3 The directors of The Healthy Eating Group (HEG), a successful restaurant chain, which commenced trading in 1998,
have decided to enter the sandwich market in Homeland, its country of operation. It has set up a separate operation
under the name of Healthy Sandwiches Co (HSC). A management team for HSC has been recruited via a recruitment
consultancy which specialises in food sector appointments. Homeland has very high unemployment and the vast
majority of its workforce has no experience in a food manufacturing environment. HSC will commence trading on
1 January 2008.
The following information is available:
(1) HSC has agreed to make and supply sandwiches to agreed recipes for the Superior Food Group (SFG) which
owns a chain of supermarkets in all towns and cities within Homeland. SFG insists that it selects the suppliers
of the ingredients that are used in making the sandwiches it sells and therefore HSC would be unable to reduce
the costs of the ingredients used in the sandwiches. HSC will be the sole supplier for SFG.
(2) The number of sandwiches sold per year in Homeland is 625 million. SFG has a market share of 4%.
(3) The average selling price of all sandwiches sold by SFG is $2·40. SFG wishes to make a mark-up of 331/3% on
all sandwiches sold. 90% of all sandwiches sold by SFG are sold before 2 pm each day. The majority of the
remaining 10% are sold after 8 pm. It is the intention that all sandwiches are sold on the day that they are
delivered into SFG’s supermarkets.
(4) The finance director of HSC has estimated that the average cost of ingredients per sandwich is $0·70. All
sandwiches are made by hand.
(5) Packaging and labelling costs amount to $0·15 per sandwich.
(6) Fixed overheads have been estimated to amount to $5,401,000 per annum. Note that fixed overheads include
all wages and salaries costs as all employees are subject to fixed term employment contracts.
(7) Distribution costs are expected to amount to 8% of HSC’s revenue.
(8) The finance director of HSC has stated that he believes the target sales margin of 32% can be achieved, although
he is concerned about the effect that an increase in the cost of all ingredients would have on the forecast profits
(assuming that all other revenue/cost data remains unchanged).
(9) The existing management information system of HEG was purchased at the time that HEG commenced trading.
The directors are now considering investing in an enterprise resource planning system (ERPS).
Required:
(a) Using only the above information, show how the finance director of HSC reached his conclusion regarding
the expected sales margin and also state whether he was correct to be concerned about an increase in the
price of ingredients. (5 marks)
第1题:
5 The directors of Blaina Packaging Co (BPC), a well-established manufacturer of cardboard boxes, are currently
considering whether to enter the cardboard tube market. Cardboard tubes are purchased by customers whose
products are wound around tubes of various sizes ranging from large tubes on which carpets are wound, to small
tubes around which films and paper products are wound. The cardboard tubes are usually purchased in very large
quantities by customers. On average, the cardboard tubes comprise between 1% and 2% of the total cost of the
customers’ finished product.
The directors have gathered the following information:
(1) The cardboard tubes are manufactured on machines which vary in size and speed. The lowest cost machine is
priced at $30,000 and requires only one operative for its operation. A one-day training course is required in order
that an unskilled person can then operate such a machine in an efficient and effective manner.
(2) The cardboard tubes are made from specially formulated paper which, at times during recent years, has been in
short supply.
(3) At present, four major manufacturers of cardboard tubes have an aggregate market share of 80%. The current
market leader has a 26% market share. The market shares of the other three major manufacturers, one of which
is JOL Co, are equal in size. The product ranges offered by the four major manufacturers are similar in terms of
size and quality. The market has grown by 2% per annum during recent years.
(4) A recent report on the activities of a foreign-based multinational company revealed that consideration was being
given to expanding operations in their packaging division overseas. The division possesses large-scale automated
machinery for the manufacture of cardboard tubes of any size.
(5) Another company, Plastic Tubes Co (PTC) produces a narrow, but increasing, range of plastic tubes which are
capable of housing small products such as film and paper-based products. At present, these tubes are on average
30% more expensive than the equivalent sized cardboard tubes sold in the marketplace.
Required:
(a) Using Porter’s five forces model, assess the attractiveness of the option to enter the market for cardboard
tubes as a performance improvement strategy for BPC. (10 marks)
第2题:
You install a non-RAC Oracle Database. During Installation, the Oracle Universal Installer (OUI) prompts you to enter the path of the Inventory directory and also to specify an operating system group name.Which statement is true?()
A. The ORACLE_BASE base parameter is not set.
B. The installation is being performed by the root user.
C. The operating system group that is specified should have the root user as its member.
D. The operating system group that is specified must have permission to write to the inventory directory
第3题:
第4题:
第5题:
第6题:
第7题:
An administrator notices that every time a particular server is restarted it requires a password in order for the server to begin the start up process. Which of the following is the reason this is happening?()
第8题:
You are installing Oracle Database 11g on your server. During the installation Oracle Universal Installer (OUI) prompts you to enter the path of the inventory directory and also prompts you to specify an operating systemgroup name. Which statement is true in this case()
第9题:
My ship has been maintained
My ship has been painted
All my crew members have been vaccinated
All my crew members have no quarantinable diseases
第10题:
第11题:
The ORACLE_BASE parameter is not set.
The installation is being performed by the root user.
The operating system group that will be specified should have root user as its member.
The installation is being performed without the Create Starter Database option selected.
The operating system group that will be specified must have permission to write to the inventorydirectory.
第12题:
They return home with knowledge and contracts to set up new businesses.
They help companies in their home country operate in their host country.
They work harder for less pay.
They help to achieve a lower unemployment rate.
第13题:
(d) Suggest a set of SIX performance measures which the directors of SSH could use in order to assess the
quality of service provided to its clients. (3 marks)
第14题:
My vessel is healthy and I request free pratique.What does the sentence My vessel is healthy mean?It means: ______.
A.My ship has been maintained
B.My ship has been painted
C.All my crew members have been vaccinated
D.All my crew members have no quarantinable diseases
第15题:
第16题:
第17题:
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第19题:
You install a non-RAC Oracle Database. During Installation, the Oracle Universal Installer (OUI) prompts you to enter the path of the Inventory directory and also to specify an operating system group name. Which statement is true?()
第20题:
Burma.
Singapore.
India.
第21题:
The ORACLE_BASE parameter is not set.
The installation is being performed by the root user.
The operating system group that will be specified should have root user as its member.
The installation is being performed without the Create Starter Database option selected.
The operating system group that will be specified must have permission to write to the inventory directory
第22题:
If you have breakfast every morning, you’ll be fat
All the traffic accidents are caused by poor sleep
To join a social group helps you have a healthy mind
Having a hobby is the best way to relax
第23题: