Matthew Black is well aware that the achievement of the growth targets for the 2005 to 2007 period will depend onsuccessful implementation of the strategy, affecting all parts of the company’s activities.(c) Explain the key issues affecting implementation

题目

Matthew Black is well aware that the achievement of the growth targets for the 2005 to 2007 period will depend on

successful implementation of the strategy, affecting all parts of the company’s activities.

(c) Explain the key issues affecting implementation and the changes necessary to achieve Universal’s ambitious

growth strategy. (15 marks)


相似考题

3.4 Global Imaging is a fast growing high tech company with some 100 employees which aims to double in size over thenext three years. The company was set up as a spin out company by two research professors from a major universityhospital who now act as joint managing directors. They are likely to leave the company once the growth objective isachieved.Global Imaging’s products are sophisticated imaging devices facing a growing demand from the defence and healthindustries. These two markets are very different in terms of customer requirements but share a related technology.Over 90% of sales are from exports and the current strategic plan anticipates a foreign manufacturing plant being setup during the existing three-year strategic plan. Current management positions are largely filled by staff who joined inthe early years of the company and reflect the heavy reliance on research and development to generate the productsto grow the business. Further growth will require additional staff in all parts of the business, particularly inmanufacturing and sales and marketing.Paul Simpson, HR manager at Global Imaging is annoyed. This stems from the fact that HR is the one managementfunction not involved in the strategic planning process shaping the future growth and direction of the company. Hefeels trapped in a role traditionally given to HR specialists, that of simply reacting to the staffing needs brought aboutby strategic decisions taken by other parts of the business. He feels even more threatened by one of the joint managingdirectors arguing that HR issues should be the responsibility of the line managers and not a specialist HR stafffunction. Even worse, Paul has become aware of the increasing number of companies looking to outsource some orall of their HR activities.Paul wants to develop a convincing case why HR should not only be retained as a core function in Global Imaging’sactivities, but also be directly involved in the development of the current growth strategy.Required:Paul has asked you to prepare a short report to present to Global Imaging’s board of directors:(a) Write a short report for Paul Simpson on the way a Human Resource Plan could link effectively with GlobalImaging’s growth strategy. (12 marks)

参考答案和解析
正确答案:
(c) Matthew has set ambitious growth goals for the 2005–7 period in his quest to become ‘unquestioned leader’ in their region
and to roll out the model nationally. Clearly there are choices to be made in terms of implementing the strategy and much of
the success of the strategy will depend on the extent to which appropriate resources, structure and systems are in place to
facilitate growth. Many alternative models consider how strategy is implemented, but one of the most popular is the McKinsey
7S model in which the 7S’s are strategy, structure, systems (the so called ‘hard’ or tangible variables) and staff, style, skills
and shared values (the ‘soft’ or less tangible variables). The 7S model has a number of key assumptions built into it. Normally
we tend to think of strategy being the first variable in the strategic management process, with all other variables dependent
on the chosen strategy. However, Peters and Waterman argue that the assertion, for instance, that a firm’s structure follows
from its strategy ignores the fact that a particular structure may equally influence the strategy chosen. If we have a simple
functional structure, this may severely limit the ability of the firm to move or diversify into other areas of business. Equally
important is to understand the linkages between the variables, just as with the value chain, recognising if you change one of
the variables you then have to see the consequences for each of the other variables.
Our earlier analysis will have provided us with an understanding of the strategy being pursued by Universal. It is now looking
to offer its service to other parts of the country and become a national provider. In strategy terms, this is a process of growth
by way of market development, with the same service in different regions or markets. Universal’s experience is dominated by
operating in one region and the consequences of moving into new regions should not be underestimated. There are interesting
examples of companies having conspicuous success in their home territory but finding competition and customer relationships
very different outside their home market, even in the same country.
Matthew has already recognised the need to create a new structure to handle the growth strategy. This is ‘growth by
geographic expansion’ and while it may be the most simple growth strategy to control and co-ordinate, the creation of regional
centres managing the sales and installations in the region will add an additional level of administration and complexity.
This structural change will have significant implications for the systems employed by the company. Development of a national
operation will necessitate new methods of communication and reporting. Customer service levels depend on the management
information systems available. There is an opportunity for the new regions to benchmark themselves against the home region.
Efficient systems lie at the heart of Universal’s ability to offer a higher value added service to the customer. Standardised
processes have allowed a ‘no surprises’ policy to be successfully implemented. The extent to which the same business models
can be simply repeated in region after region will have to be tested. There is little mention of IT systems, but the pace of
expansion should be closely linked to the system’s ability to cope with increased demands.
Staff – reference has been made earlier to Universal being a people business, able to deliver a better quality of service to the
customer. The heavy reliance on self-employed staff means that a very active recruitment and training process will have to
be in place as Universal moves into different regions. New layers and levels of management will have implications for the
recruitment and development of both managers and staff reporting to them. The degrees of autonomy given to each of the
regions will materially affect the way they operate. Reward systems clearly link both staff and systems dimensions and there
is need to ensure that the right number and calibre of staff are recruited to expand the market coverage. Does Universal have
a staffing model that is easily ‘rolled’ out into other regions?
Equally important are any changes to the skill set needed by staff to operate nationally. Matthew feels that the model is
relatively lowly skilled with staff controlled through standardised systems. However, change is inevitable and the recruitment
and retention of staff in a labour intensive service will be key to success.
Universal is very much a family business dominated by the two founding brothers. Even with expansion being entirely within
their local region the rate of growth to a £6 million turnover business predicted to treble in size over the next three years, will
necessitate changes in the style. of management. Time management issues amongst the owner-managers have already begun
to emerge and a move from involvement with day-to-day management to a more strategic role is needed. Certainly growth to
date has been more emergent than planned, but vision and planning will be equally necessary as the firm operates nationally.
There are tensions for Matthew in making sure that his change in role and responsibilities does not result in him becoming
remote from his management and staff. Communication of the core values of the company will become even more necessary
and communication is key to managing the growth process.
The 7S’s is not the only model that will be useful in understanding the problems of implementing the growth strategy.
Greiner’s growth model has merit in drawing attention to the stages a growing business following an organic growth strategy
can expect to go through. Johnson and Scholes now refer to strategic implementation as ‘strategy in action’ made up of three
key activities, structuring an organisation to support successful performance. Universal’s move from a regional to a national
company will call for different structures and relationships. Enabling links the particular strengths and competences, built
round separate resource areas, to be combined to support the strategy – which in turn recognises and builds on identified
strengths. Finally, growth strategies will involve change and the management of the change process. They argue that change
will involve the need to change day-to-day routines and cultural aspects of the firm, together with overcoming resistance to
change.
All too often, a company grows at a rate which exceeds the capacity to implement the necessary change. This can expose
the firm to high levels of risk. Growth pressures can stimulate positive change and innovation, but in companies such as
Universal where considerable stress is placed on performance, targets and quality may be a casualty. Equally concerning is
if the rate of growth exceeds the capacity to invest in more people and technology. Growing the people and the systems isalmost a prerequisite to growing the business.
更多“Matthew Black is well aware that the achievement of the growth targets for the 2005 to 2007 period will depend onsuccessful implementation of the strategy, affecting all parts of the company’s activities.(c) Explain the key issues affecting implementation”相关问题
  • 第1题:

    (b) Explain how growth may be assessed, and critically discuss the advantages and issues that might arise as a

    result of a decision by the directors of CSG to pursue the objective of growth. (8 marks)


    正确答案:
    (b) Growth may be measured in a number of ways which are as follows:
    Cash flow
    This is a very important measure of growth as it ultimately determines the amount of funds available for re-investment by any
    business.
    Sales revenue
    Growth in sales revenues generated is only of real value to investors if it precipitates growth in profits.
    Profitability
    There are many measures relating to profit which include sales margin, earnings before interest, taxation, depreciation and
    amortisation (EBITDA) and earnings per share. More sophisticated measures such as return on capital employed and residual
    income consider the size of the investment relative to the level of profits earned. In general terms, measures of profitability
    are only meaningful if they are used as a basis for comparisons over time or in conjunction with other measures of
    performance. Growth rate in profitability are useful when compared with other companies and also with other industries.
    Return on investment
    A growing return upon invested capital suggests that capital is being used more and more productively. Indicators of a growing
    return would be measured by reference to dividend payment and capital growth.
    Market share
    Growth in market share is generally seen as positive as it can generate economies of scale.
    Number of products/service offerings
    Growth is only regarded as useful if products and services are profitable.
    Number of employees
    Measures of productivity such as value added per employee and profit per employee are often used by shareholders in
    assessing growth. Very often an increased headcount is a measure of success in circumstances where more people are
    needed in order to deliver a service to a required standard. However it is incumbent on management to ensure that all
    employees are utilised in an effective manner.
    It is a widely held belief that growth requires profits and that growth produces profits. Profits are essential in order to prevent
    a company which has achieved growth from becoming a target for a take-over or in a worse case scenario goes into
    liquidation. Hence it is fundamental that a business is profitable throughout its existence. Growth accompanied by growth in
    profits is also likely to aid the long-term survival of an organisation. CSG operates in Swingland which experiences fluctuations
    in its economic climate and in this respect the exploitation of profitable growth opportunities will help CSG to survive at the
    expense of its competitors who do not exploit such opportunities.
    Note: Alternative relevant discussion and examples would be accepted.

  • 第2题:

    - I’m sorry. I lost the key.-______________

    A、No, it’s all right.

    B、Well, it’s OK.

    C、You are welcome.

    D、You are wrong.


    正确答案:B

  • 第3题:

    In implementation of teaching, to arouse students’ initiatives creativity in an active group, which learning strategy should be used?

    A.independent learning
    B.cooperative learning
    C.inquiry-based learning
    D.all above

    答案:C
    解析:
    本题考查教学策略。
    C选项,探究学习是指从学习内容中选择和确定研究主题,在教学中创设一种类似于学术(或科学)研究的情境,让学生自主、独立地发现问题,通过信息搜集与处理、表达与交流等探索活动,获得知识、技能、发展情感与态度,特别是发展探索精神和创新能力的学习方法和学习过程。综上,C选项正确。
    A选项,自主学习强调自我导向、自我激励、自我监控的学习。
    B选项,合作学习是在课堂中,教师将学生分成小组,通过指导小组成员展开合作达到完成特定的教学任务的目的。其意义在于改变了教师垄断课堂的信息源而学生处于被动地位的局面,从而激发了学生的主动性。
    D选项,故排除。
    故正确选项为C。

  • 第4题:

    An engineer has added the following configuration snippet to an implementation planning document. The configuration will be added to Router R1, whose Fa0/0 interface connects to a LAN to which Routers R2 and R3 also connect. R2 and R3 are already EIGRP neighbors with each of her. Assuming the snippet shows all commands on R1 related to EIGRP authentication, which answer lists an appropriate comment to be made during the implementation plan peer review?() key chain fred key 3 key - string whehew interface fa0/0 ip authenticat ion key - chain eigrp 9 fred

    • A、The configuration is missing one authentication - related configuration command
    • B、The configuration is missing two authentication - related configuration commands
    • C、Authentication type 9 is not supported; type 5 should be u sed insteaD
    • D、The key numbers must begin with key 1, so change the key 3 command to key 1

    正确答案:A

  • 第5题:

    Which is the MOST important consideration before making a change to a server?()

    • A、Explore the ramification of the change before implementation.
    • B、Determine the service level agreement in place before implementation.
    • C、Review the equipment disposal procedures and policies before implementation.
    • D、Notify all staff members of the planned system outage before implementation.

    正确答案:A

  • 第6题:

    Which should be the key driver for a company security policy’s creation, implementation and enforcement?()

    • A、 the business knowledge of the IT staff
    • B、 the technical knowledge of the IT staff
    • C、 the company’s business objectives
    • D、 the company’s network topology
    • E、 the IT future directions

    正确答案:C

  • 第7题:

    Which statement most accurately describes the implementation of a SQL Access Advisor recommendation?()  

    • A、 SQL Access Advisor recommendations are automatically implemented.
    • B、 Individual SQL Access Advisor recommendations can be scheduled for implementation.
    • C、 All SQL Access Advisor recommendations for a specific task must be implemented at the same time.
    • D、 SQL Access Advisor recommendations are automatically scheduled for implementation during the maintenance window.
    • E、 None of the above.

    正确答案:B

  • 第8题:

    单选题
    Which is the MOST important consideration before making a change to a server?()
    A

    Explore the ramification of the change before implementation.

    B

    Determine the service level agreement in place before implementation.

    C

    Review the equipment disposal procedures and policies before implementation.

    D

    Notify all staff members of the planned system outage before implementation.


    正确答案: B
    解析: 暂无解析

  • 第9题:

    单选题
    The killing of the Sudanese student is to illustrate ______.
    A

    the brutality of attacks on black people

    B

    the fallout affecting anyone in poverty

    C

    the traffic problems in south London

    D

    the unconcerned attitude of police


    正确答案: D
    解析:
    文章指出英国的racial problems很普遍,第二段描述到英国对asylum-seekers(难民)的xenophobia(仇外情绪)高涨,任何被认为“foreign or different”的人都会受到影响,最近对黑人袭击的凶残程度使警方感到震惊。接着作者给出一名苏丹学生被杀害的例子以证明此观点,因此A项正确。

  • 第10题:

    单选题
    Which of the following is the MOST important consideration before making a change to a server?()
    A

    Explore the ramification of the change before implementation.

    B

    Determine the service level agreement in place before implementation.

    C

    Review the equipment disposal procedures and policies before implementation.

    D

    Notify all staff members of the planned system outage before implementation.


    正确答案: B
    解析: 暂无解析

  • 第11题:

    单选题
    Which of the following is the MOST important consideration before making a change to a server?()
    A

     Explore the ramification of the change before implementation.

    B

     Determine the service level agreement in place before implementation.

    C

     Review the equipment disposal procedures and policies before implementation.

    D

     Notify all staff members of the planned system outage before implementation.


    正确答案: A
    解析: 暂无解析

  • 第12题:

    单选题
    You are designing an Active Directory implementation strategy to present to executives from your  company and from Contoso, Ltd. Which implementation strategy should you use?()
    A

    Upgrade the New York domain. Upgrade the Chicago domain. Create a pristine forest for Contoso, Ltd.

    B

    Create a pristine forest. Upgrade the New York domain. Upgrade the Chicago domain. Do nothing further.

    C

    Create pristine forest. Upgrade the New York domain. Upgrade the Chicago domain. Create a pristine forest for Contoso, Ltd.  

    D

    Create a pristine forest. Upgrade the New York domain. Upgrade the Chicago domain. Create a new child domain for Contoso, Ltd.  


    正确答案: B
    解析: 暂无解析

  • 第13题:

    An Enterprise Resource Planning(ERP) is built upon a commercial(71)that promises the seamless(72)of all the information flowing through the company -- financial, accounting, human resources, supply chain and customer information. In implementation, all ERP systems include several features. The system is installed on a typical database management system. It requires initial setup according to the organization's process, but it may be(73)according to the organization's unique process requirements through a tool set contained within the ERP applications. Using ERP,(74)can be prescribed to automate approval processes through established chains of commanD. One of the methods used to effect rapid implementation of the ERP system is to conduct concurrent(75)sessions during the early stages of ERP implementation.

