干是:谁是纳斯达克的创始人?选A的依据是第三段第三句:"Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients." 纳斯达克的交易是通过代表客户利益的股票经纪人发起的。选项A代表客户利益的股票经纪人,与原文意思相符,是正确答案。
    本题考查考生结合上下文理解多义词意思的能力。题干是:纳斯达克是如何帮助成百上千家公司完成其市值的预期增长,同时也成功地、跨越式地实现公司股权的公众所有?全文的最后一句提到“By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.“通过提供一个有效的融资环境,纳斯达克已经帮助成百上千家公司完成了其市值的预期增长,同时也成功地、跨越式地实现了公司股权的公众所有。所以选项B通过提供一个有效的融资环境是正确答案。

  • 第5题:

    共用题干
    第一篇

    What's NASDAQ?

    NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.
    NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).
    Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.
    Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.
    Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.

    Which of the following is stated to be true?
    A:NASDAQ came into being in 1972.
    B:NASDAQ has been ready to become the world's first truly electronic global stock market.
    C:New York Stock Exchange is called an over-the-counter market.
    D:AMEX is the market of choice for business industry leaders worldwide.

    答案:B
    解析:
    本题是主旨概括题。题干是:这篇文章主要告诉我们什么?选D的依据是题目和各段的第一句,其中涉及了纳斯达克的名称、与其他股市的区别以及历史等,所以选项D有关纳斯达克的一般信息是正确答案。
    本题是细节推理题。题干是:从短文中可以推理出以下哪一项? 选C的依据是最后一段第一句:"Since its foundation in 1971, the NASDAQ Stock Market has been the innovator"自1971年成立之日起,纳斯达克股票市场就成了产业的革新者。选项C纳斯达克已经做出了很多对股市的革新,与原文意思相符。
    本题是细节考查题。题干是:以下哪个说法是正确的? 选B的依据是最后一段第二句:"As the world's first electronic stock market..."。选项B纳斯达克已经准备好成为世界上第一个真正的全球电子股票市场,与原文意思相符。
    本题是细节考查题。题干是:谁是纳斯达克的创始人?选A的依据是第三段第三句:"Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients." 纳斯达克的交易是通过代表客户利益的股票经纪人发起的。选项A代表客户利益的股票经纪人,与原文意思相符,是正确答案。
    本题考查考生结合上下文理解多义词意思的能力。题干是:纳斯达克是如何帮助成百上千家公司完成其市值的预期增长,同时也成功地、跨越式地实现公司股权的公众所有?全文的最后一句提到“By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.“通过提供一个有效的融资环境,纳斯达克已经帮助成百上千家公司完成了其市值的预期增长,同时也成功地、跨越式地实现了公司股权的公众所有。所以选项B通过提供一个有效的融资环境是正确答案。

  • 第6题:

    资料:In a family where the roles of men and women are not sharply separated and where many household tasks are shared to a greater or lesser extent, notions of male superiority are hard to maintain. The pattern of sharing in tasks and in decisions makes for equality, and this in turn leads to further sharing. In such a home, the growing boy and girl learn to accept that equality more easily than did their parents and to prepare more fully for participation in a world characterized by cooperation rather than by the battle of the sexes.
    If the process goes too far and man's role is regarded as less important- and that has happened in some cases-we are as badly of as before, only in reverse. It is time to reassess the role of the man in the American family. We are getting a little tired of momism,-but we don't want to exchange it for neo-popism. What we need, rather, is the recognition that bringing up children involves a partnership of equals.
    There are signs that psychologists, social workers, and specialists on the family are becoming more aware of the part men play and that they have decided that women should not receive all the credit-nor all the blame. We have almost given up saying that a woman's place is the home. We are beginning, however, to analyze men's place in the home and to insist that he does have a place in it. Nor is that place irrelevant to the healthy development of the child.
    The family is a cooperative enterprise for which it is difficult to lay down rules, because each family needs to work out its own ways for solving its own problems.
    Excessive authoritarianism has unhappy consequences, whether it wears skirts or trousers, and the ideal of equal rights and equal responsibilities is connected not only with a healthy democracy, but also with a healthy family.

    According to the passage, we can safely conclude that______.

    A.authority and democracy are very essential to a healthy family
    B.authoritarianism does no good to a healthy family
    C.male superiority maintains a healthy family
    D.women should be treated equally to men

    答案:A
    解析:
    本题考查的是推理判断。
    【关键词】according to the passage; safely conclude
    【主题句】 第5自然段Excessive authoritarianism has unhappy consequences, whether it wears skirts or trousers, and the ideal of equal rights and equal responsibilities is connected not only with a healthy democracy, but also with a healthy family. 过度的威权主义会带来不愉快的后果,无论是穿裙子还是穿裤子,平等的权利和责任的理想不仅关乎健全的民主,也关乎着健全的家庭关系。
    【解析】本题的问题是“根据文章,我们可以安全地得出结论:____”。 A选项“权威和民主对于一个健全的家庭是非常重要的”;B选项“威权主义对一个健全的家庭没有好处”;C选项“男性优越感维持一个健全的家庭”;D选项“男女应该平等对待”。根据主题句可知,过度的威权主义会造成不良后果,B选项缺少“过度”的修饰限制,故错误。结合主题句,健全家庭关系关键在于平等,而非男性优越性,故C选项错误,D选项文中未体现,故A选项更符合题意。

  • 第7题:

    An administrator notices that every time a particular server is restarted it requires a password in order for the server to begin the start up process. Which of the following is the reason this is happening?()

    • A、The server needs to have the password service verified and reconfigured.
    • B、The server administrator has set a password policy in Group Policy.
    • C、The server has the BIOS setting configured incorrectly.
    • D、The server is set with a boot password before accessing the OS

    正确答案:D

  • 第8题:

    You are installing Oracle Database 11g on your server. During the installation Oracle Universal Installer (OUI) prompts you to enter the path of the inventory directory and also prompts you to specify an operating systemgroup name.  Which statement is true in this case()

    • A、The ORACLE_BASE parameter is not set.
    • B、The installation is being performed by the root user.
    • C、The operating system group that will be specified should have root user as its member.
    • D、The installation is being performed without the "Create Starter Database" option selected.
    • E、The operating system group that will be specified must have permission to write to the inventory directory

    正确答案:E

  • 第9题:

    单选题
    My vessel is healthy and I request free pratique.What does the sentence My vessel is healthy mean?It means;().
    A

    My ship has been maintained

    B

    My ship has been painted

    C

    All my crew members have been vaccinated

    D

    All my crew members have no quarantinable diseases


    正确答案: D
    解析: 暂无解析

  • 第10题:

    问答题
    Practice 2  ● In order to explore a foreign market, your company has decided to change its name to suit that foreign market, from LGD to LNO. You are the assistant to the Managing Director and are asked to inform all the staff of the name change.  ● Write a memo:  ● Informing them of the new name,  ● Telling them when to use the new name,  ● Stating that they should only use the new name after that time.  ● Write 30-40 words on the opposite sheet.

    正确答案: 【参考范文】
    To: All the staff
    From: Lucy Smith, Assistant to MD
    Date: 20 July 2008
    Subject: Company’s Name Change
    To explore a foreign market, our company has made a decision to change its name from LGD to LNO to suit that foreign market. This name will be officially used on 26 July 2008. Please notice that only the new name should be used from that time on.
    解析: 暂无解析

  • 第11题:

    单选题
    You are installing Oracle Database 11g on your server. During the installation Oracle UniversalInstaller (OUI) prompts you to enter the path of the inventory directory and also prompts you to specify anoperating system group name.  Which statement is true in this case()
    A

    The ORACLE_BASE parameter is not set.

    B

    The installation is being performed by the root user.

    C

    The operating system group that will be specified should have root user as its member.

    D

    The installation is being performed without the Create Starter Database option selected.

    E

    The operating system group that will be specified must have permission to write to the inventorydirectory.


    正确答案: D
    解析: 暂无解析

  • 第12题:

    单选题
    In which of the following aspect can the “sea turtles” make contributions to their homeland?
    A

    They return home with knowledge and contracts to set up new businesses.

    B

    They help companies in their home country operate in their host country.

    C

    They work harder for less pay.

    D

    They help to achieve a lower unemployment rate.


    正确答案: B
    解析:
    从文章第五段中可知“An increasing number go home, taking with them both knowledge and contacts”可以看出A选项说移民带着“knowledge”和“contracts”回国是正确的。B选项说移民帮助“companies in their home country”在“their host country”发展业务与第六段他们帮助“companies in their host country”在“their home country”发展业务正相反,所以B项不对。在第七段可以看到,C项中提到移民“work harder for less pay”只是富裕国家居民对移民的抱怨,与题目中海归怎样为自己国家做贡献没有关系,因此C项错误。D项在文中没有提到。

  • 第13题:

    (d) Suggest a set of SIX performance measures which the directors of SSH could use in order to assess the

    quality of service provided to its clients. (3 marks)


    正确答案:
    (d) The following performance measures which could be used to assess the quality of service provided to its clients:
    – The reliability of staff in keeping to scheduled appointment times with clients
    – The responsiveness of staff to client enquiries or requests for assistance
    – The quality of communications between SSH and its clients
    – The competence of its staff in providing training to its clients
    – The access times to staff upon the request of clients
    – The availability of staff to meet emergency needs of clients
    – The security of the data of its client base.
    Notes: (i) Only six performance measures were required
    (ii) Other relevant performance measures would be acceptable.

  • 第14题:

    My vessel is healthy and I request free pratique.What does the sentence My vessel is healthy mean?It means: ______.

    A.My ship has been maintained

    B.My ship has been painted

    C.All my crew members have been vaccinated

    D.All my crew members have no quarantinable diseases


    正确答案:D

  • 第15题:

    共用题干
    第一篇

    What's NASDAQ?

    NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.
    NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).
    Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.
    Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.
    Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.

    Who started NASDAQ?
    A:By stock brokers acting representing their clients.
    B:By market makers who concentrate on trading specific stocks to reach a price for the stock.
    C:By business industry leaders worldwide.
    D:By companies listed on NASDAQ.

    答案:A
    解析:
    本题是主旨概括题。题干是:这篇文章主要告诉我们什么?选D的依据是题目和各段的第一句,其中涉及了纳斯达克的名称、与其他股市的区别以及历史等,所以选项D有关纳斯达克的一般信息是正确答案。
    本题是细节推理题。题干是:从短文中可以推理出以下哪一项? 选C的依据是最后一段第一句:"Since its foundation in 1971, the NASDAQ Stock Market has been the innovator"自1971年成立之日起,纳斯达克股票市场就成了产业的革新者。选项C纳斯达克已经做出了很多对股市的革新,与原文意思相符。
    本题是细节考查题。题干是:以下哪个说法是正确的? 选B的依据是最后一段第二句:"As the world's first electronic stock market..."。选项B纳斯达克已经准备好成为世界上第一个真正的全球电子股票市场,与原文意思相符。
    本题是细节考查题。题干是:谁是纳斯达克的创始人?选A的依据是第三段第三句:"Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients." 纳斯达克的交易是通过代表客户利益的股票经纪人发起的。选项A代表客户利益的股票经纪人,与原文意思相符,是正确答案。
    本题考查考生结合上下文理解多义词意思的能力。题干是:纳斯达克是如何帮助成百上千家公司完成其市值的预期增长,同时也成功地、跨越式地实现公司股权的公众所有?全文的最后一句提到“By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.“通过提供一个有效的融资环境,纳斯达克已经帮助成百上千家公司完成了其市值的预期增长,同时也成功地、跨越式地实现了公司股权的公众所有。所以选项B通过提供一个有效的融资环境是正确答案。

  • 第16题:

    共用题干
    第一篇

    What's NASDAQ?

    NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.
    NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).
    Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.
    Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.
    Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.

    How NASDAQ help thousands of companies achieve their desired growth and successfully make the leap into public ownership?
    A:the environment where someone get to know something.
    B:By providing an efficient environment for raising capital.
    C:By setting a precedent for technological trading innovation that is unrivaled.
    D:By concentrate on trading specific stocks to reach a price for the stock.

    答案:B
    解析:
    本题是主旨概括题。题干是:这篇文章主要告诉我们什么?选D的依据是题目和各段的第一句,其中涉及了纳斯达克的名称、与其他股市的区别以及历史等,所以选项D有关纳斯达克的一般信息是正确答案。
    本题是细节推理题。题干是:从短文中可以推理出以下哪一项? 选C的依据是最后一段第一句:"Since its foundation in 1971, the NASDAQ Stock Market has been the innovator"自1971年成立之日起,纳斯达克股票市场就成了产业的革新者。选项C纳斯达克已经做出了很多对股市的革新,与原文意思相符。
    本题是细节考查题。题干是:以下哪个说法是正确的? 选B的依据是最后一段第二句:"As the world's first electronic stock market..."。选项B纳斯达克已经准备好成为世界上第一个真正的全球电子股票市场,与原文意思相符。
    本题是细节考查题。题干是:谁是纳斯达克的创始人?选A的依据是第三段第三句:"Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients." 纳斯达克的交易是通过代表客户利益的股票经纪人发起的。选项A代表客户利益的股票经纪人,与原文意思相符,是正确答案。
    本题考查考生结合上下文理解多义词意思的能力。题干是:纳斯达克是如何帮助成百上千家公司完成其市值的预期增长,同时也成功地、跨越式地实现公司股权的公众所有?全文的最后一句提到“By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.“通过提供一个有效的融资环境,纳斯达克已经帮助成百上千家公司完成了其市值的预期增长,同时也成功地、跨越式地实现了公司股权的公众所有。所以选项B通过提供一个有效的融资环境是正确答案。

  • 第17题:

    资料:In a family where the roles of men and women are not sharply separated and where many household tasks are shared to a greater or lesser extent, notions of male superiority are hard to maintain. The pattern of sharing in tasks and in decisions makes for equality, and this in turn leads to further sharing. In such a home, the growing boy and girl learn to accept that equality more easily than did their parents and to prepare more fully for participation in a world characterized by cooperation rather than by the battle of the sexes.
    If the process goes too far and man's role is regarded as less important- and that has happened in some cases-we are as badly of as before, only in reverse. It is time to reassess the role of the man in the American family. We are getting a little tired of momism,-but we don't want to exchange it for neo-popism. What we need, rather, is the recognition that bringing up children involves a partnership of equals.
    There are signs that psychologists, social workers, and specialists on the family are becoming more aware of the part men play and that they have decided that women should not receive all the credit-nor all the blame. We have almost given up saying that a woman's place is the home. We are beginning, however, to analyze men's place in the home and to insist that he does have a place in it. Nor is that place irrelevant to the healthy development of the child.
    The family is a cooperative enterprise for which it is difficult to lay down rules, because each family needs to work out its own ways for solving its own problems.
    Excessive authoritarianism has unhappy consequences, whether it wears skirts or trousers, and the ideal of equal rights and equal responsibilities is connected not only with a healthy democracy, but also with a healthy family.

    What does the word "credit" mean in paragraph 3?( )

    A.Faith
    B.Complaint
    C.Account
    D.Reputation

    答案:D
    解析:
    本题考查的是推理判断
    【关键词】"credit"; mean; in paragraph 3
    【主题句】第3自然段There are signs that psychologists, social workers, and specialists on the family are becoming more aware of the part men play and that they have decided that women should not receive all the credit-nor all the blame. 有迹象表明,心理学家、社会工作者和家庭专家越来越意识到男性在家庭中扮演的角色,他们认为女性不应该得到所有的荣誉——也不应该接受所有的指责。
    【解析】本题的问题是“第3段中的‘credit’一词是什么意思?”。 A选项“信念”;B选项“抱怨”;C选项“账目”;D选项“荣誉”。根据主题句可知, “credit”一词的意思是“荣誉”,故选D。

  • 第18题:

    A research center has been set up in this country.

    A:praised
    B:established
    C:reformed
    D:criticized

    答案:B
    解析:
    该国建立了一个研究中心。establish“建立”,例如:Our company was established in 2000.我们的公司成立于2000年。praise“表扬”,例如:He was praised highly by the teacher for his behavior.他的行为受到了老师的高度赞扬。reform“改革”,例如:An unfair salary structure should be reformed.不合理的工资结构应该改革。criticize“批评”,例如:He criticized my taking risks.他批评了我的冒险举动。只有established意思上和set up最接近。

  • 第19题:

    You install a non-RAC Oracle Database. During Installation, the Oracle Universal Installer (OUI) prompts you to enter the path of the Inventory directory and also to specify an operating system group name. Which statement is true?()

    • A、The ORACLE_BASE base parameter is not set.
    • B、The installation is being performed by the root user.
    • C、The operating system group that is specified should have the root user as its member.
    • D、The operating system group that is specified must have permission to write to the inventory directory

    正确答案:D

  • 第20题:

    单选题
    Which country and its city have the same name?
    A

    Burma.

    B

    Singapore.

    C

    India.


    正确答案: A
    解析:
    考 点:细节题。由文章第一段一、二句“Singapore is the name of an island on the south of Malaya. It is also the name of the city on the south side of this island.”可知答案。

  • 第21题:

    单选题
    You are installing Oracle Database 11g on your server. During the installation Oracle Universal Installer (OUI) prompts you to enter the path of the inventory directory and also prompts you to specify an operating systemgroup name.  Which statement is true in this case()
    A

    The ORACLE_BASE parameter is not set.

    B

    The installation is being performed by the root user.

    C

    The operating system group that will be specified should have root user as its member.

    D

    The installation is being performed without the Create Starter Database option selected.

    E

    The operating system group that will be specified must have permission to write to the inventory directory


    正确答案: D
    解析: 暂无解析

  • 第22题:

    单选题
    Which of the following is TRUE?
    A

    If you have breakfast every morning, you’ll be fat

    B

    All the traffic accidents are caused by poor sleep

    C

    To join a social group helps you have a healthy mind

    D

    Having a hobby is the best way to relax


    正确答案: B
    解析:
    由原文第四个小标题Join social groups中的描述“Also,being in a group keeps your mind busy. An active mind is a healthy mind”可知,C项“加入社团可以让你拥有健康的心态”正确。原文第一个小标题中提到“if you eat a meal in the morning you may not become too fat”,故A项与原文意思相反,故要排除。B项“所有的交通事故都是由睡眠质量差造成的”过于绝对,故也要排除。原文结尾处提到“Hobbies help people to relax and rest.”,但并没有说有一项爱好是最好的休息方式,故D项属于过度推断,也应排除。

  • 第23题:

    问答题
    Eating healthy food is good for us.

    正确答案: 吃健康食物对我们有益处。
    解析: 暂无解析