    A.operating system

    B.middleware

    C.software package

    D.management system


    正确答案:C

  • 第14题:

    What are three primary activities in the cycle of building an enterprise security strategy?()

    A. activity audit

    B. administration

    C. policy establishment

    D. technology implementation


    参考答案:A, C, D

  • 第15题:

    Because objects( ) data and implementation, the user of an object can view the object as a black box that provides services.

    A.encapsulate
    B.inherit
    C.connect
    D.refer

    答案:A
    解析:

  • 第16题:

    Which two are true?()

    • A、 An encapsulated, public class promotes re-use.
    • B、 Classes that share the same interface are always tightly encapsulated.
    • C、 An encapsulated class allows subclasses to overload methods, but does NOT allow overriding methods.
    • D、 An encapsulated class allows a programmer to change an implementation without affecting outside code.

    正确答案:A,D

  • 第17题:

    What are three primary activities in the cycle of building an enterprise security strategy?()

    • A、activity audit
    • B、administration
    • C、policy establishment
    • D、technology implementation

    正确答案:A,C,D

  • 第18题:

    Which of the following is the MOST important consideration before making a change to a server?()

    • A、Explore the ramification of the change before implementation.
    • B、Determine the service level agreement in place before implementation.
    • C、Review the equipment disposal procedures and policies before implementation.
    • D、Notify all staff members of the planned system outage before implementation.

    正确答案:A

  • 第19题:

    You are designing an Active Directory implementation strategy to present to executives from your company and from Contoso, Ltd.  Which implementation strategy should you use?()

    • A、 Upgrade the New York domain. Upgrade the Chicago domain. Create a pristine forest for Contoso, Ltd.
    • B、 Create a pristine forest. Upgrade the New York domain. Upgrade the Chicago domain. Do nothing further.
    • C、 Create pristine forest. Upgrade the New York domain.Upgrade the Chicago domain.Create a pristine forest for Contoso, Ltd.
    • D、 Create a pristine forest.Upgrade the New York domain. Upgrade the Chicago domain.Create a new child domain for Contoso, Ltd.

    正确答案:C

  • 第20题:

    多选题
    Which two are true?()
    A

    An encapsulated, public class promotes re-use.

    B

    Classes that share the same interface are always tightly encapsulated.

    C

    An encapsulated class allows subclasses to overload methods, but does NOT allow overriding methods.

    D

    An encapsulated class allows a programmer to change an implementation without affecting outside code.


    正确答案: D,C
    解析: 暂无解析

  • 第21题:

    单选题
    The Mariner’s Handbook ()general information affecting navigation and is complementary to the Sailing Directions.
    A

    giving

    B

    give

    C

    gives

    D

    given


    正确答案: B
    解析: 暂无解析

  • 第22题:

    单选题
    Which should be the key driver for a company security policy’s creation, implementation and enforcement?()
    A

     the business knowledge of the IT staff

    B

     the technical knowledge of the IT staff

    C

     the company’s business objectives

    D

     the company’s network topology

    E

     the IT future directions


    正确答案: C
    解析: 暂无解析

  • 第23题:

    单选题
    You are designing an Active Directory implementation strategy to present to executives from your company and from Contoso, Ltd.  Which implementation strategy should you use?()
    A

     Upgrade the New York domain. Upgrade the Chicago domain. Create a pristine forest for Contoso, Ltd.

    B

     Create a pristine forest. Upgrade the New York domain. Upgrade the Chicago domain. Do nothing further.

    C

     Create pristine forest. Upgrade the New York domain.Upgrade the Chicago domain.Create a pristine forest for Contoso, Ltd.

    D

     Create a pristine forest.Upgrade the New York domain. Upgrade the Chicago domain.Create a new child domain for Contoso, Ltd.


    正确答案: A
    解析: 暂无解析